Google is telling us in writing what it plans to go after next: scaled AI content, fake authors, and the GEO tactics built to game AI answers.

Instead of infinite prompt variations, this measurement framework tracks canonical core entities across AI models to score brand visibility over time.

For years I bet on Google winning this race. Lately it moves like a company I've seen before.

If AI has suddenly made you capable of building things, and you're a senior leader, what exactly were you doing before?

This study gauges how users interact with Google Search results and what benchmarks (CTR, zero-click rate, paid vs. organic) impact behavior.

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There is satisfaction in walking into a mess and leaving it less broken. But an organisation with a reliable cleanup crew has less reason to stop making the mess.

Glenn Gabe covers four case studies based on the Google August 2026 Spam Update. The cases include 'scaled content abuse', AI-generated content, thin affiliates, malicious activity, and more.

AI doesn't see your images the way a human does. See what it detects, what it misses, and whether the page confirms the right story.

A Google patent describes AI answers where the cited source is chosen by image match, not text quality. What it means, and how to profit from it.

Stop optimizing images for text alone. Learn how shoppers use visual queries, Google Lens, and camera search to find products without typing a single word.

A gentle visual guide to how a statistical mark hides inside generated text, and what erases it.

A classifier for the AI conversations leaking into Search Console. Seven kinds, from human replies and comparison questions to tracker bots and agent prompts, built from sixteen months of my own data…

Fake iterations of the Forbes website are packed with AI-generated and promotional content.

Google never stopped penalizing link manipulation. The AI visibility gold rush is about to relearn every lesson Penguin taught SEO.

Marketing is the work of shaping what the market discovers, understands and believes.

Google appears to have decoupled what it cites from who it recommends. For many brands, ranking yourself #1 could be a vote for your rivals.

Glenn Gabe of GSQi covers an interesting AI Search case study where a site with no Google visibility is surging like crazy in ChatGPT.

Internal link decay quietly redistributes your site's PageRank away from important pages over time. Learn to identify and fix equity distribution issues.

Google research shows why AI-generated spam is becoming harder to catch and why content-level quality filters may no longer be enough.

Researchers ran 252,000 trials across six AI models. Most GEO advice didn't survive: topic, price, dates and position decide who gets cited, not formatting.

Link growth for competitive brands.

Daniel has 25+ years SEO experience & loves everything SEO including testing, ranking & getting clients results

Google appears to have decoupled what it cites from who it recommends. For many brands, ranking yourself #1 could be a vote for your rivals.

Microsoft Bing Webmaster Tools introduces four expanded AI performance capabilites in preview: Intents, Topics, Citation Share, and Compare, enhancing publishers' understanding of AI-generated…

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Search-only contracts added to website terms open up new front in war with AI companies.

Exclusive: Rented datacentres and unrealised supercomputer site raise questions for Starmer’s push to ‘mainline AI into veins of economy’

A network of gaming sites has fired multiple human staff in recent days and replaced them with AI writers, complete with fake pics and biogs.

Join SEO for Paws on Sept. 25, 2025, for expert insights from top SEOs while raising funds for animal shelters in Ukraine.

The other day I wrote about ranking tools breaking after Google changed one tiny parameter. Well, that same change has also caused Google Search Console

Stop trying to make every page a conversion engine. Accept that ads and content are different things. Be useful, be generous, be memorable.

Ever since Reddit started dominating Google search results, every business owner with a laptop thinks they've discovered the latest SEO cheat code. "I'll just

Exposing the overly salesy AI Overviews that will push you to buy bad products and exploring the system making it possible.