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Andy Simpson

@andyjsimpson.uk
968 followers 338 following 493 posts

♥️ SEO, Digital, Tech | Cyclist | An Englishman in GA! | Someone who wants to help people find answers

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Andy Simpson @andyjsimpson.uk · 21/08/2025
"He was no longer just a kid who was good with computers. He was a weapon, a shield, and the world's most powerful search engine." 😏 🔗 youtube.com/watch?v=4d9z... #localseo
youtube.com
The Human Search Engine
YouTube video by Andy Simpson
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Andy Simpson @andyjsimpson.uk · 21/08/2025
📉 In competitive markets, a consistent flow of new reviews is crucial. A sudden drop in review frequency can knock you out of the map pack. Video: youtube.com/watch?v=QJU3... Encourage your team to ask for reviews - it's a proven strategy to stay on top! #LocalSEO #GoogleMyBusiness
youtube.com
Why Your Local SEO Rankings Dropped (And How To Fix It)
YouTube video by Sterling Sky Inc
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Darren Shaw @whitespark.ca · 31/07/2025
How would you rank the elements of a Google Business Profile? In my new YouTube video, I rank every major element of the Google Business Profile from S tier to F tier. Search “whitespark” on YouTube, and my channel should be the first result! #localseo #seo
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Andy Simpson @andyjsimpson.uk · 22/07/2025
🎩 "...many of the same tactics that generate AI search visibility turn out to be common SEO approaches, only now wearing a shiny new 'AI' hat." @lilyray.nyc 🎧 notebooklm.google.com/notebook/241... No time to read? Then just listen to Lily's @searchengineland.bsky.social article 👆🏻 #AISearch
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Andy Simpson @andyjsimpson.uk · 17/07/2025
🤖 Buckle up folks, AI Mode is NOT going away, be ready to say goodbye to those 10 blue links! 🔗 blog.google/products/sea... #AIMode
blog.google
More advanced AI capabilities are coming to Search
For Google AI Pro and AI Ultra subscribers, AI Mode in Search now features the ability to use Gemini 2.5 Pro and do deeper research for you.
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gsterling @gsterling.bsky.social · 09/07/2025
Our latest @nearmedia.bsky.social newsletter: Has ChatGPT swapped out Bing for Google? Optimizing for "Local AIOs," Demographics and Search Fragmentation, Antitrust for AIO ... www.nearmedia.co/chatgpt-goog...
nearmedia.co
ChatGPT ❤️ Google?, Winning Local AIOs, Search Fragmentation, Antitrust-IO
Near Media is the go-to advisor for executives at multi-location brands and vertical agencies seeking to optimize their search strategy and tactics.
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Andy Simpson @andyjsimpson.uk · 15/06/2025
🚵🏻 I'm still cycling btw 😎
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Andy Simpson @andyjsimpson.uk · 15/06/2025
Is Google about to destroy the web? 🤔 🔗 bbc.com/future/article… Great article on the @BBC with a perfect quote from Lily! #AIMode @lilyray.nyc
If Google makes Al Mode the default in its current form, it's going to have a devastating impact on the internet - Lily Ray
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Andy Simpson @andyjsimpson.uk · 02/06/2025
🚵🏻 Day 2 - Renton to Tacoma, WA 4 weeks, 1700 miles and over 75,000+ feet of climbing! From May 31st - June 28th 2025 Please support me👇🏻 bit.ly/WestCoastAndy Thank you! #WestCoastAndy youtu.be/0VCd_a3_0S4?...
youtu.be
Day 2 - Renton to Tacoma, WA
YouTube video by Andy Simpson
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Andy Simpson @andyjsimpson.uk · 01/06/2025
🚵🏻 So no more SEO posts for the next few weeks, here's how I'll be spending my June 👇🏻 youtu.be/h-DmmJY_j2k?... Help me support the Fuller Center to provide adequate shelter for all people in need worldwide. #WestCoastAndy
youtu.be
Day 1 West Coast Ride 2025
YouTube video by Andy Simpson
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Andy Simpson @andyjsimpson.uk · 25/05/2025
🎱 Hey Lily, I've found an alternative for Google's new #AIMode and getting much better answers 😏 @lilyray.nyc
media.tenor.com
bart simpson is holding a bowling ball while sitting next to milhouse
ALT: bart simpson is holding a bowling ball while sitting next to milhouse
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Andy Simpson @andyjsimpson.uk · 23/05/2025
So many positive news stories about Google's new AI Mode 😏 #AIMode
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Andy Simpson @andyjsimpson.uk · 22/05/2025
🧐 AI Mode...reviews matter! So is this the new local 5 pack? Which is different to the local 3 pack... #localseo #AIMode #localAI
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Andy Simpson @andyjsimpson.uk · 22/05/2025
Seattle to San Diego 4 weeks, 1700 miles and over 75,000+ feet of climbing! From May 31st - June 28th 2025 Sponsor Me 👉🏻 bit.ly/WestCoastAndy #WestCoastAndy
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Andy Simpson @andyjsimpson.uk · 21/05/2025
🧐 I actually quite like this...Gemini tells me how long Barry had been writing about SEO #GeminiChrome @rustybrick.com
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Andy Simpson @andyjsimpson.uk · 21/05/2025
Summarize any page or video that you have open 🧐 #GeminiChrome
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Andy Simpson @andyjsimpson.uk · 21/05/2025
Well here goes, what could go wrong? 😏
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Andy Simpson @andyjsimpson.uk · 21/05/2025
🧐 Meet Gemini in Chrome, AI assistance, right in your browser #GeminiChrome
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Andy Simpson @andyjsimpson.uk · 20/05/2025
Buckle up folks, there is no escaping #AIMode! Just launched to all US users! #GoogleIO
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Andy Simpson @andyjsimpson.uk · 17/05/2025
🧐 "If you're not using this technology, you're not going to be relevant compared to your peer groups and your competitors... Adopt it, and adopt it fast." 🔗 youtu.be/id4YRO7G0wE?...
youtu.be
The AI Revolution Is Underhyped | Eric Schmidt | TED
YouTube video by TED
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Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 15/05/2025
New article out: How AI fits into SEO testing 🧪 workflows. Where it helps, where it doesn’t, and how to use it without overcomplicating things. Check it out: www.advancedwebranking.com/blog/ai-in-s...
advancedwebranking.com
Integrating AI into SEO Testing Workflows
Speed up and scale your SEO testing with AI. Automate data tasks, generate test ideas, and create impactful reports - without losing control.
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Andy Simpson @andyjsimpson.uk · 16/05/2025
One day you'll be listening or watching your search results, who needs 10 blue links 😏 Video Overviews settings spotted in NotebookLM ahead of I/O 🔗 www.testingcatalog.com/video-overvi...
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Glenn Gabe @glenngabe.bsky.social · 15/05/2025
I've explained this for a long time. ALL LINKS in an AI Overview are tracked as position #1 in GSC (if the AIO ranks at the top of the SERP). If it's elsewhere, then ALL LINKS in that AIO will take on the position of the block. www.searchenginejournal.com/google-ai-ov... #google #seo
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Andy Simpson @andyjsimpson.uk · 12/05/2025
🧐 AI Overviews appear for an average of 68% of local business queries, dominating informational (92%) and hybrid (97%) searches while exhibiting an inverse relationship with local packs 🔗 whitespark.ca/blog/case-st... #localSEO #AIOverview @whitespark.ca @miriamellis.bsky.social
whitespark.ca
New Research: AI Overviews for Local Business Searches
These findings will help you understand Google’s application of AI Overviews and improve your local SEO work to rank better in these results.
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Andy Simpson @andyjsimpson.uk · 08/05/2025
🤓 Key takeaways from NYC SEO Week: Get ready for the Agentic Internet & optimize for Agent Experience (AX). Focus on topical authority, trust, & outcomes, not just traffic. Content needs to be legible to LLMs for AI Overviews. 👇🏻 #SEO #AIAgents #FutureOfSearch
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Andy Simpson @andyjsimpson.uk · 07/05/2025
🧐More local comes to AI Mode, the first block is "Top-Rated Lawyers/Firms (based on user reviews and ratings)", NO normal 3 pack, just 4 and "see more". No change in AIOs...yet #localseo #AIMode #AILocal @rustybrick.com
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Andy Simpson @andyjsimpson.uk · 02/05/2025
Home, Stamford in Lincolnshire...
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Andy Simpson @andyjsimpson.uk · 01/05/2025
📍 3 pack coming to AI Mode! Rolling out over the coming week, you’ll begin to see visual place and product cards in AI Mode with the ability to tap to get more details. For local spots, you can quickly see info like ratings, reviews, and opening hours! search.app/D9rP4sqQZRzC... #localseo #AImode
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Andy Simpson @andyjsimpson.uk · 30/04/2025
🍕 Still no "local 3 pack" in Google's "AI Mode", so no need to panic...just yet 😏 #localseo #AIMode #pizzanearme
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Mike Blumenthal @mikeblumenthal.bsky.social · 25/04/2025
Exploring Google's Newest GBP AI Generated Feature: Know before you go Google is quietly reshaping its Business Profiles with AI-powered features. Know Before You Go—a new module that surfaces curated insights from reviews, websites, and social content. /1
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Andy Simpson @andyjsimpson.uk · 24/04/2025
🚲 The good thing about cycling over 100 miles a week is that I can now eat WHATEVER I WANT!!!
media.tenor.com
a cartoon of homer simpson talking to a man in a captain 's hat
ALT: a cartoon of homer simpson talking to a man in a captain 's hat
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Darren Shaw @whitespark.ca · 24/04/2025
Are service areas just a honey-pot for GBP suspensions? 🤨 🔹 They don't do anything for rankings 🔹 All they do is draw that red outline on the map 🔹 They are one of the most common causes of suspensions (1/3) #LocalSEO #SEO
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Andy Simpson @andyjsimpson.uk · 24/04/2025
🤦🏻 "Right click, open link in new tab" NO Just do this! 👇🏻
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Andy Simpson @andyjsimpson.uk · 24/04/2025
THIS 👇🏻
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Andy Simpson @andyjsimpson.uk · 23/04/2025
You do realize that "most" people are not looking at your desktop website, right? 😏 #mobilefirst
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Andy Simpson @andyjsimpson.uk · 23/04/2025
🧐 LSAs Sponsored AI Overview Organic ...no 3 pack in this example #localseo #legalmarketing
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Andy Simpson @andyjsimpson.uk · 22/04/2025
"Hey Google, tell me about this business..." Almost a reality! Google demos Android XR smart glasses with Gemini AI, visual me search.app/owJiMvCXtJXd... #localseo
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Marie Haynes @mariehaynes.bsky.social · 17/04/2025
Is it ok to use AI to write content? A few thoughts from me along with prompts to use AI to help improve your content. www.mariehaynes.com/does-google-...
mariehaynes.com
Does Google Search Approve of Using AI to Help Write Content?
Google rewards high-quality, people-first content demonstrating E-E-A-T, regardless of whether AI is used, and emphasizes that quality raters penalize low-effort, unoriginal content not specifically A...
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Andy Simpson @andyjsimpson.uk · 17/04/2025
💰 With LLMs increasingly citing sources, is there a risk of increased "bribes" or payments for brand mentions in articles? @lilyray.nyc says "Yes" and much, much more in this great interview from @shelleywalsh.bsky.social ! #LLM #SEO
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Search Engine Roundtable @seroundtable.bsky.social · 10/04/2025
Google AI Mode tests anchor text and URL based links in the text www.seroundtable.com/google-ai-mo...
seroundtable.com
Google Testing Anchor Text & URL Base Links In AI Mode
Google is testing various link formats in AI Mode. Initially Google launched AI Mode with those tiny paperclip links, but Google, like they've done in AI Overviews, is testing in AI Mode, anchor text ...
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BrightLocal @brightlocal.com · 09/04/2025
We are SO back. 🎉 (Re)launching Local RankFlux 2.0. The ‘weather report’ for Google’s local ranking algorithm. ☀️ ⚡ It’s now more accurate, less prone to bugs, and on a faster, more reliable new server. www.brightlocal.com/blog/local-r...
brightlocal.com
Local RankFlux V2: Your Personal Local Algorithm Update Early-warning System
Local rankings dropped? Sign up to get alerted when there are signs of a new Google local algorithm update!
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Wil Reynolds @wilreynolds.bsky.social · 07/04/2025
If you want to show up more in AI search, just type in this prompt once a week. "Tell me about [company name]". That's it. Take a look at the answers from Perplexity Sonar + Reasoning and Gemini 2.5 Experimental. It's a start!
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Andy Simpson @andyjsimpson.uk · 09/04/2025
🧐 How to Track your Search vs AI vs Social Disruption in Looker Studio & what to do. 🔗 bit.ly/how-to-track... "This dashboard will help you find the content winning today that probably won't win forever, so lets be on the forefront of that.." @wilreynolds.bsky.social #lookerstudio #GenerativeAI
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Mike Blumenthal @mikeblumenthal.bsky.social · 07/04/2025
Google Maps expanding ‘suspected fake reviews’ warnings  In US, UK, and India, Google Maps is now noting if it “recently removed suspicious five-star reviews in certain circumstances.” Reviews might be “temporarily turned off” when fake engagement is detected. 9to5google.com/2025/04/07/g...
9to5google.com
Google Maps expanding ‘suspected fake reviews’ warnings
Google Maps is detailing its 2024 progress in “preventing and taking down deceptive content," which includes adding fake review warnings.
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Mike Blumenthal @mikeblumenthal.bsky.social · 04/04/2025
Apple Business Connect (their GBP equivalent) is now sending out an insights recap to local businesses. I have not previously seen this and it looks new (to me) Can you imagine a Google GBP alternative that doesn’t go wonky every week or two AND delivers clients
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Jes Scholz @jes-scholz.bsky.social · 03/04/2025
Looking to understand how AI Overviews impacts your site performance? Its impression and click data being lumped in with the rest of search results makes it hard to analyse. But knowing its common triggers, I wrote a regex to surface highly-likely-to-be-impacted queries.
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Andy Simpson @andyjsimpson.uk · 03/04/2025
Watch "It's New" with Barry, Greg, Anu and Mordy! 🔗 youtu.be/2qpCOJflUow?... @rustybrick.com @mordyoberstein.bsky.social @gregfinn.bsky.social
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Scott Hendison @shendison.bsky.social · 26/03/2025
Pretty cool Looker template to see AI site traffic - No idea who made it - You can adjust the /u/3 in the URL depending on how many google accounts you're logged into. I can cycle through several - lookerstudio.google.com/u/3/reportin...
lookerstudio.google.com
AI Traffic GA4 Report
Looker Studio turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable.
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Andy Simpson @andyjsimpson.uk · 01/04/2025
Sorry but...Me and Dave #localseo
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Screaming Frog @screamingfrog.co.uk · 31/03/2025
What even are log files & bots? - sallymills.com/what-even-ar... from @sallymills.bsky.social
sallymills.com
What Are Log Files & Bots? Is The Internet Dead Yet?
Let's dig into log files and bots and how they can help your SEO. Explore my log files to find out issues and whether my websites are dead yet.
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