iiinova — where your digital self keeps evolving

Page 2 Podcast | SEO Podcast @page2pod.com · 23/09/2026

Your website saying you're the best isn't enough. Cindy Krum's argument: LLMs are “consensus machines.” Social + video + reviews + third-party mentions increasingly shape what AI thinks your brand is known for. SEO is becoming ecosystem optimization. 🎧 Full episode: youtu.be/Qr9PFu3GH6M

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Why Video Is Now Table Stakes for SEO 🎥 with Cindy Krum

YouTube video by The Page 2 Podcast: An SEO Podcast

Page 2 Podcast | SEO Podcast @page2pod.com · 21/09/2026

New episode of Page 2 Podcast is live with Greg Gifford. He breaks down what actually proves local relevance to Google across sales, service, and parts departments, and why category selection matters more than most dealers think. What's the local SEO myth you hear most often?

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Page 2 Podcast | SEO Podcast @page2pod.com · 17/09/2026

Sophie Brannon's whole culture-fit screen is one question: what are you most passionate about? A work answer, or anything obviously tailored to what she wants to hear, is an immediate no. Some of her best hires said gaming. She notes it works on dates too.

Page 2 Podcast | SEO Podcast @page2pod.com · 14/09/2026

Vertical video isn't ranking in AI Overviews yet. Cindy Krum, CEO of MobileMoxie, explains on @page2pod.com that Google tends to test new formats like images and video shorts in their own tab before folding them into search. Integration into AI Overviews looks like a matter of time.

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Page 2 Podcast | SEO Podcast @page2pod.com · 11/09/2026

Distribution isn't one-size-fits-all: once on LinkedIn/Facebook, three times on X by time zone (a reader poll confirmed people want it), with different headlines and images. YouTube gets A/B-tested thumbnails and titles. How do you handle reposting the same piece?

Page 2 Podcast | SEO Podcast @page2pod.com · 07/09/2026

Thomas Peham ran a real schema markup test. Boosted Google organic and AI Overviews visibility. Zero impact on ChatGPT and the other AI search engines, some of which hallucinated the exact data sitting in the schema when asked directly. New episode out now! www.youtube.com/watch?v=hJsQ...

Page 2 Podcast | SEO Podcast @page2pod.com · 03/09/2026

A deliberately human-first choice: we don't automate call analysis with AI. When you automate something, you stop paying attention to it. A person listening to calls and taking notes is what sets the work apart. Where are you keeping humans in the loop on purpose?

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Reposted by Page 2 Podcast | SEO Podcast

Jon Clark @jonclark.co · 01/09/2026

AI is making it easier to create the average answer. Which might make having an actual opinion more valuable than ever. @lidia-infante.com on why going against consensus could become a real advantage. 🎧 Listen to the new @page2podcast.bsky.social episode + subscribe. youtu.be/wbSavynl0S4?...

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Page 2 Podcast | SEO Podcast @page2pod.com · 31/08/2026

Content quality can't be manufactured, only highlighted and enhanced. @lidia-infante.com on Page 2 Podcast explains why teams fake E-E-A-T instead of building real expertise into the site, and how she used AI to surface original research as proof. What's worked for you?

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Page 2 Podcast | SEO Podcast @page2pod.com · 30/08/2026

New Page 2 Podcast episode on answer engine optimization: @landwehr.bsky.social of Peec AI, who has actually measured most of the AEO tactics people are shipping right now. Three popular ones have never moved AI search visibility for him. 🧵

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Page 2 Podcast | SEO Podcast @page2pod.com · 27/08/2026

An early SEO-testing finding for LLMs: the winning tests are about giving more information. LLMs don't get bored with long specs the way humans do — manufacturer data, product detail, and exposed info all help. It doesn't have to be UGC. What's moving the needle in your LLM tests?

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Page 2 Podcast | SEO Podcast @page2pod.com · 26/08/2026

@seohumorist.bsky.social runs grounding fanout queries through the Gemini API and noticed something: on branded searches, AI systems are now checking authority signals like BBB listings, completely unprompted. Six months ago this didn't happen.

Page 2 Podcast | SEO Podcast @page2pod.com · 25/08/2026

AI referral traffic is sitting at 1.08%. Pat says every study keeps confirming the same thing: this was never a traffic play. What clients actually ask about is brand sentiment and visibility. He thinks the number only moves once agentic ecommerce puts clickable product cards in the conversation.

Page 2 Podcast | SEO Podcast @page2pod.com · 24/08/2026

Enterprise SEO A/B testing found a breadcrumb schema fix that followed every best practice, and still cut traffic. Will Critchlow (SearchPilot) unpacks it live Wed 8/26 with Jon Clark + Joe DeVita. www.searchpilot.com/webinar-page... Best practice you've seen fail in a real test?

Page 2 Podcast | SEO Podcast @page2pod.com · 20/08/2026

Useful correction from @amberhinds.bsky.social: the Lighthouse accessibility score uses only a small portion of the axe ruleset. So a perfect score and a genuinely broken experience can live on the same page. Run the axe extension if you want the real picture.

Page 2 Podcast | SEO Podcast @page2pod.com · 17/08/2026

A technical SEO trap for news and evergreen content: Google often pulls the wrong date — from structured data, on-page, or CMS sections — sometimes off by years, and it kills clicks. Show one clear date, not multiple. Have you been burned by Google surfacing the wrong date?

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Reposted by Page 2 Podcast | SEO Podcast

SEO Humorist @seohumorist.bsky.social · 17/08/2026

Super excited I got to chat with @jonclark.co and Joe DeVita on the @page2podcast.bsky.social!! We've all seen people scramble to explain why performance is down and sometimes just "accept" good results, but if you can’t explain the win, you can’t replicate it. youtu.be/YrE21LqTU2o

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Direct Traffic Is Your Missing AI Metric 📈 - Derek Hobson on Why You Should Report SEO + Direct

YouTube video by The Page 2 Podcast: An SEO Podcast

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Page 2 Podcast | SEO Podcast @page2pod.com · 14/08/2026

A nuanced read on the Google clicks debate: Search Console shows clicks down, Google says up — and both can be right. At trillion-URL scale, their vetted statement reflects global data; your individual site can still contradict it. Different vantage points. Fair framing, or a cop-out?

Page 2 Podcast | SEO Podcast @page2pod.com · 13/08/2026

Fascinating indexing strategy: a self-learning model, built over two years, decides which URLs are indexable using interaction and demand signals - and if a page clears the bar for the site, it usually clears Google's index too. Would you let a model gate your indexation?

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Page 2 Podcast | SEO Podcast @page2pod.com · 12/08/2026

Ten years before it was consensus: a team cut 80% of a client's content and rankings improved across everything that remained. That's the origin of 'quality is a site-wide metric.' Google's court docs later confirmed site authority exists. Have you seen pruning lift a whole site?

Page 2 Podcast | SEO Podcast @page2pod.com · 06/08/2026

A framing worth sitting with: AI literacy is becoming like internet literacy: a skill you're economically locked out without. The way to build the muscle is to treat it like a person and pressure-test it constantly. How are you building AI literacy on your team?

Page 2 Podcast | SEO Podcast @page2pod.com · 05/08/2026

Pat Reinhart's AI literacy interview is just: here's a task, build an agent with a prompt that completes it. Takes minutes to see who has hands-on reps. His prediction is that this ends up as baseline as "proficient in Excel" was twenty years ago.

Page 2 Podcast | SEO Podcast @page2pod.com · 04/08/2026

@amberhinds.bsky.social has the cleanest framing of accessibility I've heard: it ages the same way SEO does. You don't finish it. You maintain it. And the incremental route is dramatically cheaper than the big-bang remediation project everyone budgets for.

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Page 2 Podcast | SEO Podcast @page2pod.com · 03/08/2026

Angela Skane made a point on the Page 2 Podcast that stuck: one idea can carry a blog post, a YouTube video, shorts, an SME LinkedIn article and a guest post, with the brand narrative intact. Which format do you always skip because nobody owns it? New season 6 episode out now!

Page 2 Podcast | SEO Podcast @page2pod.com · 30/07/2026

On content in regulated industries like legal and health: center their fears, treat the constraints as a box, and shape your strategy within it. The output won't be exactly what you envisioned, and that's okay if it still serves the user. How do you work with compliance?

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Page 2 Podcast | SEO Podcast @page2pod.com · 29/07/2026

A Reddit playbook for brands: you need three accounts. Your own subreddit (claim it before someone else does), a brand account for the nice mentions, and a personified human account for complaints and questions. People do business with people. How's your Reddit presence structured?

Page 2 Podcast | SEO Podcast @page2pod.com · 28/07/2026

The website in a zero-click world: relatively less important, absolutely still essential. Don't cut investment in your own site but do invest in AI overviews, what ChatGPT says about you, and marketplaces. Zero-click marketing is the job now. How are you adapting?

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Page 2 Podcast | SEO Podcast @page2pod.com · 27/07/2026

An "About us" H2 with a class and ID costs an AI agent 12-15 tokens to ingest. The same content in markdown costs 3, an 80% cut. Yoast's @alexmoss.bsky.social compares it to mobile-first indexing: agents don't read HTML the way we do. Writing markdown-first for AI search yet?

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Page 2 Podcast | SEO Podcast @page2pod.com · 22/07/2026

How to turn a skeptical editor into an SEO ally: lead with training and respect, never demands. You're not there to be a foreign body, you're there to get more eyeballs on their content. A shared language does the work. How do you build trust with editorial teams? @louisafrahm.bsky.social

Page 2 Podcast | SEO Podcast @page2pod.com · 21/07/2026

A team-building take for AI search: don't hire AEO/GEO "experts" with no SEO foundation. Everyone on the SEO team already does AEO work - you evolve their skills. The real shift is closer work with social and more in-house digital PR. How is your team adapting? Full episode with @lilyray.nyc

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Page 2 Podcast | SEO Podcast @page2pod.com · 20/07/2026

Googlebot renders a page at a fixed viewport, then checks the page height once during rendering. Infinite scroll and lazy loading pages that need multiple scrolls to reveal content mostly lose everything past that first check. If you work in technical SEO or JavaScript rendering, worth a listen!

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Page 2 Podcast | SEO Podcast @page2pod.com · 17/07/2026

Agencies stuck at 20-40K/month usually have three problems at once: undercharging, over-delivering with no clear SOWs, and over-compensating team or self. Fix all three and gross + net profit jump. Which of the three is hardest for owners to face? Full episode with @johnfdoherty.com

Page 2 Podcast | SEO Podcast @page2pod.com · 16/07/2026

Something hopeful about AI search: nobody (not even 20-year veterans) knows what's next. That levels the field. Whoever experiments and learns in the open has real opportunity. Is this the best time to enter SEO/AEO, or the hardest? Full episode with @garrettsussman.bsky.social out now

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Page 2 Podcast | SEO Podcast @page2pod.com · 14/07/2026

Local SEO truth: review recency is critical. 10,000 reviews won't save you if the last one was months ago... it signals you may not be operating. The review card with a QR code, handed over at close, beats software for small businesses. What's your review engine?

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Page 2 Podcast | SEO Podcast @page2pod.com · 13/07/2026

Marcos Ciarrocchi on the new Page 2 Podcast episode: roughly 95% of SEO work is waste, and 5% drives the ROI. It's the power law twice over, in which initiatives matter and which pages actually earn traffic. Season 6 is out now 🎙️. How do you predict the 5% before you build it?

Page 2 Podcast | SEO Podcast @page2pod.com · 10/07/2026

AI prompts average ~60 words; Google searches under 4 and the gap is widening. People now make preemptive, contextual requests we rarely structure content around. That's the opening in answer engine optimization. How are you writing for longer, intent-rich prompts?

Page 2 Podcast | SEO Podcast @page2pod.com · 08/07/2026

How to land your first SEO conference talk: have a few articles showing you know the topic, and a video or two of you speaking so organizers can judge stage presence. SMX, Brighton, and Search Engine Land all take submissions. What helped you break in? Full episode🎙️: youtu.be/9MNEepEqud4