iiinova — where your digital self keeps evolving

Matthew Broberg @mbbroberg.fun · 12/09/2026

I want to rant on ProdOps / POM and infra platform product management. Who’s having interesting discussions at either intersection these days?

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Justin Garrison @justingarrison.com · 12/09/2026

AI can't do what I do I have no idea what I'm doing

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Matthew Broberg @mbbroberg.fun · 30/04/2026

Friction is a product feature, it's just not always aligned to the user need. Here's my quick reflection on when and where these tactics are used and why I'm committed to never "sludging" a user. mbbroberg.fun/articles/fri...

mbbroberg.fun

Friction as a Product Feature

Product leader building teams enabling others with AI‑native powered Platforms and ProdOps practices

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Matthew Broberg @mbbroberg.fun · 22/04/2026

Always appreciate your perspective too. Hmu with how you’re finding the balance as you learn!

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Matthew Broberg @mbbroberg.fun · 20/04/2026

The framing of agents-as-people makes me uneasy; it blurs where responsibility actually sits. But that instinct can’t become a reason to miss something genuinely transformative. So here’s my next frontier. mbbroberg.fun/garden/explo...

mbbroberg.fun

Exploring Multi-Agent AI Workflows

Product leader building teams enabling others with AI‑native powered Platforms and ProdOps practices

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Matthew Broberg @mbbroberg.fun · 20/04/2026

AI as we know it today is unlike any technology shift I’ve lived through. Here's where I'm at in my curiosity about it. mbbroberg.fun/garden/when-...

mbbroberg.fun

When and Where I Stop Using AI

Product leader building teams enabling others with AI‑native powered Platforms and ProdOps practices

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Matthew Broberg @mbbroberg.fun · 11/04/2026

What app?? Now I want to peruse

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Matthew Broberg @mbbroberg.fun · 04/02/2026

Obsidian + Claude is an incredible combination. Here's my evolving root claude file with a focus on writing and knowledge management. I'd love tips from others exploring this space. mbbroberg.fun/garden/root-...

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Ian Coldwater 🧊🚫 @lookitup.baby · 25/01/2026

Protests happen, but most of what is happening in Minneapolis isn’t protesting. More accurate terms: - observers - witnesses - volunteers - neighbors - residents - people

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Sara @saralovesyou.bsky.social · 23/01/2026

This is so beautiful. It’s so cold outside today and it’s such a huge crowd.

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Matthew Broberg @mbbroberg.fun · 23/01/2026

theme of today here -- MN is showing the fuck up 🔥

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MinnMax @minnmax.com · 23/01/2026

In solidarity with today's ICE OUT OF MINNESOTA blackout, MinnMax is donating $1 to the Immigrant Law Center of Minnesota for every share of this Bluesky post for the next hour.

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Matthew Broberg @mbbroberg.fun · 14/01/2026

@lookitup.baby are any donations needed in in space you’re in? I’m helping distribute some from uptown. Lots of food, diapers, etc. Excuse the out of the blue but thought of you

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Jam @jamfish728.blacksky.app · 09/01/2026

FYI a LOT of Minneapolis restaurants are pickup only on DoorDash due to ICE invasion. If you want to support local businesses, order thru the App, or cut out the middle man and call them for a takeout order!!

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Sherrilyn Ifill @sifill.bsky.social · 08/01/2026

Make it viral.

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Matthew Broberg @mbbroberg.fun · 08/01/2026

Fast Flow is my dream conference of 2026.

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Matthew Broberg @mbbroberg.fun · 08/01/2026

It was a different kind of fear to pick up my girls from daycare today.

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Molly Coleman @mollycoleman.bsky.social · 07/01/2026

ICE killed a member of our community today. ICE showed up at my kid’s daycare today. ICE is bragging about the number of families they’ve torn apart in a matter of days, and promising that their campaign of terror isn’t done.

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Matthew Broberg @mbbroberg.fun · 06/01/2026

Job hunting is particularly dissatisfying for so many people right now. This guide on auditing the search thoughtfully is resonating with some folks and I hope it continues to help. mbbroberg.fun/articles/how...

mbbroberg.fun

How I Used AI to Audit My Job Search

Product & growth leader in cloud platform engineering, internal developer platforms, observability, and developer experience.

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Matthew Broberg @mbbroberg.fun · 04/01/2026

This essay is so exceptional. It gives words to a bristling I have to reductive explanations of systems that I couldn’t sum up beforehand. Appreciate you and looking forward to reading more of your work 🙏

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Matthew Broberg @mbbroberg.fun · 11/12/2025

I loathe what he’s shared and still sad for him. He could be this generations Nietzsche but went water-downed capitalist Heidegger.

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Matthew Broberg @mbbroberg.fun · 28/11/2025

Seriously appreciate the call to action to prove it. That’s a really thoughtful call out, Cat. Appreciate you.

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Matthew Broberg @mbbroberg.fun · 26/11/2025

My mom passed around now too and every holiday activity reminds me of her absence. I feel for / with you there.

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Matthew Broberg @mbbroberg.fun · 21/11/2025

I've been tinkering with AI coding agents lately and had an aha moment. The value comes from the shift in how I think because of how fast I can flow. More on that and the power of an "enhance prompt" feature: mbbroberg.fun/articles/fal...

mbbroberg.fun

Falling in Love with AI Coding Agents

Falling in Love with AI Coding Agents I’ve been tinkering with AI coding agents lately—GitHub Copilot, Claude, Augment Code—and I’m kind of obsessed.

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Matthew Broberg @mbbroberg.fun · 12/11/2025

Target friends on the lookout, check out the #KubeCon job board 💙

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Matthew Broberg @mbbroberg.fun · 11/11/2025

Taking a breather but down for the same spot tomorrow for sure 👌

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Matthew Broberg @mbbroberg.fun · 11/11/2025

Pumped to hear @nimbinatus.bsky.social’s thoughts on AI at the @augmentcode.com booth (1422) #kubecon

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Matthew Broberg @mbbroberg.fun · 11/11/2025

@aparker.io hey I’d love to catch up — where are you hanging out today?

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Matthew Broberg @mbbroberg.fun · 11/11/2025

@rstephens.me great to see you (and your awesome @ashley.dev earrings) again 👋

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Joe Beda @h.olysh.it · 11/11/2025

Hey @bryanl.dev! Call out to your talk from a couple of years ago talking about being inspired by rails. Keynote at #KubeCon from Joseph Sandoval from Adobe.

Photo of a quote from Bryan at keynote at KubeCon.

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Matthew Broberg @mbbroberg.fun · 07/11/2025

Logged into #KubeCon with Sched and got some serious nostalgia. This will be 10 years since my first attendance (the little event at OSCON) and 9th Kube-adjacent event I've attended. Mind blowing.

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Matthew Broberg @mbbroberg.fun · 06/11/2025

:: taps the microphone :: Cool cool, this is still on. Hit me up if you'll be at #KubeCon! I miss my tribe and excited to see many of you.

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Matthew Broberg @mbbroberg.fun · 06/11/2025

And just like that... I'm registered for KubeCon next week! I'll be freelancing, spending time at the @augmentcode.com booth (and you should too)! There's still time to register and I'd love to see you there: register.linuxfoundation.org/kubecon-clou... #KubeCon #CloudNativeCon

Home - KubeCon + CloudNativeCon North America 2025

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Jessica Smith @thedaybooks.bsky.social · 03/11/2025

Your brain is not a computer. Your thoughts are not algorithmic. Don’t let Silicon Valley limit your understanding of your own mind with inaccurate metaphors.

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Jessica Kerr @jessitron.bsky.social · 11/09/2025

Hallucinations are a feature. LLMs contribute probabilistic creativity. Tools contribute deterministic certainty. Agents combine these in a loop. @adamhjk.me #o11yDay

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Matthew Broberg @mbbroberg.fun · 09/08/2025

Thank you for reminding me why I’m privileged to partner up before this era of apps

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Jessica Kerr @jessitron.bsky.social · 07/08/2025

Putting all your controllers in one directory and your views in another Is like putting the cortisone and hemorrhoid cream in the drawer with toothpaste because they're all tubes.

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Matthew Broberg @mbbroberg.fun · 06/08/2025

It’s been a min since I contributed but it’s still been one of the most rewarding parts of my open source experience. #cncf contribcard.cncf.io/mbbroberg

contribcard.cncf.io

CNCF ContribCard

Happy #cTENcf!

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Matthew Broberg @mbbroberg.fun · 03/08/2025

I almost read it bc I got a whale fall tattoo but then heard about the anxiety of it… worth it still?

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Matthew Broberg @mbbroberg.fun · 08/07/2025

Long live the all seeing eye and infallibility of collectd

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Matthew Broberg @mbbroberg.fun · 07/07/2025

Yes! Which begs the question of how we get better at expanding our imagination. I’ve always loved concepts from D&G: “Gilles Deleuze sought an ontology that did not…‘reduce being to the knowable’. Instead he sought a widening of thought that would allow one ‘to palpate the unknowable’.”

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