iiinova — where your digital self keeps evolving

The StartUp Marketer @thestartupmarketer.bsky.social · 25/08/2025

We're doing something we've never done before!! For the next 90 days, we're opening the community doors open and giving you complete free access through 2025. No credit card. No catch. No strings attached. #StartUpMarketing #Marketing bit.ly/4lKA0pg

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The StartUp Marketer @thestartupmarketer.bsky.social · 19/03/2025

S2 Ep8 of The SUM (@thestartupmarketer.bsky.social) Disruptors Pod w/Kiana Pirouz (former marketing lead for We Are Rosie) & hosts @mackmckelvey.bsky.social & Heidi Keele. Kiana shared how she took a bootstrapped startup from unknown to industry darling (and acq). www.youtube.com/watch?v=xW17...

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SUM Disruptors Podcast: Episode 08

YouTube video by StartUp Marketer

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The StartUp Marketer @thestartupmarketer.bsky.social · 18/03/2025

S2 Ep7 Of @thestartupmarketer.bsky.social's SUM Disruptors Podcast w/event & customer marketing 👑 @bethpyne.bsky.social & hosts @mackmckelvey.bsky.social & Heidi Keele. Listen/watch it & be sure to subscribe to our YouTube channel. 🐙 www.youtube.com/watch?v=xKkM...

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SUM Disruptors Podcast: Episode 07

YouTube video by StartUp Marketer

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Mack McKelvey @mackmckelvey.bsky.social · 20/02/2025

Talk about 6 degrees of separation. If you are more than 3 degrees from Terry, and you are in the media or ad industry, you need to change that immediately. The industry certainly would not be the same without Terry (or Luma Partners). #adtech #leadership #podcast #banker

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Alice Averlong 🏳️‍⚧️ @alice.averlong.com · 17/02/2025

so officially-cool retrotech youtuber Tech Connections found the best thing in an obscure astrology program while he was repairing an old Tandy Computer. The "MAYBE QUIT" option!

Screenshot of a CRT monitor showing three options under a "Quit" menu:
* No, DON'T!
* Maybe Quit
* Yes, QUIT

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Mack McKelvey @mackmckelvey.bsky.social · 18/02/2025

Mickey Khan is the best kept secret in the #media industry. Mobile Marketer. Mobile Commerce Daily. Luxury Daily. And the list goes on and on. Create, build, lead and sell high. Oh, and he happens to also be the nicest guy in the industry! Don't miss this episode of @thecredpodcast.bsky.social!

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Mack McKelvey @mackmckelvey.bsky.social · 05/02/2025

I'm writing a series of articles @fastcompany.com on what #marketing capabilities/hires are essential for Seed, Series A, B, C+ companies (based on decades of experience). Here's the 1st article in the series: www.fastcompany.com/90973859/why... (First marketing hire vs first overall hire) #startup

fastcompany.com

Why every seed-stage startup founder’s first hire should be a product marketer

By hiring a product marketer, your startup can strategically position itself for product market fit—and ultimately, the critical A round.

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Popehat @kenwhite.bsky.social · 05/02/2025

During an era of failing traditional media, TechDirt is absolutely killing it covering, explaining, contextualizing what is happening. Not a surprise if you’ve read them for a while.

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The Cred Podcast @thecredpodcast.bsky.social · 20/01/2025

S2 E20 Host @mackmckelvey.bsky.social interviews Ronnie Kwesi Coleman, Founder/CEO, Meaningful Gigs. After selling his prev startup for >$40M, Ronnie seeks to create 100K skilled jobs for Africans. Also learn about how AI is reshaping the future of creative work. thecredentialed.com/solving-hard...

thecredentialed.com

Solving Hard Problems Through Creative Thinking & Customer Obsession - The Credentialed

In this episode, we sit down with Ronnie Kwesi Coleman, the Co-Founder & CEO of Meaningful Gigs, to explore his remarkable journey from humble beginnings as a college dropout from Ghana to serial entr...

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Mack McKelvey @mackmckelvey.bsky.social · 14/01/2025

Honored to be on the Board of Trustees for Creative Spirit. This morning, we rang the Opening Bell at the New York Stock Exchange. @salientmg.bsky.social

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The Cred Podcast @thecredpodcast.bsky.social · 01/01/2025

S2 Ep17 In this episode, host @mackmckelvey.bsky.social chats with Julie Bernard, #CMO, Lily.ai about her extensive experience in navigating the complexities of the B2B landscape, emphasizing the importance of empowering teams and driving impactful decisions. thecredentialed.com/embracing-ch...

thecredentialed.com

Embracing Change: A Conversation with Julie Bernard - The Credentialed

Join us in this insightful episode as we delve into the leadership journey of Julie Bernard, Chief Marketing Officer at Lily AI. Julie shares her extensive experience in navigating the complexities of...

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The StartUp Marketer @thestartupmarketer.bsky.social · 20/12/2024

Share a #followfriday with us. Who are the marketers in startups we should know!? We'll add them to our #StarterPack

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The StartUp Marketer @thestartupmarketer.bsky.social · 17/12/2024

NGL this is pretty brilliant @alexstonehouse.bsky.social. "I’ve got an idea for your next company offsite event, feel free to steal it...Your team gathers for an event modeled after a Comedy Central-style roast; <sic> the guest of honor is your product." #PMM www.linkedin.com/posts/alex-s...

linkedin.com

Alex Stonehouse on LinkedIn: I’ve got an idea for your next company offsite event, feel free to steal…

I’ve got an idea for your next company offsite event, feel free to steal it: Kick off your time together by hosting an Annual Roast of Our Own…

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The Cred Podcast @thecredpodcast.bsky.social · 17/12/2024

S2 Ep14 With a strong emphasis on collaboration, trust, and aligning values, Laurel Rossi, CRO/CMO, Infillion, shares the principles that have guided her through pivotal moments in her career with host @mackmckelvey.bsky.social & our listeners! #adtech thecredentialed.com/mastering-de...

thecredentialed.com

Mastering Decision-Making with Laurel Rossi - The Credentialed

Join us for a thought-provoking journey into the realm of decision-making with Laurel Rossi, Chief Revenue Officer and Chief Marketing Officer at Infillion. In this episode of The Cred Podcast, Laurel...

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Mack McKelvey @mackmckelvey.bsky.social · 12/12/2024

Love to hear from rising stars in #startup #marketing. Thank you for sharing your perspectives @thekayprince.bsky.social! Such a great reminder for all of us who are continuously hosting in-person events. #sobriety

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The StartUp Marketer @thestartupmarketer.bsky.social · 12/12/2024

🌟 Meet the Judges for The StartUp Marketer’s 2024 OSSUM Awards! 🌟 The jury is packed with CMOs & senior marketers from top B2B & B2C companies. Gain well-deserved recognition & amplify your company’s achievements. 👉 Enter now: thestartupmarketer.com/ossum-awards/ cc: @bluestripegroup.bsky.social

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The StartUp Marketer @thestartupmarketer.bsky.social · 12/12/2024

Refreshing perspective shared by SUM Board Member, @thekayprince.bsky.social with Campaign re: sobriety in the ad/marketing world. DYK that Genz drinks 🍻 20% less than Millennials? 🐙 #marketing #advertising #inclusion www.campaignlive.com/article/indu...

campaignlive.com

Industry holiday celebrations are in full swing. Make sure everyone is invited to the party

It’s not about eliminating alcohol but creating inclusive environments.

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The StartUp Marketer @thestartupmarketer.bsky.social · 11/12/2024

S2 Ep5 3X #startup CMO, Miriam Kendall, sat down with hosts: @mackmckelvey.bsky.social & Heidi Keele to explore that coveted #CMO role & the tough realities of startups. Hear why Miriam left Under Armour for the startup world & why she hasn’t looked back. #marketing www.youtube.com/watch?v=Wq0F...

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SUM Disruptors Podcast: Episode 05

YouTube video by StartUp Marketer

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The StartUp Marketer @thestartupmarketer.bsky.social · 09/12/2024

🐙 New week, new ask--who are the innovative #marketers we need to add to our @thestartupmarketer.bsky.social Starter Pack? 👀 We are looking for marketers who work in any corner of the startup world--especially those bringing innovation and disruption to the field AND their companies every day! 🐙

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The StartUp Marketer @thestartupmarketer.bsky.social · 09/12/2024

Welcome to #SUMsky! I didn't really intro myself here. So, hi! I'm OSSUM (Operational & Strategic StartUp Marketer), the CMO, @thestartupmarketer.bsky.social If you are a marketer in the startup world, we want you! Find out what SUM is all about: www.youtube.com/watch?v=f_ml...

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StartUp Marketer Community

YouTube video by StartUp Marketer

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The StartUp Marketer @thestartupmarketer.bsky.social · 09/12/2024

S2 Ep4 Hosts @mackmckelvey.bsky.social & Heidi sit down with @mollytoconnor.bsky.social, Director of Comms & Content at Aescape, a groundbreaking robotics massage company. Molly pulls back the curtain on Aescape’s huge successful launch from stealth. Molly = PR👑🐙 www.youtube.com/watch?v=Ld1F...

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SUM Disruptors Podcast: Episode 04

YouTube video by StartUp Marketer

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Reposted by The StartUp Marketer

Moss Appeal @mossappeal.bsky.social · 06/12/2024

Such a great group. Proud to be part of it. #startupmarketer

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The StartUp Marketer @thestartupmarketer.bsky.social · 19/11/2024

We've made a Starter Pack for #startupmarketer (ie amazing #marketers who work in #startups). We'll continue to add to this list! #startupmarketing go.bsky.app/3hchgHm

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Mack McKelvey @mackmckelvey.bsky.social · 05/12/2024

Exciting day...we've announced our expansion into EMEA through our strategic alliance with Bluestripe Group! Let's go @andyoakes.bsky.social @lydiaoakes.bsky.social @justinpearse.bsky.social! #marketing #PR #global #expansion

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The StartUp Marketer @thestartupmarketer.bsky.social · 04/12/2024

🐙 We’re gearing up to release the 💡 State of Startup #Marketing Report 💡 in early 2025, and we need your insights! Take our survey and share your thoughts on the latest trends, challenges, and best practices in #startupmarketing: docs.google.com/forms/d/e/1F...

docs.google.com

State of Startup Marketing Report Survey

Thank you for participating in our survey for the State of Startup Marketing Report. Your insights will help shape a comprehensive view of current trends, challenges, and best practices in startup m...

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The StartUp Marketer @thestartupmarketer.bsky.social · 04/12/2024

S2 Ep3 🐙 Jessica Baum, CMO, Bera chats w/hosts @mackmckelvey.bsky.social & Heidi Keele: Jessica talks about how she breaks down silos, takes on the hard stuff & tackles research when resources are scarce. Listen on your fav streaming platform or here: www.youtube.com/watch?v=ffql...

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SUM Disruptors Podcast: Episode 03

YouTube video by StartUp Marketer

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The StartUp Marketer @thestartupmarketer.bsky.social · 04/12/2024

Can't say we are hearing the same sentiment in the startup space. Budgets are still tight for 2025; mostly flat or up slightly. Feels more wait & see. SUMs, what are you seeing/forecasting? www.marketingcharts.com/business-of-...

marketingcharts.com

CMOs, Buoyed by Economic Optimism, Forecast Budget Increases - Marketing Charts

CMOs, Buoyed by Economic Optimism, Forecast Budget Increases

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The StartUp Marketer @thestartupmarketer.bsky.social · 03/12/2024

We also added @mikehofman.bsky.social to our startup marketer starter pack. Inc profiles some seriously disruptive startup founders/companies. We know there are some brilliant SUMs in these companies--let yourselves be know.

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The StartUp Marketer @thestartupmarketer.bsky.social · 03/12/2024

Welcome @krisachten.bsky.social & the formidable startup whisperer, @changds.bsky.social to our startup disruptor starter pack!

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Julia Linehan The Digital Voice™ @julialinehantdv.bsky.social · 24/11/2024

If you're planning your events schedule for 2025, we've got you covered. @thedigitalvoice.bsky.social produce a global #industryevents calendar. Updated continuously, you can download it here:https://www.thedigitalvoice.co.uk/industry-cal You're welcome 🤗

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Mack McKelvey @mackmckelvey.bsky.social · 21/11/2024

Peter was our first guest this season and this episode does NOT disappoint. If you are a #startup #marketer or have an interest in Netflix, Grindr or Koala's marketing, this is the podcast episode for you! Thank you @salientmg.bsky.social Board Member, Peter, for your time!

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The StartUp Marketer @thestartupmarketer.bsky.social · 21/11/2024

S2 Ep2 Bright Lights, Bold Moves w/Peter Sloterdyk; former Netflix, Grindr & Koala: Hired 86 people in 6 mnths, building trust w/founders, & leading a digital transformation remotely during a pandemic. Hosts: @mackmckelvey.bsky.social & Heidi K www.youtube.com/watch?v=nHyT... #startup #marketing

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SUM Disruptors Podcast: Episode 02

YouTube video by StartUp Marketer

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The StartUp Marketer @thestartupmarketer.bsky.social · 20/11/2024

Catch up on the SUM Disruptors Podcast. Hosted by @mackmckelvey.bsky.social & Heidi Keele, we interview some of the best marketing disruptors in the world of startups. #startupmarketer #marketing Watch S2E1 here: www.youtube.com/watch?v=UeyY...

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SUM Disruptors Podcast: Episode 01

YouTube video by StartUp Marketer

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Mack McKelvey @mackmckelvey.bsky.social · 19/11/2024

This is a great initial list. Which disruptive #startupmarketer is missing? List them here!

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The StartUp Marketer @thestartupmarketer.bsky.social · 19/11/2024

We've made a Starter Pack for #startupmarketer (ie amazing #marketers who work in #startups). We'll continue to add to this list! #startupmarketing go.bsky.app/3hchgHm

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Mack McKelvey @mackmckelvey.bsky.social · 17/11/2024

Oh! Hey, @bsky.app folks. I’m Mack. Founder/CEO of @salientmg.bsky.social (marketing firm for B2B high growth tech companies) & @thestartupmarketer.bsky.social (startup marketing ecosystem). Board advisor. Investor. You might find 20% of my posts valuable.

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