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sonia

@soniabasz.bsky.social
217 followers 139 following 466 posts

Service design/CX consultant. Systems thinker. I help people communicate at work. www.baszstudio.com

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Reposted by sonia
Asha Rangappa @asharangappa.bsky.social · 18/09/2025
Remember that authoritarians have ZERO sense of humor. About anything.
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sonia @soniabasz.bsky.social · 18/09/2025
We're about to build a house and we've set this rule: if it can be analog, it should be. If we need some digital automation (e.g. a thermostat), it has to have a way for us to manually override it. No AI/IoT/random data getting sent out to who knows where.
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emma 🏳️‍⚧️🏳️‍🌈🔞 @5g.gay · 31/08/2025
so many of the small indignities of daily life come from us being denied the ability to tell a rich man in a tech company to fuck off. minesweeper has microtransactions. paid services have ads. the opt out says maybe later. the drive thru is a broken chatbot. your car is an ipad. fuck off! fuck off!
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GT 🫪 @granitetide.bsky.social · 22/08/2025
we used to build household shrines to Going On The Computer and it's no coincidence that as we abandoned these we started straying further from god's light
90s computer desk with shelves for speakers, tower, printer, pull-out mouse and keyboard drawer etc
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sonia @soniabasz.bsky.social · 21/08/2025
I turned 44 this week. At first, I thought about writing 44 things I’ve learned about business design. Then I realized two things: -No one wants to read that much. -I don’t want to write that much. So here are 10. www.linkedin.com/pulse/10-thi...
linkedin.com
10 things I learned about business design (because 44 is too many)
I just turned 44. At first, I thought about writing 44 things I’ve learned about business design.
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amy brown 👻 @amybrown.xyz · 10/08/2025
today at the park we saw wild turkeys and some dude behind us was like “bro look at those owls” so what I’m saying is don’t ever let anyone make you feel stupid. you can visually identify a turkey
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The Empty City @davidallengreen.bsky.social · 04/08/2025
"Artificial Intelligence will have an impact ten times greater than that of the Industrial Revolution," says somebody whose only knowledge of the Industrial Revolution must come from Artificial Intelligence.
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sonia @soniabasz.bsky.social · 05/08/2025
I realized a part of the site was broken just by watching a single user session in Clarity. You know how long it would’ve taken me to spot that in Google Analytics? Forever. I probably never would’ve noticed. And there are still people who dismiss qualitative research because of sample size.
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sonia @soniabasz.bsky.social · 28/07/2025
Hello. I'm an autistic person in a film or television drama. I'm a man in my twenties and excel at STEM. Somehow, I managed to get a PhD without understanding basic social rules, and my coworkers find me adorable.
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Karen K. Ho @karenho.bsky.social · 22/07/2025
We should have listened when the modems screamed at us.
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Preeti Chhibber @runwithskizzers.bsky.social · 13/07/2025
Do any of these reporters writing about how using the a/c is bad for the environment want to write about AI instead or
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Roger Swannell @rogerswannell.com · 11/07/2025
Just because it's big doesn't make it strategic.
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sonia @soniabasz.bsky.social · 10/07/2025
Me, every morning, when I open LinkedIn: (Found it on Pinterest, don't know the author, sorry)
Vintage comic panel showing a blonde man in a dark suit holding a cigar, sitting in an office and looking out the window. Speech bubble reads: "I hate every last one of them! And I'm going to turn this hate into cash!"
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Janel Le Belle @janellebelle.bsky.social · 09/07/2025
Existential crisis at the metro station
Photo of the screen of the ticket booth for the metro station. It displays the choice between “add value” or “add time”
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sonia @soniabasz.bsky.social · 07/07/2025
Any good books and/or courses on business design? Looking to bridge the gap between my MBA and design background with a focus on real business outcomes (i.e. making money), not just the typical design thinking/post-its on walls kind of content. Thanks!
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Jess Calarco @jessicacalarco.com · 05/07/2025
In a horrifying article about the dangers of Teslas, one point stands out: Teslas automatically disengage self-driving mode <1 second before an imminent crash--not enough time for the driver to react, but enough for Tesla to deny responsibility for fatal crashes, since self-driving "wasn't engaged."
The real surprise came after the experiment. Fred Lambert, who writes for the blog Electrek, pointed out the same autopilot disengagement that the NHTSA had documented. “Autopilot appears to automatically disengage a fraction of a second before the impact as the crash becomes inevitable,” Lambert noted.
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Hell-a Bambust 🏳️‍⚧️ (alleged transsexual)(spooky) @ela-bambust.bsky.social · 02/07/2025
"why does restaurant food taste better than food cooked at home" The cook does not care if you live or die and uses salt and butter accordingly
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sonia @soniabasz.bsky.social · 30/06/2025
The real triumph of Silicon Valley’s techno-fascists is making the world believe there’s only one way to be rich.
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sonia @soniabasz.bsky.social · 29/06/2025
I'm not from before the internet, but I'm certainly from before the web.
A walkman.
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sonia @soniabasz.bsky.social · 29/06/2025
Excuse me, sir. Sir? I'd like my foot back, sir. Thank you.
A grey cat sleeping soundly with his head resting on my foot.
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sonia @soniabasz.bsky.social · 29/06/2025
Thiel’s answer sounds exactly like something the Antichrist would say.
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sonia @soniabasz.bsky.social · 29/06/2025
I ran into a hungry cat on my morning walk, so I went to the nearest grocery store and bought him kibbles. He was so hungry he ate growling, like he thought I might take them away 🥹
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Brian Phillips @brianphillips.lol · 28/06/2025
Should humanity exist? Let’s ask a man who cofounded an online payment-processing platform 27 years ago
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sonia @soniabasz.bsky.social · 28/06/2025
Nothing breaks my heart harder than the look of disappointment in my cat’s eyes.
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sonia @soniabasz.bsky.social · 17/06/2025
What is common knowledge in your field but shocks outsiders? A lot of people hire a writer for their website before they even know what their business actually is. They expect the writer to invent the offer, define the product, and basically make the whole thing up from scratch.
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JK @miniver.bsky.social · 17/06/2025
What is common knowledge in your field, but shocks outsiders? Few software systems start from a clear plan for what users will experience.
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sonia @soniabasz.bsky.social · 12/06/2025
If it doesn’t include a financial forecast, it’s not "product" design.
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sonia @soniabasz.bsky.social · 21/05/2025
What’s the point of having a child if you can’t plan their birthday with them? What’s the point of traveling with your wife if you can’t take the time to discuss the details with her? If you won’t care about the little things, why bother having a family?
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Ste Jormur @stejormur.bsky.social · 12/05/2025
There was an old tweet that stuck with me: "If you can easily walk to the coffee shop but your barista has a one hour commute, you don't live in a walkable 15 minute city; you live in a theme park"
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sonia @soniabasz.bsky.social · 18/05/2025
-Our freezer has never been this empty. I’m loving it! -And how is that a good thing? -It's lean! Kiichiro Toyoda would be so proud of me.
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Jorge (he/him) @motoridersd.pug.ninja · 14/05/2025
An article titled "How the Web Became Unreadable", posted on Medium. There is a soft paywall asking you to sign in, covering most of the article.

Screenshot found on Mastodon https://beige.party/@mayintoronto/114497234942335666
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sonia @soniabasz.bsky.social · 14/05/2025
Quote post with a picture of the airplane you'll accept as a bribe
Spoon with an airplane-shaped handle
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sonia @soniabasz.bsky.social · 14/05/2025
A couple’s interest in gastronomy is positively correlated with the number of tasting spoons left in the sink after each meal.
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Franchesca Ramsey @chescaleigh.bsky.social · 11/05/2025
“If you cannot write well, you cannot think well; if you cannot think well, others will do your thinking for you” —Oscar Wilde
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Shell @risu.bsky.social · 09/05/2025
If you want to see the future of education, the way the tech bros want it ( as they are investing in it) - you can just look at tech and tech training: a bunch of mostly men who rarely read more than a blog, and who think slide decks and CTF competitions are “learning”
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sonia @soniabasz.bsky.social · 08/05/2025
One of my biggest work email turn-offs is when people say, "As you know, [fact no one ever told me]." Most of the time, people using that statement are: a) pretending they shared key info they didn't, and b) guilt-tripping you into thinking you forgot to consider it, when really it was their fault.
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Clara Greo @claragt.bsky.social · 07/05/2025
I'm thinking about AI in the same way I think about plastic. We all know that plastic is hugely damaging to our environment, our bodies and our world. In many areas of our lives, we don't need to be using as much plastic as we do. There are alternatives that are better.
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sonia @soniabasz.bsky.social · 07/05/2025
Autistic tip: If you're craving salty foods, you might just be thirsty.
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sonia @soniabasz.bsky.social · 06/05/2025
Got the flu shot today for the first time in my life (I'm pro-vaccines but just never got around to it). As someone with sensory issues, the whole needle thing is awful! I'm so proud of myself for doing it anyway 💪
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sonia @soniabasz.bsky.social · 05/05/2025
Monday reminder: forgive yourself.
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sonia @soniabasz.bsky.social · 05/05/2025
This.
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Gillian Branstetter @gbbranstetter.bsky.social · 04/05/2025
When the topic is women the conflict is that women are failing society. When the topic is men it's that society is failing them.
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Seidmadr @seidmadr.bsky.social · 03/05/2025
Sometimes the most harm reduction comes in not allowing bad behaviour to go unchecked.
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sonia @soniabasz.bsky.social · 02/05/2025
The average American has three friends.
Promotional image of the tv series "Parker Lewis can't lose" (1990).
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sonia @soniabasz.bsky.social · 01/05/2025
I used to feel guilty when I turned off the light and my cat was in the room. Now I also feel guilty if I turn it on and he's sleeping.
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sonia @soniabasz.bsky.social · 28/04/2025
The upside of LLMs is that clients who love endless rewriting can now play with a text-spitting toy that isn't me. The downside is that instead of just wasting my patience and will to live, they now drain entire lakes.
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sonia @soniabasz.bsky.social · 28/04/2025
Tomorrow I’m getting the flu shot for the first time. Tell me your success stories! Did you have any side effects afterward? What were they and how long did they last?
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Ron Bronson @ronbronson.com · 27/04/2025
Service design is understanding that some people go to the store not just to buy but to feel. For people of a certain age, systems and structures offer orientation, recognition, and a sense of place. We're rapidly dismantling that architecture out of convenience, but in the service of who?
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sonia @soniabasz.bsky.social · 27/04/2025
Movie you’ve watched more than six times using gifs. (“Hard mode” no Star Wars, Star Trek, or LOTR)
media.tenor.com
a man and a woman are sitting next to each other in an elevator with a zebra print wall behind them .
Alt: A fragment from the movie Lost in Translation by Sofia Coppola. Bill Murray and Scarlett Johansson are sitting next to each other. She is wearing a pink wig and gently rests her head on his shoulder.
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