Journalists love data. Faced with hundreds of pitches each day - of which only a few ever make it into print - a story needs something extra to stand out. One of the best ways to give it that edge is ...

Whether your business is completely new to doing public relations or it’s been getting coverage in just its core market, there can be a lot to consider when deciding to expand into other territories.&...

Next up in our Meet the Team series is Nell, the office organiser with a pencil case ready to solve any problem.

There was a time, not so long ago, when the phone never stopped ringing with PRs keen to tell their clients’ stories. And yes, of course, that was sometime difficult to manage. But you always took the...

Next up in our series spotlighting the brilliant team behind the scenes is Nkechi, whose creativity and drive help bring our clients’ stories to life.

If you look at the 2025 calendar, there’s something to attend almost every week. In fact, if there’s only one or two in that timeframe, you’d see that as slow.

MAD//Fest 2025 was a whirlwind of creativity, innovation, and connection, and our team was right in the thick of it. We’ve rounded up some of our favourite moments, key takeaways, and honest reactions...

The technique I’m about to share with you allows non-writers to create compelling thought-leadership articles simply by answering 5 questions. This time, your answers will provide you with the content...

Last week I attended the Cannes Lions Festival. As it was my first time on the Croisette in person, it’s difficult to benchmark against previous years (though it was a scorcher), let alone distill its...

Building relationships with all journalists matters. Not just the editors, but the staff writers, junior reporters, freelancers and new starters who are shaping tomorrow’s newsrooms.

South by Southwest has officially made it across the Atlantic. The iconic US festival brought a blend of tech, music, film, and culture over to London last week, holding sessions, performances and pop...

Last year, I had the chance to attend Cannes Lions for the first time, and it was a truly unforgettable and extremely tiring week. This year, I’ll be watching it all unfold from afar, but it’s made me...

“Quality over quantity” is an overused but factual phrase, right? This easily relates to metrics in public relations. By that I mean that a lot of statistical information is beneficial, but it needs t...

At Bluestripe, our strength lies in the people behind the work. In this series, we’re spotlighting the team members who help our clients’ stories make headlines. First up, before she heads off on mat...

This was my third POSSIBLE and the vibrancy, innovation on show and the countless networking opportunities left me feeling energised and with a load of follow-up emails to write! As ever I’m grateful ...

The PR team took a trip over to the Adwanted Future of Brands and Future of Audio and Entertainment last week. This is what we thought…

I don’t care if you’re an agency, adtech company, publisher or brand. It’s incumbent upon you to do all you can to encourage your staff to get on the nearest industry stage and start talking.

If you are a senior business executive, there are a number of good reasons why you should be developing thought leadership or ‘opinion’ pieces of your own. 

Last year, I attended a PR workshop where one of the guest panellists was a journalist for a national title. She was walking through some of the more ‘creative’ pitches that filled her inbox, includin...

Last week, the Bluestripe team took a trip to Advertising Week Europe, which was better than ever this year! We all attended a number of sessions across the week, and here are the key takeaways:

I recently spent the weekend watching the Chinese Grand Prix - something I’ve become slightly obsessed with thanks to Drive to Survive - and it got me thinking: F1 isn’t worlds apart from B2B PR. Ye...

Choosing a PR agency is one of the most important decisions a business can make when it comes to shaping its brand, building reputation and driving meaningful awareness. As someone who has worked in B...

In the fast-paced world of B2B PR, staying ahead of trends and efficiently managing communication strategies has always been a challenge. But with the rise of artificial intelligence (AI), we now have...

Bluestripe held its annual Digital Women IWD Lunch last Thursday, the first IWD Lunch that I’ve attended since joining five months ago. In fact, not only am I new to Bluestripe, but I’m actually a new...

Last week saw a team from Bluestripe head north for MAD//UpNorth, the latest version of the trade show that has been running for the last four years in London. Bluestripe has been PR partner for the e...

2024 was another eventful (pun very much intended) year for Bluestripe Group, with the team making appearances everywhere from London to Miami across the year. Owned events, partnerships, and activati...

'Cannes Lions is a nostalgia machine. SXSW is engineered for the future.'

As UK ad spend increased at the e nd of 2024, this year is shaping up to be prosperous, with a renewed sense of optimism. So as adtech companies look to stand out from their competitors, what are s...

The Chartered Institute of Public Relations has released its 2024 State of the Profession report that looks at the state...

Terri Walter, ex-Microsoft, Razorfish, Pubmatic, Kargo marketing exec recently named Managing Director, SalientMG, to lead global alliance