iiinova — where your digital self keeps evolving

Reposted by Garrett Sussman

Gianluca Fiorelli @gfiorelli1.bsky.social · 20/02/2025

The 2nd episode of The #Search Session is available on the Advanced Web Ranking blog as video, podcast and text: www.advancedwebranking.com/blog/evoluti... Watch Giulia Panozzo, @garrettsussman.bsky.social and me chatting and diving deep in the changes in the search behavior we are experiencing.

advancedwebranking.com

Evolution of Search Behavior

Join host Gianluca Fiorelli as he explores cognitive biases, brand trust, and evolving search behavior in 2025 with guests Giulia Panozzo and Garrett Sussman.

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Garrett Sussman @garrettsussman.bsky.social · 12/02/2025

What was ChatGPT's favorite Super Bowl commercial? I did a little research, and the results are surprising. • Mountain Dew: Most brand visibility across conversational platforms at 46%. • Budweiser: Ranked first for Best Super Bowl Commercial prompts. ipullrank.com/super-bowl-l...

ipullrank.com

How Mountain Dew Won the Super Bowl with 46% Brand Visibility across ChatGPT, AI Overviews, and Perplexity - iPullRank

Which 2025 Super Bowl Ads ended up influencing conversational search results across ChatGPT, AI Overviews, Perplexity, and Copilot.

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Garrett Sussman @garrettsussman.bsky.social · 29/01/2025

I'm launching a new mini-series with the featured speakers of SEOWeek.org (Early bird tix end 1/31) The Next Chapter of Search. • 20 minutes. • Packed insights. • Real tactics. After recording with @dejanseo.bsky.social, I'm even more hyped for tomorrow's webinar. ipullrank.com/webinar-regi...

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Lily Ray 😏 @lilyray.nyc · 21/12/2024

60% of the Internet is duplicate, according to a 2022 statistic that @methode.bsky.social shared at SEODay in Denmark. SEO professionals spend a huge chunk of our careers addressing duplicate content issues. And they aren’t always easy to solve. (Thread)

60% of the Internet is duplicate - Gary Illyes google

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Jeremy Rivera @seoarcade.bsky.social · 19/12/2024

Let's get to the deep challenging philosophy of modern SEO with @garrettsussman.bsky.social of iPullrank in today's episode of the Unscripted SEO podcast podcasts.apple.com/us/podcast/i... Give it a listen, and subscribe!

podcasts.apple.com

iPullRank's Garrett Sussman: SEOs Waxing Poetic & Philosophical About Search

Podcast Episode · The Unscripted SEO Interview Podcast · 12/18/2024 · 55m

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Jeremy Rivera @seoarcade.bsky.social · 18/12/2024

"I SEO. I optimize. Therefore I exist." - @garrettsussman.bsky.social (Super excited for this episode of the Unscripted SEO podcast. We got a little philosophical, a little morose, as we dug into the recent progression of search.)

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Jessica @guerillagrrl.bsky.social · 18/12/2024

FYI, fellow SEOs. This person is NOT the real @garrettsussman.bsky.social. Letting you know as they are absolutely trying to get folks into a crypto scam using his name. Good times. Report and block.

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Garrett Sussman @garrettsussman.bsky.social · 18/12/2024

FYI - there’s a fake version of me DMing people about crypto. Please report and don’t be duped.

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Garrett Sussman @garrettsussman.bsky.social · 12/12/2024

PSA: Please don't write "n.a." in the cover letter section of your job application when it requires a cover letter. I want to see your personality!

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Gianluca Fiorelli @gfiorelli1.bsky.social · 10/12/2024

I wrote a thing about how to translate Brand and Branding into signals that can make them being understood by Google and AI.. it is not a short read, but I am convinced you will find it interesting: www.iloveseo.net/the-role-of-...

iloveseo.net

The Role of SEO in making branding understood by search engines and AI.

Click and read how to translate a Brand in signals that can be understood and scored by Google and LLM-based Search Systems.

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Garrett Sussman @garrettsussman.bsky.social · 12/12/2024

SEO hot takes? Obvious takes? What you got 2025? @aleyda.bsky.social curated an impressive list of 100s of SEO experts. Everything from more brands, more AI, and more complete Google dysfunction. Here are my Goldilocks predictions for SEO and AI. Read the round-up: hub.seofomo.co/surveys/seo-...

Here are my Goldilocks predictions for SEO and AI:

1. AI-organized search results will become more prevalent. As Google fully embraces AI up and down the SERPs, we’ll see more carousels and distinct topic sections segmented by subtopic. At first, it will appear more pervasively for eCommerce and Local (which is already happening), but in 2025, it will exist for informational searches.

2. The US DOJ’s Google Antitrust trial will be abandoned with the new presidential regime. No way they're forced to sell off Chrome. 🙄

3. ChatGPT will grow in marketshare. Not as a direct challenger to Google but as a supplemental alternative starting point of the search journey. Bing will reap the benefits behind the scenes.

What do you think? Luke warm or scorching hot?

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Aleyda Solis @aleyda.bsky.social · 11/12/2024

🎥 Learn how to win SEO in 2025 with Tips and Predictions in the latest edition of #CrawlingMondays covering: * What to expect from the AIOs * How to react to SERPs features traffic erosion and zero click searches * The role of branding in SEO * More! Watch now 👇 youtu.be/iPJ7jWb8nFU?...

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Garrett Sussman @garrettsussman.bsky.social · 09/12/2024

EXCELLENT perspectives from these smart folks. Can't wait for everyone to hear this conversation. It's hard to keep quiet when everything they said got me excited for the challenge of SEO in 2025. It won't be easy, but it's going to be fun.

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Reposted by Garrett Sussman

Lily Ray 😏 @lilyray.nyc · 09/12/2024

One quirk and some updates about Site Reputation Abuse (and other manual actions): once a reconsideration request is approved and the manual action is lifted (assuming the company added 'noindex' to its penalized URLs), it's still possible to see some lingering organic traffic to affected URLs. 🧵

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Garrett Sussman @garrettsussman.bsky.social · 09/12/2024

I have one gray hair on the chin of my beard that always looks like food and gaslights me in the mirror.

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Garrett Sussman @garrettsussman.bsky.social · 09/12/2024

Today walking through Old Navy, my wife and I swing our toddler daughter across the hopscotch on the floor like a chimpanzee in an 80s movie. She’s dressed in her Halloween pumpkin sweatshirt and Valentines Day hearts sweatpants. One of the women restocking clothes smiles, “I love that for you.” ☺️

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Garrett Sussman @garrettsussman.bsky.social · 08/12/2024

Everything about Last Crumb’s marketing and product is peerless. Incredible marketing that is only exceeded by the quality of their cookies. BEST COOKIE IVE HAD IN MY LIFE. Expensive, but 100% worth it.

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Reposted by Garrett Sussman

CyberAndy @cyberandy.bsky.social · 05/12/2024

An AI click is worth a thousand Google impressions. 🚀 With a 1.378% conversion rate vs. 0.201% from organic traffic, AI-powered discovery proves its value in driving high-intent actions (data from the WordLift website - a tech SaaS).

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Garrett Sussman @garrettsussman.bsky.social · 07/12/2024

Post somebody you've been told you look like, who you definitely don't look like.

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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 04/12/2024

Pro-tip for everyone looking at their Spotify Wrapped today. If you have kiddos who make you listen to their music all the time just put it in a playlist and then set that playlist to be excluded from your taste profile. That way your end of year wrapped is more of a reflection of you.

media.tenor.com

a man with a mustache is smiling with the words that 's a pro move right there

ALT: a man with a mustache is smiling with the words that 's a pro move right there

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Garrett Sussman @garrettsussman.bsky.social · 04/12/2024

#Spotify wrapped hit different this year: 1. My entrance into lofi chill music for work. 2. My daughter’s obsession for Disney and Sesame Street. 3. My nostalgia bombs playlist. I need to get back to my hipster pop! I miss you. Thanks to Idina Menzel for the personal message. 😂

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Rand Fishkin @randfish.bsky.social · 03/12/2024

NEW research: sparktoro.com/blog/new-res... We looked at: - 332 million searches - Over 21 months - From ~130K mobile & desktop, Google searchers And published: - 13 charts & graphs - including data on many never-before-answered Qs about how people use Google Here's a little sample 👇

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Garrett Sussman @garrettsussman.bsky.social · 02/12/2024

As a follow-up to my SEL article from Wednesday: Here's the brand performance for a variety of Black Friday topics in ChatGPT, Perplexity, and Copilot across the following industries: • Toys • Footwear and Apparel • Superstores • Financial Services searchengineland.com/monitor-bran...

Here's the performance for a variety of Black Friday topics in ChatGPT, Perplexity, and Copilot across the following industries:

• Toys

Here's the performance for a variety of Black Friday topics in ChatGPT, Perplexity, and Copilot across the following industries:

• Footwear and Apparel

Here's the performance for a variety of Black Friday topics in ChatGPT, Perplexity, and Copilot across the following industries:

• Superstores

Here's the performance for a variety of Black Friday topics in ChatGPT, Perplexity, and Copilot across the following industries:

• Financial Services

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Reposted by Garrett Sussman

Aleyda Solis @aleyda.bsky.social · 01/12/2024

* and much more! Including SEO Jobs, events, free tools, SEO black friday deals... By @celestelili.bsky.social , @garrettsussman.bsky.social , @brockbankjames.bsky.social , @sarataher.bsky.social , @freddiechatt.bsky.social , and more! Check your email or take a look: seofomo.co/posts/seo-bl...

seofomo.co

💸 SEO Black Friday News, Updates, & More - SEOFOMO, Dec 1st 2024

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Wil Reynolds @wilreynolds.bsky.social · 27/11/2024

On your mobile right now? Step 1 - Screen grab your home screen Step 2 - Run this prompt in ChatGPT "Based on this screenshot give me psychographic and demographic guesses about the individual and tell me why." Step 3 - 🤪 Step 4 - How good was it on a scale of 1-10?

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Garrett Sussman @garrettsussman.bsky.social · 27/11/2024

Ahead of Black Friday, I was curious to investigate performance for toy brands in ChatGPT and other LLMs. I leveraged SparkToro and Profound using a topical approach to brand monitoring. Pulled out some fascinating insights. First time published in SEL. 🤯🎉 searchengineland.com/monitor-bran...

searchengineland.com

How to monitor brand visibility across AI search channels

Uncover the challenges of tracking brand performance in AI-powered search platforms, plus insights to adapt your SEO and digital PR efforts.

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Garrett Sussman @garrettsussman.bsky.social · 27/11/2024

Conversational search bias: The tendency for people to infuse their own biased contexts and identities into conversations with AI search bots, resulting in compounded biased results. Don't underestimate the complexities of AI search on future search behavior. Replay👇 ipullrank.com/resources/we...

ipullrank.com

The Psychology of Search | iPullRank Webinar

Garrett Sussman explores how cognitive biases impact search behavior and what this means for SEO strategies in AI search.

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Garrett Sussman @garrettsussman.bsky.social · 27/11/2024

I'm loving this new wave of investigative SEO journalism. First, @larslofgren.bsky.social on Forbes. Now this article by Timothy M. goes deep on Finixio and Clickout Media. Fascinating stuff. I'd listen to this Serial Podcast. recleudo.com/under-google...

recleudo.com

Under Google’s blind eye, a growing parasite ecosystem is flourishing – recleudo.com

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Garrett Sussman @garrettsussman.bsky.social · 27/11/2024

Whoever figures out legit ecommerce search will be sitting on a gold mine. (Clearly not Google or Amazon)

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Garrett Sussman @garrettsussman.bsky.social · 26/11/2024

Always look at data skeptically. People can weave beautiful narratives with data. They can make the data tell the story they want. It can help them support their argument. But a beautiful visualization doesn't equate to truth. Correlation doesn't mean causation. The world is messy and imprecise.

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Garrett Sussman @garrettsussman.bsky.social · 26/11/2024

Remember though: A lot of these are machine learning-based insights that don't provide the value of a truly experienced SEO. • They're not a human SEO replacement. • They don't all deserve immediate action. • Take them in stride.

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Garrett Sussman @garrettsussman.bsky.social · 26/11/2024

My toxic trait: Desperately trying to get people who ignore me, rub me the wrong way, or slight me to like me.

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Garrett Sussman @garrettsussman.bsky.social · 25/11/2024

I never stayed in line for a product in the pre-internet Black Friday days. The closest experience I had in the 90s was waiting for movie tickets on opening night. Did you do the Black Friday early morning line wait? What was it for and why was it tickle-me-elmo?

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Mordy Oberstein @mordyoberstein.bsky.social · 21/11/2024

How consistent are URLs inside AI Overviews? 🔴 91% of all AIO URLs were removed at some point 🔴 Only 43% of those removed URLs every returned to the AIO 🔴 The avg AIO URL shows for 3.87 consecutive days Thanks @semrushofficial.bsky.social for the data! www.semrush.com/blog/url-vol... #SEO

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Garrett Sussman @garrettsussman.bsky.social · 22/11/2024

Tonight we gave our toddler ice cream. AMA

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Garrett Sussman @garrettsussman.bsky.social · 20/11/2024

Aren't predictions fun? Last year, I invited 30+ marketers to share their AI predictions. It's fun to reflect on what we got wrong and what we got right. A LOT has happened in AI and SEO. I'm surprised that a few came to fruition. ipullrank.com/boring-gener... What are your 2025 predictions?

My predictions?

We’ll have a scandal around deep fakes and a celebrity.
There will be a lawsuit where one of the major Generative AI tool providers will provide legal services and it will make the news.
There will be a rise in AI-generated influencers.
Vertical-specific GPTs will become mainstream (think GPTs for Real Estate, Law, Home Services, etc.).
The first feature-length film completely made with AI and a pop song made with AI will win an award at one of the major award ceremonies.
We’ll have a substantive claim that AGI has been created and then it will be debunked, but then it will actually be created.
Apple will release an advanced version of AI Siri that won’t suck.
DALLE will be able to generate text spelled correctly on the first try.
The hype for generative AI won’t die down in year two.
We’ll see the first AI video game that has an infinite narrative.
We’ll see the first generative AI accredited school.

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Garrett Sussman @garrettsussman.bsky.social · 20/11/2024

#BrightonSEO FOMO? Tomorrow, I'm presenting virtually on the psychology of search: • The various biases that play into our searches • The search behavior in AI search • How I'm using SparkToro and Profound to track performance in ChatGPT 👇 #SEO #Psychology ipullrank.com/webinar-regi...

ipullrank.com

Webinar Registration - iPullRank

Join Garrett Sussman on Nov 21st at 12PM ET for an examination of cognitive bias in search and how SEOs can influence Organic Search.

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Lily Ray 😏 @lilyray.nyc · 19/11/2024

Wow. Pages blocked by robots.txt can show up in AI Overviews, with a snippet. Seems odd that Google would cite content it can’t (/shouldn’t) crawl in the first place.

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Garrett Sussman @garrettsussman.bsky.social · 19/11/2024

i’m increasingly convinced literally no one knows what they’re talking about in life. guesses and hypotheses? sure. but actual factual knowledge? absolutely no one.

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Garrett Sussman @garrettsussman.bsky.social · 19/11/2024

Zero chance any of the consequences will happen. And if they do, it wouldn't be until they're inconsequential. I don't think there's a search engine as good as Google despite the significant flaws. People don't understand how far behind everyone else is. www.theverge.com/2024/11/18/2...

theverge.com

US lawyers will reportedly try to force Google to sell Chrome and unbundle Android

The DOJ will try to break up Google.

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Garrett Sussman @garrettsussman.bsky.social · 18/11/2024

Fun one! Apparently, I ended up on a list of CEO/Founders for Robotics companies. Impressively inaccurate. 😂 Any robotics companies need a new CEO? I am qualified.

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Garrett Sussman @garrettsussman.bsky.social · 18/11/2024

Google Labs 'Learn About' feels like the inevitable future of informational organic search. This is so much better than AI Overviews. It's multimodal (images and videos) and interactive. This is what I imagined Bard/Gemini was originally intended to be. *Playing with native video in BlueSky...

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Garrett Sussman @garrettsussman.bsky.social · 18/11/2024

Surprised that Google hasn’t implemented this yet. I’d expect this move once the monetization makes sense. However, while removing intermediaries feels like a ‘better’ user experience, it would come with unintended consequences to the search/publisher ecosystem.

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Garrett Sussman @garrettsussman.bsky.social · 18/11/2024

As I review citation analysis for "toys" topics in ChatGPT ahead of Black Friday, it annoys me that Forbes remains a major presence. There are so many better sources of information for these types of prompts.

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Garrett Sussman @garrettsussman.bsky.social · 17/11/2024

A brisk 50 degree, sunny day at the farmers market with the fam. Support local. Coffee and breakfast sandwiches. 🤤 No better way to enjoy a Sunday.

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