AI systems are able to persuade people, but turning that ability into meaningful real-world influence may be harder

Professor Alex Gillespie has been appointed Head of LSE’s Department of Psychological and Behavioural Science, succeeding Professor Liam Delaney.

A research note in which I articulate a simple framework to try and facilitate clearer thinking about the value of survey pretesting for practitioners.

University salary from £58,265 - £77,645 per annum which is inclusive of an Oxford University Weighting of £1,730 p.aPermanent upon completion of a successful review. The review is conducted during th...

I built a machine learning model to find London's divide and you can enter your postcode to see which side you're on. We've been blaming the wrong people for it.

How randomized controlled trials, preregistration, and results reporting became standard practice.

Challenging sloppy thinking

The closing date for applications is 23.59 on 22nd February 2026

If you are interested in understanding the mass persuasive impact of digital media content you should generally pay more attention to content exposure than to its persuasiveness.

The website of the Public Opinion Analytics Lab

This series examines the incoming crisis of human irrelevance and provides a map towards a future where people remain the masters of their destiny.

Opinion: Felix M Simon argues that AI is unlikely to significantly shape election results in the near future, but warns that it could damage democracy through a steady erosion of institutional trust.