Recently, I’ve been reflecting on something that’s often missing from many public speaking engagements in our industry: brutal honesty.

Are we still headed for a ‘cookieless’ or even ‘ID-less’ future despite Google’s backtracking on third-party cookie deprecation? NDA, in partnership with Nano Interactive, recently hosted a roundtable...

Lumen and Ebiquity recently partnered on new research that reveals a surprisingly strong correlation between attentive seconds and incremental profit across media channels. New Digital Age (NDA) spoke...

In the latest Meet the Revolutionaries interview (in association with LiveRamp) Indranil Datta, Head of Data and Technology Solutions at Annalect (the data agency of Omnicom Media Group) explains why ...

Portfolio businesses are, on paper, a marketer's dream – a diverse portfolio of products or brands catering to a wide audience, fostering synergy, and offering the opportunity of market dominance. But...

In the face of tectonic shifts in the media landscape, the science of measurement has undergone a dramatic transformation. Once relegated to the backroom, measurement has now emerged as a focal point ...

In a Fireside Chat at NDAl's recent Foresight event with Editor Justin Pearts, James Leaver, CEO, Multilocal, outlined the benefits of curation in programmatic advertising.

Why aren’t mobile apps considered trusted, premium media environments? This sounds like a stupid question or indeed a suggestion that the mobile app environment isn’t premium or trusted media. But may...

Trainline, the FTSE250-listed rail ticket retailer and operator, has taken its first step into retail media. The new strategy will enable brands to connect with consumers at key moments during their r...