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Ashley Rolfmore (she/her)

@ashley.rolfmore.com
1K followers 2.7K following 3.6K posts

I make complex technology trustworthy to the people who know enough to challenge it. Also helping software teams navigate capitalism. 🇬🇧➡️🇵🇹🇪🇺 Personal/nerd account. Will spam personal trivia at 2am.

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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 30m
Ok, now try to count the platforms on them, and then split into disused and used portions, and ensure they are checked every 5 years and you have my life for the past 3.5 years. It's been awesome, I suspect my contemporaries would think otherwise.
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 23h
static.klipy.com
Spider-Man Pointing Meme: Hamily Seaham
Alt: Spider-Man Pointing Meme
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 23h
Yeah I had exposure to adult social care expenditure figures day to day for a good chunk of time and even I’m “well I’m gonna have to go cost both of these before I can have a sensible opinion on this”.
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 30/09/2026
I’m pretty sure this game is is framed.wtf but for political nerds now
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 29/09/2026
I am still considered unhinged for the quantity of cables I bring places, but I reason these people haven't been in a B&B in Redcar or one of the the Travelodges in Milton Keynes or Sidcup.
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Dan Greene @dmgreene.bsky.social · 28/09/2026
Aaah look what I got in the mail! Congratulations to @miriamposner.com on publication and congratulations to everyone else who finally gets to read this incredible book.
My hand holding the very groovy white and rainbow book cover of "seeing like a supply chain: the hidden life of logistics" by Miriam
Posner
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Prasad Jallepalli, MD, PhD @prasad.bsky.social · 29/09/2026
5 potatoes cubed is still 5 potatoes because potatoes are root vegetables
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Stefan Czerniawski @pubstr.at · 29/09/2026
"Quite often the technology is simply the place where a much messier organisational problem has chosen to make itself visible." @sharonodea.com in characteristic top form on what ineffective search demonstrates about intranets and their organisations - much of which resonates much more widely
sharonodea.com
Intranet Findability: Why Employees Can’t Find Information
Better search won't fix an intranet nobody can find anything on. Here's why findability fails in complex organisations, and how to diagnose it with research, card sorting and tree testing.
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 29/09/2026
eh, I did the fall of the Berlin wall in GCSE History less than a decade after it happened. This would be more like me covering the uk moving to currency decimalisation, which did feel ancient to teenage me.
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 29/09/2026
Even I, a jobbing software person, feels like they're yelling at a brick wall when in my industry, merely by stating that the numbers on the screen correspond to stuff in real lives with real consequences. I'm too "human" for tech. Too "tech" for UX. etc.
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 29/09/2026
fwiw, the people trying to fix this, either temp or perm are burnt out. Everything is incentivised to not join stuff up. Vendors offering cross-budget savings don't get bought easily because it's a cross department saving. Internal staff plugging these gaps are heavily overworked.
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 28/09/2026
One of the joys of living in a "remote" island is watching your parcel arrive in the country, and then disappear for days to months, which no indication of arrival on the island or dispatch off the mainland online until 2 working hours after it arrives on your doorstep.
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 28/09/2026
Damn what was *in* that parcel to be destroyed in under 16 hours?!
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 28/09/2026
😅 "I should be able to interrupt you, it happens in an office" "why do you think I'm so much more productive at home?"
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 28/09/2026
I sadly can't remember if this was the Times or the FT :(
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 28/09/2026
Ooo, door code story. I worked somewhere where a journalist did a "how to spend a lot of money" feature - we had a trade giant plasma screen. They filmed someone entering the code as a "filler shot" but no one checked, video went online and welp the door code was changed straight away...
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 28/09/2026
Early in our relationship, my husband sincerely thought I might be having petit mal seizures. He’d watch it happen real time. We went pursing an epilepsy assessment. Nope, focus issues.
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 28/09/2026
I do not have a cat. I appear to have a swiffer pad that has gained sentience
Long hair calico cat flopped with white belly exposed, with limbs akimbo on blue rag rug.
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Julia Carrie Wong @joolia.bsky.social · 27/09/2026
yes my bull went rogue in your china shop but I think we can all agree there’s no liability here it’s an agentic being
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 28/09/2026
Welcome to the grown up professions, fellow software workers. ❤️
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John Wiswell @wiswell.bsky.social · 27/09/2026
Sorry, I saw your message, but I also saw nineteen other phone alerts that same minute. My brain evolved to evade predators. I will not improve.
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 28/09/2026
This is why I know when Sunderland AFC won the FA Cup final
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 28/09/2026
Ah damn my dad was a lot less ditzy on 30 a day.
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 28/09/2026
2. My mum, 2 years into working at a women’s crisis centre: “I’ve been talking to the ladies there and a lot of them with ADHD seem to act a lot like you did and do, obviously more extreme, I’m not saying you need to go to a crisis centre but maybe you should look into an adhd assessment?”
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 28/09/2026
1. Discovering non-stimulant options were available - I assumed no one would give stimulants to someone with high blood pressure, so no point unless I had treatment options. (My bp has lowered on Elvanse)!
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 28/09/2026
I put it off for many years because I’d gotten a dyspraxia dx at uni and then various mental health labels mean that I would have never been allowed to have adhd medication, especially under the NHS. Two things changed that:
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Sam Freedman @samfr.bsky.social · 27/09/2026
Just finished re-reading The Player of Games. Such a brilliant book. Surely one of the best genre novels of all time.
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 27/09/2026
I bet no one is going to “socially prescribe” a cushy middle class job, are they.
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 27/09/2026
I would say this stuff tends to be slow, unfortunately. Tech is faster, society changes are slower. Railway workers were going for over 6 decades and 16k workers were killed or injured in GB alone in 1900. It’s now one of the safest railways in the world but it took a long time.
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 27/09/2026
Watching the first episode of Knightrider and Michael Knight (still Long) is exclaiming he will give up this gig completely if the car has a computer that listens and talks to him. Same, same… 😅
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 27/09/2026
My first "real" office (late 00s) someone got dress coded for wearing slip on leather shoes with their suit instead of lace up leather shoes. (Excluding my 3 months as an A Level student accidentally breaking systems at Phones4U, who had a dress code photo guide that forbid non-collared blouses)
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 27/09/2026
I vote this business attire
Orange hi vis boiler suit with reflective strips
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 27/09/2026
It is forgotten that the illegal rave phenomenon was primarily a working class movement. These people are now in their 50s and 60s.
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Coach Finstock @coachfinstock.bsky.social · 10/10/2023
About to get thrown out of here for obvious reasons
Pumpkin hoop
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 26/09/2026
Feeling cleansed after writing this ashley.rolfmore.com/twenty-thing... Seen so many moans about PMs not getting stuff. I do my best not to be one of “those” types of PMs. Well, turning the tables back for a little cathartic release. How to not be one of “those” software developers…
ashley.rolfmore.com
Twenty Things That Were Exhausting to Explain to Software Developers
❗This post is a rant. We all get caught in our own rabbit holes so don't take it personally. Take the point instead. A growing list of things about data, software, and reality that apparently aren't...
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 26/09/2026
So you’re just making both the wearer feel anxious/inadequete increasing the volume of data and no real action. So it gets filled with snake oil, or general anxiety, or even prejudice (eg “patient has poor compliance according to CGM”) ☹️
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 26/09/2026
Analysis and action is actually the important bit, which all these wearables see as a “downstream system problem”.
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 26/09/2026
“Oh no! It was once at x figure at 4pm!” retrospectively is not a helpful number on its own. The painful part was that none of this answered the question of “how much insulin to dose right now”. That’s a gap the wearable doesn’t cover.
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 26/09/2026
FWIW, further back, I was on a (startup) team looking at the overall mental impact of moving from pin prick blood sugar (few times a day) to CGMs (every 5 to 15min). For ppl with T1D. Even clinical profs did not understand that they couldn’t take similar data at higher frequency in the same way.
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 24/09/2026
May get shy and delete this in the morning 😅 - but I share because this is from countless teams I have worked with, often with bright people.
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 24/09/2026
Really, why do I get asked if the customer reallly really reaaalllly needs to know what record/screen corresponds to the controlled and versioned documents produced by that system? A system commissioned to track changes to data over time? Like, why is this not obvious to others?
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 24/09/2026
I maaayyyyyy be venting 😅
Bernie sanders meme: I AM ONCE AGAIN
ASKING SOFTWARE DEVELOPERS
TO UNDERSTAND WHAT BASIC DATA PROVENANCE AND AUDIT FEATURES ARE
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 23/09/2026
There does seem to be a greater awareness/knowledge of general political topics on that side of the border, even with my traditionally "non-political" gamer friends.
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 22/09/2026
I appreciate this is a serious thread, but also I’m now convinced they’re removing cheesoid because it’s accidentally one of the best descriptions of machine learning you will find in fiction 😅
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 22/09/2026
We can still reserve the term “glitch witch”, right? For ahem, legitimate purposes… 😊😁
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Yvonne Lam @yvonnezlam.bsky.social · 21/09/2026
Sounds like a business model to me...
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beetle moses @beetlemoses.bsky.social · 20/09/2026
Two panel comic. Panel 1: two sharks are sitting in a cafe. A smaller shark holding a teacup says discreetly to the other, “okay, look at this couple behind you - but don’t make it obvious.” Panel 2: the other shark, a Great White shark, turns its gigantic head in the most obvious way possible to look across the room at some sharks chatting at another table.
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 20/09/2026
Me when I'm merrily going for a culture victory in Civ against Genghis Khan...
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 19/09/2026
Oh look, Friedmanism.
Comic: First panel: Kid says "Hey dad, can I use the lawnmower to make some extra money" and The dad replies "You sure can son!" Second panel the kid is next to the lawnmower on his phone with a giant "For Sale" sign on the lawnmower...
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Ashley Rolfmore (she/her) @ashley.rolfmore.com · 19/09/2026
Thank you! All those memories
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