iiinova — where your digital self keeps evolving

CyberAndy @cyberandy.bsky.social · 27/05/2025

Here is my contribution to the Google AI Mode debate and how we can potentially unpack every query into follow-ups. I built a tool to share the idea: Query Fan-Out Simulator → wor.ai/query-fan-out ⚙️ Detects core entities 🤖 Generates follow-ups 🧪 Tests your content’s structure

wor.ai

Query Fan-Out: A Data-Driven Approach to AI Search Visibility - WordLift Blog

Google’s AI Mode doesn’t just process a query—it explodes it into a network of sub-queries, fanning out across Google’s Knowledge Graphs and web index to generate comprehensive answers.

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CyberAndy @cyberandy.bsky.social · 21/05/2025

youtu.be/6dz_-LbP3eQ 🚀 MCP is live. Claude + Agent WordLift now team up to handle complex SEO tasks: → Entity gap analysis → Meta descriptions → Internal links → FAQs, overviews, product highlights & more Backed by a Knowledge Graph and real tools—not just prompts.

youtu.be

WordLift: Model Context Protocol Integration with Claude

YouTube video by WordLift

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HTTP Archive 💾 @httparchive.org · 19/05/2025

🚨 Calling all web experts! 🚨 The 2025 Web Almanac is still open for contributors! Know someone perfect for it? Mention them here and help us reach the right folks. 🙌 📢 Please help us spread the word! 🔗 Learn more: github.com/HTTPArchive/...

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The Knowledge Graph Conference @kgconference.bsky.social · 05/05/2025

Now it’s time to hear from @cyberandy.bsky.social and Beatrice Gamba from WordLift as they present on #ontology based reinforcement learning for #AI in #SEO and #contentmarketing #KGC2025 #DeepSeek

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paco xander nathan @pacoid.bsky.social · 06/05/2025

Excellent tutorial at the Knowledge Graph Conference today in NYC: "Teaching AI to Think Like Writers - The Aha Moment for Ontology-Based Reinforcement Learning" by @cyberandy.bsky.social @begam9.bsky.social implementing some of the most innovative ideas that I've seen in a long while!

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Greg Gifford @greggifford.bsky.social · 29/04/2025

@brieeanderson.bsky.social has a super rad (and very on brand) background behind/between her slides at #seoweek

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CyberAndy @cyberandy.bsky.social · 18/04/2025

SEO ain't dead... for some reason, it's disruptive again—now with a 3.0 flavor.

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CyberAndy @cyberandy.bsky.social · 17/04/2025

🚀 Just shipped Content Quality Evaluation in Agent WordLift! Every AI needs a solid feedback loop. Our new API scores content quality, readability & SEO—no matter who (or what) wrote it. It’s our way of fighting AI slop. Here is the official documentation docs.wordlift.io/agent-wordli...!

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CyberAndy @cyberandy.bsky.social · 05/04/2025

😆 Weekends are for relaxing.

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CyberAndy @cyberandy.bsky.social · 03/04/2025

A great suggestion Jes 👏👏

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CyberAndy @cyberandy.bsky.social · 02/04/2025

When back in November I shared how llms.txt might have helped GPTBot crawl our site, many asked: “How do I build one for an eCommerce website?” Well…The real answer is MCP — and it’s time SEOs start paying attention. Here is my latest article: wordlift.io/blog/en/ai-a...

wordlift.io

AI Agents & Model Context Protocol: The Future of eCommerce - WordLift

Discover how AI agents and the Model Context Protocol are reshaping eCommerce, SEO, and voice-activated shopping, making AI your next key customer.

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CyberAndy @cyberandy.bsky.social · 21/03/2025

Why G Won’t Be Transparent About Its AI Adoption.

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Britney Muller @britneymuller.bsky.social · 20/03/2025

💥 Bonus AI Mode Research Insights: 🔎 Advanced citation mechanics: Links frequently take you to pages with referenced text highlighted (just like featured snippets occasionally do) - huge clue about what Google values! 🔥 5 Days Left to register for Actionable AI For Marketers (discount link below)

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CyberAndy @cyberandy.bsky.social · 20/03/2025

Amazing overview of how #SEO is being re-written! Bravissima Britney 👏👏👏

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CyberAndy @cyberandy.bsky.social · 20/03/2025

THIS. “I am not interested anymore in LLMs. They are just token generators [..] I am more interested in next-gen model architectures, that should be able to do 4 things: understand physical world, have persistent memory and ultimately be more capable to plan and reason.” @yann-lecun.bsky.social

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CyberAndy @cyberandy.bsky.social · 19/03/2025

As @lilyray.nyc recently pointed out, LLMs' memory is shaped (among other factors) by social media conversations. Thinking about marketing strategies through a neuroscience lens is no longer sci-fi—it’s becoming a practical framework for all of us! Thanks, @larry.bsky.social, for the interview!

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CyberAndy @cyberandy.bsky.social · 19/03/2025

I will read it carefully and then read it again. You should do the same!

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Simon Willison @simonwillison.net · 13/03/2025

Two big LLM releases today - Cohere's Command A simonwillison.net/2025/Mar/13/... and Ai2's OLMo 2 OLMo claims to be "the first fully-open model (all data, code, weights, and details are freely available) to outperform GPT3.5-Turbo and GPT-4o mini", which feels notable allenai.org/blog/olmo2-32B

simonwillison.net

Introducing Command A: Max performance, minimal compute

New LLM release from Cohere. It's interesting to see which aspects of the model they're highlighting, as an indicator of what their commercial customers value the most (highlight mine): > …

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CyberAndy @cyberandy.bsky.social · 14/03/2025

In Agentic AI, personalization is driven by the episodic memory layer, making it a key differentiator.

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CyberAndy @cyberandy.bsky.social · 13/03/2025

Wikipedia → Wikidata → Neuronpedia. 🔥🔥🔥

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CyberAndy @cyberandy.bsky.social · 13/03/2025

Not all Starbucks are created equal—Agent WordLift now supports Local SEO tools! ☕ 👉 docs.wordlift.io/agent-wordli...

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Chris Green SEO @chris-green.net · 12/03/2025

We're all familiar with robots.txt, maybe less familiar with ads.txt, but I can be sure that LLMs.txt will be new to most of us (as of a few weeks ago, at least). In this blog, Andrea introduces the concept of creating a new file to assist LLMs training of your web content and circumventing 🧵 1/2

wordlift.io

Mastering llms.txt: Your Essential Guide to GenAI-Optimized Website Indexing

Enhance your website's SEO by adopting the llms.txt standard, ensuring improved content accessibility and richer semantic connectivity for AI search engines.

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Timnit Gebru @timnitgebru.blacksky.app · 12/03/2025

Lets replace search with "AI" then! Totally logical if you ask me. Even more worth it when you know they're exponentially overtaking the airline industry in their carbon footprint. Study: www.cjr.org/tow_center/w...

Tweet by Gisele Navarro @ichbinGisele

"“Collectively, the AI search engines provided incorrect answers to more than 60% of queries.” ~ @CJR

Screenoshot of an image showing "Generative search tools were often confidently wrong in our study" showing baplots of different offerings like ChatGPT, Perplexity and Deepseek, and showing the percentage of wrong answers in red and right ones in green.

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CyberAndy @cyberandy.bsky.social · 13/03/2025

'it's not a fact machine. It's only as good as your data'. Brilliant talk!

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CyberAndy @cyberandy.bsky.social · 10/03/2025

My birthday gift for today? Shipping an AI update instead of blowing out candles. 🎂🤖 Agent WordLift now helps retail stores boost local SEO 🚀 More information here: docs.wordlift.io/agent-wordli...

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Montse Cano @montsecano.bsky.social · 15/02/2025

This conversation about agentic AI in search is both useful and enjoyable. Thanks @cyberandy.bsky.social and @gfiorelli1.bsky.social. I've liked the Proust questionnaire too!

open.spotify.com

Navigating Agentic AI in the World of SEO

The Search Session · Episode

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Gianluca Fiorelli @gfiorelli1.bsky.social · 06/02/2025

Interesting article about the new SEO kid in the block: llms.txt

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Montse Cano @montsecano.bsky.social · 05/02/2025

I have enjoyed this article about llms.txt

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CyberAndy @cyberandy.bsky.social · 31/01/2025

This made my day because I truly understand only when I do things. Any supervised machine learning project uses data to converge to an outcome. With today's LLMs, the key difference is that what you want the model to converge on is its ability to think—and that’s a breakthrough. Happy weekend!

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Vahan Petrosyan @vahandev.bsky.social · 31/01/2025

Stopped by the WordLift's office for a great catch-up with @cyberandy.bsky.social and the team! We had some great conversations about AI and the future of SEO, over a fantastic lunch🍝. It was great reconnecting after G50.

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CyberAndy @cyberandy.bsky.social · 27/01/2025

1/ 🧠 Search is becoming conversational. Google Search Console data reveals a clear trend: travelers are asking more detailed and personalized questions compared to last year. This shift is transforming how winter destinations engage with their audiences. ❄️

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Ross Hudgens @rosshudgens.bsky.social · 07/01/2025

Is AI shrinking search traffic - or growing it? It has a chance to expand the pie now that AI tools are unlocking new complex queries. Simple queries may decline, but long-tail searches are rising. Adapt for both. Thanks to @kevin-indig.bsky.social’s Growth Memo newsletter for the below data.

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CyberAndy @cyberandy.bsky.social · 08/01/2025

LLMs go beyond memorizing word meanings—they can adapt and relearn them from new examples. This paper explores how in-context examples reshape internal representations to align with new, context-specific semantics. 👇👇 arxiv.org/abs/2501.00070

arxiv.org

ICLR: In-Context Learning of Representations

Recent work has demonstrated that semantics specified by pretraining data influence how representations of different concepts are organized in a large language model (LLM). However, given the open-end...

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Barry Pollard @tunetheweb.com · 07/01/2025

We truly are in the post-truth world. Facts = bad. “Alternative” facts = good.

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Simon Willison @simonwillison.net · 31/12/2024

Here's my end-of-year review of things we learned out about LLMs in 2024 - we learned a LOT of things simonwillison.net/2024/Dec/31/... Table of contents:

The GPT-4 barrier was comprehensively broken
Some of those GPT-4 models run on my laptop
LLM prices crashed, thanks to competition and increased efficiency
Multimodal vision is common, audio and video are starting to emerge
Voice and live camera mode are science fiction come to life
Prompt driven app generation is a commodity already
Universal access to the best models lasted for just a few short months
“Agents” still haven’t really happened yet
Evals really matter
Apple Intelligence is bad, Apple’s MLX library is excellent
The rise of inference-scaling “reasoning” models
Was the best currently available LLM trained in China for less than $6m?
The environmental impact got better
The environmental impact got much, much worse
The year of slop
Synthetic training data works great
LLMs somehow got even harder to use
Knowledge is incredibly unevenly distributed
LLMs need better criticism
Everything tagged “llms” on my blog in 2024

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Jono Alderson @jono.id · 30/12/2024

I've spent a chunk of today trying to answer "What is (and who owns) WordPress?", once and for all. It's... complicated. mm.tt/app/map/3563...

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CyberAndy @cyberandy.bsky.social · 22/12/2024

Fantastic thread on the value of SEO! Bravissima Lily to keep us motivated! We have 'one Internet', as someone recently said. We better take care of it.

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CyberAndy @cyberandy.bsky.social · 21/12/2024

I made it there too this year! And really in such a great company!

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Mounia Lalmas @mounialalmas.bsky.social · 20/12/2024

Sharing some recent work on using LLMs to contextualize recommendations. A true team work, with many people at Spotify from research, engineer, product, and beyond contributing in so many ways. Humbled and excited to be part of this journey. Happy reading. research.atspotify.com/2024/12/cont...

research.atspotify.com

Contextualized Recommendations Through Personalized Narratives using LLMs - Spotify Research

Generative Artificial Intelligence (AI), particularly Large Language Models (LLMs), offers new opportunities to connect listeners...

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CyberAndy @cyberandy.bsky.social · 20/12/2024

WordPress deserves a new leadership.

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CyberAndy @cyberandy.bsky.social · 20/12/2024

It's really a major improvement over previous models.

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Aleyda Solis @aleyda.bsky.social · 08/12/2024

🔥 The SEOFOMO Community Top SEO Predictions & Tips for 2025 [from +100 Survey Answers] are here, going through: 1. Top SEO Predictions for 2025, that focus on: 1.1. AI-Driven and Generative Search 1.2. Zero-Click and On-SERP Experiences 1.3. Brand Authority and Topical Relevance ...

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CyberAndy @cyberandy.bsky.social · 07/12/2024

This is o1's response to my moral dilemma. As models evolve, their lack of flexibility remains unchanged 😨. The dilemma explores whether one should strictly adhere to moral principles even if it results in saving fewer lives (1) or compromise those principles to save more lives (21).

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CyberAndy @cyberandy.bsky.social · 05/12/2024

An AI click is worth a thousand Google impressions. 🚀 With a 1.378% conversion rate vs. 0.201% from organic traffic, AI-powered discovery proves its value in driving high-intent actions (data from the WordLift website - a tech SaaS).

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