Sign in

AJ Kohn

@ajkohn.bsky.social
997 followers 287 following 113 posts

#SEO by trade but the kind that's interested in #IR, #NLP, #Linguistics, #ML and #AI. Analogy savant. Sci-Fi fan. Gen-Xer still using thumb emoji.

PostsRepliesMedia
AJ Kohn @ajkohn.bsky.social · 18/08/2026
What if Google Search Console comparison reports worked the way they should? That's why I built the GSC Compare % Change Chrome Extension. chromewebstore.google.com/detail/gsc-c... It shows % change for the comparison and matches day of week for year over year analyses. #seo #analytics #google
0104
AJ Kohn @ajkohn.bsky.social · 10/07/2026
Surface Optimization It’s been a while since I’ve checked in and written about the state of search. Today, there are a bunch of new acronyms floating around that make it sound a bit like Old MacDonald’s Farm. Me? I’ve been taking the E out of SEO in something I call Surface Optimization. #seo
infinitevisibilitygroup.com
Surface Optimization - Infinite Visibility Group
Taking the E out of SEO: Surface Optimization looks at every surface where a brand can appear — search, social, email, SMS, apps, and beyond.
161
AJ Kohn @ajkohn.bsky.social · 18/03/2026
<tinfoilhat> Nearly every time there's a Google Core Algorithm Update the data in Google Search Console is delayed. Google denies there's any connection. So why is GSC gaslighting us on Last Update when the data has NOT, in fact, been updated past Saturday? 🤔 </tinfoilhat> #seo #google #search
131
AJ Kohn @ajkohn.bsky.social · 20/01/2026
I love seeing the industry hyper focus on AI and GEO. #seo #geo #AI
110
AJ Kohn @ajkohn.bsky.social · 27/10/2025
I don't know who needs to hear this but Google still uses BoW models on a large number of queries because using more sophisticated models like BERT are both expensive and aren't a fit for content on those pages. #seo #search #google
271
AJ Kohn @ajkohn.bsky.social · 30/09/2025
In case you're interested in web crawlers. www.ietf.org/archive/id/d...
ietf.org
Crawler best practices
This document describes best pratices for web crawlers.
170
AJ Kohn @ajkohn.bsky.social · 11/07/2025
This is a great piece by @ichbingisele.bsky.social and if you haven't read it yet ... you should this weekend. housefresh.com/beware-of-th... #seo #google #search #AI
housefresh.com
Beware of the Google AI salesman and its cronies
Exposing the overly salesy AI Overviews that will push you to buy bad products and exploring the system making it possible.
193
AJ Kohn @ajkohn.bsky.social · 11/07/2025
This was the easiest way for me to explain mix-shift issues to a client and why it's dangerous to use rank in Google Search Console for anything outside of a specific query. #seo #googlesearchconsole #analytics
030
AJ Kohn @ajkohn.bsky.social · 01/04/2025
"Sometimes SEOs come to us or like mention that they’ve added EEAT to their web pages. That’s not how it works. Sorry, you can’t sprinkle some experiences on your web pages. It’s like, that’s that doesn’t make any sense." #seo #thankyou #noduh
3152
AJ Kohn @ajkohn.bsky.social · 28/03/2025
I'm curious, what percent of your (or client) traffic comes from AI platforms like ChatGPT and Perplexity? And how does that compare to the percentage that comes from second-tier search engines like Bing, Yahoo and DuckDuckGo? #SEO #AI #Search
1081
AJ Kohn @ajkohn.bsky.social · 20/03/2025
It occurs to me that Google no longer thinks of organic search results as the main content of a SERP. And if you follow that thread of logic it would make the quality of that secondary content less important. #seo #google #deepthoughts
2111
AJ Kohn @ajkohn.bsky.social · 12/03/2025
Interesting quote from a teacher. #google #search #seo
2131
AJ Kohn @ajkohn.bsky.social · 11/03/2025
There's a small (and petty) satisfaction when I look at a former client and see that the page type I helped them create is up solidly year over year but local search is down strongly after ignoring my recommended changes and ghosting me. #seokarma
060
AJ Kohn @ajkohn.bsky.social · 07/03/2025
Saw a quote recently that is sticking with me that goes something like this. "Generative AI gives companies the access to skills without having to pay for them and skilled workers the inability to benefit from their knowledge."
070
AJ Kohn @ajkohn.bsky.social · 03/03/2025
Brock Purdy ....
141
AJ Kohn @ajkohn.bsky.social · 21/02/2025
There are a lot of interesting points in this expose along with good commentary from a bunch of industry folks. Anyone interested in Google search should give this a read. #seo #google #search wallethub.com/blog/google-...
wallethub.com
Google Quality Issues: Harmful to Consumers & Possibly Intentional
Google Quality Issues: Harmful to Consumers & Possibly Intentional
040
AJ Kohn @ajkohn.bsky.social · 12/02/2025
One of my theories for the declining SERP CTR is that AIOs are training users NOT to click a result but to simply read the answer instead. #SEO #search #google #probablynotwhattheyintended
4190
AJ Kohn @ajkohn.bsky.social · 29/01/2025
PSA: You probably don't know why a site has seen a drop (or rise) in organic traffic. Sure, you might be able to put together some reasonable theories but unless you're working on the site you won't have the full picture. So it's not a particularly good sales tactic to claim you know. #SEO
0120
AJ Kohn @ajkohn.bsky.social · 29/01/2025
You can tell how difficult it is out there right now based on the volume of cold emails and LinkedIn messages. It's reached a level I haven't seen in a long time. It's both annoying and sad at the same time.
030
AJ Kohn @ajkohn.bsky.social · 28/01/2025
For the love of [insert deity], can we please get a PLAbot user agent for PLA validation crawls? cc: @searchliaison.bsky.social @johnmu.com @methode.bsky.social #Google #SEO
010
AJ Kohn @ajkohn.bsky.social · 27/01/2025
The Google LyricsBox and their scraping pals at LyricFind need to go in the recycle bin. Exhibit A are the lyrics for Suburbia by Kavinsky. I'm not posting them because it contains words that I shouldn't repeat. Sadly, they'll probably scrape Genius for the right lyrics. #Google #SEO #Lyrics
120
AJ Kohn @ajkohn.bsky.social · 27/01/2025
Monday morning. Synthwave turned up to 11. LFG!
020
AJ Kohn @ajkohn.bsky.social · 23/01/2025
This is the Internet I want back.
072
AJ Kohn @ajkohn.bsky.social · 23/01/2025
Three things to remember in 2025. (1) It never hurts to ask. This is always true, but remind yourself again that the worst that can happen when you reach out or ask is that they say no. (2) Be generous with referrals and helping out people who need a boost. (3) Do the work and keep going.
0121
AJ Kohn @ajkohn.bsky.social · 20/01/2025
Google Discover has seemingly 'discovered' Instagram this weekend.
010
AJ Kohn @ajkohn.bsky.social · 19/01/2025
Thinking that an LLM based AI is going to get to AGI is sort of laughable in my view. The AI apocalypse isn't going to be a nefarious thinking Skynet. It's going to be people blinding listening to the equivalent to a Teddy Ruxpin doll.
2181
Reposted by AJ Kohn
Ed Zitron @edzitron.com · 17/01/2025
This is such a hilarious failure of a product. Consumers both don't know why it exists and hate it at the same time.
291154241
AJ Kohn @ajkohn.bsky.social · 14/01/2025
One simple GSC optimization would make my life MUCH easier. Just change the Title tags so when I hover over the tab it shows the site. @dannysullivan.bsky.social @searchliaison.bsky.social @methode.bsky.social @johnmu.com #google #search #gsc
581
AJ Kohn @ajkohn.bsky.social · 14/01/2025
Am I the only one who thinks it's funny that one of the newest updates in Google Search Console is to provided additional detail on when it was updated? 3.5 hours ago instead of 3 hours ago - total game changer. #google #GSC #search
160
AJ Kohn @ajkohn.bsky.social · 07/01/2025
Is it my imagination or is there no way to turn these useless insights off in GA4? #analytics #ga4 #google #makeitgoaway
150
AJ Kohn @ajkohn.bsky.social · 02/01/2025
I see a bunch of folks going all in on AI in 2025. And I completely support those people! Because it makes it that much easier to crush the competition with alternate strategies that might seem passé but are fueling real organic growth. #iykyk #seo #google #search
180
AJ Kohn @ajkohn.bsky.social · 26/12/2024
Merry Christmas from #ChatGPT
0140
AJ Kohn @ajkohn.bsky.social · 13/12/2024
Our last day in Paris was spent at the Pompidou. Here's a selection of some of my favorites. #art
190
AJ Kohn @ajkohn.bsky.social · 07/12/2024
370
AJ Kohn @ajkohn.bsky.social · 04/12/2024
Quick breakfast in Lyon.
030
Reposted by AJ Kohn
Valentin Pletzer @valentin.app · 01/12/2024
Did you know that you can temporarily logout in Google Search using a GET-parameter? A lot of people know that adding &pws=0 to the url disables some personalization features but far fewer people know that adding &igu=1 makes search ignoring the current user login. That way you can…
2206
AJ Kohn @ajkohn.bsky.social · 28/11/2024
New city today.
020
AJ Kohn @ajkohn.bsky.social · 27/11/2024
Out and about.
3250
AJ Kohn @ajkohn.bsky.social · 24/11/2024
media.tenor.com
a man wearing a black headband and a gray jacket is saying this game is rigged , man .
ALT: a man wearing a black headband and a gray jacket is saying this game is rigged , man .
230
AJ Kohn @ajkohn.bsky.social · 21/11/2024
I am both upset and jealous that my wife is not compelled to organize her email inbox.
050
AJ Kohn @ajkohn.bsky.social · 21/11/2024
One of the first things I posted here was about wanting help with a Chrome Extension. But I'm busy getting ready for an extended vacation and would love if someone else picked up on my idea. What's that idea? A Twitter Embed Blocker akin to an Ad Blocker. 1/?
300
AJ Kohn @ajkohn.bsky.social · 19/11/2024
Am I reading this correctly? Pretty much any third-party content is seen as site abuse. developers.google.com/search/blog/... #seo
351
AJ Kohn @ajkohn.bsky.social · 18/11/2024
The useless report that confused so many. Don't let the HTML door hit you on the way out.
0150
AJ Kohn @ajkohn.bsky.social · 17/11/2024
The Girls on the Bridge by Edvard Munch. #art
180
AJ Kohn @ajkohn.bsky.social · 17/11/2024
So far the toughest thing in setting up OpenVibe is retrieving passwords.
010
AJ Kohn @ajkohn.bsky.social · 17/11/2024
030
Reposted by AJ Kohn
Corey 🤬 Reynolds @coreyreynoldsla.bsky.social · 16/11/2024
I don’t know how. I don’t know when. I just know we’ve somehow slipped into this timeline.
1339
AJ Kohn @ajkohn.bsky.social · 17/11/2024
The list block feature is seriously nice.
170
AJ Kohn @ajkohn.bsky.social · 16/11/2024
290