iiinova — where your digital self keeps evolving

Toby Rogers @tobyrogers.pm · 29/06/2026

Ah, Slack. Trying so hard to be cool.

A customisation menu in Slack that encourages the user to celebrate the music of Miles Davis with colour schemes for Kind of Blue, Funky Fresh, Jazz Club, Electric Fusion, Brassy, and Sunglasses Inside.

Toby Rogers @tobyrogers.pm · 05/05/2026

I agree with Andrew Chen's sentiment about the importance of the PM role. I don't think "bottleneck" is the right framing, though. When you can build almost anything, the person who figures out what should be built isn't a a bottleneck in the system, they're the most important checkpoint.

Screenshot from Andrew Chen's X account that says:

bullish on the PM role quietly becoming the most important role in tech again. When anyone can build, the person who decides what to build becomes the bottleneck.

030

Toby Rogers @tobyrogers.pm · 24/04/2026

Recording next week's Inside Track podcast. Who'd have thought we'd be talking about Pablo Picasso, pineapple on pizza and NFTs (remember them?) this morning.

A laptop with an image of a podcast recording on screen with three people in it.

010

Toby Rogers @tobyrogers.pm · 10/01/2026

I have literally just bought the exact same alarm clock for my son. Defintely not legit 😆. Took me about 20 minutes to decipher the instructions enough just to set the alarm.

110

Toby Rogers @tobyrogers.pm · 01/10/2025

with all these ai agents taking our jobs, at least pepe’s still in work

Image of a donkey and some mountains with text that says you unsubscribed from our mailing list. Our unsubscribe donkey, Pepe will begin his journey; your request should be processed in 4 to 6 weeks.

010

Toby Rogers @tobyrogers.pm · 12/09/2025

ai product management 101

Bald man with glasses in a blue shirt pointing at a whiteboard with a marker-drawn graph. On the bottom axis it says fuck around and on the left axis it says find out. The graph has a line that says the more you fuck around the more you find out

010

Toby Rogers @tobyrogers.pm · 31/07/2025

had an excellent time talking at producttank newcastle again last night.

Me talking about prototyping as an alternative to writing product requirements documents in front of an attentive audience of product people (and some pizzas) at ProductTank Newcastle.

000

Toby Rogers @tobyrogers.pm · 30/07/2025

literally just done a talk on this exact topic

Screenshot of a tweet from Google’s Head of Product, Madhu Guru talking about how they’re moving from a writing-first culture to a building-first culture with vibe coding tools.

010

Toby Rogers @tobyrogers.pm · 28/07/2025

The Apple Notes meme is a pretty good representation of my note-taking journey. I don’t need a Zettelkasten or PARA setup, I just need to “do the thing” instead of procrastinating. With tools like Evernote, Roam and Obsidian I spent more time messing around with my notes than using them.

Meme showing a note-taking journey that goes from calm Apple Notes to frantic and freaked out Anki, Readwise, Notion, Roam, Obsidian etc to zen Apple Notes.

110

Toby Rogers @tobyrogers.pm · 03/07/2025

vibe-coding a fantasy football scout app in the style of 1990s championship manager because, why not?

Screenshot of a fantasy football stats app in the style of championship manager

120

Toby Rogers @tobyrogers.pm · 06/06/2025

anthropic disabling my claude account for using a mobile vpn feels a little draconian

A screenshot from Anthropic’s Claude app saying your account has been disabled after an automatic review of your recent activities

120

Toby Rogers @tobyrogers.pm · 09/05/2025

a navigation app for flat-earthers with a voice interface that only responds to rhyme, vibe-coded in 45 minutes in a team workshop yesterday. why? to prove how quickly you can get from crazy idea to something tangible, and what that could mean for our discovery process.

A screenshot from a prototype for a flat earth navigation app with a voice interface that only responds to rhyme.

000

Toby Rogers @tobyrogers.pm · 05/04/2025

getting in on the product manager action figure meme thanks @oneknightinproduct.com

An action figure in a blister pack wearing a hoodie, jeans and trainers with a Fender style guitar, a coffee mug, a hedgehog, and a book. The box says Toby Product Punk Action Figure and has a sticker that says Smashing Things Up Since 1978

110

Toby Rogers @tobyrogers.pm · 18/12/2024

LinkedIn is a total mess. This notification is almost certainly not true. It’s purely engagement bait to try and get me to play one of their games. Why what’s meant to be a professional social network even has games is another baffling product management decision.

LinkedIn notification saying several co-workers have played the daily Queens puzzle and I should join in.

3110

Toby Rogers @tobyrogers.pm · 06/12/2024

Similar for me. This Andy Grove passage has been a pretty good guide for helping me decide.

Passage from Andy Grove talking about how historical data won’t usually help you when it comes to understanding the impact of emerging trends on your business.

100

Toby Rogers @tobyrogers.pm · 29/11/2024

If you see this, post a knight

45 rpm vinyl single of Going Fishing by The Original Knights

100

Toby Rogers @tobyrogers.pm · 29/11/2024

Post a ship that’s not Star Wars or Star Trek

The X-Bomber spaceship from 1980s Japanese marionette TV series X-Bomber

000

Toby Rogers @tobyrogers.pm · 28/11/2024

Great turnout at ProductTank Newcastle last night. Really excited to see the North East product management community coming together. Can't believe we only relaunched this event back in September.