iiinova — where your digital self keeps evolving

Matthew Broberg @mbbroberg.fun · 12/09/2026

I want to rant on ProdOps / POM and infra platform product management. Who’s having interesting discussions at either intersection these days?

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Justin Garrison @justingarrison.com · 12/09/2026

AI can't do what I do I have no idea what I'm doing

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Matthew Broberg @mbbroberg.fun · 30/04/2026

Friction is a product feature, it's just not always aligned to the user need. Here's my quick reflection on when and where these tactics are used and why I'm committed to never "sludging" a user. mbbroberg.fun/articles/fri...

mbbroberg.fun

Friction as a Product Feature

Product leader building teams enabling others with AI‑native powered Platforms and ProdOps practices

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Matthew Broberg @mbbroberg.fun · 20/04/2026

The framing of agents-as-people makes me uneasy; it blurs where responsibility actually sits. But that instinct can’t become a reason to miss something genuinely transformative. So here’s my next frontier. mbbroberg.fun/garden/explo...

mbbroberg.fun

Exploring Multi-Agent AI Workflows

Product leader building teams enabling others with AI‑native powered Platforms and ProdOps practices

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Matthew Broberg @mbbroberg.fun · 20/04/2026

AI as we know it today is unlike any technology shift I’ve lived through. Here's where I'm at in my curiosity about it. mbbroberg.fun/garden/when-...

mbbroberg.fun

When and Where I Stop Using AI

Product leader building teams enabling others with AI‑native powered Platforms and ProdOps practices

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Matthew Broberg @mbbroberg.fun · 04/02/2026

Obsidian + Claude is an incredible combination. Here's my evolving root claude file with a focus on writing and knowledge management. I'd love tips from others exploring this space. mbbroberg.fun/garden/root-...

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Ian Coldwater 🧊🚫 @lookitup.baby · 25/01/2026

Protests happen, but most of what is happening in Minneapolis isn’t protesting. More accurate terms: - observers - witnesses - volunteers - neighbors - residents - people

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Sara @saralovesyou.bsky.social · 23/01/2026

This is so beautiful. It’s so cold outside today and it’s such a huge crowd.

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MinnMax @minnmax.com · 23/01/2026

In solidarity with today's ICE OUT OF MINNESOTA blackout, MinnMax is donating $1 to the Immigrant Law Center of Minnesota for every share of this Bluesky post for the next hour.

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Matthew Broberg @mbbroberg.fun · 14/01/2026

@lookitup.baby are any donations needed in in space you’re in? I’m helping distribute some from uptown. Lots of food, diapers, etc. Excuse the out of the blue but thought of you

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Jam @jamfish728.blacksky.app · 09/01/2026

FYI a LOT of Minneapolis restaurants are pickup only on DoorDash due to ICE invasion. If you want to support local businesses, order thru the App, or cut out the middle man and call them for a takeout order!!

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Sherrilyn Ifill @sifill.bsky.social · 08/01/2026

Make it viral.

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Molly Coleman @mollycoleman.bsky.social · 07/01/2026

ICE killed a member of our community today. ICE showed up at my kid’s daycare today. ICE is bragging about the number of families they’ve torn apart in a matter of days, and promising that their campaign of terror isn’t done.

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Matthew Broberg @mbbroberg.fun · 06/01/2026

Job hunting is particularly dissatisfying for so many people right now. This guide on auditing the search thoughtfully is resonating with some folks and I hope it continues to help. mbbroberg.fun/articles/how...

mbbroberg.fun

How I Used AI to Audit My Job Search

Product & growth leader in cloud platform engineering, internal developer platforms, observability, and developer experience.

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Matthew Broberg @mbbroberg.fun · 21/11/2025

I've been tinkering with AI coding agents lately and had an aha moment. The value comes from the shift in how I think because of how fast I can flow. More on that and the power of an "enhance prompt" feature: mbbroberg.fun/articles/fal...

mbbroberg.fun

Falling in Love with AI Coding Agents

Falling in Love with AI Coding Agents I’ve been tinkering with AI coding agents lately—GitHub Copilot, Claude, Augment Code—and I’m kind of obsessed.

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Matthew Broberg @mbbroberg.fun · 12/11/2025

Target friends on the lookout, check out the #KubeCon job board 💙

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Matthew Broberg @mbbroberg.fun · 11/11/2025

Pumped to hear @nimbinatus.bsky.social’s thoughts on AI at the @augmentcode.com booth (1422) #kubecon

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Matthew Broberg @mbbroberg.fun · 11/11/2025

@aparker.io hey I’d love to catch up — where are you hanging out today?

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Matthew Broberg @mbbroberg.fun · 11/11/2025

@rstephens.me great to see you (and your awesome @ashley.dev earrings) again 👋

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Joe Beda @h.olysh.it · 11/11/2025

Hey @bryanl.dev! Call out to your talk from a couple of years ago talking about being inspired by rails. Keynote at #KubeCon from Joseph Sandoval from Adobe.

Photo of a quote from Bryan at keynote at KubeCon.

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Matthew Broberg @mbbroberg.fun · 07/11/2025

Logged into #KubeCon with Sched and got some serious nostalgia. This will be 10 years since my first attendance (the little event at OSCON) and 9th Kube-adjacent event I've attended. Mind blowing.

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Matthew Broberg @mbbroberg.fun · 06/11/2025

:: taps the microphone :: Cool cool, this is still on. Hit me up if you'll be at #KubeCon! I miss my tribe and excited to see many of you.

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Matthew Broberg @mbbroberg.fun · 06/11/2025

And just like that... I'm registered for KubeCon next week! I'll be freelancing, spending time at the @augmentcode.com booth (and you should too)! There's still time to register and I'd love to see you there: register.linuxfoundation.org/kubecon-clou... #KubeCon #CloudNativeCon

Home - KubeCon + CloudNativeCon North America 2025

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Jessica Smith @thedaybooks.bsky.social · 03/11/2025

Your brain is not a computer. Your thoughts are not algorithmic. Don’t let Silicon Valley limit your understanding of your own mind with inaccurate metaphors.

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Jessica Kerr @jessitron.bsky.social · 11/09/2025

Hallucinations are a feature. LLMs contribute probabilistic creativity. Tools contribute deterministic certainty. Agents combine these in a loop. @adamhjk.me #o11yDay

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Jessica Kerr @jessitron.bsky.social · 07/08/2025

Putting all your controllers in one directory and your views in another Is like putting the cortisone and hemorrhoid cream in the drawer with toothpaste because they're all tubes.

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Matthew Broberg @mbbroberg.fun · 06/08/2025

It’s been a min since I contributed but it’s still been one of the most rewarding parts of my open source experience. #cncf contribcard.cncf.io/mbbroberg

contribcard.cncf.io

CNCF ContribCard

Happy #cTENcf!

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Dare Obasanjo @carnage4life.bsky.social · 01/07/2025

Cloudflare’s new “Pay per Crawl” lets sites charge AI bots for scraping, and it’ll block AI crawlers by default on new sites. The current model is unsustainable and I expect the best content on the web to eventually be paywalled for both humans and bots besides a few large ad supported platforms.

techcrunch.com

Cloudflare launches a marketplace that lets websites charge AI bots for scraping | TechCrunch

Cloudflare is launching a new marketplace that reimagines the relationship between publishers and AI companies.

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Cat Hicks @grimalkina.bsky.social · 28/06/2025

We anticipated this exactly: "I've seen a lot of posts that say, oh my gosh, this paper shows that the brain's ability to form new connections is damaged. That is not at all what connectivity means, right?" @analog-ashley.bsky.social: "No, no, no, no." www.changetechnically.fyi/2396236/epis...

changetechnically.fyi

You deserve better brain research - Change, Technically

SHOW NOTES:For an example of a consideration of learning with information searching, a paper by Saskia Giebl and co-authors explored students learning basic programming concepts aided with a search en...

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Matthew Broberg @mbbroberg.fun · 23/06/2025

I've been working through a series of posts on how Team Topologies connects to my approach to product thinking. I've got 11 and counting, so I organized them into a map of content here. I'd love to hear if any are helpful to others. mbbroberg.fun/garden/team-...

mbbroberg.fun

Team Topologies: Map of Content

Team Topologies Map of Content Team Topologies provides one of the clearest mental models I’ve found for organizing software teams and the systems they build.

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Matthew Broberg @mbbroberg.fun · 14/06/2025

A tragic day in Minnesota, a terrifying example for us all

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Sam Bergman @violanorth.bsky.social · 14/06/2025

In re: LRT, Minnesota is the opposite of a news desert - the Twin Cities has dozens of responsible news outlets staffed by incredibly professional journalists. They do not need your breathless, speculative assistance in covering this story. Post *local* coverage as it emerges, and ignore the noise.

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Mara Abolish I.C.E. @mauratwit.bsky.social · 14/06/2025

Nation, if you see pictures of people protesting in Minnesota today, know that it has turned into a vigil, and we are doing it very afraid.

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Matthew Broberg @mbbroberg.fun · 11/06/2025

New shirt 🏳️‍⚧️ 🐅

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Matthew Broberg @mbbroberg.fun · 06/06/2025

Just said "Conway's Law rules everything around me" and got smirks & head nods all around.

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Matthew Broberg @mbbroberg.fun · 05/06/2025

Agents are the new coal I'm trying on a new hot take and I like it. en.wikipedia.org/wiki/Jevons_...

en.wikipedia.org

Jevons paradox - Wikipedia

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Matthew Broberg @mbbroberg.fun · 01/06/2025

My toddler hit a phase of what feel like experimental nightly auto updates with no changelog

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Teresa Torres @producttalk.bsky.social · 01/06/2025

📊 Essential rituals for tracking and sharing results vs goals 🤝 Ways to handle missed goals constructively 💪 Tips for helping teams be accountable, not just holding them accountable Real examples include: 📑 Homebase's "Monday night data meeting" that draws in cross-functional teams

buff.ly

S1 Ep. 10: How Do You Create Accountability for Product Teams? — Fearless Product Leadership

Are you a product leader who believes in giving direction and focus to your teams through a meaningful goal-setting process but haven’t figured out the best model of accountability to outcomes for…

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Matthew Broberg @mbbroberg.fun · 23/05/2025

Claude just updated its model and it's amazing. Check it out and use my refer link if you're into it claude.ai/referral/mHe...

claude.ai

Join Claude! | Claude

Join Claude for a chance to win 4 months of Claude Max!

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Matthew Broberg @mbbroberg.fun · 21/05/2025

@safety.bsky.app @support.bsky.team ok I’m officially getting swamped with trash political accounts that are clearly fake. Is there a policy or practice of banning them? It’s been a 100+ in the last week.

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Matthew Broberg @mbbroberg.fun · 20/05/2025

I have a terrible product talk idea: Show me on the ladder where it hurts: visualizing product language and OKR practices for alignment and sanity

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Hazel Weakly @hazelweakly.me · 17/05/2025

I realized something recently, which is that we're building AI tools completely backwards. While I was aware that there's some de-skilling happening already, I finally clicked a bunch of pieces together and decided to write this to talk about how we can do *better* hazelweakly.me/blog/stop-bu...

hazelweakly.me

Stop Building AI Tools Backwards | Hazel Weakly

I’ve been reading this week about how humans learn, and effective ways of transferring knowledge. In addition, I’ve also had AI in the back of my mind, and...

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Matthew Broberg @mbbroberg.fun · 16/05/2025

Prompts are the new dotfiles. This thought keeps coming up for me. There are great patterns to reuse, a natural urge to and value from sharing, but ultimately it’s a form of expression. Our configuration is incredibly personal nature, I’m noticing a pattern where prompts are in that same category.

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