Here’s my analogy: Claude is the kitchen. Skills are utensils. Projects are cookbooks.

A side-by-side glossary of what Claude, ChatGPT, and Gemini call the same features. Skills, Gems, GPTs, agents, projects — and which platform has what.

The Problem: For the last few years, companies have been investing inordinate sums into AI tracking and AI visibility for their brands and products.

If you want to shut out the noise, stick to one principle: Build for bots, create for humans. Build infrastructure that supports discoverability across all platforms, from social media to search to AI...

18 experts share the marketing strategies they're doubling down on in 2026. 18 experts, 18 different strategies for success

I was sent the CECOT segment anonymously in a group chat.

Writing ALT text sucks. Writing ALT text for 27,000 images is enough to send me right off the Cliffs Of Insanity. I got AI to do the work for me. Here's how.

We deserve AI transparency. This is a collection of summaries based on AI Prompt Leak Repo created by Gemini 2.5 Pro. Each doc gives you a summary of assertions and functionalities for the model, al...

Explore Ecommerce Agentic Search and its real-world applications in niche markets like tabletop miniature painting.

You can’t build an AI content auditor. You can build an AI content audit assistant that analyzes your site’s existing content, traffic data, and crawl data for opportunities. I’ll show you how I do it...

ALT: a man wearing glasses and a suit is making a face

ALT: snoopy is dancing in front of a red background and saying amen !

ALT: an elderly woman in a blue jacket is holding her chest and saying `` old but still lit '' .

ALT: a cat is laying on a dog bed in front of a fireplace

Listen to Ian Lurie's SEO insights post-AI: using AI as a collaborator, chunking optimization, quick performance wins, and lift-based measurement strategies.

Up to 1,700 National Guard troops will mobilize across 19 states to support Trump's immigration crackdown, with Texas hosting the largest presence.

From keywords to neural retrieval, covering embeddings, transformers, and multimodal models shaping modern search optimization.

General-purpose AI can't perform content audits. It can, however, improve them. Here's how.

Discover how to boost your visibility. Align content for search engines and AI to captivate audiences and grow your brand.

5 megabyte images kill kittens. And capybara pups. And your users’ will to live. Fortunately, there’s an easy image compressor: Squoosh.app. The name alone makes it worth a try, right?! You can compr...