iiinova — where your digital self keeps evolving

Teresa Torres @producttalk.bsky.social · 11/06/2025

"Change is exciting, but too much change can feel chaotic." 🎢 Learn how to set up pilot teams for success when adopting a product operating model. Product leaders Teresa Torres and Hope Gurion share insights from working with hundreds of teams going through this transformation.

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Teresa Torres @producttalk.bsky.social · 04/06/2025

"When you try to require change before people are ready, you're much more likely to encounter resistance." - Hope Gurion & Teresa Torres Want to set up successful pilot teams for your product operating model transformation?

A visual list titled "Criteria for Selecting Pilot Teams for the Product Operating Model," highlighting five factors: team relationships, willingness to learn, existing skills, access to customers, and product lifecycle stage.

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Teresa Torres @producttalk.bsky.social · 03/06/2025

"Good discovery drives outcomes. In a perfect world, a high-performing discovery team would hit their product outcomes quarter over quarter." 📈 Want to measure the success of your continuous discovery practice? This article breaks down practical ways to track and improve your discovery outcomes.

"A high-performing discovery team should hit their outcomes at a higher rate than a low-performing discovery team and that rate should grow over time as their discovery practice improves" by Teresa Torres.

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Teresa Torres @producttalk.bsky.social · 03/06/2025

Worthy Read: The Highest Paid Person's Opinion by Jeff Gothelf "Because Jeff wants it" - A cautionary tale of what happens when even the most successful leaders prioritize opinion over customer value. 📱

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Teresa Torres @producttalk.bsky.social · 03/06/2025

"When we suddenly all work from home, our regular office norms disappear. That's why it's important to establish ground rules with our teams." 📱 Working remotely doesn't mean sacrificing collaboration. Here's how to maintain strong discovery practices while working from home:

"Showing your work helps you manage stakeholders throughout the discovery process. These same tactics will help you stay aligned with your team while you are working from home" by Teresa Torres.

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Teresa Torres @producttalk.bsky.social · 02/06/2025

Worthy Read: Ask Women in Product: What Does Great Product Vision Look Like? by Karmel Elshinnawi, Katerina Suchkova, and Hope Gurion "If you don't know where you're going, you'll end up somewhere else." - Yogi Berra

Two women sitting in a couch while discussing and looking at a laptop.

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Teresa Torres @producttalk.bsky.social · 01/06/2025

"We can’t possibly interview or observe everyone, but we can get a deep understanding and a rich description of the experiences of the people we do interview and observe." 📊 Want to better understand how to choose research participants for your customer interviews?

"When you select qualitative research participants, select for variation" by Teresa Torres.

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Teresa Torres @producttalk.bsky.social · 01/06/2025

Worthy Read: How Do You Create Accountability for Product Teams? by Hope Gurion "People who commit their goal to someone have a 65% probability of achieving it. With accountability appointments, that success rate increases to 95%" 📈

A poll asking, "What is the most effective way for product leaders to achieve accountability for outcomes in product teams?" with choices: "Show results vs goal", "Compensation change", "Celebrating successes", and "Increase responsibility"

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Teresa Torres @producttalk.bsky.social · 01/06/2025

"It's rare for a startup founder to start with a customer segment and a value proposition. Instead, most founders start with an idea." 💡 Wondering how continuous discovery works in early-stage startups?

"If you don't have a product or many customers yet, I recommend two approaches to discovery: Go to where your potential customers already hang out and pay to bring your customers to you" by Teresa Torres.

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Teresa Torres @producttalk.bsky.social · 31/05/2025

Worthy Read: You Don’t Need Permission by Steve Blank "Having real data turns conversations from faith-based to evidence-based." 💡 Learn how a medical device company's head of sales navigated the challenge of entering the U.S. market and why customer discovery matters more than methodology. 🏥

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Teresa Torres @producttalk.bsky.social · 31/05/2025

"The hardest part about continuous interviews is finding people to talk to. In order to make continuous interviewing sustainable, we need to automate the recruiting process."

"I’ve learned just how easy it is to start speaking with users weekly. We already had all the tools we needed to build an in-app recruitment flow, we just needed to link them together" by Dan C.

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Teresa Torres @producttalk.bsky.social · 30/05/2025

Opportunities vs. Problems Learn more about discovery: buff.ly/rQCOn66 How do you make sure you aren't stuck in problem-solving mode and remember to also look for unmet desires? Share your best tip in the comments below. #ContinuousDiscoveryHabits #prodmgmt #ux #engineering

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Teresa Torres @producttalk.bsky.social · 30/05/2025

Worthy Read: Don’t Confuse Strategy with Lofty Goals by Constantinos C. Markides "Most companies communicate strategy as a set of aspirations or good sounding platitudes." 📢 Tired of vague corporate strategy statements?

A modern staircase ascends toward the sky, set against a backdrop of a clear blue sea and sky. The steps appear to lead to nowhere, creating an illusion of an infinite pathway.

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Teresa Torres @producttalk.bsky.social · 30/05/2025

"When we don't stop to examine our biases, we end up building them into our products." 💡 Learn how to create more just and equitable products through continuous discovery. This article explores: 🤝 Why design justice matters in product development 🎯 How to design WITH customers, not FOR them

"Combine your knowledge of what's possible with your customers' knowledge of their life, needs, and context, and use that combined effort to start to think about how technology can impact people's lives" by Teresa Torres.

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Teresa Torres @producttalk.bsky.social · 29/05/2025

Combatting confirmation bias in customer interviews Learn more about customers interviews: buff.ly/80xMI1z #ContinuousDiscoveryHabits #CustomerInterviews #ConfirmationBias

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Teresa Torres @producttalk.bsky.social · 29/05/2025

Worthy Read: Creativity Is Not an Accident by Scott Berkun "We love stories that make creativity seem easy and fun, regardless of how misleading they are." 🤔 Think accidents lead to great inventions? Think again.

A monochromatic candid image of Scott Berkun

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Teresa Torres @producttalk.bsky.social · 29/05/2025

Worthy Read: Remote Discovery – Teresa Torres on The Product Experience by Mind the Product I broke one of my own rules for 2020 and appeared as a guest on Mind the Product's podcast, The Product Experience. (What can I say—it's been a crazy year!)

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Teresa Torres @producttalk.bsky.social · 28/05/2025

Every interview is a test of your opportunity space. Learn more about customers interviews: buff.ly/PUfV5q9 #ContinuousDiscoveryHabits #CustomerInterviews #OpportunityMapping #OpportunitySolutionTree

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Teresa Torres @producttalk.bsky.social · 27/05/2025

Worthy Read: The visual language of comic books can improve brain function by Mary Widdicks "The human brain is actually structured more like comics than traditional language, because we first understand the world around us by mapping spatial and relational information onto our own bodies" 🧠

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Teresa Torres @producttalk.bsky.social · 27/05/2025

How do I know when I’ve interviewed enough customers? Learn more about customers interviews: buff.ly/Osx8qJc #ContinuousDiscoveryHabits #CustomerInterviews #UserInterviews

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Teresa Torres @producttalk.bsky.social · 27/05/2025

"If you’ve never talked to a customer, I don’t want you to worry about optimizing who to talk to. I want you to talk to whoever it’s easiest to talk to. But with time, I want you to start to think about how to increase the variation.”

"If you've never talked to a customer, I don't want you to worry about optimizing who to talk to. I want you to talk to whoever it’s easiest to talk to" by Teresa Torres.

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Teresa Torres @producttalk.bsky.social · 26/05/2025

Feelings aren’t opportunities. Learn more about opportunity mapping: buff.ly/cboBZeE #ContinuousDiscoveryHabits #OpportunityMapping #OpportunitySolutionTree #prodmgm #ux #engineering

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Teresa Torres @producttalk.bsky.social · 26/05/2025

Worthy Read: Hiten Shah on How to Avoid Common Pitfalls of Product Development by Anna Savina "Nobody wants to give another person feedback, but everyone is willing to share their opinion." - Hiten Shah

A person with a map converses with a colleague holding a laptop, both engaging in a collaborative planning session, encapsulated by fluid lines and speech bubbles.

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Teresa Torres @producttalk.bsky.social · 26/05/2025

"When we use the same artifacts to do the work, communicate the work, and archive the work, all three purposes get the attention they deserve." 📈 Struggling with managing all your discovery artifacts?

"When communicating our progress or archiving our decisions, the iterations we've gone through previously don’t matter. In fact, they distract us" by Teresa Torres.

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Teresa Torres @producttalk.bsky.social · 26/05/2025

"Product development is a team sport. While we each bring a unique set of skills and expertise to the team, we'll only win by working together." 🎯 Learn six key principles for effective product discovery: 1. Building genuine empathy for your audience 2. Continuously exploring the problem space

"Product development is a team sport. While we each bring a unique set of skills and expertise to the team, we’ll only win by working together" by Teresa Torres.

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Teresa Torres @producttalk.bsky.social · 25/05/2025

Worthy Read: How We Introduced Product Discovery Methods at Overleaf in 3 Steps by Roberta Cucuzza "We didn't write any code and yet we were able to see 2 ideas fail and 1 succeed!" 💡 Learn how Overleaf integrated continuous product discovery into their development process in three key steps:

A Discovery Sprint Template depicting a Week Before Preparation space and a 5-day format of Opportunity Map, Idea Generation, Assumption Mapping, Assumption Testing, and Solutions

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Teresa Torres @producttalk.bsky.social · 25/05/2025

Worthy Read: The Trust-Communication Trade-Off: A Tool for Building Innovative Teams by Emily Levada "To accomplish any goal with two or more people, the amount of trust between the team members and the amount of communication required are inversely related." 💡

Two employees holding a rope to prop up a third employee over a gap illustrating trust and communication between team members leading to faster movement and delivery.

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Teresa Torres @producttalk.bsky.social · 24/05/2025

"The product trio concept isn't designed to exclude. Everyone plays a role in discovery." 🎯 Want to understand how to structure your product discovery team? This article addresses the common question of who should be included in your product trio.

"The product trio concept is flexible. It can expand and contract based on the roles available at your company" by Teresa Torres.

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Teresa Torres @producttalk.bsky.social · 24/05/2025

"Find any format where people can get curiously interested. Find your biggest, most important stakeholders and ask them if you're sharing what they want to know or if they want to know anything else." 💡

Quote by @trixiemaru: Continuous discovery is a journey, not a destination. Adopt habits into daily practice, but there's always room to improve.

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Teresa Torres @producttalk.bsky.social · 23/05/2025

Worthy Read: How Engagement Metrics Can Be Misleading by Oleg Yakubenkov "Time spent per active user gives you a rough idea of which apps have the most engaged users" 📱

Two silhouettes of people with a speech bubble full of icons representing user engagement

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Teresa Torres @producttalk.bsky.social · 23/05/2025

Avoid opportunities that are solutions in disguise. Learn more about opportunity mapping: buff.ly/ZwZh1GZ #ContinuousDiscoveryHabits #OpportunityMapping #OpportunitySolutionTree #prodmgm #ux #engineering

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Teresa Torres @producttalk.bsky.social · 22/05/2025

"Product teams work on a faster cadence. We don't have time for perfect research. And that's okay. We are trying to mitigate risk, not seek absolute truth." 🎯 Learn how user researchers and product trios can work together effectively in continuous discovery. This article breaks down:

Quote by Teresa Torres: Researchers handle big questions; product teams get quick answers to daily questions to deliver value quickly.

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Teresa Torres @producttalk.bsky.social · 22/05/2025

An opportunity lives in one moment in time. Learn more about opportunity mapping: buff.ly/sr1h0Vi #ContinuousDiscoveryHabits #OpportunityMapping #OpportunitySolutionTree #prodmgm #ux #engineering

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Teresa Torres @producttalk.bsky.social · 22/05/2025

Worthy Read: Making Business Decisions in Uncertain Times by Sean Murphy "A real strategy is neither a document nor a forecast but rather an overall approach based on a diagnosis of a challenge." Making business decisions during uncertain times?

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Teresa Torres @producttalk.bsky.social · 21/05/2025

Avoid vertical stacks of opportunities. Learn more about opportunity mapping: buff.ly/GRyw86A #ContinuousDiscoveryHabits #OpportunityMapping #OpportunitySolutionTree #prodmgm #ux #engineering

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Teresa Torres @producttalk.bsky.social · 21/05/2025

"Instead of trying to find time for a new phase, we want to integrate small discovery activities into our weekly cadence." Learn how product teams can realistically achieve a weekly cadence of shipping customer value through smart opportunity mapping and ruthless simplification. Key takeaways:

A decision tree that starts with "I don’t know what to eat for dinner" and branches into options for going out or eating in, with further choices like eating outside, eating inside, trying somewhere new, wanting a nice meal, or a casual meal.

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Teresa Torres @producttalk.bsky.social · 21/05/2025

Worthy Read: There’s No Guarantee Your Product Strategy Will Work. Here’s How to De-Risk It. by Jeff Gothelf "Every aspect of the way we run our business is our current best guess about how to succeed."

A Venn diagram illustrating the similarities, differences, and relationships between Target Market, Value Proposition, and Key Result, with Product Strategy as the intersection of the diagram.

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Teresa Torres @producttalk.bsky.social · 21/05/2025

Worthy Read: What Do We Do About the Biases in AI? by James Manyika, Jake Silberg, and Brittany Presten "Human biases can make their way into artificial intelligence systems — with harmful results."

A robotic arm selecting a single yellow ball out of many red squares.

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Teresa Torres @producttalk.bsky.social · 21/05/2025

Worthy Read: Survey Questions by Seth Godin "If you're not going to read the answers and take action, why are you asking?" 💭 Before you create your next customer survey, here's what you should consider: 🎯 Know if you need a survey (sampling) or census (asking everyone)

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Teresa Torres @producttalk.bsky.social · 20/05/2025

Frame opportunities from your customers’ perspective. Learn more about opportunity mapping: buff.ly/yuS3MZE #ContinuousDiscoveryHabits #OpportunityMapping #OpportunitySolutionTree #prodmgm #ux #engineering

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Teresa Torres @producttalk.bsky.social · 20/05/2025

"Continuous interviewing is a keystone habit for continuous discovery." 🔄 Just like exercise leads to better eating habits, continuous customer interviews naturally drive better discovery practices.

"Improving product discovery skills requires deliberate practice" by Teresa Torres.

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Teresa Torres @producttalk.bsky.social · 19/05/2025

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Teresa Torres @producttalk.bsky.social · 19/05/2025

Add just enough structure to your opportunity map. Learn more about opportunity mapping: buff.ly/S3X71Q6 #ContinuousDiscoveryHabits #OpportunityMapping #OpportunitySolutionTree #prodmgm #ux #engineering

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Teresa Torres @producttalk.bsky.social · 19/05/2025

"Our goal with discovery is to determine if we are building the right thing before we design or build it—not after." 🔍 Stop testing entire solutions and start testing assumptions. Learn how top product teams run 12-15 discovery iterations per week by breaking down ideas into testable assumptions.

"Our goal with discovery is to determine if we are building the right thing before we design or build it—not after" by Teresa Torres.

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Teresa Torres @producttalk.bsky.social · 18/05/2025

Worthy Read: How to Write Concisely by Jane Rosenzweig "You've probably found yourself in more than one meeting this year that could have been the inspiration for one of those 'I survived another meeting that should have been an email' memes." Are your emails too long?

Letters and numbers in varying shapes, sizes, and colors arranged on shelves

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Teresa Torres @producttalk.bsky.social · 18/05/2025

"The best teams recognize that digital products are never done. We can always iterate and improve." 💡 Learn how to move beyond project-based research to continuous product discovery. This article breaks down: 🤔 What product discovery really means

"Good product discovery has a simple underlying structure: Start with an outcome, discover opportunities, discover solutions" by Teresa Torres.

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Teresa Torres @producttalk.bsky.social · 18/05/2025

"When we work in silos, we do more work, we take longer to complete that work, and we often build sub-optimal solutions." 💡 Want to build better products faster?

"When teams interview together and visually express their thinking—through both experience maps and opportunity solution trees—they develop their knowledge and expertise together" by Teresa Torres.

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Teresa Torres @producttalk.bsky.social · 17/05/2025

Worthy Read: How Not To Be Stupid by Shane Parrish "Stupidity is overlooking or dismissing conspicuously crucial information" - Adam Robinson Want to learn how not to be stupid?

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