Reposted by Mikael
They think this appeals to "ordinary people" because every asshole believes, deep down, that everyone else is an asshole too and only reason everyone doesn't act like an asshole all the time is fear or political correctness or whatever.
Asshole behavior makes more sense once you understand this.
nytimes.com
Insults, Expletives and Fat-Shaming: Vance Trolls Critics on the Right and Left
The vice president has dispensed with the decorum and restraint of his predecessors to directly take on opponents and journalists on social media with sometimes profane and often personal jabs.