iiinova — where your digital self keeps evolving

Jeremy Rivera @seoarcade.bsky.social · 29/09/2026

Does Google still pull data from HTML tables into meta descriptions?

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Jeremy Rivera @seoarcade.bsky.social · 25/09/2026

I love having good SEO clients with a sense of humor

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Jeremy Rivera @seoarcade.bsky.social · 24/09/2026

Howdy. Can you refer me to someone who needs digital marketing help? I do SEO. (Strategy, implementation, technical seo and more) I do white-label and turnkey podcasts that generate links and content. I organize park trash cleanups that build community, audience, PR, links and authority.

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Reposted by Jeremy Rivera

Will Critchlow @willcritchlow.bsky.social · 23/09/2026

Did you know the Google quality graders consider "content effort" to differentiate things that somehow deserve to rank? You'd be well-served to have a listen to @zyppy.com on the subject. (if you want to hear more, register here for the full content: www.searchpilot.com/winning-ai-c... )

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Reposted by Jeremy Rivera

Anton Shulke @antonshulke.bsky.social · 23/09/2026

#seocharity conference Live today Sept 23 Starting at 10 am PT www.seocharity.com/upcoming-con...

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Jeremy Rivera @seoarcade.bsky.social · 16/09/2026

Well. I had an idea for an app last night, based off a year of working with my Karate Sensei and trainer, with a unique take on fitness/weightloss and now I'm minutes away from publishing the marketing site and fully fleshed out app. Speed to market barriers are GONE.

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Jeremy Rivera @seoarcade.bsky.social · 16/09/2026

Leadership asked Nick LeRoy who to cut. He refused, then asked a better question: why not stop hiring until output doubles? the-unscripted-seo-interview-podcas…

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Jeremy Rivera @seoarcade.bsky.social · 16/09/2026

"I just want balance back. I want to be able to pull levers and for them to work, not to pull levers and end up on page three." Martin McGarry, ex-black hat, on the spam flooding Google. Watch the full episode: www.youtube.com/watch?v=X4s7o82vq3I

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Jeremy Rivera @seoarcade.bsky.social · 16/09/2026

Most businesses make marketing transactional. It should be relational. Matt Tyner (Bone Dry Roofing) on the Unscripted Small Business Podcast: the words, the tone, even the colors you use have to be genuine. "If we're not honest with our customers... you don't have a business."

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Jeremy Rivera @seoarcade.bsky.social · 16/09/2026

Local service businesses feel commoditized. Greg Merrilees' fix on the Unscripted Podcast: → Have a copywriter interview clients on why they chose you → Run your reviews through ChatGPT for recurring themes → Add a site section on what's unique. Not "we're the best." "It's in there somewhere."

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Jeremy Rivera @seoarcade.bsky.social · 15/09/2026

Stop chasing bigger fish. Charlie Sells on 4 years at Dave Ramsey: branded terms on lockdown, non-branded handled by refreshing pages, not rebuilding. Position 10 to 7, not 1 million to 100. Get branded right first. #SEO #branding #smallbusiness

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Jeremy Rivera @seoarcade.bsky.social · 15/09/2026

Your perspective is your currency. Martin McGarry of Search Assistance on the one thing AI can't reproduce. Who buys a flip-flop for the rain? A thousand buying personas, a thousand perspectives. That is where SEOs and publishers still win. #SEO #AI #contentmarketing

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Jeremy Rivera @seoarcade.bsky.social · 15/09/2026

Dan Kurtz on technical SEO for AI bots: bot traffic now beats human traffic. Bots have a preferred content type, so treat them like another customer or they fly over your page. Secret squirrel tip: reissue your SSL cert and every AI bot recrawls your site. #SEO #technicalSEO #AIsearch

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Jeremy Rivera @seoarcade.bsky.social · 14/09/2026

Your team feels behind because AI can produce so much more. James Ernst of Core Order hears "how do we reduce workforce" a lot. Never his approach. Give your humans back the time to do what they enjoy most, and keep the human in the loop. #AI #smallbusiness #leadership

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Jeremy Rivera @seoarcade.bsky.social · 14/09/2026

70,000 articles with the exact same title. Cyrus Shepard on the old playbook: keyword research, Surfer, subheadings, internal links. It worked. Not today, because everyone did the same thing. The sites that did it best are no longer in the game. #SEO #ContentMarketing #Branding

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Jeremy Rivera @seoarcade.bsky.social · 14/09/2026

Stop pushing metrics. Bradley Benner of Semantic Links: the SEO job now is creating associations. Almost 90% of the links they place for clients at tier one are brand anchors. Brand + service, brand + location, or both. #SEO #linkbuilding #backlinks

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Jeremy Rivera @seoarcade.bsky.social · 14/09/2026

"When did twenty-five percent efficiency not become good enough?" Nick LeRoy on why AI gets sold as all-or-nothing - and why that's why teams think it failed. www.youtube.com/watch?v=3cmFZdrhgho

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Jeremy Rivera @seoarcade.bsky.social · 14/09/2026

"Your opinion and your perspective is going to be your currency in the future." Martin McGarry of Search Assistance on the one thing AI can't reproduce. New Unscripted SEO episode: unscriptedseo.com/martin-mcgarry

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Jeremy Rivera @seoarcade.bsky.social · 14/09/2026

Gisele Navarro on what AI Overviews do to a review site: our images, our video, our name, and then the link opens a shopping panel. the-unscripted-seo-interview-podcas…

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Jeremy Rivera @seoarcade.bsky.social · 14/09/2026

Genuine question. I ran an anchor text study across 46 SERPs. Should I publish the data so you can point your OWN Claude at it and re-run it yourself? Happy to. Curious if anyone would use it. seoarcade.com/anchor-text-ranking-s…

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Jeremy Rivera @seoarcade.bsky.social · 14/09/2026

Nick LeRoy on the SEO job market: "I've been an SEO for 20 years." Cool. What else do you do? Sky-high salary asks and full remote aren't the economy we're in. What stands out now: passion projects and how you communicate. #SEO #SEOjobs #careers

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Jeremy Rivera @seoarcade.bsky.social · 14/09/2026

There was a golden age of SEO where SEO wasn't SEO. We were reverse Google engineers. No Bing, no other playground. Backlinks, content, all of it for Google. SEO isn't dead, but Google-only optimization is leaving. #SEO #Google #digitalmarketing

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Jeremy Rivera @seoarcade.bsky.social · 14/09/2026

I had a guest go on a podcast. I got the transcript. It fed their service page and about page with real quotes. I've known this person for years and had no idea what they went through to build it. Most mom and pop shops put up a Wix page and miss the boat. Be on a podcast. #SEO #Podcast

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Jeremy Rivera @seoarcade.bsky.social · 13/09/2026

We got greedy. SEO had full attribution, better than PR. Then Google said not provided. Now Search Console shows 400 clicks and maybe 60% of the queries. My own post on GSC being unreliable: 50 clicks, query data for 4. #SEO #GoogleSearchConsole #SEOtips

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Jeremy Rivera @seoarcade.bsky.social · 13/09/2026

Timothy Malmros on the canonical trick: spam up an expired domain, canonical it to a fresh one, it ranks for about a week, the domain dies, canonical it again. A domain costs $10. Infinite loop, every market, and no fix in place. #SEO #technicalSEO #blackhat

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Jeremy Rivera @seoarcade.bsky.social · 12/09/2026

Louis Swart (Iron Brij): "I'll just quickly do it" is a $10 task a VA could do. You think you saved $10. If your hour is worth $100, you lost $90, and next hour you need $190 to catch up. Every $10 task makes the goal ridiculously hard. #smallbusiness #productivity

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Jeremy Rivera @seoarcade.bsky.social · 12/09/2026

Andy Choi (DoGood): public companies spend 20 to 50% of revenue on marketing. Nonprofits spend under 5%. If they spent 15, 20, 25%, could the $320B giving pie grow? We don't need more water companies, yet new brands launch every year. Marketing creates demand. #nonprofit #marketing

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Jeremy Rivera @seoarcade.bsky.social · 12/09/2026

"Right now they are all walled gardens. And tomorrow, from Reddit to YouTube to X, all of them can turn around similarly as Google did and drop us all. None of this is ours." Gisele Navarro, HouseFresh. www.youtube.com/watch?v=PfSoqvmTeT4

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Jeremy Rivera @seoarcade.bsky.social · 12/09/2026

Ben Senescu on what actually lasts - the SEO framework is here to stay, the tactics keep changing. From our SEO SaaS panel with Patrick Stox and Ben Wills: unscriptedseo.com/seo-saas-panel-st…

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Jeremy Rivera @seoarcade.bsky.social · 12/09/2026

Nick LeRoy has a take that annoys people - Google is doing a much better job. Build something with superfans, they talk on the internet, that turns into links, and Google can read it. Less manipulating, more being worth talking about. youtu.be/3cmFZdrhgho

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Jeremy Rivera @seoarcade.bsky.social · 12/09/2026

Nick LeRoy on SEO hiring: for the first time the supply of talent is bigger than the demand. His words - a lot of C plus SEOs were getting six figure A plus salaries. AI took the entry level rung out. Full episode: youtu.be/3cmFZdrhgho

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Jeremy Rivera @seoarcade.bsky.social · 10/09/2026

Gisele Navarro measured it on her own site. Visitors from ChatGPT, Claude and Gemini stay about two minutes. Visitors from Reddit and YouTube stay six to eight, across several pages. unscriptedseo.com/gisele-navarro-ho…

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Jeremy Rivera @seoarcade.bsky.social · 10/09/2026

Four things I tested across 46 Google SERPs. Two survived. Exact phrase match: null. Anchor diversity: null. Stemmed token match: b -0.257, p 0.008. Referring domains: b -0.220. The one everybody optimizes for did nothing. seoarcade.com/anchor-text-ranking-s…

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Jeremy Rivera @seoarcade.bsky.social · 09/09/2026

Toying around with pulling some data and seeing what results I can get to test impact of branded anchors vs token-relevant anchor matches to the subject of the page Results soon!

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Jeremy Rivera @seoarcade.bsky.social · 08/09/2026

What matters when it comes to anchor text? ⚓ I see way more research on fictional DA and DR numbers than on the actual text linking one site to another. So I grabbed Claude Code and bashed out some research.

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Jeremy Rivera @seoarcade.bsky.social · 08/09/2026

"Almost every single link pointed direct to the money site should be a brand anchor, or some variation of a brand anchor." Bradley Benner on the three layers that make a link worth placing.

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Jeremy Rivera @seoarcade.bsky.social · 08/09/2026

"Our job as SEOs now is not about pushing metrics. It should be about creating associations." Bradley Benner on why almost 90% of the links his team places are brand or compound anchors.

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Jeremy Rivera @seoarcade.bsky.social · 08/09/2026

"It's not some stupid third-party metric like DA or DR or Trust Flow that matters. What matters is whether it's relevant." Bradley Benner, Semantic Mastery, on Unscripted SEO.

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Jeremy Rivera @seoarcade.bsky.social · 08/09/2026

"You're in that movie scene where the ferry's pulling away, but the ramp's still down." Kyle Bailey on why home service businesses are out of time.

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Jeremy Rivera @seoarcade.bsky.social · 08/09/2026

"Your website's now a vetting device rather than a discovery device." Kyle Bailey on what Google did to the funnel before AI even arrived.

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Jeremy Rivera @seoarcade.bsky.social · 08/09/2026

"You are driving past free money every day." Kyle Bailey of Frontburner Marketing on the local content sitting at every red light.

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Jeremy Rivera @seoarcade.bsky.social · 07/09/2026

"The best practices are not changing. The order of operations has." Laura Hoot on what AI actually shifted in SEO. the-unscripted-seo-interview-podcas…

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Jeremy Rivera @seoarcade.bsky.social · 06/09/2026

Page quality is a paid media problem now. Lisa Raehsler on why your PPC counterpart suddenly needs what SEO has been asking budget for: the-unscripted-seo-interview-podcas…

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Jeremy Rivera @seoarcade.bsky.social · 05/09/2026

"I'd rather have 10 visits with two converting than thousands and thousands with nobody converting." Laura Hoot on the traffic number that actually matters. www.youtube.com/watch?v=GucjrIlN5ac

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Jeremy Rivera @seoarcade.bsky.social · 04/09/2026

Some AI Max features already flipped live. A bigger batch goes mandatory in February. Doing nothing is a decision to accept all of it. Lisa Raehsler on the podcast: www.youtube.com/watch?v=l3UNwswQ-v0

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Jeremy Rivera @seoarcade.bsky.social · 04/09/2026

Please. Someone show me I'm wrong on this. That I'm misunderstanding one of these datapoints. But I am pretty sure GSC is lying to me about clicks it sent *and not the Dark Click query detail item either*

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