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Fili

@seo.guru
1.4K followers 1.7K following 72 posts

📈 #SEO consultant | ex-Google engineer | ex-Google Search ✨ Doing SEO audits and training at fili.com 🧠 💕 #TechnicalSEO #InternationalSEO #EnterpriseSEO #WebDev #WebPerf #AI #Domains & #SciFi 🖖 First 🇪🇺 then 🇳🇱. Living in 🇩🇪. Lived in 🇮🇪 and 🇬🇧. Supporting 🇺🇦

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Fili @seo.guru · 15/08/2026
Built a thing: specrules.com It checks your Speculation Rules the way Chromium actually sees them. Header, inline, JS-injected. Full validation, including live prefetch/prerender events from a real browser. Free, no signup, and very much beta. Bug reports welcome. #webperf #speculationrules #seo
specrules.com
Speculation Rules Debugger | specrules.com
Check Speculation Rules on any website. Validate prefetch and prerender rules against the WHATWG spec, probe speculated URLs with Sec-Purpose, and observe live Chromium prefetch/prerender activity.
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Fili @seo.guru · 17/04/2026
I’m thrilled to be speaking at @brightonseo.com this September in San Diego. Join me at the world’s biggest search marketing conference. Book your place at us.brightonseo.com/register #brightonSEO
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Athens SEO @athenseo.bsky.social · 23/03/2026
@aleyda.bsky.social @lilyray.nyc @martin.isdoingthings.online @markwilliamscook.com @taylordanrw.bsky.social @chrislever.bsky.social @bngsrc.bsky.social @yagmursimsek.bsky.social @judithlewis.bsky.social @not-a-robot.com @seo.guru @moorejonathan.bsky.social
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Fili @seo.guru · 20/01/2026
SEO in 2026 by @seozen.com searchengineland.com/seo-2026-sta... #seo
searchengineland.com
SEO in 2026: What will stay the same
Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs — not chasing the latest novelty.
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Fili @seo.guru · 16/01/2026
I’m speaking at @brightonSEO US this September at its brand new home of the Convention Center. There is still limited time (today) to enter for a complimentary day pass. 👉 forms.gle/oNbwn72FYDL7... #brightonSEO
forms.gle
Complimentary Ticket Application: 48 hours only
For 48 hours only, professionals working in the digital marketing industry can apply for a complimentary one-day pass to brightonSEO & Hero Conf, taking place in September 2026 at the San Diego Conven...
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Fili @seo.guru · 14/08/2025
Resolved a bug on http.app that caused some random URLs to timeout. Thanks to Stan and Nikunj for reporting the issue.
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Fili @seo.guru · 02/07/2025
For those of us who are in a heatwave 🥵 , a little bit of cooling 🧊 LOL! 😂 ventilator.app #heatwave #hot #warm #summer #weather
ventilator.app
Ventilator.app
A little cooling for those who are hot!
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Stuart Robson @sturobson.com · 22/12/2024
happy “I’m gonna start a side project” holidays
A two panel comic book style drawing. The first panel is a console with two red buttons labelled - “admit to yourself your dream is dead” and “pay $12”. A white gloved hand is hovering betwixt the two options. The second panel is a white man, holding a cloth to their forehead. They are sweating and look anxious. There is text that reads “domain renewal”
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Fili @seo.guru · 24/12/2024
@seozen.com wrote this article on the noise #SEO sometimes confuses with signals. Good read! searchengineland.com/seo-noise-vs...
searchengineland.com
SEO noise vs. SEO signals: Distilling what truly impacts rankings
Google updates and industry buzz can cloud SEO strategy. Learn to separate the distractions from the essentials.
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Fili @seo.guru · 24/11/2024
Having a good range for your office Wi-Fi has its risks: www.wired.com/story/russia...
wired.com
Russian Spies Jumped From One Network to Another Via Wi-Fi in an Unprecedented Hack
In a first, Russia's APT28 hacking group appears to have remotely breached the Wi-Fi of an espionage target by hijacking a laptop in another building across the street.
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Fili @seo.guru · 21/11/2024
I know this is freaky for some and the potential for abuse by others is real, but I am superstoked about the possibilities of this for private AI agents as a personal soundboard. www.technologyreview.com/2024/11/20/1...
technologyreview.com
AI can now create a replica of your personality
A two-hour interview is enough to accurately capture your values and preferences, according to new research from Stanford and Google DeepMind.
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SimonCox @simoncox.com · 14/11/2024
Have been adding people to the SEO Community Starter Pack over the last week so there are quite a lot on there now. Might be worth a revisit and see if there is anyone you have missed! go.bsky.app/XyMat3
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Fili @seo.guru · 16/11/2024
What I really love about Bluesky is how they do custom usernames, which is its own verification (aka checkmark). bsky.social/about/blog/4... If you part of an organization, you can also use that method to verify your connection (e.g. Journalists) using a subdomain. Any hostname can work!
bsky.social
How to set your domain as your handle - Bluesky
Using a domain as your handle helps with account identity, verification, and portability. Here's how to set your domain as your handle.
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Fili @seo.guru · 12/11/2024
For those joining Bluesky, don't forget to try out deck.blue
deck.blue
deck.blue
Get the most out of Bluesky with a multi-column layout
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Erin Grievances @erinbartram.bsky.social · 12/11/2024
I feel like this site's demographics can be described as "still mad about the loss of Google Reader"
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Identity Digital @identity.digital · 19/06/2024
Did you know you can stand out from the crowd with a custom, new web address? Learn more about the power of memorable #domainnames through our case study with @seo.guru: www.identity.digital/newsroom/sea... #domains
identity.digital
Newsroom | Search Brothers’ Meteoric Rise to SEO Dominance
How two ex-Google SEO employees leverage their Google Search insider knowledge to boost their brand.
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Fili @seo.guru · 24/05/2024
Lemmings! I added #Lemmings, because it was desperately missing from this vital lists of video games! By @jonoalderson.bsky.social www.jonoalderson.com/misc/video-g...
jonoalderson.com
The video games that made us
Like me, some of the most prominent, successful, and forward-thinking SEOs and digital marketers in the world are huge gamer geeks. Games shaped how we think, and how we work. These are the video game...
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Identity Digital @identity.digital · 22/03/2024
@seo.guru's success story includes strategically using unique #domains, an in-depth understanding of SEO, and a dedication to delivering superior client value. 💡🚀 ➡️ Check out the case study to learn more: www.identity.digital/newsroom/sea...
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ARTICLE 19 Law and Policy @article19law.bsky.social · 13/02/2024
Those legal eagles working on #privacy & #encryption, take note of today's decision of European Court of #HumanRights in #Telegram case against #Russia. The Court said that weakening encryption for all users is a violation of Article 8 of the European Convention! hudoc.echr.coe.int#{%22itemid%2...
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Alex MacArthur @macarthur.me · 09/02/2024
you might've missed the big #webperf news that happened last month: microsoft edge officially shipped support for .avif images! to honor it, i wrote a small post on some of my favorite image-focused features that have shipped over the past few years. picperf.io/posts/images
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Ron Sullivan @chefronsullivan.bsky.social · 21/11/2023
Dinosaurs, consider yourselves avenged
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Molly White @molly.wiki · 25/10/2023
i appreciate whoever writes the signal release notes
What's New
October 24, 2023 · 6.36.0We updated the user interface to better indicate when a group video call is reconnecting. Now you'll see blurred thumbnails instead of what used to look like an elaborate prank where everyone pretended to freeze at the same time.The system tray icon will no longer appear pixelated on Ubuntu Linux, unless you've managed to get Ubuntu Linux running on an old smart refrigerator with a low-res screen.
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Fili @seo.guru · 12/10/2023
Loving the new Doctor Who theme song.
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Barry Schwartz @rustybrick.com · 26/09/2023
Google is aware of and fixing the delayed/stuck Google Search Console reports, indexing, enhancements, experience and other reports www.seroundtable.com/google-searc... #google #seo #googleseo #googlesearchconsole
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Barry Schwartz @rustybrick.com · 26/09/2023
Bing offers methods to block Bing Chat from using your content with meta nocache and noarchive tags www.seroundtable.com/block-bing-c... #bing #bingchat #ai #bots #microsoft #search #crawling #control
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Susanna Forrest @susannaforrest.bsky.social · 26/09/2023
Here’s a place where you can find out if your book has been used for LLM training without your permission. Mine was.
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Fili @seo.guru · 21/09/2023
Bing removing their Disavow Tool blogs.bing.com/webmaster/se... #seo
blogs.bing.com
Bing Webmaster Tools to Remove Disavow Links Feature in October 2023
Do you use the disavow links feature in Bing Webmaster Tools to tell us which links you don't want us to count? If so, we have some important news for you. Starting from October 2023, we will be remov...
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Fili @seo.guru · 08/09/2023
Happy Star Trek Day!! 🖖 www.startrek.com/en-un/day #startrek
startrek.com
Star Trek: Star Trek Day 2023
On September 8, 1966, Star Trek debuted for the first time on television with “The Man Trap,” the pilot episode of Star Trek: The Original Series. On that day, Star Trek creator Gene Roddenberry i...
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evacide @evacide.bsky.social · 06/09/2023
Mozilla's new report on the data privacy of modern cars is nightmare fuel. Enshittification has definitely hit the car industry:
foundation.mozilla.org
It’s Official: Cars Are Terrible at Privacy and Security
All 25 car brands we researched earned our *Privacy Not Included warning label – making cars the worst category of products that we have ever reviewed
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Fili @seo.guru · 31/08/2023
HTTP Status Code 226 is for "IM USED" image: http.pizza/226
HTTP status code 226: IM Used shown by a pizza as PacMan
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Duane Forrester @duaneforrester.bsky.social · 22/08/2023
Broad core update happening now at Google. Watch for changes folks, and remember: they don’t share specifics around broad core updates. If you drop, it’s likely due to something you already know you need to improve or fix: searchengineland.com/google-relea...
searchengineland.com
Google releases August 2023 broad core update
This is the second Google core update of 2023. The rollout is expected to take up to two weeks to complete.
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Fili @seo.guru · 22/08/2023
Love this!
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Fili @seo.guru · 14/08/2023
I am really enjoying my 3D printer. However after many prints, a small piece of the air guide from my #Ankermake printer fell off. Emailed support, asked for the STL file of the specific part and received it! Printed it and replaced the broken part. All good again! #righttorepair
replaced air guide, self 3d-printed, for the Ankermake M5 printer
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Nafnlaus 🇮🇸🇪🇺🇺🇦 @nafnlaus.bsky.social · 31/07/2023
Reminds me of this XKCD (ht/@xkcd.com):
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Jake Gold @jacob.gold · 27/07/2023
1. Every user should own their own handle, so they're not living at the pleasure of their namespace overlord. 2. Domains are the only pragmatic solution, and they're already sufficiently decentralized and available now. HT @ansh.bsky.team
"Elon Musk and company take @x handle from its original user. He got zero dollars for it."
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Fili @seo.guru · 18/07/2023
Surprised by the robots.txt approach Google is taking as a starting point to publishers copyright concerns for using their data when training LLMs, so I propose a meta tag to benefit publishers. searchengineland.com/robots-txt-new…
searchengineland.com
Robots.txt is not the answer: Proposing a new meta tag for LLM/AI
Using robots.txt for managing data usage in LLMs is the wrong approach in this new age of generative AI products. Here's why.
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Fili @seo.guru · 13/07/2023
@majestic.com 👋
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Barry Adams 📰 @polemicdigital.com · 11/07/2023
Google is unable to deduplicate identical articles, so it now recommends syndicated content is noindexed as it can't guarantee it'll honour cross-domain canonical tags. Again, one of the many instances of Google having inherent weaknesses, and then making it the web's problem to solve.
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Fili @seo.guru · 04/07/2023
@jroakes.com 👋
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Addy Osmani @addyosmani.bsky.social · 04/07/2023
"In 2023, the dominant cost of JavaScript is download and CPU execution time" m.youtube.com/watch?v=ZKH3DLT4BKw A new talk that covers the cost of JS & patterns to mitigate this
m.youtube.com
The Cost Of JavaScript - 2023
As we build sites that are more heavily reliant on JavaScript, we sometimes pay for what we send down in ways that we can’t always easily see. In this talk, ...
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Fili @seo.guru · 01/07/2023
Indeed be careful with the information shared with LLMs you do not own or control.
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Chris Messina @chrismessina.me · 29/06/2023
Wait, shuddup — Substack supports Bluesky?! #NewSubstack
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Chris Messina @chrismessina.me · 28/06/2023
I wrote 16 minutes worth of words in the hopes that @pfrazee.com won't fuck up hashtags on Bluesky. Here's a link to skip the paywall: medium.com/chris-messina/hashtags-o…
medium.com
Hashtags in the Sky
So Bluesky wants to change how hashtags work
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Fili @seo.guru · 27/06/2023
Today I ran out of inodes on my 18TB drive, even though the actual file size of the files was only 50GB and I had "only" 272 million inodes. By reformatting from ext4 to xfs file system I was able to increase the available inodes to 36 billion. So I am good now, well at least for a little while 😉
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Amir Shevat 🦋 @amir.blue · 22/06/2023
Car Not Found
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Fili @seo.guru · 16/06/2023
http.dog/103
http.dog
103 Early Hints - HTTP status code and dogs!
Use this free HTTP Status Dogs API for the HTTP response status code 103: EARLY HINTS on your website. Support for AVIF, JXL, JPG, WEBP and JSON.
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Gary Illyes @methode.bsky.social · 02/06/2023
Check your firewalls and access rules: if you want to use the inspection tools in Search Console, you must allow Google-InspectionTool to access your site (and your clients' sites, if you're a hoster or such)
developers.google.com
Google Crawler (User Agent) Overview | Google Search Central  |  Documentation  |  Google for Developers
Google crawlers discover and scan websites. This overview will help you understand the common Google crawlers including the Googlebot user agent.
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Fili @seo.guru · 02/06/2023
http.dog/218
http.dog
218 This is fine - HTTP status code and dogs!
Use this free HTTP Status Dogs API for the HTTP response status code 218: THIS IS FINE on your website. Support for AVIF, JXL, JPG, WEBP and JSON.
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