iiinova — where your digital self keeps evolving

Jon Clark @jonclark.co · 30/09/2026

4/ On Apple Maps ads: few advertisers yet, and one client is paying roughly 11-12 cents a click. Tracking is the hard part. You can't separate paid from free clicks in analytics, so he adds a UTM to the profile URL and watches referrals.

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Jon Clark @jonclark.co · 30/09/2026

3/ On fast leads for a new service business: open a legitimate second location (a real sublet, signage, a business license, a verified Google Business Profile). Proximity is the top factor for many local queries! One HVAC client's new office did $10K in its first month.

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Jon Clark @jonclark.co · 30/09/2026

2/ On reviews: his research with Local Falcon across ~7M local queries found the first ~200 reviews influence rankings in local packs, Google AI Overviews, and ChatGPT. After that the gains flatten, but more reviews seem to widen the radius where a business ranks.

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Jon Clark @jonclark.co · 30/09/2026

Local SEO isn't just the Google Business Profile anymore. @localseoguide.com walked us through what's moving local visibility across Google, ChatGPT, Apple Maps, and Reddit. A few highlights 🧵

Andrew Shotland discussing Local SEO on the Page 2 Podcast with Jon Clark and Joe DeVita

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Jon Clark @jonclark.co · 21/09/2026

2/ Your primary GBP category is the single most powerful lever you have for the map pack, and most businesses waste it on the generic option. If you're the only Ford dealer for 100 miles, you already rank for that. Pick the category you're actually fighting over.

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Jon Clark @jonclark.co · 21/09/2026

1/ @greggifford.bsky.social has been doing local SEO since before "AI search" was a phrase. Four things from his @page2pod.com episode that most agencies still get wrong about Google Business Profile, reviews, and AI answers 🧵

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Jon Clark @jonclark.co · 08/09/2026

Everyone has an AI-search theory. Otterly AI is actually testing them. One wild result: publishers with OpenAI licensing deals were cited by ChatGPT ~48% more often. Plus: fake brands can earn recommendations, schema may not help ChatGPT, and YouTube citations are rising.

Thomas Peham CEO of Otterly AI on The Page 2 Podcast.

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Jon Clark @jonclark.co · 01/09/2026

AI is making it easier to create the average answer. Which might make having an actual opinion more valuable than ever. @lidia-infante.com on why going against consensus could become a real advantage. 🎧 Listen to the new @page2podcast.bsky.social episode + subscribe. youtu.be/wbSavynl0S4?...

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Jon Clark @jonclark.co · 30/08/2026

AI-search hot take: LLMs.txt probably isn’t the hack you want it to be. Clear copy + consistent facts + accessible content + third-party consensus are harder and far more useful. 🎧 Listen to the episode with @landwehr.bsky.social + subscribe to @page2podcast.bsky.social youtu.be/ZntIGuNx29c?...

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Jon Clark @jonclark.co · 22/06/2026

Is this AI Overview / AI Mode-like feature on Reddit new?

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Jon Clark @jonclark.co · 19/06/2026

What it feels like reading AI-generated content.

A bunched up sock in a shoe with a hole. It exemplifies what it feels like reading fully AI-generated content.

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Jon Clark @jonclark.co · 14/06/2026

TWO QUIRKS WORTH KNOWING 1. Claude's query fan-outs are near deterministic. Same fan-out 65% of the time across users. That makes it testable. 2. And right now, Claude's fan-outs are obsessed with years. Put the year in your page titles. Claude is the most optimizable LLM on the market today.

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Jon Clark @jonclark.co · 14/06/2026

"How does," "what is," and "steps to" answered from memory. CLAUDE IS NOT CHATGPT Domain overlap between Claude & ChatGPT citations: 8%. Or: 92% of what is cited in ChatGPT not cited in Claude. Claude's results overlap 64% with Google. Your Google work transfers. Your ChatGPT work mostly doesn't

Claude versus ChatGPT: top-cited content

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Jon Clark @jonclark.co · 14/06/2026

Claude doesn't re-rank search results. It transposes Brave's top 10 directly into its answers. Rank 1-10 on Brave, and you rank in Claude. That was the biggest takeaway from Zero Click by @profound session this afternoon. My notes:

79.2% of all Claude citations come from Brave ranks 1-10

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Jon Clark @jonclark.co · 04/05/2026

AI search is pushing #SEO back to basics: - Clear writing - Consistent entity signals - Useful bottom-funnel pages - Content that actually deserves to exist Everett Sizemore breaks down why more content isn’t the answer on the @page2podcast.bsky.social. Listen + subscribe 🎙️ youtu.be/2qgdjWrIrE0

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Jon Clark @jonclark.co · 08/04/2026

My father passed away recently. But, this isn’t a sympathy post. Thankfully, I’m extremely blessed to have a greet network of friends and acquaintences who checked in on me and sent kind words my way. But, if you’ve ever lost someone you love, the emotions come in waves.

When everything feels overwhelming, just focus on this.

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Jon Clark @jonclark.co · 29/03/2026

🚨 Google Core Algorithm Update Alert 🚨 If you’re seeing rankings shift, here’s a hidden gem from Marie Haynes to help you analyze the impact (oh, and she recently improved it!). 📊 Check out the tool: lnkd.in/eZhEtw_8 ♻️ If this was useful, repost it so others can benefit too.

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Jon Clark @jonclark.co · 15/10/2025

This one’s for every SEO who’s ever been asked ... “Do we still need SEO?” Chris Reynolds says they’re more critical than ever, especially as AI, automation, and SERP changes shift the digital landscape. Full episode: open.spotify.com/episode/3uin... What's your take?

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Jon Clark @jonclark.co · 04/08/2025

Two SEO cultures. One merger. Tyson Stockton made it work. Link building’s back. Org charts are chaos. And AI is changing everything. 🎧 Dive in: open.spotify.com/episode/70Na...

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Jon Clark @jonclark.co · 23/06/2025

Clicks are out. Personalization is in. Discover > Search. John Shehata ’s blueprint for surviving the AI news era is 🔥 🎧 Listen here → open.spotify.com/episode/2NG9... 📺 Watch here → youtu.be/_PgFVWGInC8 #SEO #AI #GoogleDiscover #NewsTech

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Jon Clark @jonclark.co · 27/05/2025

1. Google's Query Fan Out means one keyword now triggers dozens of intent-based queries. Your old rank-tracking dashboard? Useless.

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Jon Clark @jonclark.co · 20/04/2025

It put me through college. While I was in class 2 hours away, my dad picked up the jobs. Weekends? I’d come home to keep it going. But the real story isn’t about mowing lawns. That’s when I unknowingly developed a consultative approach to selling - not just transactions, but relationships.

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Jon Clark @jonclark.co · 20/04/2025

Entrepreneurship isn’t for everyone. But for me, it started at 12-with a neon green flyer. That flyer launched my first business: a lawn maintenance company. And somehow, those first few clients-who took a chance on a 12-year-old-changed my life. Because that business?

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Jon Clark @jonclark.co · 14/03/2025

🚨 Google Algorithm Update Alert 🚨 If you’re seeing rankings shift, here’s a hidden gem from @mariehaynes.bsky.social to help you analyze the impact. 📊 Check out the tool: chatgpt.com/g/g-8ub2QitR...

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Jon Clark @jonclark.co · 05/03/2025

Just cracked 5,000 followers on @linkedin.com. Let’s connect! www.linkedin.com/in/ppcmarket...

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Jon Clark @jonclark.co · 24/02/2025

A Code Freeze during a migration or high-traffic event can make marketers feel handcuffed. No code changes. No on-page SEO fixes. No last-minute tweaks. A code freeze is necessary to: ensure stability ✅ Prevent last-minute chaos ✅ Reduce major site issue risk ✅ (But that doesn’t mean SEO stops.)

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Jon Clark @jonclark.co · 20/02/2025

1️⃣ Install from the Chrome Web Store: chromewebstore.google.com/detail/seo-d... 2️⃣ Click the icon in your browser and hit “Start Monitoring” 3️⃣ Open Chrome DevTools (F12) to view detected content in the Console 4️⃣ Interact with the page to uncover dynamic content 5️⃣ Click “Stop Monitoring” when done

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Jon Clark @jonclark.co · 20/02/2025

🎉 Introducing: the SEO DOM Monitor When activated, this #Google Chrome extension will detect dynamic HTML content in the DOM. An example: Typically, a mobile burger menu's content should be included in the rendered source code, but it may only appear after the user interacts with the menu icon.

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Jon Clark @jonclark.co · 20/01/2025

what it does: - Renames GSC tabs to include the property domain (e.g., Performance - example.com) - Works seamlessly across multiple Search Console accounts - Updates titles in real-time as you navigate - Handles multiple tabs and windows effortlessly - Requires no configuration—just install and go!

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Jon Clark @jonclark.co · 20/01/2025

#SEO professionals, I made something for you! Ever found yourself buried under dozens of Google Search Console tabs, struggling to find the right one? I’ve been there, so I created Search Console Tab Renamer—my second-ever Chrome Extension—to solve this exact problem.

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Jon Clark @jonclark.co · 18/01/2025

@ajkohn.bsky.social I think this might be what you're looking for. Works across accounts, tabs and windows. Check it out and let me know what you think --> chromewebstore.google.com/detail/searc...

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Jon Clark @jonclark.co · 17/01/2025

💻 How to use it: 1️⃣ Open Screaming Frog and enable JS crawling. 2️⃣ Navigate to Configuration > Custom > Custom JavaScript. 3️⃣ Click “Add from Library,” then the User tab. 4️⃣ Paste the script into the editor. 5️⃣ Update targetAttribute (line 13) with the Schema property you need. 6️⃣ Name and save.

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Jon Clark @jonclark.co · 13/01/2025

All things being equal, if you were Google trying to rank a page for "smart crypto wallet" which page would you choose? This is a fantastic conversation starter for clients—simple, visual, and focused on the tangible impact of content relevance and internal linking strategies.

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Jon Clark @jonclark.co · 10/01/2025

Master Python Like a Pro with These Cheat Sheets 🐍 I’ve been diving deeper into #Python for #SEO and stumbled upon a set of cheat sheets that have been a game changer. These aren’t just syntax guides—they include conceptual overviews and practical tips. Here’s what’s included:

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