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SalientMG

@salientmg.bsky.social
89 followers 305 following 7 posts

A strategic marketing firm of “senior doers” who launch, accelerate, and streamline marketing plans and programs for growth-stage B2B tech startups.

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SalientMG @salientmg.bsky.social · 18/03/2025
Hey! We know her! That's @bethpyne.bsky.social, SalientMG's SVP of Marketing. Former Yahoo, Demand Media, Rich Relevance, Verve, etc. customer marketing pro shares some of her brilliance with co-hosts of the SUM Disruptors (startup marketing) podcast @mackmckelvey.bsky.social & Heidi Keele!
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The Cred Podcast @thecredpodcast.bsky.social · 20/02/2025
S2 Ep30 Terry Kawaja Unfiltered w/host @mackmckelvey.bsky.social Known for his objective credibility, Terry's view on his big decisions, “I would rather ruffle some feathers and be right in the long run because people notice.” Plus, Terry shares some predictions! thecredentialed.com/credibly-irr...
thecredentialed.com
Credibly Irreverent: Terry Kawaja Unfiltered. - The Credentialed
In this episode of The Cred Podcast, Mack McKelvey sits down with Terry Kawaja, founder and CEO of Luma Partners and a leading voice in the ad tech industry. Terry shares his nuanced approach to decis...
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The Cred Podcast @thecredpodcast.bsky.social · 24/02/2025
S2 Ep31 Aaron Andalman, co-Founder & Chief Science Officer, Cognitiv chats w/host @mackmckelvey.bsky.social. Hear about balancing the rigor of academia w/ the fast-paced nature of tech, the science behind gut instincts, key traits of top decision-makers, etc. thecredentialed.com/gut-instinct...
thecredentialed.com
From Gut Instincts to AI Insights with Dr. Aaron Andalman - The Credentialed
Discover the science behind decision-making in this episode of The Cred Podcast. Mack McKelvey sits down with Dr. Aaron Andalman, Chief Science Officer & co-founder of Cognitiv, to explore gut instinc...
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Mack McKelvey @mackmckelvey.bsky.social · 20/02/2025
Talk about 6 degrees of separation. If you are more than 3 degrees from Terry, and you are in the media or ad industry, you need to change that immediately. The industry certainly would not be the same without Terry (or Luma Partners). #adtech #leadership #podcast #banker
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The Cred Podcast @thecredpodcast.bsky.social · 12/02/2025
S2 Ep26 Hear Gary Goldberg, Founder/President, SquadLocker chat with host @mackmckelvey.bsky.social about the role of failure in success: “Take pleasure and triumph in your failures. Don’t fear them... And I tell people I fail forward.” thecredentialed.com/the-role-of-...
thecredentialed.com
The Role of Failure in Success with Gary Goldberg - The Credentialed
In this episode of The Cred Podcast, host Mack McKelvey sits down with Gary Goldberg, Founder and President of SquadLocker, Inc., to explore the complexities of leadership, decision-making, and the po...
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Mack McKelvey @mackmckelvey.bsky.social · 06/02/2025
I recently posted my 1st @fastcompany.com article in the series on what #marketing capabilities/hires are essential for Seed, Series A, B, C+ companies. Here's the 2nd article in the series--Focused on Series A co's: www.fastcompany.com/90995260/ser... #startup
fastcompany.com
Series A startups: gain traction with the right foundations and marketing hires
You will join the ranks of successful Series B startups if you deliver for customers, invest in the right foundations, and hire the right team members at the right time.
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SalientMG @salientmg.bsky.social · 06/02/2025
Some great insights here from our Founder/CEO, @mackmckelvey.bsky.social
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The Cred Podcast @thecredpodcast.bsky.social · 27/01/2025
S2 Ep23 Great #Podcast to start your week: Unapologetically Authentic—Listen to the Whispers, Don’t Wobble & Fail Fast w/Jo Kinsella, Global President & COO, XR Extreme Reach & host @mackmckelvey.bsky.social #adtech #leadership thecredentialed.com/unapologetic...
thecredentialed.com
Unapologetically Authentic—Listen to the Whispers, Don’t Wobble & Fail Fast - The Credentialed
In this episode of The Cred Podcast, Mack sits down with Jo Kinsella, Global President & COO of XR Extreme Reach, to explore her career journey—from backpacking in Bali to breaking into the fintech an...
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The Cred Podcast @thecredpodcast.bsky.social · 22/01/2025
S2 Ep22 Highly recommend you take some time out of your day to listen to this episode: Decision-Making by Design: Say Yes, But Measure Twice with Yelitsa Jean-Charles, Founder/CEO, Healthy Roots Dolls; with host @mackmckelvey.bsky.social. thecredentialed.com/decision-mak...
thecredentialed.com
Decision-Making by Design: Say Yes, But Measure Twice with Yelitsa Jean-Charles - The Credentialed
In this episode of The Cred Podcast, host Mack McKelvey chats with Yelitsa Jean-Charles, founder and CEO of Healthy Roots Dolls. Yelitsa shares the story of how a class project at Rhode Island School ...
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The Cred Podcast @thecredpodcast.bsky.social · 21/01/2025
S2 Ep21 Check out The Horizontal Climb: Marcy Quinn Samet’s Holistic Path to the C-Suite w/host @mackmckelvey.bsky.social Hear her unique take on balancing speed w/thoughtful leadership, why she doesn’t believe in work-life balance & more. thecredentialed.com/the-horizont...
thecredentialed.com
The Horizontal Climb: Marcy Quinn Samet’s Holistic Path to the C-Suite - The Credentialed
In this episode of The Cred Podcast, host Mack McKelvey sits down with Marcy Quinn Samet, Founder and Chief Growth Architect of LBRBCOLLECTIVE, to discuss her unconventional career path to the C-suite...
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The Cred Podcast @thecredpodcast.bsky.social · 20/01/2025
S2 E20 Host @mackmckelvey.bsky.social interviews Ronnie Kwesi Coleman, Founder/CEO, Meaningful Gigs. After selling his prev startup for >$40M, Ronnie seeks to create 100K skilled jobs for Africans. Also learn about how AI is reshaping the future of creative work. thecredentialed.com/solving-hard...
thecredentialed.com
Solving Hard Problems Through Creative Thinking & Customer Obsession - The Credentialed
In this episode, we sit down with Ronnie Kwesi Coleman, the Co-Founder & CEO of Meaningful Gigs, to explore his remarkable journey from humble beginnings as a college dropout from Ghana to serial entr...
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Mack McKelvey @mackmckelvey.bsky.social · 14/01/2025
Honored to be on the Board of Trustees for Creative Spirit. This morning, we rang the Opening Bell at the New York Stock Exchange. @salientmg.bsky.social
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SalientMG @salientmg.bsky.social · 14/01/2025
Hey, that's our CEO @mackmckelvey.bsky.social! We love Creative Spirit & need to get it on @bluestripegroup.bsky.social's radar too! #marketing #neurodivergent
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Mack McKelvey @mackmckelvey.bsky.social · 15/12/2024
This was a full-circle moment. Vernon Irvin was my boss for about 10 years at 4 companies. He has been my mentor/sponsor and I owe so much of my professional success to him. I'd encourage you to listen to this episode of @thecredpodcast.bsky.social; this one was a huge thrill for me.
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SalientMG @salientmg.bsky.social · 12/12/2024
Congrats @thekayprince.bsky.social! We loved your article! #marketing #marketer #sobriety
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SalientMG @salientmg.bsky.social · 09/12/2024
"We’re blown away by the incredible response to our strategic alliance with @bluestripegroup.bsky.social! ICYMI, here’s a roundup of the latest coverage: Digiday 🔗 digiday.com/media-buying... Martech Cube 🔗 www.martechcube.com/salientmg-an... New Digital Age 🔗 newdigitalage.co/strategy/blu...
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Mack McKelvey @mackmckelvey.bsky.social · 05/12/2024
Exciting day...we've announced our expansion into EMEA through our strategic alliance with Bluestripe Group! Let's go @andyoakes.bsky.social @lydiaoakes.bsky.social @justinpearse.bsky.social! #marketing #PR #global #expansion
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The StartUp Marketer @thestartupmarketer.bsky.social · 09/12/2024
S2 Ep4 Hosts @mackmckelvey.bsky.social & Heidi sit down with @mollytoconnor.bsky.social, Director of Comms & Content at Aescape, a groundbreaking robotics massage company. Molly pulls back the curtain on Aescape’s huge successful launch from stealth. Molly = PR👑🐙 www.youtube.com/watch?v=Ld1F...
youtube.com
SUM Disruptors Podcast: Episode 04
YouTube video by StartUp Marketer
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The StartUp Marketer @thestartupmarketer.bsky.social · 09/12/2024
🐙 New week, new ask--who are the innovative #marketers we need to add to our @thestartupmarketer.bsky.social Starter Pack? 👀 We are looking for marketers who work in any corner of the startup world--especially those bringing innovation and disruption to the field AND their companies every day! 🐙
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The Cred Podcast @thecredpodcast.bsky.social · 06/12/2024
S2 Ep8 The Value-Cost Equation to Decision-Making with Entrepreneurial Agency Leader Marisa Ricciardi & host @mackmckelvey.bsky.social Ricciardi shared her career journey from trader to working in-house to eventually launching her own agency, RG. #entrepreneur thecredentialed.com/the-value-co...
thecredentialed.com
The Value-Cost Equation with Marisa Ricciardi - The Credentialed
The Ricciardi Group (RG) Founder and CEO Marisa Ricciardi discussed her varied approach to decision-making with host Mack McKelvey. Ricciardi shared her career journey from working as a trader to work...
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SalientMG @salientmg.bsky.social · 05/12/2024
🌍 SalientMG is going global! We’ve teamed up with the UK-based @bluestripegroup.bsky.social to expand our high-growth B2B clients’ impact worldwide. Learn more about our strategic partnership: reuters.com: www.reuters.com/press-releas... Media Mix: www.themediamix.co/p/salientmg-...
reuters.com
SalientMG and Bluestripe Group Strike Strategic Alliance to Expand Global Capabilities and New Communications Channels for High-Growth Companies
Terri Walter, ex-Microsoft, Razorfish, Pubmatic, Kargo marketing exec recently named Managing Director, SalientMG, to lead global alliance
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Mack McKelvey @mackmckelvey.bsky.social · 26/11/2024
I spoke w/Dr. Stephanie Gutnik, Chief Strategy Officer, billups, about the critical role of OOH in Luxury. Why? One of OOH’s greatest advantages is that it is both trusted and liked by consumers. #OOH #Advertising www.luxuryroundtable.com/2024/11/26/o...
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The Cred Podcast @thecredpodcast.bsky.social · 26/11/2024
S2 Ep5 Value Creation as a Force Multiplier with Catherine Tabor, Founder/CEO, Sparkfly & @mackmckelvey.bsky.social. Find out why Sparkfly is the best kept secret in martech in the QSR/Fast Casual/Restaurant space. #IYKYK thecredentialed.com/value-creati... #Atlanta #Founder #Startup
thecredentialed.com
Value Creation As A Force Multiplier with Catherine Tabor - The Credentialed
With an active personal stake in nearly 80 early-stage startups, Shereen shared why she loves the chaos of startups, or as she put it, making the chaos productive. Mack and Shereen discussed everythin...
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Judy Shapiro @judyshapiro.bsky.social · 22/11/2024
News from world of #adtech & #SEO. SEMRush just bought Third Door Media. Good synergies but an SEO tools company buying a content company is intriguing. thirddoormedia.com/news/semrush... @adtechgod.com @dmarti.bsky.social @ericseufert.bsky.social @kint.bsky.social @laraoreilly.bsky.social
thirddoormedia.com
Third Door Media
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The Cred Podcast @thecredpodcast.bsky.social · 20/11/2024
S2 E3: "Where Mission Meets Impact" with Bharani Rajakumar, Founder/CEO, Transfr. E&Y Entrepreneur of the Year. @fastcompany.com World Changing Idea & Most Innovative Company. #workforce #development #VR @mackmckelvey.bsky.social thecredentialed.com/where-missio...
thecredentialed.com
Where Mission Meets Impact with Bharani Rajakumar - The Credentialed
Get ready for an inspiring journey into the world of values-driven leadership and groundbreaking career training with Bharani Rajakumar. Learn more about Bharani's values-driven approach to life and l...
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The Cred Podcast @thecredpodcast.bsky.social · 21/11/2024
S2 Ep4 From MTV to AI-T (AI Tech) w/Gary Mittman, Founder/CEO, Kerv.ai. Gary started out in entertainment, then to digital startups, & eventually founding the only AI technology contextually analyzing video behind every screen. thecredentialed.com/from-mtv-to-... @mackmckelvey.bsky.social #adtech
thecredentialed.com
From MTV to AI-T (AI Technology) with Gary Mittman - The Credentialed
With an active personal stake in nearly 80 early-stage startups, Shereen shared why she loves the chaos of startups, or as she put it, making the chaos productive. Mack and Shereen discussed everythin...
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AdTechGod ®️ 🍪 @adtechgod.com · 21/11/2024
So hot.
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The StartUp Marketer @thestartupmarketer.bsky.social · 21/11/2024
S2 Ep2 Bright Lights, Bold Moves w/Peter Sloterdyk; former Netflix, Grindr & Koala: Hired 86 people in 6 mnths, building trust w/founders, & leading a digital transformation remotely during a pandemic. Hosts: @mackmckelvey.bsky.social & Heidi K www.youtube.com/watch?v=nHyT... #startup #marketing
youtube.com
SUM Disruptors Podcast: Episode 02
YouTube video by StartUp Marketer
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The StartUp Marketer @thestartupmarketer.bsky.social · 21/11/2024
🏆✨The OSSUM Awards are making waves in @newdigitalage.bsky.social! The awards recognize innovative #marketers who are driving success in the startup world; highlighting the achievements that inspire others to push the marketing envelope. Thx NDE! #startupmarketers newdigitalage.co/advertising/...
newdigitalage.co
OSSUM awards launched to recognise the best of startup marketers - New Digital Age
The OSSUM Awards will aim to highlight the exceptional talents that make startup marketing extraordinary, from individuals to teams, and the agency partners and vendors who support them.
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Mack McKelvey @mackmckelvey.bsky.social · 20/11/2024
HIGHLY recommend listening to this episode of @thecredpodcast.bsky.social!
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Mack McKelvey @mackmckelvey.bsky.social · 20/11/2024
Equal parts educational & fun. This first episode is a preview of what to expect this season--it's been a fun one so far! Watch via our YouTube channel or listen on any of the major podcast streaming platforms. @thestartupmarketer.bsky.social #startupmarketer #marketing
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The Cred Podcast @thecredpodcast.bsky.social · 19/11/2024
The Cred Podcast is hosted by @mackmckelvey.bsky.social. The podcast is the media arm of @thecredentialed.bsky.social. This season, we've interviewed execs about the art & science of decision-making. Subscribe on your fav streaming platform. thecredentialed.com/the-cred-pod...
thecredentialed.com
The Cred Podcast - The Credentialed
On every episode we will interview an authority across different industries who has deep industry knowledge and vast experience in the field. On this season of The Cred podcast, we will seek to unders...
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The Cred Podcast @thecredpodcast.bsky.social · 20/11/2024
S2 E2: "On the Record with Erica Irvin", Group VP & Chief Counsel, Albertsons. Discover the power of seizing opportunities, aligning decisions with organizational goals, & fostering transparent and empathetic leadership. thecredentialed.com/on-the-recor... @mackmckelvey.bsky.social
thecredentialed.com
On-the-Record with Erica Irvin - The Credentialed
With an active personal stake in nearly 80 early-stage startups, Shereen shared why she loves the chaos of startups, or as she put it, making the chaos productive. Mack and Shereen discussed everythin...
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The Cred Podcast @thecredpodcast.bsky.social · 19/11/2024
If you want to know what this season of The Cred Podcast, hosted by @mackmckelvey.bsky.social is all about, here's the teaser episode: thecredentialed.com/the-cred-pod...
thecredentialed.com
The Cred Podcast: Season 2 Teaser - The Credentialed
With an active personal stake in nearly 80 early-stage startups, Shereen shared why she loves the chaos of startups, or as she put it, making the chaos productive. Mack and Shereen discussed everythin...
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The StartUp Marketer @thestartupmarketer.bsky.social · 20/11/2024
Catch up on the SUM Disruptors Podcast. Hosted by @mackmckelvey.bsky.social & Heidi Keele, we interview some of the best marketing disruptors in the world of startups. #startupmarketer #marketing Watch S2E1 here: www.youtube.com/watch?v=UeyY...
youtube.com
SUM Disruptors Podcast: Episode 01
YouTube video by StartUp Marketer
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Mack McKelvey @mackmckelvey.bsky.social · 19/11/2024
This is a great initial list. Which disruptive #startupmarketer is missing? List them here!
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The StartUp Marketer @thestartupmarketer.bsky.social · 19/11/2024
We've made a Starter Pack for #startupmarketer (ie amazing #marketers who work in #startups). We'll continue to add to this list! #startupmarketing go.bsky.app/3hchgHm
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Mack McKelvey @mackmckelvey.bsky.social · 13/11/2024
Want to see #startup #marketers and #communicators recognized. @thestartupmarketer.bsky.social www.linkedin.com/posts/mackmc...
linkedin.com
Mack McKelvey on LinkedIn: Celebrating the Trailblazers of Startup Marketing | The StartUp Marketer
<AHEM> Startup marketers, prepare to get recognized. We've launched the first annual OSSUM (Operational & Strategic StartUp Marketing) Awards. Know a…
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The StartUp Marketer @thestartupmarketer.bsky.social · 18/11/2024
🐙 We've joined @bsky.app to chat about all things #startups & (of course) #marketing. Our CEO, @mackmckelvey.bsky.social, is here on Bluesky already. Working on a @starterpack.bsky.social for startup marketers--DM me if you want to be included. Find out more about thestartupmarketer.com here!
thestartupmarketer.com
StartUp Marketer (SUM) fuses accelerator muscle and community wisdom to sharpen your marketing skills so you can accelerate your startup’s success. | The StartUp Marketer
Join a community of thriving StartUp Marketers on a journey to strategic marketing excellence. Start your success story today.
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Mack McKelvey @mackmckelvey.bsky.social · 17/11/2024
Oh! Hey, @bsky.app folks. I’m Mack. Founder/CEO of @salientmg.bsky.social (marketing firm for B2B high growth tech companies) & @thestartupmarketer.bsky.social (startup marketing ecosystem). Board advisor. Investor. You might find 20% of my posts valuable.
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The Kay Prince @thekayprince.bsky.social · 14/11/2024
Shoutout to XR for getting me a cake for being 2 year sober :)
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