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Gisele Navarro

@ichbingisele.bsky.social
783 followers 155 following 131 posts

🇦🇷 in 🇬🇧 Bass player, space lover, proud mum, air quality nerd and content creator 🤓 Managing Editor of housefresh.com + CEO of neomam.com

PostsRepliesMedia
Reposted by Gisele Navarro
jon christian @jonchristian.net · 21/09/2026
It's wild to me that "news sites" are now just creating fake "people" -- sometimes with star-studded fraudulent qualifications -- and using them to publish AI slop without ever telling readers that the bylines are bogus futurism.com/space/high-t...
futurism.com
A Highly Trafficked Space News Site Invented a Fake NASA Engineer and Used Her Name to Publish to AI-Generated Slop
A site called Space Daily got acquired by Brown Brothers, which created a fake NASA engineer to byline its articles.
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Reposted by Gisele Navarro
Maggie Harrison Dupré @mharrisondupre.bsky.social · 17/09/2026
NEW: Brown Brothers Media is the most successful media company you've never heard of. For years, its success was fueled by AI, fake writers, and fake reporting. When we started asking questions, BBM started mass-deleting content. Somehow, what came next was even worse. futurism.com/artificial-i...
futurism.com
How Three Brothers Built an AI Slop Empire by Buying Legitimate News Sites and Turning Them Into Zombie Content Farms That They Say Get 50 Million Page Views per Month
Brown Brothers Media is a media empire raking in millions of clicks with AI, fake writers, and plagiarism.
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Gisele Navarro @ichbingisele.bsky.social · 18/09/2026
“Almost no one intended for content they created to be used in this fashion, nor are they compensated for its use,” an internal Microsoft document read. 🔗 www.404media.co/doom-loop-op...
Screenshot of a 404media article with a headline that reads, ‘Doom Loop’: OpenAI and Microsoft Admits LLMs Are Destroying the Web and Built on Theft
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Gisele Navarro @ichbingisele.bsky.social · 17/09/2026
Picture this: Google’s algorithm updates have been slowly killing your long-standing food blog year after year.  No matter what you do, traffic from search keeps dropping so you decide to sell the domain to the highest bidder. Welcome to the content farm ↓
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Gisele Navarro @ichbingisele.bsky.social · 17/09/2026
A story of what could happen after Google’s algorithm updates have slowly killed your long-standing blog so you decide to sell the domain to the highest bidder: futurism.com/artificial-i... by @mharrisondupre.bsky.social + @jonchristian.net
futurism.com
How Three Brothers Built an AI Slop Empire by Buying Legitimate News Sites and Turning Them Into Zombie Content Farms That They Say Get 50 Million Page Views per Month
Brown Brothers Media is a media empire raking in millions of clicks with AI, fake writers, and plagiarism.
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Reposted by Gisele Navarro
Maggie Harrison Dupré @mharrisondupre.bsky.social · 30/07/2026
NEW: The website once owned by Cambridge Analytica (!) is now an AI content farm. Rebranded as "CA Privacy Watch," the site is littered with plagiarism and weird errors. It's also utilized at least one fake writer whose face seems to have been stolen from a random guy. futurism.com/artificial-i...
futurism.com
Cambridge Analytica's Website Is Now an AI Slop Farm
Cambridge Analytica has returned, in a very 2026 way: CambridgeAnalytica.org is now an AI-powered content farm.
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Reposted by Gisele Navarro
Dawn Farmer @joyouslegacy.bsky.social · 28/05/2026
Google is used by 80% of Internet users & is threatening the integrity of the Internet for its own profit. This will make any information received through Google, highly suspect & less reliable than it is now, & eliminates the links which businesses use for their own marketing INSIDE Google searches
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Gisele Navarro @ichbingisele.bsky.social · 16/04/2026
“Once the AI is taken away from people, it’s not that people are just giving wrong answers. They’re also not willing to try without AI.” 🔗 futurism.com/artificial-i... by @mharrisondupre.bsky.social
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Gisele Navarro @ichbingisele.bsky.social · 26/03/2026
“The new policy was accepted in an overwhelming 40 to 2 vote among editors.” 🔗 www.404media.co/wikipedia-ba...
Headline of an article from 404Media that reads, “Wikipedia Bans AI-Generated Content”
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Reposted by Gisele Navarro
707Kat @707kat.bsky.social · 23/03/2026
With @theverge.com writing about how Google now has changed some of their headlines it's a good times to reshare this brilliant thread and article by @housefresh.bsky.social managing editor Gisele Navarro. #Slopple #SeoSuppression #Aislop
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Reposted by Gisele Navarro
Ernie Smith @ernie.tedium.co · 19/03/2026
Hey what are you doing right now? Nothing? Great. Perfect time to start a blog. Seven years old, most of the advice still fits great: tedium.co/2019/01/01/2...
tedium.co
Why You Should Start A Blog
The independent blog has been in decline for years. It doesn’t have to be that way. Here’s why you should start a blog in 2019—and host it yourself.
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Gisele Navarro @ichbingisele.bsky.social · 11/03/2026
“When Dina, a software developer based in New York, joined Amazontwo years ago, her job was to write code. Now, it’s mostly fixing what artificial intelligence breaks.” 🔗 www.theguardian.com/technology/n...
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Reposted by Gisele Navarro
707Kat @707kat.bsky.social · 13/02/2026
Google prioritises AI slop. Rossman is furious, so should you be. Everything prioritised on Google is either going to be created/written with AI or run through an AI filter.
youtube.com
I'm #1 on google thanks to AI BULL💩 - the modern internet is a joke.
YouTube video by Louis Rossmann
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Reposted by Gisele Navarro
Jason Koebler @jasonkoebler.bsky.social · 31/12/2025
as one does, I’ve been googling a lot of stuff recently and it’s crazy that more than a year in they still insist on putting wrong information via AI overview at the top of almost every search. crazy how quickly ive become accustomed to reflexively scroll past/ignore
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Reposted by Gisele Navarro
Rep. Zooey Zephyr @zoandbehold.bsky.social · 28/12/2025
"And I never say no" We need to have a serious talk about the way "AI companion" apps not only prey on the vulnerable, but are priming their users to ignore consent and to conflate love with control. We need AI regulations across so many sectors, but this area is particularly horrifying.
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Gisele Navarro @ichbingisele.bsky.social · 27/12/2025
“Low-quality AI-generated content is now saturating social media – and generating about $117m a year.” 🔗 www.theguardian.com/technology/2...
Headline of an article from The Guardian that reads, “More than 20% of videos shown to new YouTube users are ‘AI slop’, study finds”
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Gisele Navarro @ichbingisele.bsky.social · 20/12/2025
“The paradox is that we have access to more sources of information than ever, and we end up resorting to only one. Chatbots and AI results are the information jail of our time.” ~ @estherpaniagua.bsky.social 🔗 elpais.com/opinion/2025...
Screenshot of opinion piece published on El País titled “The truth cannot be depend on Google”
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Reposted by Gisele Navarro
707Kat @707kat.bsky.social · 19/12/2025
Finally got around to watch this Drew Gooden video. He's presenting what a whole lot of journalists and researchers have been writing about the AI industry with the intensity of someone who is rightly pissed off.
youtube.com
Greed is Destroying the World
YouTube video by Drew Gooden
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Gisele Navarro @ichbingisele.bsky.social · 19/12/2025
I’m sure it’s just a coincidence.
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Gisele Navarro @ichbingisele.bsky.social · 07/11/2025
"AI is a direct attack on the way we verify information: AI both creates fake sources and obscures its actual sources. That is the opposite of what librarians do, and teachers do, and scientists do, and experts do." 🔗 www.404media.co/ai-is-superc...
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Gisele Navarro @ichbingisele.bsky.social · 01/11/2025
“Farage told us the flag-raisers were just ordinary folk sticking it to the system. A few months worth of local journalism later, that now looks like a shaky claim.” 🔗 manchestermill.co.uk/the-men-who-...
manchestermill.co.uk
The men who raised the flags
Nigel Farage says this summer’s movement was led by ‘ordinary people’ expressing their patriotism. That’s not what we found
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Gisele Navarro @ichbingisele.bsky.social · 01/11/2025
“Farage told us the flag-raisers were just ordinary folk sticking it to the system. A few months worth of local journalism later, that now looks like a shaky claim.” 🔗 manchestermill.co.uk/the-men-who-...
manchestermill.co.uk
The men who raised the flags
Nigel Farage says this summer’s movement was led by ‘ordinary people’ expressing their patriotism. That’s not what we found
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Reposted by Gisele Navarro
Emanuel Maiberg @emanuelmaiberg.bsky.social · 16/10/2025
Reddit's AI product provided dangerous advice in medical subreddits and moderators can't turn it off www.404media.co/reddit-answe...
404media.co
Reddit's AI Suggests Users Try Heroin
AI-generated Reddit Answers are giving bad advice in medical subreddits and moderators can’t opt out.
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Gisele Navarro @ichbingisele.bsky.social · 15/10/2025
“These findings follow previous research which concluded that the more people learn about how AI works, the less they trust it. The opposite was also true — AI’s biggest fans tended to be those who understood the least about the tech.” 🔗 futurism.com/artificial-i...
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Reposted by Gisele Navarro
Sean Maynard @seanmaynard.bsky.social · 12/10/2025
The generative AI wave isn’t coming — it’s already here, and it’s reshaping how the public finds information. www.niemanlab.org/2025/10/peop...
niemanlab.org
People are using ChatGPT twice as much as they were last year. They’re still just as skeptical of AI in news.
"For news organizations, our findings are in some ways bitter medicine."
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Gisele Navarro @ichbingisele.bsky.social · 10/10/2025
“OpenAI did not respond to a request for comment.” 🔗 www.bloomberg.com/news/feature...
Bloomberg headline, “OpenAI, NVIDIA Fuel $1 Trillion AI Market With Web of Circular Deals”
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Reposted by Gisele Navarro
Jukka Niiranen @jukkan.bsky.social · 28/07/2025
"In the age of Big Tech feeding large language models with stolen information in order to sell you the dream of AI, Alphabet decided to kill its golden goose and, with it, the free and open web that created the conditions for Google Search to thrive." housefresh.com/beware-of-th...
Google traffic analysis by housefresh.com.

"...That is why we added the websites belonging to those invited to the Googleplex for the Web Creator Conversation Event in 2024, those who have been public about attending Google Publisher Meetups in the past three years, and those who have been public about their struggles with Google in recent months.

84% of independent web creators analyzed have experienced traffic losses, with 43% of sites receiving 80% less traffic from Google Search between 2023 and 2025."
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Gisele Navarro @ichbingisele.bsky.social · 20/09/2025
“The model is mimicking the training data. There’s no magic.” 🔗 wapo.st/3Il19l4
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Gisele Navarro @ichbingisele.bsky.social · 18/09/2025
TIL that LinkedIn will start using our personal data and content to train their AI models. This setting is set to “on” by default, unless you opt out. ➜ You can turn it off here: www.linkedin.com/mypreference... Or go to Profile > Settings > Data Privacy > Data for Generative AI Improvement
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Reposted by Gisele Navarro
Brian Merchant @bcmerchant.bsky.social · 17/09/2025
Freelance illustration gigs drying up. Ad agencies using Midjourney instead of hiring human artists. Costume design turned over to AI wholesale. Good work vanishing. These are the stories of working visual artists, who describe losing jobs, wages, and hope as their clients and bosses embrace AI.
bloodinthemachine.com
Artists are losing work, wages, and hope as bosses and clients embrace AI
Visual artists, illustrators and graphic designers share their stories about how AI is being used to lower wages, degrade work and even replace it altogether, in this installment of AI Killed My Job.
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Gisele Navarro @ichbingisele.bsky.social · 16/09/2025
As a digital-first business, the fruits of my team’s labour live and die on the web. Yet, in 2025, the way we work could make some label us “Luddites.” Here is why we are holding the line against the AI tide that is sweeping our industry away: neomam.com/a-case-for-h...
neomam.com
Why Our Small Business Chooses Human Intelligence Over AI - NeoMam Blog
In this article, we will share the very real reasons why we bet on human intelligence, regardless of the generative AI hype.
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Reposted by Gisele Navarro
404 Media @404media.co · 16/09/2025
AI Slop Is Drowning Out Human YouTubers 🔗 www.404media.co/podcast-ai-s...
404media.co
Podcast: AI Slop Is Drowning Out Human YouTubers
How Trump's tariffs are impacting all sorts of hobbies; how OnlyFans piracy is ruining the internet for everyone; and ChatGPT's reckoning.
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Reposted by Gisele Navarro
Brian Merchant @bcmerchant.bsky.social · 04/09/2025
Breaking Google up was one of the last best hopes for preventing the free press from getting squeezed into oblivion and harvested into AI slop, and for saving the open web. The ruling that effectively lets Google continue operating as a monopoly isn't just disappointing, it's a disaster.
bloodinthemachine.com
One of the last, best hopes for saving the open web and a free press is dead
The Google ruling is a disaster. Let the AI slop flow and the writers, journalists and creators get squeezed.
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Gisele Navarro @ichbingisele.bsky.social · 27/08/2025
"GPT-4o provided detailed instructions, helped Adam obtain alcohol on the night of his death, validated his final noose setup, and hours later, Adam died using the exact method GPT-4o had detailed and approved.” 🔗 arstechnica.com/tech-policy/...
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Reposted by Gisele Navarro
Joseph Cox @josephcox.bsky.social · 25/08/2025
New from 404 Media: crime-awareness app Citizen is using AI to generate alerts, and then pushing them without any human involvement. The AI is publishing incorrect info, gory details, personal data. Only fixed after live. Comes as Citizen laid off 13 union workers www.404media.co/citizen-is-u...
404media.co
Citizen Is Using AI to Generate Crime Alerts With No Human Review. It’s Making a Lot of Mistakes
Three sources described how AI is writing alerts for Citizen and broadcasting them without prior human review. In one case AI mistranslated “motor vehicle accident” to “murder vehicle accident.”
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Gisele Navarro @ichbingisele.bsky.social · 21/08/2025
Six Google searches that tell the story of how Google stole the internet ⇓ youtu.be/GvaOUFwXjf4
youtu.be
How Google Broke Google
YouTube video by More Perfect Union
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Gisele Navarro @ichbingisele.bsky.social · 06/08/2025
“Trust me bro” 🔗 blog.google/products/sea...
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Reposted by Gisele Navarro
Taylor Lorenz @taylorlorenz.bsky.social · 06/08/2025
Washington, D.C. has become the most surveilled city in the world, with 44 government-accessible CCTV cameras per 1,000 people. More than Beijing, Moscow, or London.
neomam.com
The Cities With the Most Government Controlled CCTV Cameras
We conducted months of desk research across different languages to identify the cities worldwide with the largest number of government-linked CCTV cameras.
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Reposted by Gisele Navarro
Dr. Katja Thieme (she/they) @katjathieme.bsky.social · 30/07/2025
“There’s a lot of humans with genuine opinions on Reddit. But HouseFresh found entirely spam subreddits, all posts promotional and written by chatbots. No human ever goes there. The purpose is for Google to see the spam, think ‘oh it’s on Reddit’ and feed it to the search index and AI overviews.“
pivot-to-ai.com
Google AI Overview is just affiliate marketing spam now
What’s the real purpose of Google’s AI Overview? It’s affiliate marketing spam! That’s what it’s for. Pivot readers know how to get around the AI overview. You click on the “web” tab, you use…
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Gisele Navarro @ichbingisele.bsky.social · 25/07/2025
“Like it or not, Google has a business to run and it is not going to let something as simple as the desires of its end users get in the way of all that.” ~ @ernie.tedium.co 🔗 tedium.co/2025/07/25/g...
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Gisele Navarro @ichbingisele.bsky.social · 24/07/2025
This is how websites die. Data from @pewresearch.org shows that Google users are more likely to end their browsing session entirely after being presented with an AI Overview compared to result pages without one. 🔗 www.pewresearch.org/short-reads/...
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Gisele Navarro @ichbingisele.bsky.social · 23/07/2025
Are you worried about AI turning us into mushy-brained monsters, draining resources, slurping your data, preying on vulnerable minds, wiping out jobs, choking websites, lying to you or not being useful? @shiraovide.bsky.social explains how to turn it off in search results: wapo.st/4712tmO
Title of the article: Try these “NOPE” buttons to stop AI contentInstructions to turn off AI on Google SearchInstructions to turn off AI on DuckDuckGo
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Ernie Smith @ernie.tedium.co · 22/07/2025
I had the chance to talk to @shiraovide.bsky.social the other day about my fix-Google discovery, @udm14.bsky.social—which still works more than a year later! She wrote about it (along with some recent DuckDuckGo improvements) here: www.washingtonpost.com/technology/2...
washingtonpost.com
Analysis | Try these hidden ‘NOPE’ buttons to stop AI content
How to turn off AI in Google and DuckDuckGo web search results, plus a no-AI nuclear option.
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Gisele Navarro @ichbingisele.bsky.social · 19/07/2025
The stuff that happens when our data shows what manufacturers won’t tell you. 🔗 youtu.be/RNonfByE9xc
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Tedium: The Dull Side Of The Internet @tedium.co · 12/07/2025
A new Commodore device hit pre-orders this week after weeks of rumors. But retro is nothing if not its irrational haters. feed.tedium.co/link/15204/17091891/…
feed.tedium.co
Commodore 64 Ultimate: Will It Win Over The Fans?
A new Commodore device hit pre-orders this week after weeks of rumors. But retro is nothing if not its irrational haters.
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Reposted by Gisele Navarro
Mike Sowden @mikeachim.bsky.social · 13/07/2025
Whew: a reminder how shockingly unreliable Google AI overviews are (and to some degree, anything AI offers as ‘knowledge’?) - it seems they're taking blurb from press releases, sponsored posts and products listings and offering it up as “facts”: housefresh.com/beware-of-th... (via @ernie.tedium.co).
housefresh.com
Beware of the Google AI salesman and its cronies
Exposing the overly salesy AI Overviews that will push you to buy bad products and exploring the system making it possible.
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Gisele Navarro @ichbingisele.bsky.social · 12/07/2025
“Chatbots (including the “AI Overviews” in Google search) paraphrase information […] You might rarely click a web link to find out more, as you do with conventional Google searches. That behavior is causing carnage for websites.” ~ @shiraovide.bsky.social 🔗 wapo.st/4kxvr0I
wapo.st
Analysis | Is ChatGPT really the new Google? We dug into the numbers.
There’s a belief that we’re ditching web search for chatbots to find news, information and products. The truth is more complicated.
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Reposted by Gisele Navarro
AJ Kohn @ajkohn.bsky.social · 11/07/2025
This is a great piece by @ichbingisele.bsky.social and if you haven't read it yet ... you should this weekend. housefresh.com/beware-of-th... #seo #google #search #AI
housefresh.com
Beware of the Google AI salesman and its cronies
Exposing the overly salesy AI Overviews that will push you to buy bad products and exploring the system making it possible.
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