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Britney Muller

@britneymuller.bsky.social
516 followers 355 following 114 posts
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Reposted by Britney Muller
Will Critchlow @willcritchlow.bsky.social · 22/04/2026
Find out why @britneymuller.bsky.social got absolutely flamed in a company-wide Slack 💀. Her AI lore is wild. It's pretty shocking given where LLMs are today, but she kept the receipts.
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Britney Muller @britneymuller.bsky.social · 05/06/2026
This was a no-brainer: Outstanding informational content + entertaining/funny!? SIGN ME UP
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MnSearch @mnsearch.bsky.social · 02/06/2026
Stop talking about AI. Start using it. Join us for a hands-on AI workshop with @britneymuller.bsky.social June 17 | 5–7:30 PM | New Brighton, MN. FREE for MnSearch members. Register: www.eventbrite.com/e/mnsearch-f... #MnSearch #AI #SEO
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Britney Muller @britneymuller.bsky.social · 02/04/2026
⏳ End of an Era: The Final Live Actionable AI For Marketers Course starts next Tue, Apr 6th! We're expanding the ways marketers can learn AI, so this is the last time this course will run as a live, small-group experience with direct, hands-on attention from me.
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Cyrus Maxx @zyppy.com · 25/03/2026
New post, and my first on Substack! "The AI SEO Playbook for Google Click Signals" How user click signals drive website visibility for both Google rankings and AI answers What exactly are these click signals, and can marketers influence them? Read & subscribe: signal.zyppy.com/p/google-cli...
signal.zyppy.com
The AI SEO Playbook for Google Click Signals
How click behavior drives search visibility for websites and brands
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Britney Muller @britneymuller.bsky.social · 18/03/2026
insane to me that people drive these... so so dangerous & Tesla/Elon is really good at hiding stories like this. There was an entire documentary on how Tesla autopilot was dec@pitating drivers bc it thought giant semis at specific angles were bridges that they could drive under! Doc disappeared
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Britney Muller @britneymuller.bsky.social · 18/03/2026
"Grounding" Doesn't Mean What You Think It Means 🗺️ Words matter, especially when they're quietly reshaping how an entire industry thinks. Grounding comes from "ground truth" rooted in statistics & originally cartography, where it meant going outside to verify that your map matched reality.
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John Mueller @johnmu.com · 17/03/2026
Commodity content is a race you win by not running.
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Steven Mazie @stevenmazie.bsky.social · 27/10/2025
JUST IN at SCOTUS: another Trump administration emergency plea, this one to secure the removal of the Register of Copyrights by the acting Librarian of Congress (Trump fired the previous Librarian of Congress in May)
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Maddy Osman, The Blogsmith @maddyosman.bsky.social · 06/10/2025
Thrilled to speak at Sip & Search! My PR response agent caught @chimammeje.bsky.social's attention at @britneymuller.bsky.social's BrightonSEO keynote — now I get to share it with you. Sign up for a spectacular showcase of AI automations: luma.com/8ssyglya
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Britney Muller @britneymuller.bsky.social · 30/09/2025
Hot take: Y'all are just rediscovering SEO by way of "AI SEO" or "GEO"... Everyone's acting like optimizing for LLMs is an entirely new discipline that we need to do ASAP. It's not.
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Dana DiTomaso @handle.invalid · 25/09/2025
Hey friends! I'm hosting a free webinar October 21st with @britneymuller.bsky.social, discussing what marketers get wrong about AI. I'm really looking forward to it. You can register here, it's free! www.linkedin.com/events/73727...
linkedin.com
LinkedIn Login, Sign in | LinkedIn
Login to LinkedIn to keep in touch with people you know, share ideas, and build your career.
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Britney Muller @britneymuller.bsky.social · 26/08/2025
🍺 The AI Hangover Has Begun 🤕 The sun is rising & a migraine has started rooting in your frontal lobe The symptoms are everywhere: 🚫 Enterprise reality check: MIT's "The GenAI Divide" study found 95% of organizations getting zero return on GenAI investments
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Britney Muller @britneymuller.bsky.social · 25/08/2025
LLMs are not good at math:
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Britney Muller @britneymuller.bsky.social · 25/08/2025
The Hangover Has Begun:
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Reposted by Britney Muller
Melissa Popp ✊ @melissapopp.com · 23/06/2025
This x1000. Most are just scratching the surface, and not even doing that well, when using AI at this point.
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Britney Muller @britneymuller.bsky.social · 20/06/2025
💥 If you're just using AI to write content, you're missing 90% of its potential Most Marketers are stuck in the "AI = blog posts" trap Meanwhile, AI-knowledgable Marketers use AI to: 📊 Turn data into strategy - Map content like Google(semantic > keywords) - Find content gaps & internal link opps
Britney Muller high on AI Hype back in 2017 while giving a presentation
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Britney Muller @britneymuller.bsky.social · 20/06/2025
I don't know how or why one of my all-time favorite tech authors started following me, but I'm trying not to freak out about it. Seriously, Go Read Automating Inequality right NOW! <--Permanently lives in my nice book stand 😍 (warning: you will cry)
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John Mueller @johnmu.com · 17/06/2025
FWIW no AI system currently uses llms.txt.
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Britney Muller @britneymuller.bsky.social · 25/04/2025
My favorite world class designer is available for hire 🔥🔥🔥
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Analytics Playbook @analyticsplaybook.bsky.social · 08/04/2025
🚀 The newest KP Playbook Huddle just dropped, packed with insights from @rustybrick.com, @miriamellis.bsky.social, @britneymuller.bsky.social , @dozieanyaegbunam.bsky.social, @fedorovicius.bsky.social and more! Subscribe today: kpplaybook.com/newsletter/
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Britney Muller @britneymuller.bsky.social · 03/04/2025
There is no reliable✨AI detector ✨
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Britney Muller @britneymuller.bsky.social · 25/03/2025
Genius:
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Wil Reynolds @wilreynolds.bsky.social · 24/03/2025
Smart move here!! How to Track Traffic from AIOs, Featured Snippets, or PAAs Results in GA4.
kpplaybook.com
How to Track Traffic from AI Overviews (AIO), Featured Snippets, or People Also Ask (PAA) Results in Google Analytics 4 (GA4) | KP Playbook
Wondering if AI Overviews, Featured Snippets, or PAA drive traffic to your site? Learn how to track clicks, page views, and user actions in GA4 with this step-by-step tutorial.
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Dana DiTomaso @handle.invalid · 21/03/2025
📊 NEW TUTORIAL: How to track traffic from Google's AI Overviews, Featured Snippets & People Also Ask boxes in GA4 Wondering if these SERP features drive quality traffic? I've created a complete walkthrough to help you find out!
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CyberAndy @cyberandy.bsky.social · 20/03/2025
Amazing overview of how #SEO is being re-written! Bravissima Britney 👏👏👏
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Britney Muller @britneymuller.bsky.social · 20/03/2025
💥 Bonus AI Mode Research Insights: 🔎 Advanced citation mechanics: Links frequently take you to pages with referenced text highlighted (just like featured snippets occasionally do) - huge clue about what Google values! 🔥 5 Days Left to register for Actionable AI For Marketers (discount link below)
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Britney Muller @britneymuller.bsky.social · 19/03/2025
Researched Google's New AI Mode So You Don't Have To 🚀 Evaluated hundreds of AI Mode outputs across user intents & here's what you NEED to know: 🔍 It's genuinely AI-powered - the same query "cheap flights" produced seemingly endless variations of output text ranging from 370 to 449 words!
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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 03/03/2025
Reddit is an untapped SEO & engagement channel for SMBs—if you use it right. My latest for @searchengineland.bsky.social covers how small businesses can leverage Reddit. Special shoutout to @britneymuller.bsky.social’s Reddit insights tool searchengineland.com/reddit-smbs-...
searchengineland.com
Reddit for SMBs: A hidden SEO and engagement goldmine
Reddit posts rank in Google, making it a powerful tool for SMBs looking to boost SEO, engage locally, and build brand trust.
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Cyrus Maxx @zyppy.com · 12/02/2025
Happy to announce *Zyppy List* - A reimagined directory for marketing companies and consultants 🆓 Free Verification 💸 No Pay-to-Rank 🎯 Highly Specialized Categories 🤝 Community-powered endorsements 👥 People-Powered Profiles 🔗 Followed link(!) Let me know what you think! zyppy.com/marketing/an...
zyppy.com
Announcing Zyppy List: A Next-Level Directory For Marketing Pros - Zyppy SEO Consulting
The Problem There are 1000s of marketing companies out there, many of them excellent. Finding a trusted, proven one online is amazingly difficult. When my consultancy gets more business than we can ha...
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Britney Muller @britneymuller.bsky.social · 10/01/2025
🔥Free Workshop: Build Your Own AI-Powered Reddit Intelligence Tool 🔍Identify viral patterns in real-time 📈Analyze conversations at scale 📢Optimize messaging based on audience lang Should turn this into a product, but sharing is caring! Grab your spot: [Jan 30th @ 1pm EST] bit.ly/reddit-on-tap
maven.com
Build Your Own AI-Powered Reddit Intelligence Tool
Reddit is a goldmine of unfiltered customer insights waiting to be discovered. In just 45 minutes, you'll build a custom Colab Notebook Tool to: 1) Analyze real customer conversations at scale 2) Crea...
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Reposted by Britney Muller
Lidia Infante @lidia-infante.com · 14/01/2025
The first class of @britneymuller.bsky.social's Actionable AI For Marketers course was super inspiring 🥰🔥✨🤓
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Reposted by Britney Muller
Andy Simpson @andyjsimpson.uk · 21/01/2025
Future fact! 😁 @britneymuller.bsky.social
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Britney Muller @britneymuller.bsky.social · 10/01/2025
🔥Free Workshop: Build Your Own AI-Powered Reddit Intelligence Tool 🔍Identify viral patterns in real-time 📈Analyze conversations at scale 📢Optimize messaging based on audience lang Should turn this into a product, but sharing is caring! Grab your spot: [Jan 30th @ 1pm EST] bit.ly/reddit-on-tap
maven.com
Build Your Own AI-Powered Reddit Intelligence Tool
Reddit is a goldmine of unfiltered customer insights waiting to be discovered. In just 45 minutes, you'll build a custom Colab Notebook Tool to: 1) Analyze real customer conversations at scale 2) Crea...
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Dr. Pete Meyers @dr-pete.bsky.social · 10/12/2024
I wrapped up our internal findings on Site Reputation Abuse into something that I hope gives people a little guidance. It's an evolving situation, but here's what we know so far and a framework for assessing your risk (explained in detail in the post) -- moz.com/blog/site-re...
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Gianluca Fiorelli @gfiorelli1.bsky.social · 10/12/2024
I wrote a thing about how to translate Brand and Branding into signals that can make them being understood by Google and AI.. it is not a short read, but I am convinced you will find it interesting: www.iloveseo.net/the-role-of-...
iloveseo.net
The Role of SEO in making branding understood by search engines and AI.
Click and read how to translate a Brand in signals that can be understood and scored by Google and LLM-based Search Systems.
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Dan Petrovic @dejanseo.bsky.social · 04/12/2024
Oh what a treat from @randfish.bsky.social sparktoro.com/blog/new-res... H/T @britneymuller.bsky.social for bringing this to my attention.
sparktoro.com
New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google - SparkToro
Google is a massive presence on the modern web. They've held 90%+ of the global search market share for 15 years. Even the rise of AI tools has been
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Britney Muller @britneymuller.bsky.social · 03/12/2024
Don't miss this new + powerful Google search research: My brain broke reading this:
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molly conger @socialistdogmom.bsky.social · 02/12/2024
i need a shock collar that punishes me for trying to do more research once i’ve decided it’s time to start writing.
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Alan Bleiweiss @alanbleiweiss.bsky.social · 28/11/2024
Just for the record, I recommend the @mozseo.bsky.social Beginner's Guide to SEO to industry noobs at least once or twice a week. @britneymuller.bsky.social & the Moz team did an amazing job creating it what seems a long time ago. And it's still my favorite go-to for getting people started.
moz.com
Beginner's Guide to SEO (Search Engine Optimization)
New to SEO? Looking for higher rankings and traffic through Search Engine Optimization? The Beginner's Guide to SEO has been read over 10 million times.
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Britney Muller @britneymuller.bsky.social · 26/11/2024
🔥Marketers: Get AI-Ready For 2025: Actionable AI for Marketers, launching Jan 13, 2025! ✅ Create content & visuals with AI ✅ Automate social posts & emails ✅ Build a custom brand voice ✅ Learn the importance of human-in-the-loop 💥 Black Fri Special: 25%Off, Enroll Now: maven.com/britney-mull...
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Britney Muller @britneymuller.bsky.social · 25/11/2024
🚀 Launching a new (highly requested) "Actionable AI for Marketers" Course on Jan 13th to make you AI-ready for 2025! 25% Off Black Friday Sale: maven.com/britney-mull...
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