iiinova — where your digital self keeps evolving

sonia @soniabasz.bsky.social · 19/09/2025

Yes! More buttons and dials, please!

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Asha Rangappa @asharangappa.bsky.social · 18/09/2025

Remember that authoritarians have ZERO sense of humor. About anything.

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sonia @soniabasz.bsky.social · 18/09/2025

We're about to build a house and we've set this rule: if it can be analog, it should be. If we need some digital automation (e.g. a thermostat), it has to have a way for us to manually override it. No AI/IoT/random data getting sent out to who knows where.

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emma 🏳️‍⚧️🏳️‍🌈🔞 @5g.gay · 31/08/2025

so many of the small indignities of daily life come from us being denied the ability to tell a rich man in a tech company to fuck off. minesweeper has microtransactions. paid services have ads. the opt out says maybe later. the drive thru is a broken chatbot. your car is an ipad. fuck off! fuck off!

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GT 🫪 @granitetide.bsky.social · 22/08/2025

we used to build household shrines to Going On The Computer and it's no coincidence that as we abandoned these we started straying further from god's light

90s computer desk with shelves for speakers, tower, printer, pull-out mouse and keyboard drawer etc

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sonia @soniabasz.bsky.social · 22/08/2025

Diolch yn fawr iawn, Nia! (I hope I’m saying this right!) 😊

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sonia @soniabasz.bsky.social · 22/08/2025

¡Muchas gracias, Adrián! 😊

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sonia @soniabasz.bsky.social · 21/08/2025

I turned 44 this week. At first, I thought about writing 44 things I’ve learned about business design. Then I realized two things: -No one wants to read that much. -I don’t want to write that much. So here are 10. www.linkedin.com/pulse/10-thi...

linkedin.com

10 things I learned about business design (because 44 is too many)

I just turned 44. At first, I thought about writing 44 things I’ve learned about business design.

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amy brown 👻 @amybrown.xyz · 10/08/2025

today at the park we saw wild turkeys and some dude behind us was like “bro look at those owls” so what I’m saying is don’t ever let anyone make you feel stupid. you can visually identify a turkey

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The Empty City @davidallengreen.bsky.social · 04/08/2025

"Artificial Intelligence will have an impact ten times greater than that of the Industrial Revolution," says somebody whose only knowledge of the Industrial Revolution must come from Artificial Intelligence.

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sonia @soniabasz.bsky.social · 05/08/2025

I realized a part of the site was broken just by watching a single user session in Clarity. You know how long it would’ve taken me to spot that in Google Analytics? Forever. I probably never would’ve noticed. And there are still people who dismiss qualitative research because of sample size.

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sonia @soniabasz.bsky.social · 03/08/2025

This takes "I know it when I see it" to a whole different level.

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sonia @soniabasz.bsky.social · 28/07/2025

Hello. I'm an autistic person in a film or television drama. I'm a man in my twenties and excel at STEM. Somehow, I managed to get a PhD without understanding basic social rules, and my coworkers find me adorable.

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Karen K. Ho @karenho.bsky.social · 22/07/2025

We should have listened when the modems screamed at us.

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Preeti Chhibber @runwithskizzers.bsky.social · 13/07/2025

Do any of these reporters writing about how using the a/c is bad for the environment want to write about AI instead or

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Roger Swannell @rogerswannell.com · 11/07/2025

Just because it's big doesn't make it strategic.

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sonia @soniabasz.bsky.social · 10/07/2025

What I don't get about these policies is why I can't just pay to have the experience I want. With the excuse that everything is "free," they make me put up with whatever. On most apps I'd be willing to pay for a better experience (e.g. no ads), but I'm never the customer, I'm always the product.

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sonia @soniabasz.bsky.social · 10/07/2025

Oh, man! What am I gonna do without you two here?

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sonia @soniabasz.bsky.social · 10/07/2025

Me, every morning, when I open LinkedIn: (Found it on Pinterest, don't know the author, sorry)

Vintage comic panel showing a blonde man in a dark suit holding a cigar, sitting in an office and looking out the window. Speech bubble reads: "I hate every last one of them! And I'm going to turn this hate into cash!"

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sonia @soniabasz.bsky.social · 10/07/2025

In Argentina we say the same thing! So weird! 😊

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sonia @soniabasz.bsky.social · 10/07/2025

In Argentina we say "Do you live in a tent?" (¿Vivís en carpa, vos?).

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Janel Le Belle @janellebelle.bsky.social · 09/07/2025

Existential crisis at the metro station

Photo of the screen of the ticket booth for the metro station. It displays the choice between “add value” or “add time”

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sonia @soniabasz.bsky.social · 07/07/2025

I ask them how they measure success (in general, not just the org's official metrics) and how they evaluate their own performance. That usually gives me a better sense of their actual mental model and priorities beyond what their job description says.

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sonia @soniabasz.bsky.social · 07/07/2025

Thank you! Will definitely check it out.

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sonia @soniabasz.bsky.social · 07/07/2025

Any good books and/or courses on business design? Looking to bridge the gap between my MBA and design background with a focus on real business outcomes (i.e. making money), not just the typical design thinking/post-its on walls kind of content. Thanks!

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Jess Calarco @jessicacalarco.com · 05/07/2025

In a horrifying article about the dangers of Teslas, one point stands out: Teslas automatically disengage self-driving mode <1 second before an imminent crash--not enough time for the driver to react, but enough for Tesla to deny responsibility for fatal crashes, since self-driving "wasn't engaged."

$The real surprise came after the experiment. Fred Lambert, who writes for the blog Electrek, pointed out the same autopilot disengagement that the NHTSA had documented. “Autopilot appears to automatically disengage a fraction of a second before the impact as the crash becomes inevitable,” Lambert noted.$

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Hell-a Bambust 🏳️‍⚧️ (alleged transsexual)(spooky) @ela-bambust.bsky.social · 02/07/2025

"why does restaurant food taste better than food cooked at home" The cook does not care if you live or die and uses salt and butter accordingly

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sonia @soniabasz.bsky.social · 30/06/2025

In Argentina it’s winter, so here’s our expression for when it’s really cold: "Está fresco pa' chomba," which means "It’s a bit too chilly to be out in just a polo shirt."

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sonia @soniabasz.bsky.social · 30/06/2025

The real triumph of Silicon Valley’s techno-fascists is making the world believe there’s only one way to be rich.

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sonia @soniabasz.bsky.social · 29/06/2025

I'm not from before the internet, but I'm certainly from before the web.

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sonia @soniabasz.bsky.social · 29/06/2025

Excuse me, sir. Sir? I'd like my foot back, sir. Thank you.

A grey cat sleeping soundly with his head resting on my foot.

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sonia @soniabasz.bsky.social · 29/06/2025

Thiel’s answer sounds exactly like something the Antichrist would say.

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sonia @soniabasz.bsky.social · 29/06/2025

I ran into a hungry cat on my morning walk, so I went to the nearest grocery store and bought him kibbles. He was so hungry he ate growling, like he thought I might take them away 🥹

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Brian Phillips @brianphillips.lol · 28/06/2025

Should humanity exist? Let’s ask a man who cofounded an online payment-processing platform 27 years ago

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sonia @soniabasz.bsky.social · 28/06/2025

I'm halfway through The Unaccountability Machine and it's awesome!

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sonia @soniabasz.bsky.social · 28/06/2025

Nothing breaks my heart harder than the look of disappointment in my cat’s eyes.

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sonia @soniabasz.bsky.social · 26/06/2025

Now try reading academic books in another language, with a translator trying to outsmart the author. That’s when you seriously consider moving to the countryside to grow potatoes.

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sonia @soniabasz.bsky.social · 17/06/2025

What is common knowledge in your field but shocks outsiders? A lot of people hire a writer for their website before they even know what their business actually is. They expect the writer to invent the offer, define the product, and basically make the whole thing up from scratch.

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JK @miniver.bsky.social · 17/06/2025

What is common knowledge in your field, but shocks outsiders? Few software systems start from a clear plan for what users will experience.

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sonia @soniabasz.bsky.social · 12/06/2025

If it doesn’t include a financial forecast, it’s not "product" design.

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sonia @soniabasz.bsky.social · 10/06/2025

Sending you lots of love. I had to say goodbye to my three senior cats over the span of a year and a half. It was brutal. Just remember: till the very very end, it's still a love story.

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sonia @soniabasz.bsky.social · 21/05/2025

What’s the point of having a child if you can’t plan their birthday with them? What’s the point of traveling with your wife if you can’t take the time to discuss the details with her? If you won’t care about the little things, why bother having a family?

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sonia @soniabasz.bsky.social · 19/05/2025

Beyond the Missouri Sky, by Charlie Haden and Pat Metheny. open.spotify.com/album/2PULgz...

open.spotify.com

Beyond The Missouri Sky

Charlie Haden · Album · 1997 · 13 songs

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Ste Jormur @stejormur.bsky.social · 12/05/2025

There was an old tweet that stuck with me: "If you can easily walk to the coffee shop but your barista has a one hour commute, you don't live in a walkable 15 minute city; you live in a theme park"

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sonia @soniabasz.bsky.social · 18/05/2025

-Our freezer has never been this empty. I’m loving it! -And how is that a good thing? -It's lean! Kiichiro Toyoda would be so proud of me.

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sonia @soniabasz.bsky.social · 14/05/2025

Quote post with a picture of the airplane you'll accept as a bribe

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