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Analytics Playbook @analyticsplaybook.bsky.social · 24/07/2025

Can you run Google Ads on your competitors' brand names? 🤔 Yes, but only if you really know what you’re doing. Here’s a quick guide:

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Analytics Playbook @analyticsplaybook.bsky.social · 18/07/2025

⏳ GA4 still stressing you out? It’s your last shot to grab Analytics for Agencies at 50% off. Fix the messy data, build dashboards that scale, and finally feel confident. Deal ends tonight! → buff.ly/pZmR0na

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Analytics Playbook @analyticsplaybook.bsky.social · 14/07/2025

📣 Tomorrow: A rare chance to rethink your entire optimization strategy. If you’re tired of A/B tests that don’t deliver, this live session with Talia Wolf is for you. Bonus: You’ll get a strategic audit toolkit you can put to work right away. Register here ⬇️

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Analytics Playbook @analyticsplaybook.bsky.social · 11/07/2025

Confused by what your GA4 events are actually tracking? 🤔 That’s why we’re sharing a FREE lesson from our GA4 Audit course, all about event tracking—how events are named, what they’re capturing, and where they’re coming from. It’s practical, fast, and 100% free. Get it today! 👉 buff.ly/SGpl0bd

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Analytics Playbook @analyticsplaybook.bsky.social · 08/07/2025

Still spinning your wheels with CRO? If your A/B tests keep falling flat, it’s time to rethink your approach. On July 15, join conversion strategist Talia Wolf for a live webinar on why most optimization efforts stall and how to fix it. 👉 Register now to save your spot! buff.ly/mRUcAdN

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Analytics Playbook @analyticsplaybook.bsky.social · 07/07/2025

🧐 Can you use your competitor’s name in Google Ads? It depends. And the rules have changed recently. Under Google’s new trademark policy (fully rolled out in Feb 2025), you can use a competitor’s name in your ad copy—but only until you get caught.

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Analytics Playbook @analyticsplaybook.bsky.social · 27/06/2025

We're OOO June 30 – July 4 ! 🌞 The whole KP Playbook team is taking a break to reset (no, not our GA4 settings, just our brains). If you're in one of our courses and run into something urgent, Dana will be keeping an eye on the community.

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Analytics Playbook @analyticsplaybook.bsky.social · 11/06/2025

🚨 This is the one GA4 webinar you don't want to miss. Steve Ganem, Director of Product at Google Analytics, is joining us live on June 25th. Real talk from Google. Real strategies for growth. Real answers to your GA4 questions. 📅 Save your spot now 👇 buff.ly/H51nzQk

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Analytics Playbook @analyticsplaybook.bsky.social · 09/06/2025

📍 Trying to rank multiple business locations on Google? @lizlinder.bsky.social‬ shares 8 ways to increase the relevance and prominence of your newer location.

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Analytics Playbook @analyticsplaybook.bsky.social · 06/06/2025

GA4 annotations are finally here… but now what? Without a plan, they turn into a mess of random colors, inconsistent names, and forgotten updates That’s why we created a free SOP template to help your team stay organized. 👉 Download it now: buff.ly/0N2wRLF

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Analytics Playbook @analyticsplaybook.bsky.social · 05/06/2025

🚫 Are your enhanced measurement events off in GA4? It’s more common than you think—and not always the best choice. @danaditomaso.com‬ explains what to watch for, when to go custom, and how to tell if your forms are firing too many events.

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Analytics Playbook @analyticsplaybook.bsky.social · 04/06/2025

‪@dodgejd.bsky.social‬ and his team didn’t just improve their data skills—they got better at turning those numbers into stories that clients actually understand. 💡 That’s the kind of shift Analytics for Agencies is built for. buff.ly/mlLHWk4

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Analytics Playbook @analyticsplaybook.bsky.social · 20/05/2025

👀 Psst… the latest Playbook Huddle just went live! It’s packed with strategies from some of the best, like @simoahava.bsky.social, Mikhail Prosmitskiy, Danny Goodwin, Danielle Messler, Lani Haque, @aleyda.bsky.social and more. 🎯 Want in? Subscribe here: kpplaybook.com/newsletter/

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Analytics Playbook @analyticsplaybook.bsky.social · 15/05/2025

🚨 Are you using page path and page location correctly in GA4? @danaditomaso.com clears up the confusion: Page location = full URL (best for troubleshooting) Page path = clean URL after the domain (best for content analysis)

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Analytics Playbook @analyticsplaybook.bsky.social · 13/05/2025

🚨 Search isn’t just Google anymore. It’s ChatGPT. TikTok. Alexa. On May 27, join @wilreynolds.bsky.social and @danaditomaso.com to learn how to shift from Search Optimization to Answer Optimization. Register today: buff.ly/aoiSKEm

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Analytics Playbook @analyticsplaybook.bsky.social · 06/05/2025

📬 Quick ideas. Real strategies. Zero fluff. Alexis Rylko, @ginnymarvin.bsky.social, @celestelili.bsky.social, @whitespark.ca, and @brodieclark.bsky.social are in this week’s Playbook Huddle, and it’s worth your read. Subscribe now so you don’t miss a thing. kpplaybook.com/newsletter/

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Analytics Playbook @analyticsplaybook.bsky.social · 02/05/2025

🔥 Free Google Ads Editor template? Yes, please! If your ad campaigns are feeling a bit messy, this template will help you track campaigns, ad groups, and keywords all in one place. Perfect for bulk uploads with Google Ads Editor or just staying organized! 🆓 Get it now: buff.ly/kmZn5kU

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Reposted by Analytics Playbook

Dana DiTomaso @handle.invalid · 01/05/2025

📣 NEW COURSE ALERT! 📣 I'm excited to announce my comprehensive GA4 Audit Course is now LIVE! 🚀 Is your GA4 property collecting garbage data? You might be making critical business decisions based on completely inaccurate numbers... 🗑️

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Analytics Playbook @analyticsplaybook.bsky.social · 25/04/2025

📊 Want to use data to persuade stakeholders & prioritize the right work? Dana DiTomaso breaks it down on the Digital Marketing Victories podcast — from being data-informed to building trust when the data isn’t perfect. 🎧 Listen here: buff.ly/lMcubGF

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Analytics Playbook @analyticsplaybook.bsky.social · 24/04/2025

Ever opened #GA4 and thought: Is this… right? You’re not alone. Most setups are messy, mismatched events, weird traffic, bad attribution. GA4 is always a work in progress. 🎓 We’re launching a GA4 Audit course to help you clean things up and trust your data again. Get early access:

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Join The Playbook Huddle Newsletter - Sign Up Today!

The Playbook Huddle newsletter shares the latest analytics, marketing, SEO news, research, guides, and more. Delivered every other Tuesday. 🏈

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Analytics Playbook @analyticsplaybook.bsky.social · 23/04/2025

🔍 Curious what visitors do after clicking from AI overviews, featured snippets, or People Also Ask? @danaditomaso.com shows how to track these clicks in GA4 with Google Tag Manager, building on @brodieclark.bsky.social's technique to separate the start and end of the highlighted text in the URL.

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Analytics Playbook @analyticsplaybook.bsky.social · 22/04/2025

🔥 Hot off the press: The latest edition of the Playbook Huddle is here. Packed with insights from @martinibuster.bsky.social, @aleyda.bsky.social, Steve Toth, Chantal Smink, Daniel Foley Carter, and more experts you want to hear from. 👉 Get it in your inbox next time: kpplaybook.com/newsletter/

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Analytics Playbook @analyticsplaybook.bsky.social · 17/04/2025

We’re out of office from April 17–21 — no GA4 audits, no report reviews, and definitely no arguing with Looker Studio during that time. We’ll see you back on April 22.

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Analytics Playbook @analyticsplaybook.bsky.social · 15/04/2025

We’re going live in just an hour! ⏳ Join @danaditomaso.com for a spring refresh of your GA4 – learn how to clean up data clutter and get your setup in top shape for 2025. There’s still time to register – don’t miss it! 👇 buff.ly/DqRKMiK

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Spring Refresh for Your GA4: Clear Out Data Clutter | LinkedIn

Just like dust bunnies collect under the couch, data issues can pile up in your GA4 properties when left unchecked. Now’s the perfect time for a little spring cleaning! Join Dana for a hands-on…

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Analytics Playbook @analyticsplaybook.bsky.social · 14/04/2025

💻 Building remote culture is tough. Working remotely has its perks—but staying connected takes intention. Our bi-weekly internal newsletter is fun, builds connection, and keeps everyone in the loop. From shared doc to team fave—here’s how we did it 👉

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Your Guide to Creating an Engaging Internal Newsletter

Say no to boring internal newsletters. They’re more than just a vehicle for company updates—they’re an opportunity to nurture culture, foster connection, and improve team members’ communication…

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Analytics Playbook @analyticsplaybook.bsky.social · 14/04/2025

Is your GA4 setup feeling a bit... messy? 🙃 Time to declutter! Join @danaditomaso.com tomorrow for a hands-on session packed with practical tips to clean up your data and fix common issues. Register now to save your spot or get the recording! 👇 buff.ly/M70l9QE

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Spring Refresh for Your GA4: Clear Out Data Clutter | LinkedIn

Just like dust bunnies collect under the couch, data issues can pile up in your GA4 properties when left unchecked. Now’s the perfect time for a little spring cleaning! Join Dana for a hands-on…

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Analytics Playbook @analyticsplaybook.bsky.social · 11/04/2025

💡 Learning GA4 solo? It’s tough when things don’t quite make sense. Dorothy felt the same—until she joined our course and got hands-on help during office hours with @danaditomaso.com. You don’t have to figure it out alone, enroll today 👉 buff.ly/SNrURMJ

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Analytics Playbook @analyticsplaybook.bsky.social · 09/04/2025

🎯 Liz Linder said it spot on. If your SEO feels a little all over the place, it might be time to revisit the basics. Before you chase the next shiny trend, make sure your foundation is solid. Watch the full video 👇

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Analytics Playbook @analyticsplaybook.bsky.social · 08/04/2025

Ready to spring clean your GA4? 🧼 Join @danaditomaso.com on April 15th for a hands-on session on tidying up your GA4 data! Just like dust bunnies under the couch, data issues can pile up if left unchecked. Let’s declutter and make your analytics crystal clear! 👉 Register now! buff.ly/KPzh1tw

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Spring Refresh for Your GA4: Clear Out Data Clutter | LinkedIn

Just like dust bunnies collect under the couch, data issues can pile up in your GA4 properties when left unchecked. Now’s the perfect time for a little spring cleaning! Join Dana for a hands-on…

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Analytics Playbook @analyticsplaybook.bsky.social · 08/04/2025

🚀 The newest KP Playbook Huddle just dropped, packed with insights from @rustybrick.com, @miriamellis.bsky.social, @britneymuller.bsky.social , @dozieanyaegbunam.bsky.social, @fedorovicius.bsky.social and more! Subscribe today: kpplaybook.com/newsletter/

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Analytics Playbook @analyticsplaybook.bsky.social · 07/04/2025

🚀 Looking to make your SEO testing more efficient? In our latest webinar, @celestelili.bsky.social shared how AI tools like ChatGPT, Clarity, and seotesting.com can streamline your testing workflow – from data pulls to reporting – without losing the human touch. 🔗 Read the recap: buff.ly/tk6Kp7N

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Analytics Playbook @analyticsplaybook.bsky.social · 02/04/2025

💡 What should you test first in SEO? “You’ve got to weigh it by effort, impact, and the client relationship.” Great reminder from @celestelili.bsky.social: test what your client’s ready for—not just what might work best.

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Analytics Playbook @analyticsplaybook.bsky.social · 01/04/2025

It's time for some GA4 spring cleaning! 🧹 Join @danaditomaso.com on April 15th to tidy up your analytics. Learn how to spot common GA4 issues, declutter your data, and get your setup running smoothly. Register now to join live or catch the recording later. 👇 www.linkedin.com/events/thean...

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Spring Refresh for Your GA4: Clear Out Data Clutter | LinkedIn

Just like dust bunnies collect under the couch, data issues can pile up in your GA4 properties when left unchecked. Now’s the perfect time for a little spring cleaning! Join Dana for a hands-on sessi...

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Analytics Playbook @analyticsplaybook.bsky.social · 31/03/2025

Still guessing where your traffic is coming from? 😬 Check out our guide on how to use UTM parameters in GA4—plus grab our free UTM Builder & Tracker spreadsheet. 📊 Clean data = better insights. 🔗 kpplaybook.com/how-to-track...

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Analytics Playbook @analyticsplaybook.bsky.social · 28/03/2025

If you’ve been enjoying The Playbook Huddle, our referral program is a simple way to share it with people who’d benefit—and earn a few perks along the way. Already subscribed? Check your inbox for your referral link. Not on the list yet? Sign up here: buff.ly/QgS2kyW

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Analytics Playbook @analyticsplaybook.bsky.social · 26/03/2025

Is your marketing effective? @danaditomaso.com shares a simple, flexible way to measure whether your efforts are actually driving results.

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Analytics Playbook @analyticsplaybook.bsky.social · 21/02/2025

Be honest—when was the last time you opened GA4… and didn’t immediately close it? 😅 If you’re still avoiding it, @danaditomaso.com has your back at LocalU Global! 📢 Session: "The Analytics Tool You're Probably Still Avoiding" 📅 March 26 | 1:45 PM ET 🔗 Save your spot:

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LocalU Global Virtual Conference - March 26, 2025

LocalU Global - A Virtual ConferenceLive Event on March 26, 20258:45 am to 5:00 pmIncludes On Demand Access

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Analytics Playbook @analyticsplaybook.bsky.social · 18/02/2025

⏳ Just one hour to go! @aleyda.bsky.social is about to break down why brand visibility is essential for SEO success in 2025—and how you can make your brand stand out in search. See you soon? buff.ly/3PWEXhb

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Analytics Playbook @analyticsplaybook.bsky.social · 17/02/2025

🚨 Tomorrow, we’re going live with @aleyda.bsky.social for the next Kick Point Playbook webinar! She’s diving into why brand visibility is essential for SEO success in 2025—and how you can optimize your brand to stand out in search. See you tomorrow? buff.ly/3PWEXhb

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Analytics Playbook @analyticsplaybook.bsky.social · 05/02/2025

Over the past year, we’ve seen plenty of companies implement a CMP, but here’s the kicker: we have yet to see anyone set it up correctly from day one. A misconfigured CMP means you might not be respecting user consent choices, which can lead to regulatory trouble (and unwanted fines).

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Analytics Playbook @analyticsplaybook.bsky.social · 04/02/2025

🚨 Stop manually editing Google Ads! Our free Google Ads Editor Template helps you bulk upload keywords, negative keywords, and RSAs for faster, more organized campaigns. Speed up your workflow—download it now! ➡️ buff.ly/42FpjhP

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Google Ads Editor [Template] | KP Playbook

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