iiinova — where your digital self keeps evolving

Nikki Halliwell @nikkihalliwell.com · 16/07/2025

We've got an amazing lineup with Dan Nutter, George Adams, Tom Chivers and Liv Day discussing how to bridge the gap between the two teams and stop working in silos! Don't miss it! streamyard.com/watch/FUgwWm...

streamyard.com

Technical SEO for Digital PR

🚨🚨 Webinar – Technical SEO for Digital PR 🚨🚨 🚨 Final Line-Up Confirmed – TechSEO North Webinar 📅 Thursday 17th July 2025 at 4pm (BST) Our next webinar dives deep into the crossover between technica...

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Nikki Halliwell @nikkihalliwell.com · 16/07/2025

🚨 Due to unforeseen circumstances, we need to reschedule tomorrow's webinar! The new date is 30th July - in 2 weeks' time, and we hope to see you all there! Same topic, same time. Technical SEO for Digital PRs - 4pm BST.

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Nikki Halliwell @nikkihalliwell.com · 10/06/2025

Speaking with developers about tech debt is crucial for SEO & CRO, as they can identify underlying code & infrastructure issues that hinder performance. Addressing tech debt leads to more significant & sustainable improvements in site speed & user experience. #SEO #TechnicalSEOTips #TechSEOTuesday

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Majestic @majestic.com · 26/05/2025

Nikki Halliwell (@nikkihalliwell.com) recommends kicking off migrations with a briefing document to capture all project info because this keeps everyone aligned and gives you a reference point throughout. maj.to/3FMHN6y...

A photo of Nikki Halliwell with the text "Use a migration briefing document with your client at the start of the migration briefing process. Ultimately, you want to capture all of the information about the project as early as possible, and have it documented so that you can refer back to it."

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Nikki Halliwell @nikkihalliwell.com · 28/05/2025

We are just over a week away from the biggest technical SEO event in Leeds! We've just released extra tickets so everyone has the chance to check out the talks from this amazing lineup. Last time was a sell-out and we're super excited to be coming to Leeds! www.eventbrite.co.uk/e/techseo-no...

eventbrite.co.uk

TechSEO North - Leeds

TechSEO North is back, this time in Leeds, 5th June — 4 expert talks, real-world technical SEO, and proper northern networking.

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Nikki Halliwell @nikkihalliwell.com · 27/05/2025

How many clicks does it take to get to an important page from your homepage? Compare this with an equivalent page on a competitor’s site. If your number is larger, it may be time to consider reviewing your information architecture. #SEO #TechnicalSEOTips #TechSEOTuesday

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Majestic @majestic.com · 26/05/2025

Nikki Halliwell (@nikkihalliwell.com) explains there's no set timeline for migrations, but it's best to start planning early and get your migration brief ready ASAP to avoid issues later. maj.to/3FMHN6y...

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Nikki Halliwell @nikkihalliwell.com · 20/05/2025

Starting today Google will begin releasing AI Mode in the US. Users will soon see a new tab for AI Mode appear in Search and in the search bar in the Google app. AI Mode uses a “query fan-out technique” by breaking down questions into subtopics and providing several queries simultaneously.

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Nikki Halliwell @nikkihalliwell.com · 13/05/2025

A solid internal linking structure does more than improve crawlability. It enhances UX, reduces orphan pages, boosts the discoverability of high-value content, and supports better sitelinks and indexing. Don’t overlook it. #SEO #TechnicalSEOTips #TechSEOTuesday

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Nikki Halliwell @nikkihalliwell.com · 11/05/2025

As always, I’ve also included practical tips and advice from across the SEO industry, spotlighting some of the best recent articles from fellow SEOs doing brilliant work. Read the latest issue & sign up here: us20.campaign-archive.com?u=11f6172b63... #TechSEO #TechSEOTips #Newsletter

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Nikki Halliwell @nikkihalliwell.com · 11/05/2025

The latest edition of Tech SEO Tips just dropped — and it’s packed with insights as usual. This issue discusses how to guide users through personalised shopping journeys.

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Nikki Halliwell @nikkihalliwell.com · 06/05/2025

It’s all about simplifying the journey while making it relevant to each visitor. #SEO #TechnicalSEOTips #TechSEOTuesday

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Nikki Halliwell @nikkihalliwell.com · 06/05/2025

When customers land on your site, they should be able to find what they’re looking for quickly and without frustration. The main product category should be visible at the top of the page, and from there, you can guide them down personalised paths based on their interests or past behaviour.

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STAT Search Analytics @getstat.bsky.social · 30/04/2025

After 4 years of consistent posts, @nikkihalliwell.com released ‘200 Tips from Tech SEO Tuesday’! If you want to see just how far SEO has come and catch up on some more recent tips, this is a great one to tuck into: bit.ly/4jzYamd

bit.ly

200 Tips from Tech SEO Tuesdays - Nikki Halliwell - Tech SEO

Tech SEO Tuesdays started as a way to share advice I wish I'd known when I first started in SEO. Free technical SEO advice.

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Nikki Halliwell @nikkihalliwell.com · 29/04/2025

This move targets a key weakness: product discovery. And now, with better choice and presentation, ChatGPT is looking even more useful for the growing number of people who want it to do the heavy lifting—sifting, comparing, and cutting through the messy middle.

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Nikki Halliwell @nikkihalliwell.com · 29/04/2025

OpenAI is getting serious about shopping. They’re rolling out a new experience in ChatGPT—complete with curated product picks & buy buttons—just a week after announcing a partnership with Shopify (which powers around a third of global retailers and counting). #SEO #TechnicalSEOTips #TechSEOTuesday

techradar.com

Shopify is hiring ChatGPT as your personal shopper, according to a new report

No need to visit a digital store when you can ask your AI assistant

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Nikki Halliwell @nikkihalliwell.com · 27/04/2025

@sarataher.bsky.social on How to Audit and Optimise Your Brand in Search, and Will Guevara from @amsive.com with a CTR Study on AI Overviews. You know what to do. techseotips.co.uk

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Nikki Halliwell @nikkihalliwell.com · 27/04/2025

It's that time of the week again, when we release another Tech SEO Tips newsletter. The 163rd edition! In addition to explaining the different types of schema, we also have Luca Tagliaferro on the Future of SEO, @kevin-indig.bsky.social on How Answer Engine Optimisation is Different From SEO ...

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Nikki Halliwell @nikkihalliwell.com · 20/04/2025

There's also SEO Essentials for Headless Commerce by Safia Marmon, AI Search Meets Agentic Intelligence by Valentina Izzo and much more. Makes for the perfect reading while you eat your body weight in Easter Eggs. Subscribe and get access to all 162 editions: techseotips.co.uk

techseotips.co.uk

Tech SEO Tips - Tech SEO Tips Newsletter

The latest from SEO plus tips on improving your tech SEO performance from Nikki Halliwell Whether you’re new to SEO or you’re an industry pro, the Tech SEO Tips Newsletter is packed with the latest fr...

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Nikki Halliwell @nikkihalliwell.com · 20/04/2025

Happy Easter 🐣 This Sunday, I've published a bumper edition of the newsletter featuring Google's decision to move away from ccTLDs & my tips on how to use Pagination. There's also How to Be an Effective SEO Mentor by Miracle Inameti-Archibong, Key SEO Skills to Learn by Unlearn from James Congdon

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Nikki Halliwell @nikkihalliwell.com · 15/04/2025

Google removed them from its support documentation in 2019. This is why your internal link structure is so important. #SEO #TechnicalSEOTips #TechSEOTuesday

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Nikki Halliwell @nikkihalliwell.com · 15/04/2025

The rel= "next" and rel=" prev" pagination attributes are used to indicate the relationship between component URLs in a paginated series. They are not links in the traditional sense and should not be solely relied upon for the discovery of your paginated pages ...

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Nikki Halliwell @nikkihalliwell.com · 13/04/2025

We also have my SEO Playbook, When GA4 Data Isn't Perfect by @danaditomaso.com & @kwatier.bsky.social, How to Close the Gap Between SEO & Execution by Alexandre Hoffmann, When Links Go Wrong by @glenngabe.bsky.social, & Understanding the Buyer Journey in The New SERPs by Kelly Ayres.

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Nikki Halliwell @nikkihalliwell.com · 13/04/2025

The 161st edition of Tech SEO Tips newsletter is out now. This week includes news from Google about Discover and Hreflang tags, plus confirmation that Google can index images loaded by JavaScript.

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Nikki Halliwell @nikkihalliwell.com · 05/04/2025

The newsletter also contains Helping Clients React to a Local Algorithm Update by @brightlocal.com, 3 Types of AI Search & How to Optimise for Them by @zbopin.bsky.social, The Role Of E-E-A-T In AI Narratives by Carolyn Shelby and much more. Subscribe for instant access. techseotips.co.uk

techseotips.co.uk

Tech SEO Tips - Tech SEO Tips Newsletter

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Nikki Halliwell @nikkihalliwell.com · 05/04/2025

I'm excited to release the 160th edition of the Tech SEO Tips newsletter this week! We discuss the growth of AI Overviews, and you can also get access to over 200 technical SEO tips I have been posting over the last 4+ years.

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Nikki Halliwell @nikkihalliwell.com · 02/04/2025

I've been posting Tech SEO Tips every Tuesday for over four years, and as you can imagine, I've accumulated quite a collection during this time. I've added all of them into this one post, and it's cool to see how it's grown. www.nikkihalliwell.com/blog/tech-se...

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Nikki Halliwell @nikkihalliwell.com · 30/03/2025

Unfortunately, the software/provider for my Tech SEO Tips newsletter is currently experiencing an issue which is preventing me from sending the newsletter to subscribers. I will publish it as soon as I am able to do so.

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Montse Cano @montsecano.bsky.social · 26/03/2025

Many businesses may now be looking to redo their site as part of their strategy. Make sure you know the risks and challenges, especially if the site is international or multilingual. #SEO

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Nikki Halliwell @nikkihalliwell.com · 26/03/2025

My Brighton SEO talk from October has recently been added to YouTube so if you missed it in person make sure to check it out youtu.be/gkKNN9dDdEw?...

youtu.be

How to overcome SEO challenges in website migrations - Nikki Halliwell - brightonSEO October 2024

YouTube video by brightonSEO

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Nikki Halliwell @nikkihalliwell.com · 25/03/2025

Anyone can make technical SEO complicated. The real skill is in making complex topics understandable & digestible to everyone in the room. No one will be impressed by your jargon and long, drawn-out explanations, but you will be remembered for keeping it simple & ensuring fixes get implemented.

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Nikki Halliwell @nikkihalliwell.com · 23/03/2025

There are also articles on How to Track Traffic from AI Overviews by @danaditomaso.com, A Guide To Enterprise-Level Migrations by @taylordanrw.bsky.social SEO's Cardinal Syndication by Harry Clarkson-Bennett, and How Gen Alpha Influences SEO by Kel Coleman.

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Nikki Halliwell @nikkihalliwell.com · 23/03/2025

I've just published the latest version of the Tech SEO Tips newsletter and this week, I'm discussing the uses of AI in SEO and how it cannot replace humans in key workstreams. Check it out and make sure you subscribe. techseotips.co.uk

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Mark Williams-Cook @markwilliamscook.com · 15/03/2025

Nikki is is an excellent SEO, this is well worth reading. I just subscribed ⤵️

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Nikki Halliwell @nikkihalliwell.com · 15/03/2025

You can also check out Amit Raj on How Link Building Complements Technical SEO, @glenngabe.bsky.social on Google's AI Mode, @lizlinder.bsky.social on Skills for SEO Success, Goran Mirkovic on Optimising for Zero Click Searches and a whole lot more. Make sure you're subscribed.

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Nikki Halliwell @nikkihalliwell.com · 09/03/2025

A new edition of TechSEOTips is out now, covering the benefits of analysing your SERPs. We also have Caitlin Hathaway on Using AI To Scale Content Marketing, Emina Demiri on SEO Shortcuts Gone Wrong, Ashley Liddell on Pinterest SEO and lots more, including the latest search engine news.

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Nikki Halliwell @nikkihalliwell.com · 04/03/2025

Regularly analysing search results for key queries enables us to adapt to changing SERPs and user behaviour. It also helps us discover our target users' needs and expectations so we can more closely align our offerings and content. #SEO #TechnicalSEOTips #TechSEOTuesday

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Nikki Halliwell @nikkihalliwell.com · 02/03/2025

Then, we dive into articles from a range of voices, including Hidden Dangers of Programmatic SEO by Gaetano Nino DiNardi, SEO Forecasting Template by Ramona Joita, Customer Retention Metrics by @sofiecouwenbergh.com, Controlling Your Brand Position Online by @taylordanrw.bsky.social and a lot more.

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Nikki Halliwell @nikkihalliwell.com · 02/03/2025

Head to your inboxes now for the latest edition of TechSEOTips newsletter. This week, we highlight the importance of personalisation of PLPs in eCommerce. Plus, you can get my deck from this week's TechSEO North networking event in Manchester!

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Nikki Halliwell @nikkihalliwell.com · 25/02/2025

Categories and PLPs are crucial for eCommerce, and one of the key ways we can stand out is through personalisation. Using browsing history, customer data, or previous purchases, store owners can suggest products customers are more likely to purchase. #SEO #TechnicalSEOTips #TechSEOTuesday

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