iiinova — where your digital self keeps evolving

Shaun Anderson @hoboweb.bsky.social · 24/06/2026

Agency is a website quality evaluator for modern SEO. It has been trained on Google's own guidelines, including official and unofficially released Google documents. It can perform SEO analysis that once took days in minutes. DM me for the Earlybird Link.

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Shaun Anderson @hoboweb.bsky.social · 22/05/2026

Agency - The Agentic HITL AI Agency, where you are the CEO. Register for earlybird access at thisisagency.ai

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Shaun Anderson @hoboweb.bsky.social · 13/01/2026

The "lastSignificantUpdate" of my article on the The Google Content Warehouse API Leak is... today.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 13/01/2026

The Hobo SEO Quadrilogy is a collection of 4 ebooks on modern SEO.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 13/01/2026

Google leak indicates PQ (Page Quality) affects entire site: pqData: “Encoded page-level PQ signals.” in siteQualityStddev: “Estimate of site’s PQ rating stddev–spread of the page-level PQ ratings of a site.”

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 13/01/2026

Contextual SEO: The “It Depends” Edition

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 12/01/2026

Today: The Google Leak, Page Quality Rating (PQ) and the Rater Connections

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 31/12/2025

@johnmu.com Can I ask, Is 'EEAT Is Not Needed On Non-YMYL Pages"?

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Shaun Anderson @hoboweb.bsky.social · 31/12/2025

DOJ Vs Google, Trial Leaks and Exploits on my new Youtube playlist:

youtube.com

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Shaun Anderson @hoboweb.bsky.social · 31/12/2025

Download your free ebook "Hobo Technical SEO 2025":

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 31/12/2025

A guide on using HTML headings (H1-H6) for SEO. Learn their role in creating logical document structure and get a checklist for best practices.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 31/12/2025

A comprehensive SEO tutorial for beginners. Learn how to start an SEO campaign, key on-page optimization techniques, and the principles of high-quality, user-focused content.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 31/12/2025

A beginner's guide to selecting SEO tools. This framework focuses on white hat strategies & prioritizes data from Google's own tools (Search Console, etc.) & technical crawlers.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 31/12/2025

Learn how to integrate the Screaming Frog crawler with the Hobo SEO Dashboard in Google Sheets. Automate technical audits, manage crawls, and generate reports with ease.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 30/12/2025

Get a free Microsoft Excel spreadsheet to manage your SEO projects. The template covers technical audits, site quality, content, and keyword research.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 30/12/2025

Website speed is critical. Ideal load times are 1-2 seconds. 53% of mobile users will leave a site if it takes longer than 3 seconds to load.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 30/12/2025

What are the Best SEO tools for beginners?

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 30/12/2025

What do you think of my posts on the DOJ Trial/Content Warehouse leaks?

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Shaun Anderson @hoboweb.bsky.social · 30/12/2025

Meet the "Popularity Signal (P*)," a top-level Google ranking signal from the DOJ trial. It uses Chrome data & links to measure a page's popularity and visits.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 30/12/2025

What is Q* ("Q-star")? Revealed in the DOJ v. Google trial, it's a site-level quality score used by Google to measure a website's overall trustworthiness and authority.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 30/12/2025

"Quality (Q*) and Popularity (P*) signals help Google determine how frequently to crawl web pages - Google V DOJ

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Shaun Anderson @hoboweb.bsky.social · 30/12/2025

In the era of AI Overviews, authoritative brand mentions are the "new link economy." They are a key E-E-A-T signal for AI systems that rely on consensus.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 30/12/2025

A key revelation from the DOJ v. Google trial: human quality rater scores are used to directly train core ranking AI models like RankEmbed, shaping search results.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 30/12/2025

The "Compliance Domino Effect": Complying with Google's guideline on "who is responsible for the site" inherently satisfies over a dozen other rules related to E-E-A-T.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 29/12/2025

An analysis of the 2024 Google API leak. It confirmed SEO beliefs about site authority, Navboost clicks, and a "sandbox," revealing a modular ranking system.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 29/12/2025

Understand "Topicality" (T*), a Google ranking system that calculates relevance using "ABC signals": Anchors (anchor text), Body (content), and Clicks (user dwell time).

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 29/12/2025

What is "Entity SEO"? It's optimizing your online presence so Google sees you as a distinct "thing" in its Knowledge Graph—crucial for demonstrating E-E-A-T.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 29/12/2025

Explore the "Synthetic Content Data Layer Opportunity Gap": a strategy to influence how AI sees your entity by publishing a definitive knowledge base on your own website.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 29/12/2025

Introducing the Hobo Robot: an autonomous marketing & lead gen system in Google Sheets. It automates content management, reporting, social sharing, and more.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 29/12/2025

Learn how Google search works in 2025. Based on DOJ trial data, this explains core ranking signals (Q* & P*) and the systems that power them, like Navboost & PageRank.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 29/12/2025

Get the free ebook "Strategic AI SEO 2025," a guide for marketers on integrating AI with SEO. Covers concepts like the "Synthetic Content Data Layer" & "Cyborg Technique".

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 29/12/2025

The "Disconnected Entity Hypothesis" explains why Google updates (HCU, SPAM, CORE) demote sites that fail quality rater guidelines for transparency & accountability.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 29/12/2025

A strategic guide to using meta tags in 2025. Learn how they influence Google's core ranking signals (Q* & P*) with best practices for title, meta description & social tags.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 29/12/2025

Hobo Web offers manual SEO audits - Services include a full E-E-A-T review, a comprehensive report, consultations, and monitoring tools.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 29/12/2025

Try the Hobo SEO Checklist, a Google Sheets tool for managing SEO projects. Available as a free public version or a premium version for professionals.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 28/12/2025

The Hobo SEO Dashboard Multi-Site offers automated reporting & auditing in Google Sheets for SEO pros. Comes with a lifetime access guarantee & other bundled tools.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 28/12/2025

E-E-A-T SEO checklist helps you review your site against Google's Quality Evaluator Guidelines, covering credibility, content quality, UX, and more.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 28/12/2025

Use the Hobo Google E-E-A-T Tool to generate website policy docs (e.g., Privacy Policy, About Us) in Google Sheets, aligning your site with Google's guidelines.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 28/12/2025

Get the free ebook "Strategic SEO 2025 (V2)". This advanced guide uses evidence from the DOJ v. Google trial to deconstruct ranking systems like T*, Q*, & Navboost.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 28/12/2025

Learn to optimize website title tags. This guide covers their impact on Google's ranking systems (titlematchScore & Navboost) with a handy checklist.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 26/12/2025

Download free SEO ebooks - PDFs cover everything from beginner basics to advanced strategies for AI-driven search.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 26/12/2025

Google Content Warehouse API Leak / DOJ Vs Google Trial on Youtube

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Shaun Anderson @hoboweb.bsky.social · 26/12/2025

Get a free, comprehensive SEO checklist template for Google Sheets. Manage technical audits, UX, content, & keyword research based on Google's guidelines.

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 26/12/2025

"The record shows that, as a result of Google’s conduct, consumers are left with... lower-quality search offerings than what they would see in a more competitive market"

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Shaun Anderson @hoboweb.bsky.social · 26/12/2025

"Without search volume, rival search engines cannot match Google’s search quality."

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Shaun Anderson @hoboweb.bsky.social · 26/12/2025

Hobo SEO Tools V1 in Google Sheets lets you quickly audit your site. Deploy it in multiple accounts. DM me:

hobo-web.co.uk

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Shaun Anderson @hoboweb.bsky.social · 26/12/2025

"With the log data, this could be easily figured out and reverse engineered, without having to do any of the work that Google did." - Google V DOJ Trial Exhibit 2025

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Shaun Anderson @hoboweb.bsky.social · 26/12/2025

"Tangram (fka Tetris)... was difficult to figure out... but would be easy to reverse engineer if Google were required to disclose its click/query data." - Google V DOJ Trial Exhibit 2025

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