iiinova — where your digital self keeps evolving

Jon Clark

@jonclark.co

65 followers 230 following 173 posts

#girldad, Agency Founder, Entrepreneur, Coffee Lover. Host of the @page2podcast.bsky.social

Posts Replies Media

Jon Clark @jonclark.co · 4h

Local SEO isn't just the Google Business Profile anymore. @localseoguide.com walked us through what's moving local visibility across Google, ChatGPT, Apple Maps, and Reddit. A few highlights 🧵

Andrew Shotland discussing Local SEO on the Page 2 Podcast with Jon Clark and Joe DeVita

Reposted by Jon Clark

Page 2 Podcast | SEO Podcast @page2pod.com · 8h

Two AI tools worth trying daily: Fathom for call notes so you stay present, and Whisper for voice-to-text everywhere — Slack, terminal, even 'voicing' code instead of typing it. Voice AI is a genuine speed unlock. What's the one AI tool you can't work without?

Reposted by Jon Clark

Sitebulb @sitebulb.com · 24/09/2026

Google Search Decline Steepened To 40% YoY For Publishers via @sejournal, @MattGSouthern - brought to you by your handy #seo helpers @Sitebulb 😊

searchenginejournal.com

Google Search Decline Steepened To 40% YoY For Publishers via @sejournal, @MattGSouthern

A report finds Google Search and Discover declines got steeper for publishers, while direct, internal, and dark social grew. The post Google Search Decline Steepened To 40% YoY For Publishers appeared first on Search Engine Journal.

Reposted by Jon Clark

Glenn Gabe @glenngabe.bsky.social · 24/09/2026

Check it out now. It showed up this morning. Very cool addition in GSC -> Multimodal Search Type Filter In Google Search Console Performance Report And if you focus on health & medical, check it out soon. You might see a lot of clicks and impressions there. :) www.seroundtable.com/google-searc...

Jon Clark @jonclark.co · 23/09/2026

The reviews page on your own site is worthless. @greggifford.bsky.social's proof: filter out your staff's IPs and traffic goes to zero. Customers only trust reviews on sites you don't control. The only version that works is video. Is he wrong? Full @page2pod.com episode: youtu.be/XXAsZESr4a0

Local SEO in AI Search: What Actually Works 🔍 with Greg Gifford

YouTube video by The Page 2 Podcast: An SEO Podcast

Reposted by Jon Clark

Page 2 Podcast | SEO Podcast @page2pod.com · 21/09/2026

New episode of Page 2 Podcast is live with Greg Gifford. He breaks down what actually proves local relevance to Google across sales, service, and parts departments, and why category selection matters more than most dealers think. What's the local SEO myth you hear most often?

Jon Clark @jonclark.co · 21/09/2026

1/ @greggifford.bsky.social has been doing local SEO since before "AI search" was a phrase. Four things from his @page2pod.com episode that most agencies still get wrong about Google Business Profile, reviews, and AI answers 🧵

Jon Clark @jonclark.co · 14/09/2026

“Video is becoming table stakes for SEO.” That’s Cindy Krum on the latest @page2pod.com. If you’re traveling to #BrightonSEO today, give it a listen before her talk on “Video SEO to help fast-track AIO rankings.” Consider it the pre-game. 🎧 youtu.be/Qr9PFu3GH6M?...

Why Video Is Now Table Stakes for SEO 🎥 with Cindy Krum

YouTube video by The Page 2 Podcast: An SEO Podcast

Reposted by Jon Clark

Page 2 Podcast | SEO Podcast @page2pod.com · 14/09/2026

Vertical video isn't ranking in AI Overviews yet. Cindy Krum, CEO of MobileMoxie, explains on @page2pod.com that Google tends to test new formats like images and video shorts in their own tab before folding them into search. Integration into AI Overviews looks like a matter of time.

Jon Clark @jonclark.co · 08/09/2026

Everyone has an AI-search theory. Otterly AI is actually testing them. One wild result: publishers with OpenAI licensing deals were cited by ChatGPT ~48% more often. Plus: fake brands can earn recommendations, schema may not help ChatGPT, and YouTube citations are rising.

Thomas Peham CEO of Otterly AI on The Page 2 Podcast.

Jon Clark @jonclark.co · 01/09/2026

AI is making it easier to create the average answer. Which might make having an actual opinion more valuable than ever. @lidia-infante.com on why going against consensus could become a real advantage. 🎧 Listen to the new @page2podcast.bsky.social episode + subscribe. youtu.be/wbSavynl0S4?...

Lidia Infante on The Page 2 Podcast

Jon Clark @jonclark.co · 30/08/2026

AI-search hot take: LLMs.txt probably isn’t the hack you want it to be. Clear copy + consistent facts + accessible content + third-party consensus are harder and far more useful. 🎧 Listen to the episode with @landwehr.bsky.social + subscribe to @page2podcast.bsky.social youtu.be/ZntIGuNx29c?...

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Jon Clark @jonclark.co · 26/08/2026

@landwehr.bsky.social has tested most of the AI search checklist people are selling right now. Three of the most popular items have never produced a measurable visibility lift for him. The thing that does work is boring enough that nobody builds a product around it.

Jon Clark @jonclark.co · 21/08/2026

We investigate traffic drops like detectives. Traffic spikes? Pats on the back and “nice job, everyone.” That’s backwards. If you don’t know why you won, you can’t reliably do it again. youtu.be/YrE21LqTU2o?... 🎧 More from @seohumorist.bsky.social on @page2podcast.bsky.social. #SEO

Direct Traffic Is Your Missing AI Metric 📈 - Derek Hobson on Why You Should Report SEO + Direct

YouTube video by The Page 2 Podcast: An SEO Podcast

Reposted by Jon Clark

SEO Humorist @seohumorist.bsky.social · 17/08/2026

Super excited I got to chat with @jonclark.co and Joe DeVita on the @page2podcast.bsky.social!! We've all seen people scramble to explain why performance is down and sometimes just "accept" good results, but if you can’t explain the win, you can’t replicate it. youtu.be/YrE21LqTU2o

Direct Traffic Is Your Missing AI Metric 📈 - Derek Hobson on Why You Should Report SEO + Direct

YouTube video by The Page 2 Podcast: An SEO Podcast

Reposted by Jon Clark

Page 2 Podcast | SEO Podcast @page2pod.com · 30/07/2026

On content in regulated industries like legal and health: center their fears, treat the constraints as a box, and shape your strategy within it. The output won't be exactly what you envisioned, and that's okay if it still serves the user. How do you work with compliance?

Reposted by Jon Clark

Page 2 Podcast | SEO Podcast @page2pod.com · 27/07/2026

An "About us" H2 with a class and ID costs an AI agent 12-15 tokens to ingest. The same content in markdown costs 3, an 80% cut. Yoast's @alexmoss.bsky.social compares it to mobile-first indexing: agents don't read HTML the way we do. Writing markdown-first for AI search yet?

Reposted by Jon Clark

Page 2 Podcast | SEO Podcast @page2pod.com · 21/07/2026

A team-building take for AI search: don't hire AEO/GEO "experts" with no SEO foundation. Everyone on the SEO team already does AEO work - you evolve their skills. The real shift is closer work with social and more in-house digital PR. How is your team adapting? Full episode with @lilyray.nyc

Reposted by Jon Clark

Page 2 Podcast | SEO Podcast @page2pod.com · 20/07/2026

Googlebot renders a page at a fixed viewport, then checks the page height once during rendering. Infinite scroll and lazy loading pages that need multiple scrolls to reveal content mostly lose everything past that first check. If you work in technical SEO or JavaScript rendering, worth a listen!

Reposted by Jon Clark

Page 2 Podcast | SEO Podcast @page2pod.com · 16/07/2026

Something hopeful about AI search: nobody (not even 20-year veterans) knows what's next. That levels the field. Whoever experiments and learns in the open has real opportunity. Is this the best time to enter SEO/AEO, or the hardest? Full episode with @garrettsussman.bsky.social out now

Reposted by Jon Clark

Page 2 Podcast | SEO Podcast @page2pod.com · 14/07/2026

Local SEO truth: review recency is critical. 10,000 reviews won't save you if the last one was months ago... it signals you may not be operating. The review card with a QR code, handed over at close, beats software for small businesses. What's your review engine?

Reposted by Jon Clark

Page 2 Podcast | SEO Podcast @page2pod.com · 06/07/2026

Why Local Service Ads won't scale: they serve for the same keywords as your PPC, so Google runs them ~15% as often, mostly in high-conversion hours and near-me searches. Google won't kill its own golden goose. Anyone found a way around the LSA ceiling? Full episode🎙️ www.youtube.com/watch?v=YJUL...

Reposted by Jon Clark

Page 2 Podcast | SEO Podcast @page2pod.com · 02/07/2026

In AI search, keyword research is research. Not the content brief. You group keywords into topic entities, define the buyer and journey stage, then let strategy flow down. Strategy-down, not keyword-up. Anyone still winning with keyword-up in AEO?

Jon Clark @jonclark.co · 22/06/2026

Is this AI Overview / AI Mode-like feature on Reddit new?

Jon Clark @jonclark.co · 19/06/2026

What it feels like reading AI-generated content.

A bunched up sock in a shoe with a hole. It exemplifies what it feels like reading fully AI-generated content.

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Jon Clark @jonclark.co · 14/06/2026

Claude doesn't re-rank search results. It transposes Brave's top 10 directly into its answers. Rank 1-10 on Brave, and you rank in Claude. That was the biggest takeaway from Zero Click by @profound session this afternoon. My notes:

79.2% of all Claude citations come from Brave ranks 1-10

Reposted by Jon Clark

John Mueller @johnmu.com · 08/06/2026

Occasionally we get questions about whether dashes in domain names are ok for SEO (they're ok). So far, I haven't seen anyone ask the other question - HOW MANY DASHES ARE OK? Folks, the answer is apparently 61. Now you can read the link in peace.

Jon Clark @jonclark.co · 25/05/2026

The future of SEO tooling might be: → AI agents making changes → monitoring systems detecting them → automated testing workflows validating results @nickswan.bsky.social is already building toward it with SEOTesting.com. New @page2podcast.bsky.social episode breaks it down 🎙️ youtu.be/-diODWM6Bqc

🚀 Nick Swan Reveals the Future of SEO Testing, AI Workflows & MCP Servers

YouTube video by The Page 2 Podcast: An SEO Podcast

Reposted by Jon Clark

Lily Ray 😏 @lilyray.nyc · 22/05/2026

Markdown files double the size of your website and create needless duplication We can instead use content-type: text/markdown but the default is still HTML. This reduces having a duplicate URL Have one url per piece of content. @seo.guru

Jon Clark @jonclark.co · 19/05/2026

AI visibility measurement tip from Aimee Jurenka: Stop single-shot prompt tracking. It's like playing slots. Instead: run 20 prompts × 5 times → aggregate → that's your mention rate. Statistically valid. Borrowed from 1977 voting poll methodology. 🎙️ Full breakdown → youtu.be/z4a_jYdekdY

"The Funnel Got Eaten by LLMs" — Aimee Jurenka on Measuring AI Visibility

YouTube video by The Page 2 Podcast: An SEO Podcast

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Jon Clark @jonclark.co · 11/05/2026

For the first time, Google Discover is sending more traffic to news publishers than Search itself. But there's a catch worth understanding. New @page2podcast.bsky.social episode with Shahzad Abbas of @Define Media Group 🎧 youtu.be/WNg6qYnB6_A

Breaking News Is Up 103% While Evergreen Tanks — Shahzad Abbas on AI Overviews

YouTube video by The Page 2 Podcast

Jon Clark @jonclark.co · 05/05/2026

HTML sitemaps are having a comeback arc. Simple text. Important pages. Clear context. No JS mess. Everett Sizemore explains why they still matter for search and LLM discoverability. Listen to the episode + subscribe: youtu.be/2qgdjWrIrE0

Content Pruning, Semantic SEO, and the Future of AI Search with Everett Sizemore

YouTube video by The Page 2 Podcast

Jon Clark @jonclark.co · 04/05/2026

AI search is pushing #SEO back to basics: - Clear writing - Consistent entity signals - Useful bottom-funnel pages - Content that actually deserves to exist Everett Sizemore breaks down why more content isn’t the answer on the @page2podcast.bsky.social. Listen + subscribe 🎙️ youtu.be/2qgdjWrIrE0

Reposted by Jon Clark

Lily Ray 😏 @lilyray.nyc · 30/04/2026

Better late than never - I was finally able to publish the “winners and losers” list for the March 2026 Google Core Update, plus some analysis about what changed. In some cases, reversals happened after the update, so I made a note of those too: www.amsive.com/insights/seo...

Google March 2026 Core Update: Winners, Losers & Analysis

Dig into Lily Ray's analysis of Google’s March 2026 Core Update. See what changed, who gained, and what it means for your SEO strategy.

Jon Clark @jonclark.co · 27/04/2026

Local SEO hot take: 10,000 reviews won’t save you if you haven’t gotten one lately. Recency > volume. Niche > broad. AI ≠ replacing SEO—it’s doubling down on it. Full convo w/ @whitespark.ca → listen & subscribe 🎧 #SEO #LocalSEO youtu.be/bznG3ucFp20?...

The Local Search Shift No One's Talking About with Darren Shaw

YouTube video by The Page 2 Podcast

Reposted by Jon Clark

Lily Ray 😏 @lilyray.nyc · 24/04/2026

Thanks for having me (again!), Page One Podcast! youtu.be/6aXc8J2ltes?...

👉 Lily Ray onThe #1 Thing That Survives Every Google Update (Even AI)

YouTube video by The Page 2 Podcast

Jon Clark @jonclark.co · 22/04/2026

AI didn’t kill SEO. It exposed bad SEO. If your strategy = hacks, you’re on borrowed time. If it = trust + expertise, you’re ahead of the curve. Search is shifting from clicks → citations. 🎧 Listen to the full episode with @lilyray.nyc + subscribe: youtu.be/6aXc8J2ltes?... #SEO #AI #Search

👉 Lily Ray onThe #1 Thing That Survives Every Google Update (Even AI)

YouTube video by The Page 2 Podcast

Jon Clark @jonclark.co · 14/04/2026

3 Reddit accounts every brand needs (per Ross Simmonds): 1. r/yourbrandname: claim it NOW before someone else 2. u/yourbrandname: community mgmt, gratitude only, monitor DMs 3. Personified account: a real human building karma / shows up in relevant subreddits Full breakdown 🎙️→ youtu.be/mD66OPrj1o0

How Ross Simmonds Uses Reddit to Win High-Intent Traffic 💡

YouTube video by The Page 2 Podcast

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Jon Clark @jonclark.co · 13/04/2026

"15% faster outputs every quarter. Minimum." That's Ross Simmond's standard for any agency using AI. If you can't do 20% more this year than last, he says something has gone wrong. Spicy. Agree? Full convo on Ep. 114 of The Page 2 Podcast: youtu.be/mD66OPrj1o0?...

How Ross Simmonds Uses Reddit to Win High-Intent Traffic 💡

YouTube video by The Page 2 Podcast

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Jon Clark @jonclark.co · 08/04/2026

My father passed away recently. But, this isn’t a sympathy post. Thankfully, I’m extremely blessed to have a greet network of friends and acquaintences who checked in on me and sent kind words my way. But, if you’ve ever lost someone you love, the emotions come in waves.

When everything feels overwhelming, just focus on this.

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Jon Clark @jonclark.co · 06/04/2026

SEO isn’t dead. It just grew up. → From keywords → to audiences → From Google → to everywhere → From publishing → to constant updating As @louisafrahm.bsky.social says, “Simple is not stupid” - the most underrated strategy in 2026. 🎧 Listen + subscribe: insightshttps://youtu.be/7lTseQ2f6io #SEO

Jon Clark @jonclark.co · 30/03/2026

Patrick Stox from @ahrefs.bsky.social has a hot take: AI is making good SEOs more valuable… and everyone else replaceable. 🎧 Full episode → youtu.be/MyWIbwmmQvw

The Future of SEO in 2026: AI, Job Loss & What Comes Next 🤖

YouTube video by The Page 2 Podcast

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Jon Clark @jonclark.co · 29/03/2026

🚨 Google Core Algorithm Update Alert 🚨 If you’re seeing rankings shift, here’s a hidden gem from Marie Haynes to help you analyze the impact (oh, and she recently improved it!). 📊 Check out the tool: lnkd.in/eZhEtw_8 ♻️ If this was useful, repost it so others can benefit too.

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Jon Clark @jonclark.co · 27/03/2026

I'm lucky enough to be interviewing the always engaging Ross Simmonds next week on @page2podcast.bsky.social . What should I ask him?

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Jon Clark @jonclark.co · 23/03/2026

Search is dead. Long live conversations. People aren’t typing keywords anymore, they’re telling AI their entire situation. If your content doesn’t answer the next question, you won’t show up at all. Listen + subscribe 👇 #SEO #AI youtu.be/DRLNRrpSmCs

Inside the New 2026 AI Search Study: What Marketers Must Know with Baruch Toledano 📊

YouTube video by The Page 2 Podcast

Jon Clark @jonclark.co · 15/03/2026

Most #PPC teams chase automation. One agency managing $1k CPC legal keywords still runs manual bidding and studies the SERP like a user. Sometimes fundamentals beat algorithms. 🎧 Listen to the Page 2 Podcast and subscribe: youtu.be/YJULFY-AGd0 #PPC #SEO

Manual Bidding vs Google Automation: How Anthony Higman Wins $1,000 CPC Legal Keywords 🚀

YouTube video by The Page 2 Podcast

Jon Clark @jonclark.co · 02/03/2026

AI didn’t kill agencies. Weak positioning did. @johnfdoherty.com on: • Cash crunches • 4-month payback periods • Underpricing traps • Why admins > specialists as first hire “The best businesses to sell are the best businesses to run.” Episode 108 of Page 2 Podcast is live. 🎧 youtu.be/3MRmLJeMcaY

From Bankruptcy to Exit 💰 How John Doherty Built & Sold 2 Companies in the Age of AI

YouTube video by The Page 2 Podcast

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Jon Clark @jonclark.co · 23/02/2026

SEO “best practices” without testing = expensive guessing. @willcritchlow.bsky.social shared a breadcrumb fix that reduced traffic 7%. Title tags? ±20% depending on change. Stop optimizing for checklists. Start testing for net impact. 🎙️ New @page2podcast.bsky.social episode: youtu.be/syE6fe4lIr4

SEO Testing Secrets from SearchPilot’s Will Critchlow 🚀 | Enterprise A/B Testing That Actually Works

YouTube video by The Page 2 Podcast

Jon Clark @jonclark.co · 16/02/2026

“Traffic doesn’t matter” is provocative… until you track the few URLs that actually drive conversions. Bianca Anderson’s Heavy Hitter framework is a gut-check for modern SEO. #SEO #AEO youtu.be/Dzq1oGq67xQ Listen to Page 2 Podcast Ep. 106 + subscribe for more.

Forget Traffic: Bianca Anderson’s Conversion-First SEO Framework (Heavy Hitters) 🚀

YouTube video by The Page 2 Podcast

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Jon Clark @jonclark.co · 09/02/2026

“Powered by AI” isn’t a differentiator. It’s a red flag. Talia Wolf on why emotion (not automation) drives conversions. This @page2podcast.bsky.social episode will change how you write landing pages. #EmotionalTargeting 🎧 youtu.be/pXZoBo7Wt4M

Why Your Website Doesn’t Convert (And How to Fix It) w/ Talia Wolf 💡

YouTube video by The Page 2 Podcast