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STAT Search Analytics

@getstat.bsky.social
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STAT Search Analytics @getstat.bsky.social · 28/09/2026
The fact of the matter is AI search is only going to become more relevant as time goes on. So now's the time to start measuring, to get a better understanding of what your baseline is & how you compare to your competitors in the market. To get started, check out these tips: bit.ly/4xb9BrJ
getstat.com
The 4 key challenges of AI search measurement
AI search introduces a new set of challenges for measuring performance. We explore what they are — and how to address them.
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STAT Search Analytics @getstat.bsky.social · 24/09/2026
While keyword rankings are still important to measure, you need to ensure you’re keeping track of prompts & brand mentions in responses, & this requires a completely different approach to traditional SEO. To learn exactly how to measure brand visibility, check out our blog: bit.ly/4cQUevL
getstat.com
Understanding the differences between prompts and keywords
To measure your brand's visibility in AI search, you need to track prompts, not keywords -- but first, you need to know what sets them apart.
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STAT Search Analytics @getstat.bsky.social · 21/09/2026
Tactically speaking, GEO doesn’t introduce any entirely new methods. Instead, focus and priorities have shifted. These are the main differences 👀 Need more info? We got you: bit.ly/4kPMehi 🔗
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STAT Search Analytics @getstat.bsky.social · 18/09/2026
Want more AI search visibility? Don't just optimize your website. Build your brand's presence across LinkedIn, YouTube, industry publications, and other trusted sources. The more relevant and authoritative the content that’s connected to your brand is, the more likely AI tools are to mention it 💡
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STAT Search Analytics @getstat.bsky.social · 15/09/2026
Day 1 at brightonSEO San Diego is here! The STAT and @moz team are ready and waiting to chat about all things SEO and hand out some amazing goodies. Top tip: fuel up on coffee and get ready to test your reaction time for a chance to win big 🚲
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STAT Search Analytics @getstat.bsky.social · 09/09/2026
The brands coming out on top in AI search aren’t necessarily the most clickable — they’re the most present. To make sure you’re measuring what matters in this new landscape, we’ve broken down exactly how to adapt your measurement framework. Check it out: bit.ly/4tqzGAq 🔗
bit.ly
The 4 key challenges of AI search measurement
AI search introduces a new set of challenges for measuring performance. We explore what they are — and how to address them.
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STAT Search Analytics @getstat.bsky.social · 08/09/2026
As brand mentions become an essential metric, you need to make sure you are capturing all of the necessary data to inform your GEO strategy. Step one: knowing the difference between keywords and prompts. To help get you started, check out our recent blog: bit.ly/4cQUevL
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STAT Search Analytics @getstat.bsky.social · 04/09/2026
Brand strength and brand awareness are key objectives of both SEO and especially GEO. This leads to a flywheel effect: Strong brand -> better SEO and AI visibility -> more exposure -> an even stronger brand 🔁
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STAT Search Analytics @getstat.bsky.social · 02/09/2026
Position one isn’t what it used to be, so we put it to the test! We analyzed 200k SERPs to see which features actually dominate visibility, how AI Mode changes the game, and where organic still wins. Peep the results: bit.ly/3QxY7hs 👀
bit.ly
White paper: The SERP in 2026
New data and optimization strategies to boost your SERP feature strategy for 2026. Download the report for free.
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STAT Search Analytics @getstat.bsky.social · 31/08/2026
AI search: Keywords vs. prompts 🤔 Keywords ↳ Short & broad ↳ Google infers intent to serve relevant links Prompts ↳ Detailed & conversational ↳ AI uses your context to give answers/do tasks We went from asking for links to giving instructions. How often do you use AI for search?
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STAT Search Analytics @getstat.bsky.social · 27/08/2026
AI search is changing how people discover your brand online. If your content strategy is still focused solely on traditional SEO, you could be missing opportunities to appear in AI engines like ChatGPT, Gemini, and Claude. Now is the time to start thinking about GEO 👇 bit.ly/4eMo7yF 🔗
bit.ly
What is GEO? And why it matters for your search strategy
AI search calls for a different approach to optimization, but what does that look like in practice?
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STAT Search Analytics @getstat.bsky.social · 25/08/2026
In AI search, differentiating between mentions and citations is key. Mentions are when your brand appears in a response, while citations are when your content is used to help generate a response. To get the full details, head to: bit.ly/4efzCP6
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STAT Search Analytics @getstat.bsky.social · 21/08/2026
While keyword rankings are still important to measure, you need to make sure you’re also keeping track of prompts and brand mentions in responses, and this requires a different approach to traditional SEO. To learn how to measure brand visibility, check out our recent blog: bit.ly/4cQUevL
bit.ly
Understanding the differences between prompts and keywords
To measure your brand's visibility in AI search, you need to track prompts, not keywords -- but first, you need to know what sets them apart.
000
STAT Search Analytics @getstat.bsky.social · 20/08/2026
Measurement for AI search looks very different to traditional search. Without clear ranking positions, your best benchmark is the performance of your competitors — keep a close eye on them to understand which search terms they’re getting visibility from 👀
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STAT Search Analytics @getstat.bsky.social · 14/08/2026
SERP features have changed a lot — and you need to keep up! So we analyzed 200k SERPs to see which features win the most visibility, how AI Mode is shifting the landscape, and what SEOs should focus on next. If you care about SERP visibility in 2026, this data matters: bit.ly/3QxY7hs
getstat.com
White paper: The SERP in 2026
New data and optimization strategies to boost your SERP feature strategy for 2026. Download the report for free.
000
STAT Search Analytics @getstat.bsky.social · 13/08/2026
Here are the tactics to prioritize if you want to show up in AI search 👀
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STAT Search Analytics @getstat.bsky.social · 07/08/2026
The brands coming out on top in AI search aren’t necessarily the most clickable — they’re the most present. To make sure you’re measuring what matters in this new landscape, we’ve broken down exactly how to adapt your measurement framework. Check it out: bit.ly/4tqzGAq
getstat.com
The 4 key challenges of AI search measurement
AI search introduces a new set of challenges for measuring performance. We explore what they are — and how to address them.
000
STAT Search Analytics @getstat.bsky.social · 31/07/2026
AI search is changing how people discover your brand online. If your content strategy is still focused solely on traditional SEO, you could be missing opportunities to appear in AI engines like ChatGPT, Gemini, and Claude. Now is the time to start thinking about GEO 👇 bit.ly/4eMo7yF 🔗
getstat.com
What is GEO? And why it matters for your search strategy
AI search calls for a different approach to optimization, but what does that look like in practice?
010
STAT Search Analytics @getstat.bsky.social · 23/07/2026
In AI search, differentiating between mentions and citations is key. Mentions are when your brand appears in a response, while citations are when your content is used to help generate a response. To get the full details, head to: bit.ly/4efzCP6
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STAT Search Analytics @getstat.bsky.social · 22/07/2026
When it comes to boosting your visibility and driving traffic to your site, a tailored, data-driven SERP feature strategy will ultimately yield the best results. The good news? You can build a strong framework for your strategy in just five steps:
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STAT Search Analytics @getstat.bsky.social · 14/07/2026
Good morning, New York! #MozCon
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STAT Search Analytics @getstat.bsky.social · 09/07/2026
When it comes to AI search, habits have changed, and it’s vital to track much longer search terms. A good place to start is our prompt generation tool. It produces plausible prompts, with a wide range of intents, from topics that users provide — so it’s a great way to begin your prompt research!
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STAT Search Analytics @getstat.bsky.social · 07/07/2026
Traditional search results and LLM prompt responses require very different playbooks. While prompt responses bear some similarities to a standard SERP, there are also stark differences — which we examine here: bit.ly/4aCGfJ2 🔗
bit.ly
The anatomy of an LLM prompt response
LLM prompt responses are not like traditional search results. We break down their structure, what powers them, and the strategic shifts they require.
000
STAT Search Analytics @getstat.bsky.social · 06/07/2026
SERPs aren’t one-size-fits-all. Some features (i.e. recipes, news, video) barely show overall, but dominate specific industries — even prominent features like local packs vary by niche. TL;DR: tailor your SEO strategy to your industry + keywords. What matters depends on where you compete 💡
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STAT Search Analytics @getstat.bsky.social · 29/06/2026
AI search is moving the goalposts. Traditional SEO chases clicks. GEO chases brand mentions. Your brand doesn't need to be the citation in a prompt response, it needs to be the recommendation. In the age of AI search, your focus should be on visibility rather than traffic 💡
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Reposted by STAT Search Analytics
Search ‘n Stuff @searchnstuff.co.uk · 26/06/2026
Tom Capper at Search 'n Stuff London: the SEO funnel has changed. AI and shifting user behaviour mean strategy needs to cover the full journey, not just rankings. #SearchNStuff #SEO #AISearch
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STAT Search Analytics @getstat.bsky.social · 23/06/2026
Thinking about which AI Mode feature you’d like to appear in? Consider which features are the most visible. Brand visibility is key to success in AI search and getting mentioned in responses should be your main goal. Get the data to inform your strategy: bit.ly/3QxY7hs
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STAT Search Analytics @getstat.bsky.social · 19/06/2026
In AI search, differentiating between mentions and citations is key. Mentions are when your brand appears in a response, while citations are when your content is used to help generate a response. To get the full details, head to: bit.ly/4efzCP6
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STAT Search Analytics @getstat.bsky.social · 18/06/2026
Here are the tactics to prioritize if you want to show up in AI search 👀
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STAT Search Analytics @getstat.bsky.social · 17/06/2026
AI search is changing how people discover your brand online. If your content strategy is still focused solely on traditional SEO, you could be missing opportunities to appear in AI engines like ChatGPT, Gemini, and Claude. Now is the time to start thinking about GEO 👇 bit.ly/4eMo7yF
getstat.com
What is GEO? And why it matters for your search strategy
AI search calls for a different approach to optimization, but what does that look like in practice?
010
STAT Search Analytics @getstat.bsky.social · 04/06/2026
We’ve officially landed at SMX Boston 🎉 Come find the STAT team for live demos, swag, and plenty of search talk over the next few days. And don’t miss Stephanie’s session, she’ll be unpacking why rankings can rise while traffic falls. 📍 Grand Ballroom C 🕒 3:15 pm
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STAT Search Analytics @getstat.bsky.social · 03/06/2026
The fact of the matter is AI search is only going to become more relevant as time goes on. So now is the time to start measuring, to get a better understanding of what your baseline is and how you compare to your competitors in the market. To get started, check out these tips: bit.ly/4xb9BrJ
bit.ly
The 4 key challenges of AI search measurement
AI search introduces a new set of challenges for measuring performance. We explore what they are -- and how to address them.
000
STAT Search Analytics @getstat.bsky.social · 02/06/2026
Psst. If you missed @sejournal.bsky.social's webinar with @tcapper.co.uk on what pixel data actually reveals about your brand’s visibility — you’re in luck. Peep the recording here: bit.ly/4fgSePF
getstat.com
Do searchers actually see your brand? What SERP pixel data reveals
Learn how to leverage pixel position data to maximize your brand's visibility in the search results that matter most.
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STAT Search Analytics @getstat.bsky.social · 27/05/2026
Visual SERPs are on the rise, which can only mean one thing: good photography is essential. Not only does it appeal to users, it’s also important to Google — so it’s time to make sure all your images are looking fresh and up to date 📸
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STAT Search Analytics @getstat.bsky.social · 26/05/2026
Final call before @tcapper.co.uk hosts his next @sejournal.bsky.social webinar! You’ll leave with a data-backed framework for identifying how visible your brand actually is on the SERP, and how to adapt your strategy and measurement to match. Don’t miss it: bit.ly/4dCeKzS
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STAT Search Analytics @getstat.bsky.social · 20/05/2026
Don’t miss our upcoming webinar with @sejournal.bsky.social on how to use pixel data to discover if searchers actually see your brand. If you're looking for insights into true SERP feature visibility and how to maximize your SERP presence, then join @tcapper.co.uk on May 27: bit.ly/4dCeKzS
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STAT Search Analytics @getstat.bsky.social · 18/05/2026
The fact of the matter is AI search is only going to become more relevant as time goes on. So now is the time to start measuring, to get a better understanding of what your baseline is and how you compare to your competitors in the market. To get started, check out these tips: bit.ly/4tqzGAq
getstat.com
The 4 key challenges of AI search measurement
AI search introduces a new set of challenges for measuring performance. We explore what they are — and how to address them.
000
STAT Search Analytics @getstat.bsky.social · 13/05/2026
SERPs aren’t one-size-fits-all. Some features (i.e. recipes, news, video) barely show overall, but dominate specific industries — even prominent features like local packs vary by niche. TL;DR: tailor your SEO strategy to your industry + keywords. What matters depends on where you compete 💡
010
STAT Search Analytics @getstat.bsky.social · 11/05/2026
When it comes to AI search, habits have changed, and it’s vital to track much longer search terms. A good place to start is our prompt generation tool. It produces plausible prompts, with a wide range of intents, from topics that users provide — so it’s a great way to begin your prompt research!
000
STAT Search Analytics @getstat.bsky.social · 07/05/2026
Based on our recent research, it’s clear that traditional SEO tactics won’t quite cut it for AI search. The good news? You don’t need a completely new strategy, you just need to adapt your existing tactics.
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STAT Search Analytics @getstat.bsky.social · 06/05/2026
Traditional search results and LLM prompt responses require very different playbooks. While prompt responses bear some similarities to a standard SERP, there are also stark differences — which we examine here: bit.ly/3OTaioc
getstat.com
The anatomy of an LLM prompt response
LLM prompt responses are not like traditional search results. We break down their structure, what powers them, and the strategic shifts they require.
000
STAT Search Analytics @getstat.bsky.social · 04/05/2026
Measurement for AI search looks very different to traditional search. Without clear ranking positions, your best benchmark is the performance of your competitors — keep a close eye on them to understand which search terms they’re getting visibility from 👀
100
STAT Search Analytics @getstat.bsky.social · 30/04/2026
Behind every search query, there’s a motivating factor. 🎂 Buying the perfect birthday gift 🏦 Getting to your bank’s online login 📍Finding the nearest restaurant Step 1 is identifying that motivating factor for your content. Let's get started: bit.ly/4loHFdb
getstat.com
What is search intent?
Search intent is the specific need that drives someone to perform a search. Optimize for intent to appeal to both searchers and search engines.
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Reposted by STAT Search Analytics
Moz @mozseo.bsky.social · 29/04/2026
Coming to @brightonSEO? Stop by the Moz booth to talk shop, grab some legendary swag, and play for your very own beach cruiser. 🚲 👇 Tag your pal with lightning-fast reflexes and bring them to the booth to see if they can take home the big prize! ⚡ #BrightonSEO #SEO #reflextest
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STAT Search Analytics @getstat.bsky.social · 28/04/2026
Day 1 of #SEOWeek, completed ✔️ Great chats, fresh insights, and very good coffee! We’re back for day 2, recharged and ready. Thanks to everyone who grabbed a cup, we’re loving seeing our logo make the rounds. Looking forward to another day of search, strategy and great sessions 🚀
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STAT Search Analytics @getstat.bsky.social · 23/04/2026
Feeling stuck on what to create next? Let SERPs, customers, and competitors do the heavy lifting. This quick guide shows how to turn raw data into real content inspiration 👇
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STAT Search Analytics @getstat.bsky.social · 14/04/2026
The brands coming out on top in AI search aren’t necessarily the most clickable — they’re the most present. To make sure you’re measuring what matters in this new landscape, we’ve broken down exactly how to adapt your measurement framework. Check it out: bit.ly/4tqzGAq
bit.ly
The 4 key challenges of AI search measurement
AI search introduces a new set of challenges for measuring performance. We explore what they are — and how to address them.
000
STAT Search Analytics @getstat.bsky.social · 09/04/2026
Behind every search query, there’s a motivating factor. 🎂 Buying the perfect birthday gift 🏦 Getting to your bank’s online login 📍Finding the nearest restaurant Step 1 is identifying that motivating factor for your content. Let's get started: bit.ly/4loHFdb
bit.ly
What is search intent?
Search intent is the specific need that drives someone to perform a search. Optimize for intent to appeal to both searchers and search engines.
110
STAT Search Analytics @getstat.bsky.social · 01/04/2026
While traditional search isn't disappearing, AI search is only going to increase in relevance over time — so you should start measuring your performance. Much like your search strategy, your measurement strategy will need some tweaking, so here’s how to get started: bit.ly/4tqzGAq
bit.ly
The 4 key challenges of AI search measurement
AI search introduces a new set of challenges for measuring performance. We explore what they are — and how to address them.
000
STAT Search Analytics @getstat.bsky.social · 31/03/2026
Managing SEO at scale means juggling a lot. So much data, so many competitors. And somehow, some way, someone always sneaks into your SERPs. So let’s catch them in the act. Enter: keyword segmentation and share of voice 🧵
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