iiinova — where your digital self keeps evolving

Lily Grozeva @lilygrozeva.bsky.social · 05/10/2026

I was just accepted to Profound's Zero Click London summit on October 22 🎟️ I'm excited to learn from the teams building for the new world of AI Search and the top 500 leading experts. I'd love to connect and share notes with others who see where this is heading. Will you be there? Let's meet up!

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Lily Grozeva @lilygrozeva.bsky.social · 24/09/2026

Другият месец, в 4 вечерни сесии, като част от програмата на Telerik Academy Sprints, ще направим един практически курс на тема: 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵: 𝗔𝘂𝗱𝗶𝘁 𝗮𝗻𝗱 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗬𝗼𝘂𝗿 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 12, 15, 19 и 26 октомври, 18:00-20:00, онлайн, група до 50 души. Записване тук: ww.telerikacademy.com/sprint/audit...

ww.telerikacademy.com

Audit and Improve Your AI Search Visibility | Telerik Academy Sprint

Plan Marketing Budgets That Drive Growth

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Moz @mozseo.bsky.social · 31/08/2026

WebMCP changes how AI agents interact with websites. SEO made sites easier for machines to read. WebMCP makes them easier to actually use. Read our practical guide for Chrome inspection, security, and the Moz API mz.cm/3T1YKRv by Matt Hollingshead

moz.com

What Is WebMCP? How to Prepare Your Website to Serve AI Agents

Get ahead of the agentic AI shift. Learn what WebMCP is, how it differs from traditional MCP, and how to implement simple HTML or JavaScript tools to prepare your website for the agentic search.

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Glenn Gabe @glenngabe.bsky.social · 31/08/2026

There are times spam updates go unnoticed, and then there are some spam updates that cause a ton of volatility. Well, the August spam update was big. My latest post covers 4 case studies based on my analysis and include Scaled Content Abuse, AI Content, Programmatic Content, Thin Affiliates, & more.

gsqi.com

The August 2026 Google Spam Update – Scaled Content Abuse, AI Content, Programmatic Content, Thin Affiliates, And More [Case Studies]

Glenn Gabe covers four case studies based on the Google August 2026 Spam Update. The cases include 'scaled content abuse', AI-generated content, thin affiliates, malicious activity, and more.

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Lily Grozeva @lilygrozeva.bsky.social · 24/08/2026

For the last session this summer, we’ll examine a medtech brand’s visibility in AI Search (Google AI Overviews, AI Mode, ChatGPT, Claude, etc.). The session includes a 40-minute review, followed by 15–20 minutes for your questions. Thursday at 4:00 PM. 30 seats remaining. cal.com/rankscale/ra...

cal.com

Rankscale AI Summer Camp ☀️ x Saltanat Labs | Live Audit of a Brand's AI Search Visibility (English) | Rankscale Team

Rankscale AI Summer Camp ☀️ x Saltanat Labs | Live Audit of a Brand's AI Search Visibility (English)

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Lily Grozeva @lilygrozeva.bsky.social · 25/08/2026

Organic visibility and traffic no longer move together. Google keeps more search activity inside its ecosystem, while AI answers influence buyers without generating visits. Traffic still matters but it’s now one outcome of visibility, not its full measure. Source: Datos & SparkToro, Q2 2026.

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Lily Grozeva @lilygrozeva.bsky.social · 24/08/2026

cal.com

Rankscale AI Summer Camp ☀️ x Saltanat Labs | Live Audit of a Brand's AI Search Visibility (English) | Rankscale Team

Rankscale AI Summer Camp ☀️ x Saltanat Labs | Live Audit of a Brand's AI Search Visibility (English)

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Lily Grozeva @lilygrozeva.bsky.social · 19/08/2026

Interesting enough is a great intro 😆

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Lily Grozeva @lilygrozeva.bsky.social · 11/08/2026

I’m looking for one B2B brand for a free SEO + AI Search Visibility Snapshot. No Analytics, GSC or confidential data needed, just a public, external view. The brand and findings will feature in my live RankScale Summer Camp audit on 27 August. Interested? DM me your website.

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Lily Grozeva @lilygrozeva.bsky.social · 07/08/2026

I never thought I’ll say it in gazillion years - but X feels so much cleaner space than LinkedIn right now.

static.klipy.com

Little Girl Funny Face Meme

ALT: Little Girl Funny Face Meme

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Lily Grozeva @lilygrozeva.bsky.social · 07/08/2026

I keep getting into conversations that circle around rankings. It's like in SEO, the conversation is only about indexation. It is obviously critical, but it is critical hygiene. Same with AI - you will probably rank based on what story the AI tells about your offering; that's the real struggle.

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Majestic @majestic.com · 06/08/2026

Garrett Sussman (@garrettsussman.bsky.social) wants you to prepare for a future where content is judged on comprehensive topic coverage rather than individual keyword rankings, aligning with conversational search patterns. maj.to/4oQcad7

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Lily Grozeva @lilygrozeva.bsky.social · 06/08/2026

New interview on ranking B2B brands inside LLMs. The takeaway from auditing ~50 companies on entity clarity, corroboration and consistent positioning beat chasing on-page signals. I also walk through my full AI visibility audit process. Watch here: www.youtube.com/watch?v=xa5T...

youtube.com

How to rank on LLMs for B2B brands? ft. Lily Grozeva

YouTube video by LLM Mastery

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Duane Forrester @duaneforrester.bsky.social · 29/03/2026

llms.txt can’t tell an AI that Feature X was deprecated, or your pricing changed last month. It’s a flat list with no graph. When an AI gets those facts wrong in a vendor comparison, your brand absorbs the reputational cost. There’s a better way. duaneforresterdecodes.substack.com/p/llmstxt-wa...

duaneforresterdecodes.substack.com

llms.txt Was Step One. Here’s the Architecture That Comes Next

A four-layer framework for giving AI agents clean, authoritative access to your brand

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Lily Grozeva @lilygrozeva.bsky.social · 27/03/2026

I teamed up with Eleven Ventures to put together an AI Visibility Playbook tailored for startups and tech founders. If you’re curious, check it out. www.11.vc/how-to-get-r...

11.vc

How to Get Recommended by AI

Over 21% of Google searches now use AI. Here's the practical framework founders need to stay discoverable, and get recommended.

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Lily Grozeva @lilygrozeva.bsky.social · 23/03/2026

At least half of the noise in search will go down if we call AEO/GEO/LLM SEO, etc., for what it is 👇 Modern SEO.

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John Mueller @johnmu.com · 17/03/2026

Commodity content is a race you win by not running.

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Lily Grozeva @lilygrozeva.bsky.social · 17/03/2026

If I hear about one more "Keyword Research" to fuel "pumping content" to fix a "traffic problem", I'll break.

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Lily Grozeva @lilygrozeva.bsky.social · 09/03/2026

Fully aligned with this. AI search isn’t stalling because of tactics or tooling. It’s because orgs haven’t fixed alignment around ownership, KPIs, and decision flow. And adding more AI agents feels like running in the wrong direction. substack.com/home/post/p-... @kevin-indig.bsky.social

substack.com

AI-SEO is a change management problem

The AI SEO transformation requires a decades-old proven playbook: Organizational change management.

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TechCrunch @techcrunch.com · 01/03/2026

Anthropic, OpenAI, Google DeepMind and others have long promised to govern themselves responsibly. Now, in the absence of rules, there's not a lot to protect them.

techcrunch.com

The trap Anthropic built for itself | TechCrunch

Anthropic, OpenAI, Google DeepMind and others have long promised to govern themselves responsibly. Now, in the absence of rules, there's not a lot to protect them.

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Lily Grozeva @lilygrozeva.bsky.social · 28/02/2026

It has been 48 hours since Zuckerberg pushed his way down my throat, and I am already tired of clicking the X next to this box, but I will keep pushing. No one wants your AI in their social feed. NO ONE! Send Manus AI to the Metaverse, please!

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Lily Grozeva @lilygrozeva.bsky.social · 01/02/2026

If you're waiting for ChatGPT ads to solve your demand gen problem, I have bad news. Your actual buyers, the ones who can afford your product, will be on paid plans with no ads. When ads arrive, you'll still need organic visibility inside AI answers. Ads won't save you later.

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Lily Grozeva @lilygrozeva.bsky.social · 30/01/2026

Back at AUBG, delivering my annual SEO & AI Search lecture as part of the VertoDigital partnership. Great to show how AI is reshaping search visibility, trust, and brand representation, encouraging engagement with the next generation of search leaders. bit.ly/4c0uJIS

bit.ly

Organic Visibility (SEO) - Technical SEO, Content & AI Search.pdf

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Lily Grozeva @lilygrozeva.bsky.social · 26/01/2026

Live AI Search audit workshop with Rankscale, Tue Feb 3, 5 pm CET. We’ll break down AI Search Readiness across Google AI Overviews, ChatGPT & Gemini, show why competitors show up instead of you, and how to fix the technical blockers stopping AI crawlers. www.linkedin.com/events/webin...

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Lily Grozeva @lilygrozeva.bsky.social · 15/01/2026

SEO isn’t just Google anymore. Sharing recent thoughts on what visibility really means in the AI search era. (You only need to survive the video thumb. 😑) www.youtube.com/watch?v=ZTNX...

youtube.com

SEO in the AI Search Era: Why AI Search Audits Matter

YouTube video by VertoDigital

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Dawn Anderson @dawnieando.bsky.social · 12/01/2026

Less than a month to go before WTSFest 2026 and it just so happens some of the current SEO AI myths doing the rounds have been busted (looking at you chunking for a start), and perfect timing since they're in my deck. Looking forward to looking at more AI SEO dis and misinformation on Feb 5th

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Lily Grozeva @lilygrozeva.bsky.social · 13/01/2026

Agentic shopping is here and it’s not just a B2C problem open.substack.com/pub/lilygroz...

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Barry Schwartz @rustybrick.com · 09/01/2026

Google's @dannysullivan.bsky.social says do not turn your content into bite-sized chunks for LLMs - Google does not want that www.seroundtable.com/google-conte... #seo #google #googleseo #aeo #geo #content #llm

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Gary Illyes @methode.bsky.social · 29/12/2025

"Cursor CEO warns vibe coding builds ‘shaky foundations’ and eventually ‘things start to crumble’" fortune.com/2025/12/25/c...

media.tenor.com

a bald man wearing a suit and tie is sitting in front of a starz logo

ALT: a bald man wearing a suit and tie is sitting in front of a starz logo

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hastyent.bsky.social @hastyent.bsky.social · 29/12/2025

Asking for permission to steal would kill the burglary industry is the same logic.

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The Verge @theverge.com · 29/12/2025

“I just don’t know how you go around, asking everyone first. I just don’t see how that would work.” From May 2025: www.theverge.com/news/674366/...

Verge headline: Nick Clegg says asking artists for permission would ‘kill’ the AI industry

Photo of Nick Clegg

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Lily Ray 😏 @lilyray.nyc · 02/09/2025

A lot of people are making claims about the sites/pages mentioned in ChatGPT without noting that OpenAI has deals with many of the cited publishers. Always worth asking if the cited publisher is owned by one of the media companies partnering with OpenAI. Here is a list, for reference:

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Barry Schwartz @rustybrick.com · 28/08/2025

It’s New 8/28: Massive Google crawl rate drop and @gregfinn.bsky.social goes on and on and on about the pixels on Bing Ads titles, then covers @yjllsaskingalse finding on Google Shopping Ads audience exclusions and @mordyoberstein.bsky.social is back with bold moves www.youtube.com/watch?v=Pt1O...

youtube.com

It’s New 8/28: Massive Google crawl rate drop, Big Bing Ads titles and bold hovers

YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable

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Lily Grozeva @lilygrozeva.bsky.social · 23/08/2025

OpenAI’s ChatGPT leans on Google Search for answers. Google built on our content. Now OpenAI builds on Google. Karma, dat u? 👉 www.tomsguide.com/ai/chatgpt-i...

tomsguide.com

ChatGPT is using Google Search to answer your questions — here’s what we know

To beat Google Search, ChatGPT may be borrowing from it.

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Lily Grozeva @lilygrozeva.bsky.social · 19/08/2025

Had a great convo with Ina Toncheva about what it really means to stay visible when search engines don’t just rank anymore - they answer. If your brand isn’t included in those answers, you basically don’t exist. Here’s the full piece: aiforcontentmarketing.ai/surviving-th...

aiforcontentmarketing.ai

Surviving the AI Search Era: New Rules for Brand Visibility with Lily Grozeva - AI for Content Marketing Resources

Discover how AI changes search and brand visibility. Learn why traditional SEO isn’t enough, and how to stay visible in AI-generated answers.

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Jamie Indigo @not-a-robot.com · 14/08/2025

🍿

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Lily Grozeva @lilygrozeva.bsky.social · 11/08/2025

Last week in AI search: GPT-5 leans on external sources, Perplexity (<1% share) crawls forbidden sites, AI Overviews UK hit 10% then 6%. If 70–80% of AI visibility is still SEO basics + a few AI tweaks, not sure how all this is practical for someone driving b2b growth, though.

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Lily Ray 😏 @lilyray.nyc · 11/08/2025

Anyone seen this “researched with AI” AI Overview before?

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Lily Grozeva @lilygrozeva.bsky.social · 10/08/2025

I ran a @sitebulb.com webinar recently, all about AI Search audits. My big takeaway: treat AI answer audits like traditional SEO with way more manual validations but still structured, repeatable, and strategic.

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