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Mack McKelvey

@mackmckelvey.bsky.social
828 followers 820 following 111 posts

💁🏻‍♀️Founder/CEO of SalientMG, The StartUp Marketer (SUM), The Credentialed 🎙️Podcast Host: The Cred & SUM Disruptors 👩🏻‍💻20+ Yrs Tech Marketing 🧍🏻‍♀️Board: Creative Spirit; Snowfire.AI 🐘🏈🏆 🗻In VT <—NYC <—DC/Balt

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Yashar Ali 🐘 @yasharali.bsky.social · 09/10/2025
My choice for the Nobel Peace Prize this year: Chef José Andrés and the World Central Kitchen.
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Moss Appeal @mossappeal.bsky.social · 15/05/2025
Catch up on what's up in #media and #marketing via #InsiderInterviews #podcast! My recent episodes feature @rishadt.bsky.social #WendyLund, @mackmckelvey.bsky.social #PeterJones #SheilaMarmon #LouPaskalis and more! Listen on any audio platform or watch at: bit.ly/InsiderInter...
Montage of recent guests on B2B podcast, "Insider Interviews: With Media & Marketing Experts" including Rishad Tobaccowala, Lou Paskalis, David Sable and more
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Mack McKelvey @mackmckelvey.bsky.social · 23/04/2025
Great night at the NYSE for Creative Spirit’s Annual Gala. #neurodiversity @salientmg.bsky.social @bethpyne.bsky.social
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Business Insider @businessinsider.com · 09/04/2025
The Trapp Family Lodge provided a cozy winter getaway for my family of three, away from the higher-end ski resorts in Stowe, Vermont.
businessinsider.com
The real-life von Trapp family from 'The Sound of Music' built a hotel in Vermont after fleeing the Nazis. Here's what it's like to visit.
The Trapp Family Lodge provided a cozy winter getaway for my family of three, away from the higher-end ski resorts in Stowe, Vermont.
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Mack McKelvey @mackmckelvey.bsky.social · 06/04/2025
👑Ovi #GR8 @wshcapitals.bsky.social
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The Cred Podcast @thecredpodcast.bsky.social · 19/03/2025
S2 Ep32 Listen to guest Minerva Tantoco (first CTO for NYC, serial CTO + founder) talks w/host @mackmckelvey.bsky.social about using AI as an Ally + Keeping Humans in the Loop. #innovator #startup #tech thecredentialed.com/ai-as-an-all...
thecredentialed.com
AI as an Ally: Minerva Tantoco on Keeping Humans in the Loop. - The Credentialed
AI is everywhere—but how should executives actually use it to make better decisions? In this episode of The Cred Podcast, host Mack McKelvey sits down with Minerva Tantoco, a true tech pioneer who wen...
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Mack McKelvey @mackmckelvey.bsky.social · 18/03/2025
One of my favorite episodes to record @thestartupmarketer.bsky.social. I'm so fortunate to be able to work with @bethpyne.bsky.social every day. She gives 400% to everything she touches. Truly an incredible colleague and industry pro.
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The StartUp Marketer @thestartupmarketer.bsky.social · 06/03/2025
Have you heard S2 Ep6 with @alexstonehouse.bsky.social & hosts @mackmckelvey.bsky.social & Heidi Keele? Listen now (oh, and partially b/c of this interview, we hired Alex as a leader in @thestartupmarketer.bsky.social !) #marketing #startup thestartupmarketer.com/sum-disrupto...
thestartupmarketer.com
SUM Disruptors Podcast: Episode 06 | The StartUp Marketer
In this episode of the SUM Disruptors Podcast, hosts Mack and HK chat with Alexander Stonehouse, Marketing Director at Forj and board advisor for StartUp Marketer.
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The Cred Podcast @thecredpodcast.bsky.social · 24/02/2025
S2 Ep31 Aaron Andalman, co-Founder & Chief Science Officer, Cognitiv chats w/host @mackmckelvey.bsky.social. Hear about balancing the rigor of academia w/ the fast-paced nature of tech, the science behind gut instincts, key traits of top decision-makers, etc. thecredentialed.com/gut-instinct...
thecredentialed.com
From Gut Instincts to AI Insights with Dr. Aaron Andalman - The Credentialed
Discover the science behind decision-making in this episode of The Cred Podcast. Mack McKelvey sits down with Dr. Aaron Andalman, Chief Science Officer & co-founder of Cognitiv, to explore gut instinc...
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Mack McKelvey @mackmckelvey.bsky.social · 24/02/2025
RIP to this legend. Listening to her as I sit here working today. #RobertaFlack
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Mack McKelvey @mackmckelvey.bsky.social · 21/02/2025
Last night's hockey game (USA vs Canada) is officially in my top 3 favorite games of all time. 🇺🇸🇨🇦 Now...just need the @wshcapitals.bsky.social to win the Stanley Cup this year!
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The Cred Podcast @thecredpodcast.bsky.social · 17/02/2025
S2 Ep27 Check out The Future of Decision-Making w/ Tech Futurist (future of technology, transformation & human-centered innovation) @kateoneill.bsky.social & host @mackmckelvey.bsky.social. Also, her book is out: www.whatmattersnext.com--buy it now! thecredentialed.com/the-future-o...
thecredentialed.com
The Future of Decision-Making with Kate O'Neill - The Credentialed
In this episode, we’re joined by “Tech Humanist” Kate O’Neill, a global keynote speaker, author, and executive advisor renowned for her expertise in helping leaders navigate the future of technology, ...
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Kate O'Neill @kateoneill.bsky.social · 17/02/2025
www.koinsights.com/books/what-m...
koinsights.com
What Matters Next - a Book by Kate O'Neill
Author of several books including her newly-released "What Matters Next", as well as earlier books “A Future So Bright” and “Tech Humanist”.
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The Cred Podcast @thecredpodcast.bsky.social · 12/02/2025
S2 Ep26 Hear Gary Goldberg, Founder/President, SquadLocker chat with host @mackmckelvey.bsky.social about the role of failure in success: “Take pleasure and triumph in your failures. Don’t fear them... And I tell people I fail forward.” thecredentialed.com/the-role-of-...
thecredentialed.com
The Role of Failure in Success with Gary Goldberg - The Credentialed
In this episode of The Cred Podcast, host Mack McKelvey sits down with Gary Goldberg, Founder and President of SquadLocker, Inc., to explore the complexities of leadership, decision-making, and the po...
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Mack McKelvey @mackmckelvey.bsky.social · 06/02/2025
I recently posted my 1st @fastcompany.com article in the series on what #marketing capabilities/hires are essential for Seed, Series A, B, C+ companies. Here's the 2nd article in the series--Focused on Series A co's: www.fastcompany.com/90995260/ser... #startup
fastcompany.com
Series A startups: gain traction with the right foundations and marketing hires
You will join the ranks of successful Series B startups if you deliver for customers, invest in the right foundations, and hire the right team members at the right time.
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The Cred Podcast @thecredpodcast.bsky.social · 06/02/2025
S2 E25 What ever happened to @jibjabofficial.bsky.social? CEO, Paul Hanges chats w/host @mackmckelvey.bsky.social about managing an emotional piggyback to leading the fondly dubbed “cockroach of the internet,” Paul shares his take on leadership & spreading joy. thecredentialed.com/bumpers-bets...
thecredentialed.com
Bumpers, Bets, and Context: Paul Hanges’ Approach to Decision-Making - The Credentialed
In this episode of The Cred Podcast, host Mack McKelvey chats about decision-making with Paul Hanges, CEO of JibJab, where the mission is to spread joy.
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Mack McKelvey @mackmckelvey.bsky.social · 05/02/2025
I'm writing a series of articles @fastcompany.com on what #marketing capabilities/hires are essential for Seed, Series A, B, C+ companies (based on decades of experience). Here's the 1st article in the series: www.fastcompany.com/90973859/why... (First marketing hire vs first overall hire) #startup
fastcompany.com
Why every seed-stage startup founder’s first hire should be a product marketer
By hiring a product marketer, your startup can strategically position itself for product market fit—and ultimately, the critical A round.
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The StartUp Marketer @thestartupmarketer.bsky.social · 05/02/2025
Loved this roundup from www.default.com/lp/launch-se... by Default #startup #marketing #launch 🐙
default.com
Report: Launch Secrets
Analysis of 421 Successful Launches That Drove 100,000+ Inbound Leads
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The Cred Podcast @thecredpodcast.bsky.social · 05/02/2025
S2 Ep24 @mackmckelvey.bsky.social talks w/Gina Bianchini, founder/CEO, @Mighty Networks. Gina shares her distinctive approach to decision-making, underscoring the importance of self-care, taking bets, and building a culture where it's safe to fail. thecredentialed.com/people-magic...
thecredentialed.com
People Magic, Placing Bets & Perfecting the OODA Loop - The Credentialed
In this episode of The Cred Podcast, host Mack McKelvey sits down with Gina Bianchini, founder and CEO of Mighty Networks. With an impressive background in the tech world, Gina shares her distinctive ...
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The Cred Podcast @thecredpodcast.bsky.social · 27/01/2025
S2 Ep23 Great #Podcast to start your week: Unapologetically Authentic—Listen to the Whispers, Don’t Wobble & Fail Fast w/Jo Kinsella, Global President & COO, XR Extreme Reach & host @mackmckelvey.bsky.social #adtech #leadership thecredentialed.com/unapologetic...
thecredentialed.com
Unapologetically Authentic—Listen to the Whispers, Don’t Wobble & Fail Fast - The Credentialed
In this episode of The Cred Podcast, Mack sits down with Jo Kinsella, Global President & COO of XR Extreme Reach, to explore her career journey—from backpacking in Bali to breaking into the fintech an...
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Mack McKelvey @mackmckelvey.bsky.social · 25/01/2025
“Messy” is instantly my 2025 anthem. Thank you, Lola!
media.tenor.com
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The Cred Podcast @thecredpodcast.bsky.social · 21/01/2025
S2 Ep21 Check out The Horizontal Climb: Marcy Quinn Samet’s Holistic Path to the C-Suite w/host @mackmckelvey.bsky.social Hear her unique take on balancing speed w/thoughtful leadership, why she doesn’t believe in work-life balance & more. thecredentialed.com/the-horizont...
thecredentialed.com
The Horizontal Climb: Marcy Quinn Samet’s Holistic Path to the C-Suite - The Credentialed
In this episode of The Cred Podcast, host Mack McKelvey sits down with Marcy Quinn Samet, Founder and Chief Growth Architect of LBRBCOLLECTIVE, to discuss her unconventional career path to the C-suite...
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The Cred Podcast @thecredpodcast.bsky.social · 20/01/2025
S2 E20 Host @mackmckelvey.bsky.social interviews Ronnie Kwesi Coleman, Founder/CEO, Meaningful Gigs. After selling his prev startup for >$40M, Ronnie seeks to create 100K skilled jobs for Africans. Also learn about how AI is reshaping the future of creative work. thecredentialed.com/solving-hard...
thecredentialed.com
Solving Hard Problems Through Creative Thinking & Customer Obsession - The Credentialed
In this episode, we sit down with Ronnie Kwesi Coleman, the Co-Founder & CEO of Meaningful Gigs, to explore his remarkable journey from humble beginnings as a college dropout from Ghana to serial entr...
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David Leavitt @davidleavitt.bsky.social · 20/01/2025
Dr. King said it best #MLKDay
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Mark Cuban @mcuban.bsky.social · 19/01/2025
What’s the difference between a gov controlling an algorithm, silently eliminating reach for things it doesn’t like, vs the same gov using its power, to demand that the platform remove the things it doesn’t like.? In China they are overt. With TikTok in the US, they control silently
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Casey Newton @caseynewton.bsky.social · 19/01/2025
TikTok is Schrödinger's app, perpetually alive and dead at the same time, depending on random subatomic events that occur out of view
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Sarah Wood @sarahwood.bsky.social · 19/01/2025
Never forget.
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Mack McKelvey @mackmckelvey.bsky.social · 19/01/2025
Me RN.
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Mack McKelvey @mackmckelvey.bsky.social · 14/01/2025
Honored to be on the Board of Trustees for Creative Spirit. This morning, we rang the Opening Bell at the New York Stock Exchange. @salientmg.bsky.social
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Mack McKelvey @mackmckelvey.bsky.social · 13/01/2025
First day of a 12-day work trip. Let’s go! VT-> NYC-> CT->MD->DC->NYC->VT
media.tenor.com
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Alice Wong @sfdirewolf.bsky.social · 10/01/2025
🔥 Sending solidarity to all the seniors & disabled folks trying to survive #LAFires #LAFirestorm2025 📖Receive a signed copy of Disability Intimacy for every $100 donation to @MaskBlocLA 💰Venmo account.venmo.com/u/MaskBlocLA 📩Email receipt: DisabilityVisibilityProject@gmail.com
Graphic with a white background with text that reads, Receive a signed copy of Disability Intimacy, Donate $100 @MaskBlocLA Venmo, Email receipt to DisabilityVisibilityProject@gmail.com. In the center is a book cover for Disability Intimacy, a graphic with a purple background with a floral print. In the center with a light beige background with a red flower on top, green leaves on both sides, underneath that flower is a purple one and right next to the purple is an orange flower. Under the purple and orange flowers are stems. Overlaid on top of the flowers in black bold letters: Disability Intimacy Essays on Love, Care, and Desire Edited by Alice Wong, Editor of Disability Visibility. Book cover by Madeline Partner.
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Amy Widdowson @amynw.bsky.social · 08/01/2025
Listening to @brianosh.bsky.social on storytelling and the importance of being actual, real humans in comms was just what I needed this morning. An encyclopedic / self-reflective convo on changes in media and PR with @mackmckelvey.bsky.social and Heidi Keele open.spotify.com/episode/63vV...
open.spotify.com
Building Brands From Within: The Power of Authentic Storytelling with Brian O'Shaughnessy
SUM Disruptors Podcast · Episode
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The Cred Podcast @thecredpodcast.bsky.social · 02/01/2025
S2 Ep18 Empowering Caregivers: Insights from Michael Walsh, CEO, Cariloop & host @mackmckelvey.bsky.social In addition to Cariloop’s vital role in the workplace, Michael discusses his own decision-making process & the evolution of leadership at a growing startup. thecredentialed.com/empowering-c...
thecredentialed.com
Empowering Caregivers: Insights from Cariloop's CEO - The Credentialed
Michael Walsh shares a deeply personal journey that led to the founding of Cariloop, a platform designed to support caregivers through every stage of their journey. From his own caregiving experience ...
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The Cred Podcast @thecredpodcast.bsky.social · 01/01/2025
S2 Ep17 In this episode, host @mackmckelvey.bsky.social chats with Julie Bernard, #CMO, Lily.ai about her extensive experience in navigating the complexities of the B2B landscape, emphasizing the importance of empowering teams and driving impactful decisions. thecredentialed.com/embracing-ch...
thecredentialed.com
Embracing Change: A Conversation with Julie Bernard - The Credentialed
Join us in this insightful episode as we delve into the leadership journey of Julie Bernard, Chief Marketing Officer at Lily AI. Julie shares her extensive experience in navigating the complexities of...
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The Cred Podcast @thecredpodcast.bsky.social · 20/12/2024
S2Ep16 Connecting Leaders to Their Future Potential w/Stephen Bailey, co-Founder/CEO, ExecOnline & host @mackmckelvey.bsky.social Bailey offers invaluable advice on taking ownership of mistakes & fostering a culture of accountability. #leadership #podcast thecredentialed.com/connecting-l...
thecredentialed.com
Connecting Leaders to Their Future Potential with Stephen Bailey - The Credentialed
Join host Mack McKelvey in an insightful episode of The Cred Podcast as she sits down and discusses the intricate world of decision-making with Stephen Bailey, the co-founder and CEO of ExecOnline.
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Mack McKelvey @mackmckelvey.bsky.social · 18/12/2024
Phishers are working overtime this Holiday Season. Stop sending me fake USPS texts, please!
media.tenor.com
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The Cred Podcast @thecredpodcast.bsky.social · 18/12/2024
S2 Ep15 THE Inside Innovator, Louis Gump, w/host @mackmckelvey.bsky.social Louis discusses the nuances of decision-making, highlighting the role of leadership, collaboration, and adaptability in driving successful outcomes. thecredentialed.com/the-inside-i...
thecredentialed.com
The Inside Innovator with Louis Gump, Author of The Insider Innovator​ - The Credentialed
Join host Mack McKelvey in an insightful conversation with Louis Gump, President, Cambian Solutions, Author of The Insider Innovator and a seasoned professional in the media and mobile industries, as ...
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Mack McKelvey @mackmckelvey.bsky.social · 17/12/2024
OK marketers and product/tech leaders, thoughts?
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The StartUp Marketer @thestartupmarketer.bsky.social · 17/12/2024
From our own @alexstonehouse.bsky.social: I'm so curious to know what others are feeling is their biggest challenge right now, and going into 2025. Drop your opinion on the poll question below, or drop a note in the comments. www.linkedin.com/posts/alex-s...
linkedin.com
Alex Stonehouse on LinkedIn: I&#39;m so curious to know what others are feeling is their biggest challenge…
I&#39;m so curious to know what others are feeling is their biggest challenge right now, and going into 2025. Drop your opinion on the poll question below, or…
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Mack McKelvey @mackmckelvey.bsky.social · 17/12/2024
Laurel Rossi is also the co-founder & Chairwoman of Creative Spirit (in addition to being the CRO/CMO, Infillion). She's relentless and extremely inspiring.
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Mack McKelvey @mackmckelvey.bsky.social · 15/12/2024
This was a full-circle moment. Vernon Irvin was my boss for about 10 years at 4 companies. He has been my mentor/sponsor and I owe so much of my professional success to him. I'd encourage you to listen to this episode of @thecredpodcast.bsky.social; this one was a huge thrill for me.
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Mack McKelvey @mackmckelvey.bsky.social · 15/12/2024
#Christmas came early. Flew to Houston on Thursday & drove our newly-adopted baby girl home to Vermont. •12 states • 1800+ miles • 2 1/2 days. Jinx is home. #bullterrier
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Mack McKelvey @mackmckelvey.bsky.social · 12/12/2024
Love to hear from rising stars in #startup #marketing. Thank you for sharing your perspectives @thekayprince.bsky.social! Such a great reminder for all of us who are continuously hosting in-person events. #sobriety
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The StartUp Marketer @thestartupmarketer.bsky.social · 12/12/2024
🌟 Meet the Judges for The StartUp Marketer’s 2024 OSSUM Awards! 🌟 The jury is packed with CMOs & senior marketers from top B2B & B2C companies. Gain well-deserved recognition & amplify your company’s achievements. 👉 Enter now: thestartupmarketer.com/ossum-awards/ cc: @bluestripegroup.bsky.social
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The StartUp Marketer @thestartupmarketer.bsky.social · 11/12/2024
S2 Ep5 3X #startup CMO, Miriam Kendall, sat down with hosts: @mackmckelvey.bsky.social & Heidi Keele to explore that coveted #CMO role & the tough realities of startups. Hear why Miriam left Under Armour for the startup world & why she hasn’t looked back. #marketing www.youtube.com/watch?v=Wq0F...
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SUM Disruptors Podcast: Episode 05
YouTube video by StartUp Marketer
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Mack McKelvey @mackmckelvey.bsky.social · 11/12/2024
Flying to Houston tomorrow to pick up the best Christmas Present EVER. <stay tuned to get a toothache> @wadeprince.bsky.social
media.tenor.com
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The Cred Podcast @thecredpodcast.bsky.social · 10/12/2024
S2 Ep10 Empowering the Future: A Conversation with Dr. Stephanie Gutnik, Chief Strategy Officer, billups, & host @mackmckelvey.bsky.social on Leadership, Decision-Making, & the Evolution of Out of Home Advertising #OOH thecredentialed.com/a-conversati...
thecredentialed.com
Leadership and the Evolution of OOH Advertising with Dr. Stephanie Gutnik - The Credentialed
In this powerful episode of The Cred Podcast we sit down with Dr. Stephanie Gutnik, Global Chief Strategy Officer at Billups. Dr. Gutnik shares her incredible journey from Yahoo! to becoming a disting...
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The StartUp Marketer @thestartupmarketer.bsky.social · 09/12/2024
🐙 New week, new ask--who are the innovative #marketers we need to add to our @thestartupmarketer.bsky.social Starter Pack? 👀 We are looking for marketers who work in any corner of the startup world--especially those bringing innovation and disruption to the field AND their companies every day! 🐙
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The Cred Podcast @thecredpodcast.bsky.social · 09/12/2024
S2 Ep9 Transforming Mid-Career Malaise into Mastery w/Adrion Porter & host @mackmckelvey.bsky.social He talks about how he helps people find magic in the middle of their careers, lives, & transitions, rather than staying stuck in feelings of stress & stagnation. thecredentialed.com/transforming...
thecredentialed.com
Transforming Mid-Career Malaise into Mastery with Adrion Porter - The Credentialed
After undergoing a career shift in his forties, Adrion Porter decided to take a step back and evaluate what purpose-driven work meant to him. For Adrion, that entailed helping people find magic in the...
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