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SEO Humorist

@seohumorist.bsky.social
11 followers 15 following 19 posts

My name is Derek Hobson and I've been working in SEO for over 15 years. I love SEO, analogies, and over-intellectualizing films things (for better or worse). #SEO #DigitalMarketing seohumorist.com

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Reposted by SEO Humorist
Jon Clark @jonclark.co · 21/08/2026
We investigate traffic drops like detectives. Traffic spikes? Pats on the back and “nice job, everyone.” That’s backwards. If you don’t know why you won, you can’t reliably do it again. youtu.be/YrE21LqTU2o?... 🎧 More from @seohumorist.bsky.social on @page2podcast.bsky.social. #SEO
youtu.be
Direct Traffic Is Your Missing AI Metric 📈 - Derek Hobson on Why You Should Report SEO + Direct
YouTube video by The Page 2 Podcast: An SEO Podcast
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SEO Humorist @seohumorist.bsky.social · 09/09/2026
Talking to an LLM that hallucinates & then gaslights is the embodiment of people who use the word "literally" figuratively.
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SEO Humorist @seohumorist.bsky.social · 18/08/2026
Google may not be committed to "no evil" but it hasn't lost its whimsy.
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SEO Humorist @seohumorist.bsky.social · 17/08/2026
Super excited I got to chat with @jonclark.co and Joe DeVita on the @page2podcast.bsky.social!! We've all seen people scramble to explain why performance is down and sometimes just "accept" good results, but if you can’t explain the win, you can’t replicate it. youtu.be/YrE21LqTU2o
youtu.be
Direct Traffic Is Your Missing AI Metric 📈 - Derek Hobson on Why You Should Report SEO + Direct
YouTube video by The Page 2 Podcast: An SEO Podcast
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SEO Humorist @seohumorist.bsky.social · 13/08/2026
Loved getting a chance to chat about new business pitches, SEO and improv with the always gracious @sarahmcduk.bsky.social on The SEO Mindset podcast! Give it a listen on Captivate or Spotify: player.captivate.fm/episode/b417...
player.captivate.fm
"Yes, And" How Improv Can Improve Your Next SEO Sales Pitch with Derek Hobson
Quickly and easily listen to The SEO Mindset Podcast for free!
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SEO Humorist @seohumorist.bsky.social · 08/07/2026
The line between “good band name” and “good instagram handle” are blurring.
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SEO Humorist @seohumorist.bsky.social · 25/06/2026
After a generous friend gifted me an A/C unit… I now get how people fall in love with AI (machines). Like this thing doesn’t need to say two words to me, and I love it. I’d die without it.
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SEO Humorist @seohumorist.bsky.social · 25/06/2026
At least, Cliff’s Notes have read the material as well as common analyses and criticisms of the text. Meanwhile, LLMs.txt file is a desperate SEO saying, “Look, I know there’s lots of departments with their fingers in the site, but ONLY look at mine.” seohumorist.com/stop-trying-...
seohumorist.com
Stop Trying To Make LLMs.txt Happen | SEO Humorist
Eons ago, MySpace enabled two consenting users to publicly agree if their relationship status was ‘Complicated’ — essentially announcing they
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SEO Humorist @seohumorist.bsky.social · 24/06/2026
Can someone tell me what an LLMs.txt would do that an about page or home page can’t?
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SEO Humorist @seohumorist.bsky.social · 01/06/2026
Helpful.
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SEO Humorist @seohumorist.bsky.social · 18/05/2026
fina-fucking-lly!
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SEO Humorist @seohumorist.bsky.social · 14/05/2026
FWIW, I did animate a version of this. I was surprised Google's VEO doesn't understand what a pokemon battle screen is. Just seems like you'd know what it means if a character sinks out of frame or their hp bar drops to zero.
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SEO Humorist @seohumorist.bsky.social · 13/05/2026
I know I’ve said this before, but we need to shout it louder for the people in the back.
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SEO Humorist @seohumorist.bsky.social · 12/05/2026
I do wonder if Reddit had to change their slogan due to the partnership with Google. Like “front page of the internet” would sound awfully suspicious vs the innocuous “heart of the internet.”
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SEO Humorist @seohumorist.bsky.social · 10/05/2026
Merchant Center feed being listed as a "Google" source in AI Mode 🤔
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Reposted by SEO Humorist
Gaia Jane @gaiajane.bsky.social · 08/05/2026
#booksky
Page from a book. Text reads: 
206

MARY W. SHELLEY

He sprang from the cabin window as he said this, upon the ice raft which lay close to the vessel. He was soon borne away by the waves and lost in darkness and distance.

[handwritten in pen]
As he drifted away I could just make out his final words.
"It's okay if you just call me' Frankenstein' instead of 'Frankenstein's Monster.
I really don't mind."

The end
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SEO Humorist @seohumorist.bsky.social · 07/05/2026
See this is why kids aren’t signing up for education, .edu sites are too damn slow.
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SEO Humorist @seohumorist.bsky.social · 06/05/2026
This was super fun and loved the opportunity to share some SEO perspectives with Omar Reyes! www.linkedin.com/pulse/interv...
linkedin.com
Interview With Derek Hobson (Senior Director SEO & AI Search)
1) Where were you born and raised? Also tell us something unique about yourself. Born in Santa Ana, California, but moved in 2 year increments from Wakefield, MA; Alpharetta, GA; Oveido, FL; Montgomer...
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SEO Humorist @seohumorist.bsky.social · 04/05/2026
I can’t not read serpApi as “SERP Poppy”
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SEO Humorist @seohumorist.bsky.social · 03/05/2026
It’s not “GEO”, it’s GE0” and it’s the method by which shady agencies “Get Extra 0s” on the check.
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SEO Humorist @seohumorist.bsky.social · 22/10/2025
ChatGPT shrugged
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