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Ian Ferguson @ferguseo.com · 03/11/2025

🔎 SEO TL;DR - BrightonSEO: Notes, Nuggets & Nerdiness from the Stage Between half-term family fun, catching up with familiar faces, and trying to test all the learning from the event, this edition is fashionably late 😅 👉 seotldr.substack.com/p/brightonse... #bSEO #ecommerce

seotldr.substack.com

BrightonSEO: Notes, Nuggets & Nerdiness From The Stage

SEO TL;DR #87 03/11/2025

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Ian Ferguson @ferguseo.com · 14/05/2025

🎥 I’m going live this evening with @antonshulke.bsky.social for #SEOcharity, supporting Ukrainian animal shelters, and I’d love it if you came along 😻🐶 SEO for SEO’s Sake Doesn’t Work (Here’s What Does) 🕕 6pm UK / 10am PT Register here: www.seocharity.com/upcoming-liv...

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Ian Ferguson @ferguseo.com · 13/05/2025

Thrilled to be part of this 😽 looking forward to geeking out with you both tomorrow

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Ian Ferguson @ferguseo.com · 30/04/2025

🔎 SEO TL;DR 68 - I’m back after a week off for the easter break, which involved battling the various illnesses my 4-year-old likes to bring back from nursery. I didn’t miss much news-wise thankfully; more of what we kinda already knew... seotldr.substack.com/p/ai-overvie...

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Anton Shulke @antonshulke.bsky.social · 02/04/2025

single livestream by #seocharity SEO for SEO’s Sake Doesn’t Work - Here’s What Does. May 14, 2025 10 am PT/ 1 pm ET/ 6 pm UK with @ferguseo.com @fajela.bsky.social I am also looking for a sponsor for this episode. All money goes to cat and dog shelters www.seocharity.com/upcoming-liv...

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Ian Ferguson @ferguseo.com · 24/02/2025

Trying to beat the 'full glass of red challenge' because my prompts are better than everyone elses... nope😅 #AI #GPT

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Ian Ferguson @ferguseo.com · 21/02/2025

Imagine winning all of those awards and Google/Wikipedia decides to sum you up like this 😂 I feel your pain Stephen #tallmantroubles

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Ian Ferguson @ferguseo.com · 14/02/2025

I'm a little embarrassed to admit, but in my 15 years of SEO, I've never attended #brightonSEO! Partly because being from the North East, a train ticket and overnight stay costs more than a holiday. I'd love to meet up with some fellow marketers this year though, so let me know if you're going 😊

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Ian Ferguson @ferguseo.com · 27/01/2025

1/ In this week's SEO TL;DR: Google's cracking down in Europe, AI agents are emerging & some SEO advice hurts more than it helps: seotldr.substack.com/p/how-seo-ca... 🧵

seotldr.substack.com

How SEO Can Harm Your Site, Site Reputation Abuse Expansion, AI Agents & More

SEO TL;DR #56 27/01/2025

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Ian Ferguson @ferguseo.com · 21/01/2025

Spell check people, spell check 😂

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Ian Ferguson @ferguseo.com · 09/01/2025

Who knew that Grammarly had a year in review; seems quite accurate! Kudos to Grammarly for keeping my writing slightly more coherent throughout the year 🙇‍♂️ gram.ly/technician

gram.ly

The Technician

Discover the Technician writing persona - try Grammarly, responsible AI built to make work easier.

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Ian Ferguson @ferguseo.com · 09/01/2025

2 new search features in the wild 1️⃣ ‘What people are saying' shows what’s trending 2️⃣ ‘Things to know’ shows for generic informational intent keywords They’re a great hint for what Google is looking for Subscribe to SEO TL;DR for more weekly insights 🧠 seotldr.substack.com/i/154219263/...

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Ian Ferguson @ferguseo.com · 08/01/2025

I bet the same is true for Bluesky posts #socialmedia

Reasons people unfollow brands on social media

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Ian Ferguson @ferguseo.com · 06/01/2025

1/ Here's what you need to know about SEO if you've been vegetating and living off fudge for the last 2 weeks like me 🫠 After sifting through hours of content, I've finally caught up to bring you the first edition of 2025 (as TL;DR as possible) seotldr.substack.com 🧵

seotldr.substack.com

SEO TL;DR - Weekly SEO Insights & Updates | Ian Ferguson | Substack

Never miss an important SEO update again 😌 A fluff-free roundup of key SEO updates with actionable tips to grow your organic traffic – brought to you by me, Ian! Click to read SEO TL;DR - Weekly SEO I...

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Ian Ferguson @ferguseo.com · 20/12/2024

Merry Christmas & Happy New Year 🥳 That is all.

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Ian Ferguson @ferguseo.com · 18/12/2024

"He optimised websites, she optimised his heart." I asked GPT to create a Christmas movie poster based on everything it knows about me 😱 This is why you shouldn't play with AI at 1 o'clock in the morning.

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Ian Ferguson @ferguseo.com · 17/12/2024

Liz from Wiz & Liz - SEGA

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Autocrat (darth_na) @darth-autocrat.bsky.social · 15/12/2024

If you see this, post a game character and pass it on Bobble, from Bubble Bobble

"Bob" (Bobble) from the classic (old!) game "Bubble Bobble".
Small, cute cartoon dragon.
Head the same size as the body, large eyes, yellow triangles down the back. Body is mostly baby-blue in colour, with a white patch for the tummy. The arms and legs (hands/feet) are pink, with white claws.

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Ian Ferguson @ferguseo.com · 16/12/2024

🔮 2024 SEO predictions I never saw coming… - AI Overviews - Reddit winning Google - Zero-click search Let’s round up the year with a stab at some 2025 predictions, including 'zero-interaction' search (Project Mariner). More in this week’s SEO TL;DR seotldr.substack.com/i/153179839/...

seotldr.substack.com

Another Core Update, Why Over-optimisation Hurts Rankings & 2025 SEO Predictions 🔮

SEO TL;DR #52 16/12/2024

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Ian Ferguson @ferguseo.com · 14/12/2024

Showing Google AI Studio my AT-SAINT and Groot figure 😏 Seriously impressive stuff despite these 2 minor fails 🤯 #AI #LEGO #LOTR

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Ian Ferguson @ferguseo.com · 13/12/2024

Did you know you can see a list of the sites you engage with the most by typing this into Chrome… 🧑‍💻 chrome://site-engagement/ It's fascinating to see the difference between work (pictured) and personal. Should I be worried ChatGPT is top of the list (I'm human, I swear)? What's top of your list?

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Chaz Hutton @chazhutton.com · 11/12/2024

Googling Stuff: Then v Now.

This title if the comic is ‘Googling Stuff…’
The comic shows two columns: on the left is “Then” showing search results with one thing listed as “the thing you want”

On the right column is ‘Now’ - also showing search results but in this case it’s a whole bunch of stuff you don’t need:

AI TAKING A WILD STAB AT IT WITH SOME
BLATANT MISINFORMATION

SPONSORED RESULT

SPONSORED RESULT

SPONSORED RESULT

SPONSORED RESULT

PEOPLE ALSO ASK

VIEW PRODUCTS

And then right at the bottom just off screen is ‘the thing you want’

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Ian Ferguson @ferguseo.com · 11/12/2024

Is this the closest thing to a cure for blindness we've ever had?

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Ian Ferguson @ferguseo.com · 10/12/2024

Let's keep eachother accountable and set reading more books as a goal for 2025 🙌🏻

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Ian Ferguson @ferguseo.com · 09/12/2024

Slow and steady wins the race. After a year of writing my weekly newsletter SEO TL;DR I'm finally hitting my groove. I'm slowly converting the 400 LinkedIn subscribers over and gaining freah subs every day 🐢💨 Subscribe for weekly SEO roundups and tips seotldr.substack.com #seo #marketing

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Ian Ferguson @ferguseo.com · 07/12/2024

Baking biscuits with the bairn, expectation vs reality

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Ian Ferguson @ferguseo.com · 05/12/2024

After 24 days, Google's November Core Update has rolled out 🍻 It's gone unnoticed for my ecommerce heavy clients; hitting content-heavy sites who were ranking for things they shouldn't have! I believe it's improved search; ignoring the usual complainers 😮‍💨 searchengineland.com/google-novem...

lnkd.in

This link will take you to a page that’s not on LinkedIn

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Ian Ferguson @ferguseo.com · 04/12/2024

Defying the Spotify (L)users with my YouTube Music Recap 😎 Anyone other than me not on Spotify? Number 1 is all my son's work, whose super excited about Disneyland Paris next year 🚂

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Ian Ferguson @ferguseo.com · 03/12/2024

Duolingo year in review - you'll not find any mistakes here 😏 #seobants #shittyjoke #duolingo365

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Ian Ferguson @ferguseo.com · 02/12/2024

SEO TL;DR - 7 stories from the world of search which are worth reading, starting with some Ofcom figures, which reveal that only 18% of 16+ year olds said they thought the information from generative AI was reliable seotldr.substack.com/i/152422509/... #AI #ChatGPT

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Ian Ferguson @ferguseo.com · 02/12/2024

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Ian Ferguson @ferguseo.com · 29/11/2024

This weekend only, I’ve dropped the number of newsletter referrals needed for a free SEO audit to 1 I've hit 400+ LinkedIn subs, but I'd love for you to join me over on SubStack, where I share weekly SEO insights 👉 Subsribe here: seotldr.substack.com Thanks for your support #SEO #Ecommerce #BFCM

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Ian Ferguson @ferguseo.com · 29/11/2024

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Ian Ferguson @ferguseo.com · 28/11/2024

One week in and my Bluesky feed is already starting to mirror X - filled with Brexit, migration and MAGA - despite attempts to tell the algo I'm not interested. I only want to see #pets #Lego #LOTR and cool #SEO stuff please @bsky.app 😓 #moreofthesame

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Ian Ferguson @ferguseo.com · 26/11/2024

Quick tip! A GA4 report to show how many people are hitting a 404 page ❌ 1️⃣ GA4 > Explore > Blank exploration 2️⃣ For dimensions, add 'Page path and screen class' and 'Page title'. 3️⃣ For metrics, add 'Views' 4️⃣ Add a filter for 'Page title contains [not found]' Then fix 🪄 #seo #ecommerce #analytics

Setting up a 404 report in Google Analytics GA4

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Ian Ferguson @ferguseo.com · 25/11/2024

1/ Now to try this week's SEO TL;DR roundup as a thread, or whatever they're called here... Sign up for free weekly SEO updates and never miss another important update again: seotldr.substack.com/p/site-abuse...

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Ian Ferguson @ferguseo.com · 25/11/2024

🗞️ SEO TL;DR #49 Google's new Site Reputation Abuse Policy shakes up rankings, Shopify gains big brands, CTR trends shift, and #Bluesky emerges as an #SEO hub! Subscribe to SEO TL;DR for ad-free, affiliate-free SEO roundups: seotldr.substack.com/p/site-abuse... #Ecommerce

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Ian Ferguson @ferguseo.com · 22/11/2024

If anyone knows the SEO behind the wheel, let me know, I think we'd get along great! U should always go 4 SEO 🧠 #fridayfun

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Ian Ferguson @ferguseo.com · 21/11/2024

I like going into the office every once in a while to pretend that Google has given me all this free merch for being such a good SEO 🥲 Pay to play #PPC Vs #SEO

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Ian Ferguson @ferguseo.com · 19/11/2024

Here’s everything I know about the current state of #SEO in 1 hour 😮‍💨 Everything from Google updates, to EEAT, with my 2 golden rules in mind: 1️⃣ If you're only doing something for SEO, don't 2️⃣ Good rankings should be a side effect of SEO Watch: www.linkedin.com/posts/ventur...

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Ian Ferguson @ferguseo.com · 18/11/2024

Day one of playing around with Bluesky - roughly the same amount of followers compared to X - I'm a newbie on both platforms. Bluesky followers: actual SEOs X followers: not the women in tech SEO I had expected to enjoy my posts 🙈 Day 1: Bluesky takes it #seo

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Ian Ferguson @ferguseo.com · 18/11/2024

Gutted. I couldn't find my favourite protein drink at the Gym today 😏 But could I be the first SEO to post a shitty 404 joke on Bluesky?

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Mark Williams-Cook @markwilliamscook.com · 18/11/2024

Updated this list, it's full at 150 quality accounts now go.bsky.app/B9ox7Ab

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Ian Ferguson @ferguseo.com · 18/11/2024

So let's test Bluesky engagement for #SEO vs X 🤓 I write a free weekly newsletter SEO TL;DR, which rounds up the more noteworthy news. In issue #48 I talk about November's core update, 'term drift' and new merchant centre features...

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