iiinova — where your digital self keeps evolving

AJ Kohn @ajkohn.bsky.social · 18/08/2026

What if Google Search Console comparison reports worked the way they should? That's why I built the GSC Compare % Change Chrome Extension. chromewebstore.google.com/detail/gsc-c... It shows % change for the comparison and matches day of week for year over year analyses. #seo #analytics #google

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AJ Kohn @ajkohn.bsky.social · 10/07/2026

Surface Optimization It’s been a while since I’ve checked in and written about the state of search. Today, there are a bunch of new acronyms floating around that make it sound a bit like Old MacDonald’s Farm. Me? I’ve been taking the E out of SEO in something I call Surface Optimization. #seo

infinitevisibilitygroup.com

Surface Optimization - Infinite Visibility Group

Taking the E out of SEO: Surface Optimization looks at every surface where a brand can appear — search, social, email, SMS, apps, and beyond.

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AJ Kohn @ajkohn.bsky.social · 18/03/2026

<tinfoilhat> Nearly every time there's a Google Core Algorithm Update the data in Google Search Console is delayed. Google denies there's any connection. So why is GSC gaslighting us on Last Update when the data has NOT, in fact, been updated past Saturday? 🤔 </tinfoilhat> #seo #google #search

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AJ Kohn @ajkohn.bsky.social · 20/01/2026

I love seeing the industry hyper focus on AI and GEO. #seo #geo #AI

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AJ Kohn @ajkohn.bsky.social · 27/10/2025

I don't know who needs to hear this but Google still uses BoW models on a large number of queries because using more sophisticated models like BERT are both expensive and aren't a fit for content on those pages. #seo #search #google

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AJ Kohn @ajkohn.bsky.social · 11/07/2025

This was the easiest way for me to explain mix-shift issues to a client and why it's dangerous to use rank in Google Search Console for anything outside of a specific query. #seo #googlesearchconsole #analytics

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AJ Kohn @ajkohn.bsky.social · 01/04/2025

"Sometimes SEOs come to us or like mention that they’ve added EEAT to their web pages. That’s not how it works. Sorry, you can’t sprinkle some experiences on your web pages. It’s like, that’s that doesn’t make any sense." #seo #thankyou #noduh

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AJ Kohn @ajkohn.bsky.social · 28/03/2025

I'm curious, what percent of your (or client) traffic comes from AI platforms like ChatGPT and Perplexity? And how does that compare to the percentage that comes from second-tier search engines like Bing, Yahoo and DuckDuckGo? #SEO #AI #Search

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AJ Kohn @ajkohn.bsky.social · 20/03/2025

It occurs to me that Google no longer thinks of organic search results as the main content of a SERP. And if you follow that thread of logic it would make the quality of that secondary content less important. #seo #google #deepthoughts

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AJ Kohn @ajkohn.bsky.social · 11/03/2025

There's a small (and petty) satisfaction when I look at a former client and see that the page type I helped them create is up solidly year over year but local search is down strongly after ignoring my recommended changes and ghosting me. #seokarma

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AJ Kohn @ajkohn.bsky.social · 07/03/2025

Saw a quote recently that is sticking with me that goes something like this. "Generative AI gives companies the access to skills without having to pay for them and skilled workers the inability to benefit from their knowledge."

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AJ Kohn @ajkohn.bsky.social · 21/02/2025

There are a lot of interesting points in this expose along with good commentary from a bunch of industry folks. Anyone interested in Google search should give this a read. #seo #google #search wallethub.com/blog/google-...

wallethub.com

Google Quality Issues: Harmful to Consumers & Possibly Intentional

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AJ Kohn @ajkohn.bsky.social · 12/02/2025

One of my theories for the declining SERP CTR is that AIOs are training users NOT to click a result but to simply read the answer instead. #SEO #search #google #probablynotwhattheyintended

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AJ Kohn @ajkohn.bsky.social · 29/01/2025

PSA: You probably don't know why a site has seen a drop (or rise) in organic traffic. Sure, you might be able to put together some reasonable theories but unless you're working on the site you won't have the full picture. So it's not a particularly good sales tactic to claim you know. #SEO

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AJ Kohn @ajkohn.bsky.social · 29/01/2025

You can tell how difficult it is out there right now based on the volume of cold emails and LinkedIn messages. It's reached a level I haven't seen in a long time. It's both annoying and sad at the same time.

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AJ Kohn @ajkohn.bsky.social · 28/01/2025

For the love of [insert deity], can we please get a PLAbot user agent for PLA validation crawls? cc: @searchliaison.bsky.social @johnmu.com @methode.bsky.social #Google #SEO

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AJ Kohn @ajkohn.bsky.social · 27/01/2025

The Google LyricsBox and their scraping pals at LyricFind need to go in the recycle bin. Exhibit A are the lyrics for Suburbia by Kavinsky. I'm not posting them because it contains words that I shouldn't repeat. Sadly, they'll probably scrape Genius for the right lyrics. #Google #SEO #Lyrics

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AJ Kohn @ajkohn.bsky.social · 27/01/2025

Monday morning. Synthwave turned up to 11. LFG!

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AJ Kohn @ajkohn.bsky.social · 23/01/2025

This is the Internet I want back.

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AJ Kohn @ajkohn.bsky.social · 23/01/2025

Three things to remember in 2025. (1) It never hurts to ask. This is always true, but remind yourself again that the worst that can happen when you reach out or ask is that they say no. (2) Be generous with referrals and helping out people who need a boost. (3) Do the work and keep going.

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AJ Kohn @ajkohn.bsky.social · 20/01/2025

Google Discover has seemingly 'discovered' Instagram this weekend.

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AJ Kohn @ajkohn.bsky.social · 19/01/2025

Thinking that an LLM based AI is going to get to AGI is sort of laughable in my view. The AI apocalypse isn't going to be a nefarious thinking Skynet. It's going to be people blinding listening to the equivalent to a Teddy Ruxpin doll.

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Reposted by AJ Kohn

Ed Zitron @edzitron.com · 17/01/2025

This is such a hilarious failure of a product. Consumers both don't know why it exists and hate it at the same time.

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AJ Kohn @ajkohn.bsky.social · 14/01/2025

One simple GSC optimization would make my life MUCH easier. Just change the Title tags so when I hover over the tab it shows the site. @dannysullivan.bsky.social @searchliaison.bsky.social @methode.bsky.social @johnmu.com #google #search #gsc

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AJ Kohn @ajkohn.bsky.social · 14/01/2025

Am I the only one who thinks it's funny that one of the newest updates in Google Search Console is to provided additional detail on when it was updated? 3.5 hours ago instead of 3 hours ago - total game changer. #google #GSC #search

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AJ Kohn @ajkohn.bsky.social · 07/01/2025

Is it my imagination or is there no way to turn these useless insights off in GA4? #analytics #ga4 #google #makeitgoaway

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AJ Kohn @ajkohn.bsky.social · 02/01/2025

I see a bunch of folks going all in on AI in 2025. And I completely support those people! Because it makes it that much easier to crush the competition with alternate strategies that might seem passé but are fueling real organic growth. #iykyk #seo #google #search

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AJ Kohn @ajkohn.bsky.social · 13/12/2024

Our last day in Paris was spent at the Pompidou. Here's a selection of some of my favorites. #art

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AJ Kohn @ajkohn.bsky.social · 04/12/2024

Quick breakfast in Lyon.

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Reposted by AJ Kohn

Valentin Pletzer @valentin.app · 01/12/2024

Did you know that you can temporarily logout in Google Search using a GET-parameter? A lot of people know that adding &pws=0 to the url disables some personalization features but far fewer people know that adding &igu=1 makes search ignoring the current user login. That way you can…

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AJ Kohn @ajkohn.bsky.social · 21/11/2024

I am both upset and jealous that my wife is not compelled to organize her email inbox.

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AJ Kohn @ajkohn.bsky.social · 21/11/2024

One of the first things I posted here was about wanting help with a Chrome Extension. But I'm busy getting ready for an extended vacation and would love if someone else picked up on my idea. What's that idea? A Twitter Embed Blocker akin to an Ad Blocker. 1/?

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AJ Kohn @ajkohn.bsky.social · 19/11/2024