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Andy Simpson

@andyjsimpson.uk
968 followers 338 following 493 posts

♥️ SEO, Digital, Tech | Cyclist | An Englishman in GA! | Someone who wants to help people find answers

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Andy Simpson @andyjsimpson.uk · 25/03/2026
...I saw these bad boys at the end of last year, very cool!
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Andy Simpson @andyjsimpson.uk · 21/08/2025
"He was no longer just a kid who was good with computers. He was a weapon, a shield, and the world's most powerful search engine." 😏 🔗 youtube.com/watch?v=4d9z... #localseo
youtube.com
The Human Search Engine
YouTube video by Andy Simpson
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Andy Simpson @andyjsimpson.uk · 21/08/2025
📉 In competitive markets, a consistent flow of new reviews is crucial. A sudden drop in review frequency can knock you out of the map pack. Video: youtube.com/watch?v=QJU3... Encourage your team to ask for reviews - it's a proven strategy to stay on top! #LocalSEO #GoogleMyBusiness
youtube.com
Why Your Local SEO Rankings Dropped (And How To Fix It)
YouTube video by Sterling Sky Inc
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Andy Simpson @andyjsimpson.uk · 21/08/2025
You get everywhere! 😁
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Andy Simpson @andyjsimpson.uk · 13/08/2025
AIOs, I laugh in the face of AIOs, I've been playing with these for a few months now Jon...yep local looks pretty good! Looking forward to next years UK #MozCon, I might even see you there!
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Andy Simpson @andyjsimpson.uk · 07/08/2025
May include? May?? 😏
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Andy Simpson @andyjsimpson.uk · 07/08/2025
Makes me smile when I read this small print on LLMs, we all think "It'll be fine" or "Sounds good to me"😏
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Reposted by Andy Simpson
Darren Shaw @whitespark.ca · 31/07/2025
How would you rank the elements of a Google Business Profile? In my new YouTube video, I rank every major element of the Google Business Profile from S tier to F tier. Search “whitespark” on YouTube, and my channel should be the first result! #localseo #seo
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Andy Simpson @andyjsimpson.uk · 22/07/2025
🎩 "...many of the same tactics that generate AI search visibility turn out to be common SEO approaches, only now wearing a shiny new 'AI' hat." @lilyray.nyc 🎧 notebooklm.google.com/notebook/241... No time to read? Then just listen to Lily's @searchengineland.bsky.social article 👆🏻 #AISearch
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Andy Simpson @andyjsimpson.uk · 17/07/2025
Yeah this feature is great and I've used many times over the years...the 10 blue links will disappear, Google has never wanted to send visitors away from its platform, now, with AI Mode, it doesn't have to....time will tell.
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Andy Simpson @andyjsimpson.uk · 17/07/2025
🤖 Buckle up folks, AI Mode is NOT going away, be ready to say goodbye to those 10 blue links! 🔗 blog.google/products/sea... #AIMode
blog.google
More advanced AI capabilities are coming to Search
For Google AI Pro and AI Ultra subscribers, AI Mode in Search now features the ability to use Gemini 2.5 Pro and do deeper research for you.
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Reposted by Andy Simpson
gsterling @gsterling.bsky.social · 09/07/2025
Our latest @nearmedia.bsky.social newsletter: Has ChatGPT swapped out Bing for Google? Optimizing for "Local AIOs," Demographics and Search Fragmentation, Antitrust for AIO ... www.nearmedia.co/chatgpt-goog...
nearmedia.co
ChatGPT ❤️ Google?, Winning Local AIOs, Search Fragmentation, Antitrust-IO
Near Media is the go-to advisor for executives at multi-location brands and vertical agencies seeking to optimize their search strategy and tactics.
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Andy Simpson @andyjsimpson.uk · 15/06/2025
🚵🏻 I'm still cycling btw 😎
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Andy Simpson @andyjsimpson.uk · 15/06/2025
...a VERY different future! And how many of us use Chrome 🤔
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Andy Simpson @andyjsimpson.uk · 15/06/2025
Is Google about to destroy the web? 🤔 🔗 bbc.com/future/article… Great article on the @BBC with a perfect quote from Lily! #AIMode @lilyray.nyc
If Google makes Al Mode the default in its current form, it's going to have a devastating impact on the internet - Lily Ray
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Andy Simpson @andyjsimpson.uk · 13/06/2025
Sorry I missed this, but I have my excuses 🚵🏻
Avenue Of The Giants, CA 🌲
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Andy Simpson @andyjsimpson.uk · 02/06/2025
🚵🏻 Day 2 - Renton to Tacoma, WA 4 weeks, 1700 miles and over 75,000+ feet of climbing! From May 31st - June 28th 2025 Please support me👇🏻 bit.ly/WestCoastAndy Thank you! #WestCoastAndy youtu.be/0VCd_a3_0S4?...
youtu.be
Day 2 - Renton to Tacoma, WA
YouTube video by Andy Simpson
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Andy Simpson @andyjsimpson.uk · 01/06/2025
4 weeks, 1700 miles and over 75,000+ feet of climbing! From May 31st - June 28th 2025 Sponsor Me 👇🏻 bit.ly/WestCoastAndy
bit.ly
Support Andy Simpson - West Coast 2025 -- Fuller Center Bike Adventure
What has Andy signed up to do this time? Gear up for an amazing adventure on wheels with The Fuller Center for Housing! I'm thrilled to be joining their epic bicycle ride, where we'll not only pedal t...
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Andy Simpson @andyjsimpson.uk · 01/06/2025
🚵🏻 So no more SEO posts for the next few weeks, here's how I'll be spending my June 👇🏻 youtu.be/h-DmmJY_j2k?... Help me support the Fuller Center to provide adequate shelter for all people in need worldwide. #WestCoastAndy
youtu.be
Day 1 West Coast Ride 2025
YouTube video by Andy Simpson
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Andy Simpson @andyjsimpson.uk · 25/05/2025
🎱 Hey Lily, I've found an alternative for Google's new #AIMode and getting much better answers 😏 @lilyray.nyc
media.tenor.com
bart simpson is holding a bowling ball while sitting next to milhouse
ALT: bart simpson is holding a bowling ball while sitting next to milhouse
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Andy Simpson @andyjsimpson.uk · 23/05/2025
Have you played with Google's Deep Research yet Lily. Something that's supposed to be introduced to AI Mode later this year. That does list references which is nice of them.
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Andy Simpson @andyjsimpson.uk · 23/05/2025
So many positive news stories about Google's new AI Mode 😏 #AIMode
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Andy Simpson @andyjsimpson.uk · 22/05/2025
Thank goodness this had been tested in beta for a few weeks...come on G, do better! 😏
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Andy Simpson @andyjsimpson.uk · 22/05/2025
🧐 AI Mode...reviews matter! So is this the new local 5 pack? Which is different to the local 3 pack... #localseo #AIMode #localAI
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Andy Simpson @andyjsimpson.uk · 22/05/2025
Seattle to San Diego 4 weeks, 1700 miles and over 75,000+ feet of climbing! From May 31st - June 28th 2025 Sponsor Me 👉🏻 bit.ly/WestCoastAndy #WestCoastAndy
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Andy Simpson @andyjsimpson.uk · 21/05/2025
🧐 I actually quite like this...Gemini tells me how long Barry had been writing about SEO #GeminiChrome @rustybrick.com
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Andy Simpson @andyjsimpson.uk · 21/05/2025
😏
media.tenor.com
a cartoon of alice from alice in wonderland with the words " and it begins " below her
ALT: a cartoon of alice from alice in wonderland with the words " and it begins " below her
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Andy Simpson @andyjsimpson.uk · 21/05/2025
Definitely, I've been following your work for ages now, I'll let you know 😁
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Andy Simpson @andyjsimpson.uk · 21/05/2025
Summarize any page or video that you have open 🧐 #GeminiChrome
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Andy Simpson @andyjsimpson.uk · 21/05/2025
Well here goes, what could go wrong? 😏
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Andy Simpson @andyjsimpson.uk · 21/05/2025
😁
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Andy Simpson @andyjsimpson.uk · 21/05/2025
WOW, that's just brilliant and the book looks amazing, I will check it out.
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Andy Simpson @andyjsimpson.uk · 21/05/2025
One day, you won't even have an option 😏
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Andy Simpson @andyjsimpson.uk · 21/05/2025
Things are starting to get crazy!
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Andy Simpson @andyjsimpson.uk · 21/05/2025
🧐 Meet Gemini in Chrome, AI assistance, right in your browser #GeminiChrome
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Andy Simpson @andyjsimpson.uk · 20/05/2025
Buckle up folks, there is no escaping #AIMode! Just launched to all US users! #GoogleIO
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Andy Simpson @andyjsimpson.uk · 20/05/2025
Just BRILLIANT!!😂
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Andy Simpson @andyjsimpson.uk · 17/05/2025
🧐 "If you're not using this technology, you're not going to be relevant compared to your peer groups and your competitors... Adopt it, and adopt it fast." 🔗 youtu.be/id4YRO7G0wE?...
youtu.be
The AI Revolution Is Underhyped | Eric Schmidt | TED
YouTube video by TED
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Andy Simpson @andyjsimpson.uk · 16/05/2025
...it's the future mate 😏
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Reposted by Andy Simpson
Celeste Gonzalez | Your Fav SEO @yourfavoriteseo.bsky.social · 15/05/2025
New article out: How AI fits into SEO testing 🧪 workflows. Where it helps, where it doesn’t, and how to use it without overcomplicating things. Check it out: www.advancedwebranking.com/blog/ai-in-s...
advancedwebranking.com
Integrating AI into SEO Testing Workflows
Speed up and scale your SEO testing with AI. Automate data tasks, generate test ideas, and create impactful reports - without losing control.
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Andy Simpson @andyjsimpson.uk · 16/05/2025
One day you'll be listening or watching your search results, who needs 10 blue links 😏 Video Overviews settings spotted in NotebookLM ahead of I/O 🔗 www.testingcatalog.com/video-overvi...
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Reposted by Andy Simpson
Glenn Gabe @glenngabe.bsky.social · 15/05/2025
I've explained this for a long time. ALL LINKS in an AI Overview are tracked as position #1 in GSC (if the AIO ranks at the top of the SERP). If it's elsewhere, then ALL LINKS in that AIO will take on the position of the block. www.searchenginejournal.com/google-ai-ov... #google #seo
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Andy Simpson @andyjsimpson.uk · 12/05/2025
🧐 AI Overviews appear for an average of 68% of local business queries, dominating informational (92%) and hybrid (97%) searches while exhibiting an inverse relationship with local packs 🔗 whitespark.ca/blog/case-st... #localSEO #AIOverview @whitespark.ca @miriamellis.bsky.social
whitespark.ca
New Research: AI Overviews for Local Business Searches
These findings will help you understand Google’s application of AI Overviews and improve your local SEO work to rank better in these results.
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Andy Simpson @andyjsimpson.uk · 09/05/2025
Heading home 🛫🇬🇧 ...and STILL not seen you play live 😏😢🎧
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Andy Simpson @andyjsimpson.uk · 08/05/2025
Ditto, I would have loved to have attended this event...I probably won't ever hear/see some of these experts live again 😢
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Andy Simpson @andyjsimpson.uk · 08/05/2025
🤓 Key takeaways from NYC SEO Week: Get ready for the Agentic Internet & optimize for Agent Experience (AX). Focus on topical authority, trust, & outcomes, not just traffic. Content needs to be legible to LLMs for AI Overviews. 👇🏻 #SEO #AIAgents #FutureOfSearch
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Andy Simpson @andyjsimpson.uk · 07/05/2025
🧐More local comes to AI Mode, the first block is "Top-Rated Lawyers/Firms (based on user reviews and ratings)", NO normal 3 pack, just 4 and "see more". No change in AIOs...yet #localseo #AIMode #AILocal @rustybrick.com
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Andy Simpson @andyjsimpson.uk · 02/05/2025
Try a VPN if you do want to test. I'm currently in the UK, set my location to Atlanta and AI Mode appears no problem.
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Andy Simpson @andyjsimpson.uk · 02/05/2025
Peterborough does take a little getting used to. 😏😁
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Andy Simpson @andyjsimpson.uk · 02/05/2025
Yeah very lucky, my wife is from Stamford and we settled here, just visiting family for the week before we fly back to the US
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