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Jesse McDonald ⛤ 🌒🌕🌘⛤

@jesseseogeek.bsky.social
1K followers 588 following 475 posts

Sr Technical SEO Strategist at Socratik | Previously Global SEO Strategist at IBM | conference speaker | fan of all things spooky and Halloween He/Him Father. Husband of duchessjen.bsky.social www.jesseseogeek.com linktr.ee/jesseseoge

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Reposted by Jesse McDonald ⛤ 🌒🌕🌘⛤
PBS News @pbsnews.org · 11/10/2025
The president of the Massachusetts Institute of Technology said Friday she “cannot support” a White House proposal that asks MIT and eight other universities to adopt President Donald Trump’s political agenda in exchange for favorable access to federal funding. to.pbs.org/4qadGZG
pbs.org
MIT president rejects proposal to adopt Trump priorities for funding benefits
The president of the Massachusetts Institute of Technology said Friday she “cannot support” a White House proposal that asks MIT and eight other universities to adopt President Donald Trump's politica...
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 03/10/2025
Excited to share that I will be joining that awesome speaker lineup later this month at State of Search! I've also been told that using code SOS25 when purchasing a ticket can get you 25% off www.stateofsearch.org/speakers/
stateofsearch.org
Annual Conference Speakers - State Of Search - Digital Marketing Community
2025 KEYNOTE Speakers 2025 Conference Speakers Conference Sponsors Past Speakers
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 30/09/2025
Just sitting here wondering if anyone in the House or Senate that we have elected plan to actually use their positions of power to protect us from our tyrannical President? Like maybe at least try to make it harder for him instead of just complaining all the time but doing nothing about it.
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 21/09/2025
Blessed Mabon / Autumn Equinox everyone! 🍂🍁🍎🍷
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Reposted by Jesse McDonald ⛤ 🌒🌕🌘⛤
Temple of Witchcraft @templeofwitchcraft.org · 11/09/2025
The Temple of Witchcraft greatly appreciates the help of donors who support our Temple space in New Hampshire, where we host in-person and Zoom classes year-round. Every dollar donated empowers us and helps us continue our important work. Donate today by using our QR code!
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 24/07/2025
Awesome research and writeup by the always brilliant @aleyda.bsky.social! Goes to show that traditional SEO continues to maintain its importance even in the new AI reality. www.aleydasolis.com/en/ai-search...
aleydasolis.com
Confirmed: ChatGPT uses Google SERP Snippets for its Answers [A Test with Proof]
I've run a simple but straight-forward to follow test that confirms the reliance of ChatGPT on Google SERPs snippets for its answers.
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 23/07/2025
.@seoclarity.bsky.social has released an excellent study on the commonalities between visibility in AI Overviews and ranking position in SERPs. Definitely worth a read. www.seoclarity.net/research/aio...
seoclarity.net
The Overlap Between AI Overviews and Organic Rankings
Uncover the surprising relationship between organic web results and AIO citations for the same queries to better prioritize optimization efforts.
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 22/07/2025
RIP Ozzy! Thank you for all the amazing music. nypost.com/2025/07/22/e...
nypost.com
Black Sabbath legend Ozzy Osbourne, the Prince of Darkness, dead at 76
Ozzy Osbourne, the legendary Prince of Darkness, has died.
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 21/07/2025
"Be the change you want to see in the world" has been a statement that has always resonated with me throughout my life. I truly believe it is a mentality that leads to a better world. I've really enjoyed the evolution of that phrase to "Be the love you want to see in the world" as of late.
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 14/07/2025
Now that we are beyond July 4th it's time to start getting into the Halloween vibe. @duchessjen.bsky.social and I are planning a Hocus Pocus 1 & 2 marathon this evening while we clean the house (kiddo is with my parents for a few days). So excited!
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 07/07/2025
Matt Cameron left his position as Pearl Jam’s drummer after 27 years. Putting my bet down now that he will be the next Foo Fighters drummer.
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 30/06/2025
Honored to have been included in Hank's awesome recap of PubCon blog.kickbox.com/pubcon-austi...
blog.kickbox.com
Pubcon 2025: Email Marketing Meets SEO
In this takeaways blog from Pubcon 2025, Hank explores how AI is reshaping SEO and what it means for email marketers. Learn how to adapt your email strategy, optimize for AI-driven search, and build s...
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 24/06/2025
1/2 - Something I was thinking about after #Pubcon. If Google determines a site is YMYL it is held to a higher standard for content quality which can impact organic search performance. Yet with AIO they don't seem to mind that it will say whatever it wants for YMYL-style queries.
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Boss man made it to Bluesky. Show him some love!
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Content types LLMs love to reference in results. @shells9.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Write with semantic triples (subject, predicate, and object) which is favored by LLMs. @shells9.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Perplexity is really good at linking back to sites which leads to really highly qualified traffic which opens up a great opportunity for CRO initiatives. @shells9.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Create alerts for search mentions for AI platforms + your brand name to get more information on your mentions and understand how your audience refers to your brand. @shells9.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Focus on new(ish) KPIs for reporting. SEOs are now getting a bigger piece of the brand pie in our success models. Lean into brand to show impact as long as you take the extra steps to properly attribute to your work. @shells9.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
You have to get pretty granular if you want to get credit for your work within reporting. @shells9.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Use tools like @ahrefs.bsky.social, @seoclarity.bsky.social, and @semrushofficial.bsky.social to get AI performance understanding and find new opportunities to improve performance. @shells9.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Look at Data-Driven Attribution models in GA4 to get more in for on where your actual traffic is coming from. @shells9.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Even branded search is changing with the appearance of AI search. It’s not a clear A to Z experience like it used to be. @shells9.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Absolutely knocking her #Pubcon session out of the park. @shells9.bsky.social
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
There are a few challenges for SEOs with AI like attribution and the decline of clicks to websites. @shells9.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Tracking AI platforms as referrals in GA4 is becoming easier to achieve. @shells9.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Basic elements of SEO, like structured data, should still be helping you in our new AI search reality. @shells9.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Click signals are saved, weighted, and reused over time based on the recent antitrust lawsuit information. @shells9.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
We found out Google is lying to us, so that’s fun. Authorship is still important and we need to reinforce EEAT @shells9.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
I just updated my SEO Starter Pack. Definitely give it a peak. go.bsky.app/VaRuREQ
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Don’t have AI fact check your content. The final step before publishing absolutely has to be human review. @jenstar.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Publish calculators and studies. These gain links really easily @jenstar.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Seek out certifications in your market area that can help build credibility on your author bio. Speaking on podcasts or conferences. @jenstar.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Backlinks are only good if they are legit. Do link building in a responsible way. @jenstar.bsky.social #Pubcon
media.tenor.com
a crowd of people are sitting in a theatre applauding .
ALT: a crowd of people are sitting in a theatre applauding .
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Use your author’s real name and not just “staff writer” @jenstar.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Don’t be a walled garden. Dont be afraid to link to external sites to help build credibility when relevant. @jenstar.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Be consistent with your profile picture across the web to help build your visual recognition for users. @jenstar.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
You don’t need to be famous to be authoritative. @jenstar.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Don’t just share your successes. Also share your failures to give a full perspective on a topic. Unless your failure was being a jerk. Maybe don’t share that. 😂😂😂 @jenstar.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Start with a narrow target in your market area then expand on that to begin building authority and trust for a topic. @jenstar.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Comments on content can be a goldmine for improving content. Plus, Google loves community-related items. @jenstar.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
There are huge gains to be made by revisiting the experience of your older content, like by improving sidebar navigation, case studies, screenshots/photos, and examples. @jenstar.bsky.social #pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
If your competitors are boosting their EEAT signals but you are not you are behind regardless of vertical. @jenstar.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Ask yourself if a user could be harmed with incorrect information within your content to determine if it’s YMYL. @jenstar.bsky.social #Pubcon
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 20/06/2025
Super stoked for @ryanjones.bsky.social’s keynote at PubCon this morning!
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 18/06/2025
.@shells9.bsky.social wrote an awesome post for the Socratik blog to pair with her equally awesome presentation at PubCon this week. Check it out and learn more about analyzing traffic and optimizing for conversion in our new AI reality. socratik.agency/ai-traffic-a...
socratik.agency
AI Traffic Analysis & Conversion Optimization Tips | Socratik
Learn to track AI-generated traffic from ChatGPT, Copilot & Perplexity and measure content performance in the age of AI search.
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Reposted by Jesse McDonald ⛤ 🌒🌕🌘⛤
ACLU @aclu.org · 17/06/2025
BREAKING: A federal judge ruled all transgender and intersex people can obtain passports that align with their gender identity while the case against President Trump's executive order proceeds. While this is good news, we will continue fighting until this executive order is blocked permanently.
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 17/06/2025
This is not okay! If you have to cover your face to enact an official order you are on the wrong side of history and a coward. www.cnbc.com/2025/06/17/b...
cnbc.com
NYC mayoral candidate Brad Lander handcuffed by ICE
The incident comes days after police handcuffed Sen. Alex Padilla, D-Calif., after he was forcibly removed from a press conference that DHS Secretary Kristi Noem was holding.
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Reposted by Jesse McDonald ⛤ 🌒🌕🌘⛤
Erin Reed @erininthemorning.com · 16/06/2025
Trump announces a mass deportation mission in a long post on Truth Social, and of course, just randomly throws trans people in there because why not?
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Jesse McDonald ⛤ 🌒🌕🌘⛤ @jesseseogeek.bsky.social · 16/06/2025
Alright, so yesterday was Trump’s equivalent of Hitler getting rejected from art school. Got it. Had a feeling that was going to happen. Stay safe folks. apnews.com/article/trum...
apnews.com
Trump directs ICE to expand deportations in Democratic-run cities, undeterred by protests
This comes after large protests erupted in Los Angeles and other major cities against the Trump administration’s immigration policies.
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