In episode 12 of season three, LG Ad Solutions' Helen Keelan discusses making the move from the North of England to London, taking a completely different path to the rest of your family, the age-relat...

As retailers race to scale their media networks, many might be considering open real-time bidding (RTB). But retail media is not just another typical programmatic arena.

Trust is the thread that holds society together. It binds relationships, fosters partnerships, and fuels transactions. Yet its importance is rarely felt until it snaps. In advertising, trust has alway...

You don’t often think of lead gen in the same breath as OOH, do you? But at last week’s JCDecaux in partnership with NDA Programmatic DOOH Live Awards 2025, one of the big winners was exactly that. A ...

In the latest episode of the NDA Meets podcast, Editor Justin Pearse sits down with Christian Muche, founder of Possible, one of the industry’s fastest-growing events. Muche, who also co-founded DMEXC...

As part of NDA’s ongoing series exploring the rise of independent media agencies, Editor Justin Pearse sat down with Celine Saturnino, Chief Executive Officer at Mediaplus UK, to discuss the current l...

By Nick Stringer, a global […]

As part of NDA’s ongoing exploration of the independent agency sector, we sat down with David Lucy, Managing Director at december19, to discuss the agency’s journey, the rise of indie media shops, and...

ALT: a group of llamas are standing in a grassy field in front of a fence .

The independent agency sector is experiencing an unprecedented boom. To explore this shift, New Digital Age Editor, Justin Pearse sat down with Joe Espinosa, Senior Group Director who leads the indepe...

Dan Shepherd, Head of Digital Investment at Goodstuff, speaks to Justin Pearse, Editor of New Digital Age, about the growth of independent agencies, the power of culture, and how agility and collabora...

‘Ones to Watch’ is NDA’s new series where we provide young companies in the digital media industry the chance to pitch their business.  Here we meet Jean-Philippe Costa Mota, Head of Sales EMEA at in-...

To celebrate the launch of […]

it's boom time for inde agencies. NDA has been talking to leaders across the sector to find out more about the reasons behind this wave and why clients are shifting to indies from the traditional netw...

At the MAD//Up North event recently, Gary Neville sat down with NDA Editor Justin Pearse for an in-depth on-stage conversation about his transition from football to entrepreneurship, the rise of digit...

When I attended MAD//Fest Up North in Manchester the other week, I posted on LinkedIn that one of the panels I saw was among the best I’d ever experienced. Mark Ritson, never one to hold back an opini...

Why are indie agencies booming right now, and what does 2025 hold for them? Leading voices from across the industry share their perspectives on this evolving landscape.

At NDA's annual Digital Women IWD lunch event, Lydia Oakes, Co-founder of Bluestripe Group, publisher of New Digital Age, opened the day with a powerful call to arms for our industry to continue its e...

NDA has launched The Summer […]

Manchester has undergone a remarkable […]

Digital out-of-home (DOOH) specialist Displayce […]

At Mad Up North, the panel Saving the Bez ‘til Last delivered exactly what it promised, something different. Taking the stage, James Cross, founder of Meanwhile, was joined by journalist and musician ...

NDA’s Marketing the Marketers series talks to the marketing and comms leaders behind the success of our leading companies. Next up is Steve Cox, Marketing Director at JCDecaux.

NDA’s Marketing the Marketers series talks to the marketing and comms leaders behind the success of our leading companies. Next up is Steve Cox, Marketing Director at JCDecaux.

Netflix has expanded its EMEA programmatic offering in beta in partnership with Google’s Display & Video 360 and The Trade Desk. The launch provides more buying options to partners in the UK, Germany,...

Sherrick Chavda is Group Director of Audience & Data Strategy, UK & EMEA, Initiative. He is a member and mentor at Media For All, and VP & Co-Chair, Professional Development Committee, IAA UK. In a ca...

NDA has partnered with the newly-launched Women in Trading group for an interview series finding out more about the group’s members and its mission. Next up is Jade Behr, EMEA Agency Development Lead ...

Jess Bradley is Chief Data Officer at Local Planet. In a career spanning over 15 years, she has previously held roles at companies including InfoSum, DoubleVerify and Silverbullet.

Why did you leave a big, network agency to join a small, independent shop?” A lot of people have asked me this since I quit a major holding company Op Co for founder-owned creative agency Ralph.

To celebrate the launch of […]

Single and ready to mingle? Or loved up and looking to ditch the predictable roses and chocolates this Valentine's Day? As brands act this February 14th, Google Search trends reveal that, more than ev...

Jim Rudall, Head of EMEA at Intuit Mailchimp, explores how brands can win over consumers on Valentine's Day and beyond.

Justin Pearse, Editor, New Digital Age, sits down with Richard Bettinson, Senior Director of Media Insight, Strategy and Planning at Hilton, to discuss marketing measurement, agency relationships, and...

As the advertising industry continues to evolve in response to media fragmentation, technological advancements, and shifting consumer behaviours, the Advertising Pays panel at the Advertising Associat...

New Digital Age Editor Justin Pearse sat down with Trainline's Head of UK Ad Sales and Account Management Sam Eads to discuss the company's recent move into retail media.

In the latest episode of the NDA Meets podcast, Editor Justin Pearse sits down with Christian Muche, founder of Possible, one of the industry’s fastest-growing events. Muche, who also co-founded DMEXC...

This year, the Best Creative award at the JCDecaux Programmatic DOOH Live Awards will be decided using a combination of JCDecaux’s VIM platform and System1’s out of home testing solution. To shine a l...

New Digital Age Editor Justin Pearse speaks with Shane Shevlin, Co-Founder and CEO of Bedrock Platform, about the company’s vision, the challenges of programmatic complexity, and the role of curation ...

The digital media and marketing industry is supported by a small army of individual investors, chairs and advisors. In our series, The Connectors, we interview these people, discovering what they’re m...

Expert View is a new regular series where industry experts give their take on significant market developments. Today, one of our industry's most experienced and informed experts, Tau Co-Founder Robert...

Podcast hosting network Adelicious has been in the news recently. Alongside signing a significant deal to bring the podcast portfolio of Immediate (the UK’s leading podcast producer) on to the Adelici...