iiinova — where your digital self keeps evolving

Andy Simpson @andyjsimpson.uk · 22/07/2025

🎩 "...many of the same tactics that generate AI search visibility turn out to be common SEO approaches, only now wearing a shiny new 'AI' hat." @lilyray.nyc 🎧 notebooklm.google.com/notebook/241... No time to read? Then just listen to Lily's @searchengineland.bsky.social article 👆🏻 #AISearch

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Andy Simpson @andyjsimpson.uk · 15/06/2025

🚵🏻 I'm still cycling btw 😎

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Andy Simpson @andyjsimpson.uk · 15/06/2025

...a VERY different future! And how many of us use Chrome 🤔

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Andy Simpson @andyjsimpson.uk · 15/06/2025

Is Google about to destroy the web? 🤔 🔗 bbc.com/future/article… Great article on the @BBC with a perfect quote from Lily! #AIMode @lilyray.nyc

If Google makes Al Mode the default in its current form, it's going to have a devastating impact on the internet - Lily Ray

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Andy Simpson @andyjsimpson.uk · 13/06/2025

Sorry I missed this, but I have my excuses 🚵🏻

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Andy Simpson @andyjsimpson.uk · 23/05/2025

So many positive news stories about Google's new AI Mode 😏 #AIMode

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Andy Simpson @andyjsimpson.uk · 22/05/2025

🧐 AI Mode...reviews matter! So is this the new local 5 pack? Which is different to the local 3 pack... #localseo #AIMode #localAI

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Andy Simpson @andyjsimpson.uk · 22/05/2025

Seattle to San Diego 4 weeks, 1700 miles and over 75,000+ feet of climbing! From May 31st - June 28th 2025 Sponsor Me 👉🏻 bit.ly/WestCoastAndy #WestCoastAndy

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Andy Simpson @andyjsimpson.uk · 21/05/2025

🧐 I actually quite like this...Gemini tells me how long Barry had been writing about SEO #GeminiChrome @rustybrick.com

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Andy Simpson @andyjsimpson.uk · 21/05/2025

Summarize any page or video that you have open 🧐 #GeminiChrome

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Andy Simpson @andyjsimpson.uk · 21/05/2025

Well here goes, what could go wrong? 😏

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Andy Simpson @andyjsimpson.uk · 21/05/2025

🧐 Meet Gemini in Chrome, AI assistance, right in your browser #GeminiChrome

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Andy Simpson @andyjsimpson.uk · 20/05/2025

Buckle up folks, there is no escaping #AIMode! Just launched to all US users! #GoogleIO

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Andy Simpson @andyjsimpson.uk · 16/05/2025

One day you'll be listening or watching your search results, who needs 10 blue links 😏 Video Overviews settings spotted in NotebookLM ahead of I/O 🔗 www.testingcatalog.com/video-overvi...

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Andy Simpson @andyjsimpson.uk · 07/05/2025

🧐More local comes to AI Mode, the first block is "Top-Rated Lawyers/Firms (based on user reviews and ratings)", NO normal 3 pack, just 4 and "see more". No change in AIOs...yet #localseo #AIMode #AILocal @rustybrick.com

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Andy Simpson @andyjsimpson.uk · 02/05/2025

Try a VPN if you do want to test. I'm currently in the UK, set my location to Atlanta and AI Mode appears no problem.

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Andy Simpson @andyjsimpson.uk · 02/05/2025

Home, Stamford in Lincolnshire...

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Andy Simpson @andyjsimpson.uk · 01/05/2025

📍 3 pack coming to AI Mode! Rolling out over the coming week, you’ll begin to see visual place and product cards in AI Mode with the ability to tap to get more details. For local spots, you can quickly see info like ratings, reviews, and opening hours! search.app/D9rP4sqQZRzC... #localseo #AImode

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Andy Simpson @andyjsimpson.uk · 30/04/2025

🍕 Still no "local 3 pack" in Google's "AI Mode", so no need to panic...just yet 😏 #localseo #AIMode #pizzanearme

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Andy Simpson @andyjsimpson.uk · 25/04/2025

I'm sure "dog fish cat face head poop" were a band I once saw back in the 90s in Leeds... 😏

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Andy Simpson @andyjsimpson.uk · 25/04/2025

Interesting to see where they source the answer, the "Based on Google data" option doesn't tell us much, just a help page. Probably worth looking at the types of questions your own listing has and see if you like the answers....and also check your local competition and any additional questions 🧐

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Andy Simpson @andyjsimpson.uk · 24/04/2025

I feel sorry for Marcy, she never gets a mention 😁

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Andy Simpson @andyjsimpson.uk · 24/04/2025

🤦🏻 "Right click, open link in new tab" NO Just do this! 👇🏻

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Andy Simpson @andyjsimpson.uk · 23/04/2025

You do realize that "most" people are not looking at your desktop website, right? 😏 #mobilefirst

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Andy Simpson @andyjsimpson.uk · 23/04/2025

🧐 LSAs Sponsored AI Overview Organic ...no 3 pack in this example #localseo #legalmarketing

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Andy Simpson @andyjsimpson.uk · 23/04/2025

This still makes me smile 😏

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Andy Simpson @andyjsimpson.uk · 22/04/2025

Well that didn't take long 😏

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Andy Simpson @andyjsimpson.uk · 22/04/2025

"Hey Google, tell me about this business..." Almost a reality! Google demos Android XR smart glasses with Gemini AI, visual me search.app/owJiMvCXtJXd... #localseo

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Andy Simpson @andyjsimpson.uk · 09/04/2025

🧐 How to Track your Search vs AI vs Social Disruption in Looker Studio & what to do. 🔗 bit.ly/how-to-track... "This dashboard will help you find the content winning today that probably won't win forever, so lets be on the forefront of that.." @wilreynolds.bsky.social #lookerstudio #GenerativeAI

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Andy Simpson @andyjsimpson.uk · 03/04/2025

Watch "It's New" with Barry, Greg, Anu and Mordy! 🔗 youtu.be/2qpCOJflUow?... @rustybrick.com @mordyoberstein.bsky.social @gregfinn.bsky.social

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Andy Simpson @andyjsimpson.uk · 29/03/2025

Brilliant! I'm doing the same!

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Andy Simpson @andyjsimpson.uk · 28/03/2025

😏 Possibly the greatest thing to ever happen to the world of #localseo @sterlingsky.bsky.social

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Andy Simpson @andyjsimpson.uk · 27/03/2025

That's a great looking year ahead!

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Andy Simpson @andyjsimpson.uk · 26/03/2025

Well that sent me down a rabbit hole this morning 😏

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Andy Simpson @andyjsimpson.uk · 26/03/2025

Thanks Danny, that's my birthday present sorted in May. Such a classic series!

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Andy Simpson @andyjsimpson.uk · 25/03/2025

🔎 Google's latest Gemini feature allows users to ask contextual questions about specific locations in Google Maps. 🔗https://www.androidpolice.com/gemini-maps-context-chip/ #localseo #Gemini

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Andy Simpson @andyjsimpson.uk · 21/03/2025

🪳 For those that are bothered, review counts are back on desktop serps...it was a bug #localseo

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Andy Simpson @andyjsimpson.uk · 21/03/2025

hmmm, I did just get it working on some of my previous Notebooks, will keep playing and let you know...but so far, I like it.

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Andy Simpson @andyjsimpson.uk · 21/03/2025

Yes, in my Plus account, and in all my previous Notebooks the features are greyed out...most odd.

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Andy Simpson @andyjsimpson.uk · 21/03/2025

🎊 Finally! Annotations come to Google Analytics 4 reports! #GA4

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Andy Simpson @andyjsimpson.uk · 20/03/2025

🧐 Mind mapping comes to NotebookLM Plus, perfect for content ideation... #NotebookLM #ContentCreation

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Andy Simpson @andyjsimpson.uk · 20/03/2025

🔗 Links, links, links in AI Mode #AIMode #localseo

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Andy Simpson @andyjsimpson.uk · 20/03/2025

🧐 Google testing AI Overview ABOVE the 3 pack and below 2 organic results in local search (not new but first time of seeing for me). Google testing position, clicks, etc I'm sure #locasleo

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Andy Simpson @andyjsimpson.uk · 20/03/2025

Wow, Google suggesting folks don't want to drive/walk that far 😏 #localseo #legalmarketing

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