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Mike Hofman

@mikehofman.bsky.social
378 followers 95 following 96 posts

Editor in Chief at Inc.

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Mike Hofman @mikehofman.bsky.social · 09/09/2026
AI is changing the way businesses produce video: A look at Higgsfield's 18-month sprint to a $5.4 billion valuation www.inc.com/lisa-bonos/h...
inc.com
How Higgsfield Became One of the Fastest-Growing AI Video Platforms for Creators and Startups
The two-year-old startup rocketed to a $5.4 billion valuation thanks to its prescient bet on serving small and midsize businesses that need 'infinite creative.'
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Mike Hofman @mikehofman.bsky.social · 19/08/2026
Nashiville's honktytonk boom has hit a property tax wall www.inc.com/jamie-mcgee/...
inc.com
Nashville Honky-Tonks Are Booming—but Property Tax Bills Have Quadrupled, Putting Their Future at Risk
In recent years, Music City has seen a massive tourism boom. Business owners say new tax bills call the sustainability of it into question.
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Mike Hofman @mikehofman.bsky.social · 19/08/2026
For @inc.com @jenniferconrad.bsky.social takes a look at Canva’s much lower valuation www.inc.com/jennifer-con...
inc.com
Canva’s Valuation Is Down. Can It Reverse the Slide?
The design company also cut its revenue growth forecast by 20 percent.
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Mike Hofman @mikehofman.bsky.social · 12/08/2026
What consumer brands are growing the fastest? @inc.com has fresh financial data inc-1-smart-business-story.beehiiv.com/p/special-re...
inc-1-smart-business-story.beehiiv.com
Special Report: These Are the Fastest Growing CPG Companies in America
Plus: Someone forgot to tell Surfside Gen Z doesn't drink, Carbone challenges Rao's, pet wellness is booming
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Mike Hofman @mikehofman.bsky.social · 03/08/2026
Many businesses think about their superpower, but probably very few would say their superpower is "compounding." Yet maybe more should, as Dave Whorton writes for @inc.com www.inc.com/dave-whorton...
inc.com
The Warren Buffett Rule That Can Turn a Bootstrapped Startup Into a Billion-Dollar Giant
Warren Buffett built his fortune with the power of compounding. Here’s how to use it in your business.
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Mike Hofman @mikehofman.bsky.social · 14/06/2026
Was at a lovely wedding tonight. Vibes were strong. Champagne at the exact right moment.
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Mike Hofman @mikehofman.bsky.social · 05/06/2026
How David moved beyond protein bars to more aisles in the supermarket--and $300M in revenue--despite lawsuits and controversies. www.inc.com/jennifer-con...
inc.com
Inside David Protein's Playful and Provocative Billion-Dollar Playbook
Fresh off an ice cream launch, Peter Rahal opens up about trolling, how to survive bad press, and what’s next for the CPG industry’s most polarizing CEO.
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Mike Hofman @mikehofman.bsky.social · 03/06/2026
Who is getting very rich off AI? As @bensherry.bsky.social reports for @inc.com, its the people physically guarding data centers from protests, industrial spies, and other threats. Inside the wild, lucrative world of data center security www.inc.com/ben-sherry/w...
inc.com
Want to Get Rich in the AI Boom? Guard Data Centers
Espionage, angry neighbors, robot dogs—the threats facing AI's valuable buildings are stranger than fiction. For the specialized firms keeping them safe, business has never been better
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Mike Hofman @mikehofman.bsky.social · 28/05/2026
How Sweetgreen's founders are plotting to recapture some of that Harvest Bowl magic www.inc.com/michael-rapk...
inc.com
Sweetgreen Spins Up Its Comeback Plan
Exclusive: Co-founders Jonathan Neman and Nicolas Jammet offer real talk on where the healthy chain has stumbled, and how it's trading Millennial cringe for Gen-Z cool.
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Mike Hofman @mikehofman.bsky.social · 19/05/2026
New from @inc.com: Bethany McLean assesses the hand dealt to new Fed chair Kevin Warsh, and asks whether he may face an even bigger problem than White House meddling www.inc.com/bethany-mcle...
inc.com
Bethany McLean: New Fed Chair Kevin Warsh Has a Bigger Problem Than Presidential Interference
Fed chairs face two kinds of pressure. There's the one everyone is worried about. Then there's the other one I'm worried about.
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Mike Hofman @mikehofman.bsky.social · 29/04/2026
So let's say AI eats/deletes your company's data... www.inc.com/chloe-aiello...
inc.com
This Founder Watched an AI Agent Destroy 3 Months of Company Data: 'It Took 9 Seconds'
The story of a 'rogue customer AI' wreaking havoc is a warning for entrepreneurs eager to harness the power of AI agents.
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Mike Hofman @mikehofman.bsky.social · 23/04/2026
New from @inc.com: Bethany McLean takes a deep dive into the private credit quagmire and she has concerns www.inc.com/bethany-mcle...
inc.com
Bethany McLean: I’m Worried About Private Credit. Here’s Why
The co-author of ‘The Smartest Guys in the Room’ rings the alarm about the incentives that fueled the private credit boom, who’s at risk, and where it could rock the economy.
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Mike Hofman @mikehofman.bsky.social · 09/04/2026
The hit podcast ‘HR Besties’ has become a must-listen show--and significant revenue driver--by making fun of bad leadership. New from @inc.com www.inc.com/kaylawebster...
inc.com
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Mike Hofman @mikehofman.bsky.social · 06/04/2026
Though many criticisms of so-called surveillance pricing are common, what if it's actually a good thing? www.inc.com/noah-giansir...
inc.com
Customers Hate Personalized Pricing. Here's Why Companies Should Do It Anyway
Trust me, I'm a mathematician: Business owners can avoid the wrath of what haters call surveillance pricing if they follow my guide for smart pricing.
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Mike Hofman @mikehofman.bsky.social · 24/03/2026
Padel is said to be the world's fastest growing sport. It's also one that many founders love. For @inc.com, Ali Donaldson takes a look at the business behind the addictive game www.inc.com/ali-donaldso...
inc.com
How Padel Became Founders' Favorite Sport
Entrepreneurs are flocking to tennis's cooler cousin—for competitive socializing and business opportunities on and off the court.
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Mike Hofman @mikehofman.bsky.social · 05/03/2026
Small business owner Markwayne Mullin ran for Congress as an outsider bent on challenging the system. But as @issielapowsky.bsky.social writes for @inc.com, with Trump tapping Mullin to run Homeland Security, he's morphed into a real DC power broker www.inc.com/issie-lapows...
inc.com
How Markwayne Mullin Became the Most Influential Business Owner in Trump's Washington
The Oklahoma entrepreneur ran for Congress as an outsider challenging the system. Now tapped to run DHS, he's become the ultimate insider.
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Mike Hofman @mikehofman.bsky.social · 05/03/2026
3D printing for fun and profit (but also it's hard to scale, as lamp maker Gantri has learned!) www.inc.com/tyler-trykow...
inc.com
3D Printing at Scale Is an Intriguing Idea—and Harder Than It Looks. Just Ask This Bay Area Founder
Gantri’s Ian Yang has gone all-in on smart factories that can manufacture nearly 5,000 types of lamps. As he has learned, when it comes to innovation, being first is never easy
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Mike Hofman @mikehofman.bsky.social · 25/02/2026
So let's say you run a SaaS company and AI seems like it might kill you. Here's how to think about the future, according to startup advisor Justin Bridges www.inc.com/justin-bridg...
inc.com
SaaS Margins Are Collapsing in the AI Era—but These Defenses Can Still Protect You
The SaaS story is changing fast. You can still adapt.
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Mike Hofman @mikehofman.bsky.social · 24/02/2026
Alysia Liu is the unexpected U.S. star of the 2026 Winter Olympics. So where are her brand endorsement deals? Ali Donaldson takes a look for @inc.com www.inc.com/ali-donaldso...
inc.com
Alysa Liu’s Viral Olympic Comeback Proves 1 Thing: Authenticity Sells. So Where Are the Sponsors?
The figure skater has captured the internet’s heart. Brands should be lining up.
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Mike Hofman @mikehofman.bsky.social · 18/02/2026
What's Steve Fulop planning at the post-Kathy Wylde Partnership for New York City? @inc.com's @leahcarroll.bsky.social sat down with him to find out--and growing private companies is a big part of the conversation www.inc.com/leah-carroll...
inc.com
NYC Wants to Win Back Entrepreneurs. Its New Business Chief Has a Plan
Steve Fulop, the new leader of Partnership for NYC, wants to make the city both innovative and affordable for founders.
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Mike Hofman @mikehofman.bsky.social · 17/02/2026
A sweet piece on how Macklin Celebrini, the 19-year-old star of Team Canada and the San Jose Sharks modeled great leadership recently www.inc.com/christopherc...
inc.com
In 3 Seconds, Macklin Celebrini Proved What Professional Integrity Looks Like
Here's what professional integrity in leadership looks like, even when the system rewards you for staying quiet.
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Mike Hofman @mikehofman.bsky.social · 09/02/2026
The winning Super Bowl ads www.inc.com/ali-donaldso...
inc.com
The 10 Best Super Bowl Commercials That Won the Internet
These ads were a hit with audiences during the biggest marketing moment of the year.
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Mike Hofman @mikehofman.bsky.social · 03/02/2026
A fun read on the future of broadcast: First, Bravo spawned Housewives, then the Housewives spawned businesses. Now, as @brianjmoylan.bsky.social reports for @inc.com, every stakeholder is looking to extend their brand and maximize profits www.inc.com/brian-moylan...
inc.com
How Bravo Became the New QVC
How the network famous for Real Housewives quietly reinvented itself as a startup incubator, spawning personality-driven brands in businesses.
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Mike Hofman @mikehofman.bsky.social · 28/01/2026
For @inc.com, @samblum.bsky.social looks at the grey market for TRT therapy-- which companies like Hims are now muscling into... www.inc.com/sam-blum/tes...
inc.com
Testosterone Is the Red-Pilled Elixir of the Manosphere. Now Companies Are Eager to Make It Mainstream
Hims announced that TRT therapy would be coming to its telehealth platform this year. But a grey market still thrives as recreational use supersedes medical needs.
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Mike Hofman @mikehofman.bsky.social · 20/01/2026
For @inc.com, @jenniferconrad.bsky.social takes a look at some of the most ambitious companies poised to have a huge 2026 www.inc.com/jennifer-con...
inc.com
16 Companies to Watch in 2026
In a year that could be a big one for IPOs and the AI bubble, 16 businesses consumers, competitors, and investors need to track.
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Mike Hofman @mikehofman.bsky.social · 16/01/2026
Closed offices, empty restaurants, botched deliveries, and closed schools keeping parents home: With thousands of ICE agents conducting raids in Minneapolis, business disruption is widespread, as @melisskawrites.bsky.social reports for @inc.com www.inc.com/melissa-ange...
inc.com
‘We Don’t Know Where ICE Is, or Where They'll Show Up Next’: ICE Is Disrupting Minneapolis Businesses
Minneapolis businesses report that residents are afraid to leave their homes because of ICE. When they do, many are taking their passports and emergency whistles with them.
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Mike Hofman @mikehofman.bsky.social · 16/01/2026
What is social selling, and who is winning at it? @annabelburba.bsky.social has a fun piece on @inc.com that looks at folks like Yanni Pappas www.inc.com/annabel-burb...
inc.com
The Next Generation of Salespeople Are Closing Deals on Social Media
Gen Zers have pioneered the art of “social selling.” Here’s how they do it.
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Mike Hofman @mikehofman.bsky.social · 14/01/2026
If you want to flee the proposed California billionaire's tax (and lucky you!!), here's the relo concierge who will help you do it www.inc.com/sam-blum/mee...
inc.com
Meet the Fixer Helping Billionaires Flee California
Peter Thiel, Larry Page, Sergey Brin, at least a half dozen billionaires have left. But is it enough to stop the Billionaire Tax Act?
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Mike Hofman @mikehofman.bsky.social · 07/01/2026
A pressing question for anyone who is building a consulting business: What should you charge for your services,especially in a world where you compete at least to some degree with AI? www.inc.com/chris-morris...
inc.com
Starting a Consulting Business? Here's How to Figure Out What to Charge
Starting a new consulting business? Here's how to think about pricing and determine what to charge companies for your services.
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Mike Hofman @mikehofman.bsky.social · 23/12/2025
"AI data centers’ global annual water consumption is set to reach 1,068 billion liters by 2028, an estimate 11 times higher than last year’s projection. For context, each individual American uses roughly 243,174 liters (64,240 gallons) a year" www.inc.com/maria-jose-g...
inc.com
How Much Water Does AI Actually Use? Depends on Whom You Ask
Every time ChatGPT is tasked to write an essay or Claude is asked for help with vibe coding, water is being used. How much exactly?
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Mike Hofman @mikehofman.bsky.social · 22/12/2025
@safiaziz.bsky.social left VC to start Joust, basically a game night experience for founders, investors, and urbanites looking for wholesome fun. And as Ali Donaldson reports for @inc.com, clients like Google and PwC are paying to play www.inc.com/ali-donaldso...
inc.com
This Founder Quit His Job in VC to Host Game Nights for a Living
Safi Aziz has turned his passion for hospitality into Joust, a startup that's attracting fellow founders looking for a fun night out.
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Mike Hofman @mikehofman.bsky.social · 18/12/2025
Between rising COGS, affordability concerns, and new mechanisms for dynamic pricing, companies have lots of options when it comes to changing--read: raising--prices. Here's how to think about it, especially from a customer's point of view www.inc.com/alison-stein...
inc.com
Customers Hate How Businesses Set Prices. Here's the New Psychology of Pricing
In the age of dynamic prices and greedflation, here's how businesses can win the pricing game without sparking a backlash.
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Mike Hofman @mikehofman.bsky.social · 10/12/2025
"You never feel safe" @inc.com's @chloeaiello.bsky.social and @samblum.bsky.social spoke to founders, policymakers and nonprofits, across the renewable energy sector to document just how much it has been roiled, as the White House rebuffs climate change concerns www.inc.com/chloe-aiello...
inc.com
The Government Wants These Clean Tech Companies to Die. Their Founders Say: Not So Fast
Inside the fallout from the Department of Energy's slashing of $8 billion in loans and grants, and how the companies affected aim to ‘Trump-proof’ their businesses.
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Mike Hofman @mikehofman.bsky.social · 13/11/2025
Robot sushi, as reported by @inc.com's @jenniferconrad.bsky.social www.inc.com/jennifer-con...
inc.com
They’ve Perfected the Art of Preparing Sushi-Grade Fish Using AI and Robotics. And They’re Bringing It to a Table Near You
Saif Khawaja and Reed Ginsberg founded Shinkei Systems to bring high-end, sustainable fish to the masses—and remake the entire $250 billion fresh-fish industry.
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Mike Hofman @mikehofman.bsky.social · 10/10/2025
With many offices being used 3 days a week versus 5, what is the future of commercial real estate? One mini solution/mini trend: Refashion your office as an events space www.inc.com/kelli-maria-...
inc.com
The Future of Your Office Is an Events Space
These CEOs have found new revenue streams by opening their offices for everything from weddings to meetings.
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Mike Hofman @mikehofman.bsky.social · 30/09/2025
As Y Combinator devotes more energy to AI startups, @inc.com’s @samblum.bsky.social asks whether the powerful incubator is merely reflecting the latest hype cycle—or actively exacerbating it. www.inc.com/sam-blum/how...
inc.com
How the AI Bubble Ate Y Combinator
The program is shorter, startups are pushed to build faster, and just about everyone has an AI company. What could go wrong?
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Mike Hofman @mikehofman.bsky.social · 12/08/2025
People are kind of obsessed with Vacation sunscreen. For @inc.com, @jenniferconrad.bsky.social unpacks why and how it propelled them to $80 million www.inc.com/jennifer-con...
inc.com
Vacation's $80 Million Sunscreen Brand Is Surfing on More Than Just Vibes
How did these founders build a cult sunscreen with celebrity investors and a devoted customer base? One piña colada at a time.
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Mike Hofman @mikehofman.bsky.social · 09/08/2025
What happens when the company that buys you changes its mind? www.inc.com/brian-contre...
inc.com
Meta Acquired His Company for $1 Billion, and Then Changed Its Mind. Now, He's Charting a New Path
Exclusive: The AI customer service company Kustomer just raised $30 million in funding after being spun off by Meta.
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Mike Hofman @mikehofman.bsky.social · 25/07/2025
Has our national obsession with protein gone too far? David's frozen cod protein bar suggests the answer is yes--but also the people want it, per @inc.com www.inc.com/jennifer-con...
inc.com
Why Is Frozen Cod Taking Over the Internet?
With this new drop, protein bar-maker David wants its customers to believe it's getting into the fish business.
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Mike Hofman @mikehofman.bsky.social · 24/07/2025
Is this the Cybertruck of scooters? How Infinite Machine plans to reinvent the Vespa www.inc.com/rob-verger/i...
inc.com
How 2 Brothers With No Automotive Experience Created a Scooter That Looks Like a Cybertruck
Infinite Machine's P1 has a $10,000 price tag. Can it compete with the likes of Vespa?
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Mike Hofman @mikehofman.bsky.social · 09/05/2025
A group of Florida business owners are fighting the state's most famous resident over tariffs www.inc.com/bill-saporit...
inc.com
5 Small Businesses Are Showing Big Business How to Stand Up to Trump's Tariffs
Leave it to a handful of Florida-based entrepreneurs to show some backbone and sue the Trump administration over its senseless tariff regime.
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Mike Hofman @mikehofman.bsky.social · 26/04/2025
@amandagoetz.bsky.social learned a hard lesson when selling a business www.inc.com/brian-contre...
inc.com
She Sold Her Company but Was Still Liable for Its Debt After This Critical Mistake
Amanda Goetz was done with her startup, House of Wise, after an exit. It wasn't done with her.
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Mike Hofman @mikehofman.bsky.social · 23/04/2025
Andy Elliott is a self-described "elite sales warrior" who trains salespeople on what he calls "the 1 percenter mentality" for success. @samblum.bsky.social takes a look at his rapid rise for @inc.com www.inc.com/sam-blum/mee...
inc.com
Meet the Alpha Male Sales Bros Influencing Your Sales Team
These 'elite sales warriors' are blowing up TikTok and LinkedIn. But are they offering good business advice?
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Mike Hofman @mikehofman.bsky.social · 26/03/2025
Does your workplace suffer from "fake harmony"? "In the short term, skipping a disagreement is probably easiest," writes @karendillon.bsky.social for @inc.com, but "getting comfortable with a healthy amount of conflict, and having a strategy to navigate it, is essential." www.inc.com/karen-dillon...
inc.com
Does Your Company Have Too Much Conflict, or Too Little?
Every business should have a healthy amount of conflict, says Karen Dillon. You just need a strategy to navigate it.
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Mike Hofman @mikehofman.bsky.social · 21/03/2025
Jonathan Adler cops to having made a million mistakes in building his business. And yet his brand endures www.inc.com/christine-la...
inc.com
Jonathan Adler Is Grateful for Growth Capital
The home decor entrepreneur discusses the evolution of his namesake company and why he sold to private equity.
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Mike Hofman @mikehofman.bsky.social · 17/03/2025
This is a juicy one from @askamanager.org: Slack feels private but is in many cases a company-owned platform. Is it ok for a manager to take a look at private channels? Is it wise? www.inc.com/alison-green...
inc.com
Should Managers Stay Out Of Employees' Private Slack Channels?
... and three other tricky workplace dilemmas.
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Mike Hofman @mikehofman.bsky.social · 14/03/2025
Is employee "bore-out" the new employee "burnout"? @adamgrant.bsky.social says unchallenging work could be sapping morale at your company (@inc.com) www.inc.com/bruce-crumle...
inc.com
Beyond Burnout: Adam Grant Warns of Rising 'Boreout' Among Employees
The Wharton organizational psychologist joins other workplace experts noting the rise of worker ‘boreout’ produced by unchallenging jobs offering few growth opportunities that now rivals burnout as a ...
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Mike Hofman @mikehofman.bsky.social · 06/03/2025
Fun little investigation by @inc.com's @samblum.bsky.social on Lovette Dobson, the Zelig of the business world, a mysterious person whose name appears on tens of thousands of LLC documents www.inc.com/sam-blum/who...
inc.com
Who Is Lovette Dobson and Why Does Her Name Appear on More Than 70,000 Business Filings?
In the anonymous paperwork of LLC registrations, scam victims are desperate to find a real person to help them. Sometimes all they have is Lovette.
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Mike Hofman @mikehofman.bsky.social · 04/03/2025
For ex-Twitter workers, Musk's headlong implementation of the DOGE agenda is painfully familiar, writes @stokel.bsky.social for @inc.com: "I see his changes as less about efficiency for the U.S. citizen and more about efficiency for him,” says one former employee www.inc.com/chris-stokel...
inc.com
Elon Musk Says Government Needs Innovation. His Former Employees Disagree
Moving fast and breaking things—as Musk did at Twitter—doesn’t work as well when you're disrupting the delivery of vital public services.
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Mike Hofman @mikehofman.bsky.social · 03/03/2025
Is your top job candidate an AI deepfake? www.inc.com/emilymccrary...
inc.com
How to Tell If Your Job Candidate Is an AI Deepfake
Scammers are creating AI-generated deepfakes to land jobs, steal company data, and funnel money to nation states.
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