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Sally Mills

@sallymills.bsky.social
622 followers 409 following 374 posts

Organiser of Brisbane SEO Beers, Aus Technical SEO, on-page, migrations, analytics & Automation Consultant life now.. with a focus on fun projects and brands. Always Test and Learn sallymills.com brisbaneseobeers.com

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Sally Mills @sallymills.bsky.social · 13/08/2026
Hey Google, how about you just link to the page if you need a big old disclaimer at the top of the SERPs.... Also, love that the main overview links are to Mayo Clinic not the actual brand ranking number 1.... And yeh, my current cold is not fun.
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Sally Mills @sallymills.bsky.social · 08/07/2026
I'm contracting 2 days a week with a company and am forced to use CoPilot. Makes me appreciate Claude all that much more on my other days. #stopemojis
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Sally Mills @sallymills.bsky.social · 25/06/2026
I've got my tradie other half and his business partner using Claude to plan out software and watching them discover how much better Claude is than CoPilot is so much fun to watch.
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Sally Mills @sallymills.bsky.social · 29/05/2026
Can confirm Claude is fantastic at editing backgrounds in headshots. 10/10. No notes.
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Sally Mills @sallymills.bsky.social · 22/05/2026
Google are not trying to understand whether it's AI or human written content. As always, your content needs to bring value to the user. #Searchcentrallive #sclsyd26 I'm in Sydney, if you're at Search Central live come say hi ✌️
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Sally Mills @sallymills.bsky.social · 16/05/2026
Why don't I have any Disk Space 🤔🫠
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Sally Mills @sallymills.bsky.social · 15/05/2026
Oh XAMPP my old friend. It's been a long time.
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Sally Mills @sallymills.bsky.social · 13/04/2026
Google renaming Looker Studio back to Data Studio is clearly because I've been too stubborn to call it Looker Studio this whole time right?
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Sally Mills @sallymills.bsky.social · 29/03/2026
Well, this is completely screwed. Gemini is out there saying someone's business is a scam. And I don't even know what I can recommend they do when Gemini's hallucinations are this bad.
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Sally Mills @sallymills.bsky.social · 23/03/2026
So the question is.. do I bother redirecting 404s from AI hallucinated referrals on the slight chance that it'll hallucinate the same url? 😏
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Sally Mills @sallymills.bsky.social · 07/12/2025
Yet another example of Google AI pulling through old interest rates from a news article... wonder when Google's getting their ASFL? The news article on the right is from 2024 for Term Deposit rates.. which change all the time. You'd think they have some guard rails for age of article...
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Sally Mills @sallymills.bsky.social · 14/10/2025
First time using AI Mode in Australia. Straight away feeds me incorrect information. And so the misinformation of the internet continues.
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Sally Mills @sallymills.bsky.social · 15/09/2025
This is still the best phone I've ever owned. Bring back physical buttons that let me control music. #nokia5200
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Sally Mills @sallymills.bsky.social · 11/09/2025
Just a friendly reminder to Google your personal phone number as mine showed up on a creepy website showing addresses and phone numbers of Australians. Not going to link to it as it's such a privacy risk.
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Leigh :) Stark 🦄 @leighlo.bsky.social · 01/09/2025
Got a comment. Wrote a story. Included it. Also speculated. www.pickr.com.au/news/2025/go...
pickr.com.au
Google's AI mode goes global, but not in Australia – Pickr
AI is everywhere, and even a part of Google Search, but Australians will miss out on the agentic "AI Mode" of Google, at least for a little bit longer.
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Glenn Gabe @glenngabe.bsky.social · 31/08/2025
Check out the 'Crawl to refer' ratios below of the various AI platforms -> The crawl-to-click gap: Cloudflare data on AI bots, training, and referrals blog.cloudflare.com/crawlers-cli...
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Sally Mills @sallymills.bsky.social · 26/08/2025
So does anyone in the Aus SEO community know why AI Mode isn't being rolled out to Australia yet? My guess is our general legislation restrictions but haven't found any substantial information yet.
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Rand Fishkin @randfish.bsky.social · 26/08/2025
NEW research: sparktoro.com/blog/new-res... Thanks to @LiveDatos, we've got remarkable charts showing: - The changing growth rate of AI tool use - Distribution of AI usage - How traditional search engines have fared Trust me, you don't want to miss it 😉👇
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Gary Illyes @methode.bsky.social · 07/06/2023
"site: example.com" =/= "site:example.com"
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Sally Mills @sallymills.bsky.social · 01/08/2025
Is this new? Tool tip in a featured snippet? Also, in Aus Finance SERPs I'm seeing an increase of featured snippets - which I'm quite happy about.
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Gaston Riera @gastonriera.com · 24/07/2025
Thanks for your very generous words Salls! I was about to post my slides over here. Here, you'll get to see them first: gastonriera.com/scl-dd-slides It has a few extra slides about the examples I shared 😉
gastonriera.com
(public)Optimise Crawl Capacity for 100M+ urls - Gaston Riera - SCL DD Lightning talk
Optimise Crawl Capacity for 100M+ urls, a Framework and Examples Gastón Riera Sr SEO Specialist at Search Central Product Expert Lightning Talk Search Central Live Deep Dive 2025
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Gaston Riera @gastonriera.com · 23/07/2025
It was such a thrilling moment still can't believe it
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Ed Zitron @edzitron.com · 21/07/2025
Newsletter: This is the Hater's Guide To The AI Bubble: genAI is nothing like Uber or Amazon Web Services, there are no profitable genAI companies, agents do not and cannot exist, there is no AI SaaS story, and everything rides - and dies - on selling GPUs. www.wheresyoured.at/the-haters-g...
wheresyoured.at
The Hater's Guide To The AI Bubble
Hey! Before we go any further — if you want to support my work, please sign up for the premium version of Where’s Your Ed At, it’s a $7-a-month (or $70-a-year) paid product where every week you get a ...
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Carl Hendy @carlhendy.com · 22/07/2025
Fixed the new Google Search Console logo.
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Sally Mills @sallymills.bsky.social · 16/07/2025
This is such an important read! Thank you for writing this!
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⭑ salma @whitep4nth3r.com · 16/07/2025
I have been back and forth over the span of 5 years about whether to publish this article. All opinions and experiences in this post are my own, or from people I personally know, backed up with recent reports and statistics.
whitep4nth3r.com
Why Women in Tech isn't enough
Women in Tech spaces help, but fall short in the long run. Real progress needs systemic change and active involvement from men in positions of power.
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Aleyda Solis @aleyda.bsky.social · 09/07/2025
🚨 Ecommerce sites: I've found that Shopify is listed along with Bing as a ChatGPT third-party search provider! OpenAI added Shopify along with Bing as a third-party search provider in their ChatGPT Search documentation on May 15, 2025; ...
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Sally Mills @sallymills.bsky.social · 27/06/2025
Resharing this since it helped me again cause I forgot! Thank you @danaditomaso.com !!
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Dana DiTomaso @handle.invalid · 06/12/2024
I'm on my way to the gym and can check this later but in the meantime ... A blend should do it. The first table is your metric without a breakdown and the second table is your metric with a breakdown. Blend and then make a calculated field of sum(breakdown metric)/sum(total metric). I'll confirm!
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Sally Mills @sallymills.bsky.social · 20/06/2025
A mate was at trivia the other night. The question was "What does the O in SEO stand for? " Then he said, "Anyone who knows the answer is insufferable to talk to." 😂😅
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Anton Shulke @antonshulke.bsky.social · 16/06/2025
Our APAC series webinar with @nataliavv.bsky.social @petermead.bsky.social @pechnet.bsky.social @sallymills.bsky.social @duda.co #dudawebinar Wednesday, June 18, at 4 pm Melbourne www.duda.co/webinars/ai-...
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Sally Mills @sallymills.bsky.social · 12/06/2025
We're in SEO, so that means that anything to do with the internet is somehow our job.
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Alan Bleiweiss @alanbleiweiss.bsky.social · 08/06/2025
AI tends to not make many mistakes. I find in writing, misspelling a word, starting a sentence without a capital letter, helps. Not sure how to do that on the phone. haha
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Sally Mills @sallymills.bsky.social · 08/06/2025
In the past two weeks, I've had 2 customers on my ecommerce site want to check that I'm not AI. 1 person asked for a phone number - then didn't even want to ring. Just wanted confirmation I existed. Another through email asking, which made me wonder how I can prove I'm real. 😂
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Sally Mills @sallymills.bsky.social · 08/06/2025
I'm finding myself only ever using GPTs o3 model now. Much like a human it gives better results when given the opportunity to think.
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Sally Mills @sallymills.bsky.social · 06/06/2025
Really looking forward to this webinar! Make sure to join us!
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Sally Mills @sallymills.bsky.social · 06/06/2025
How great is Google's AB testing tool Optimize! I'm getting such great results! I'm so happy it's free to use!
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Sally Mills @sallymills.bsky.social · 06/06/2025
How great is Google's AB testing tool Optimize! I'm getting such great results! I'm so happy it's free to use!
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Sally Mills @sallymills.bsky.social · 05/06/2025
What's everyone using for split testing CRO changes? Super done with our current software.
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The Woke Post Finder @fairbairn.zone · 24/05/2025
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Sally Mills @sallymills.bsky.social · 23/05/2025
Had such a fun time chatting to Kate Toon about Google Search Console and how important it is, and what you can learn in there! Check out the blog post or find it on your usual podcast platforms! therecipeforseosuccess.com/boost-your-b...
therecipeforseosuccess.com
Boost Your Business Visibility: Mastering Google Search Console with Sally Mills (NEWBIE)
Kate Toon chats with Sally Mills about boosting your business visibility with Google Search Console and how best to implement it in your SEO strategy.
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Trish Carey @trishcarey.bsky.social · 19/05/2025
Google Merchant Center Says Add Product's Brand Name To Title
ift.tt
Google Merchant Center Says Add Product's Brand Name To Title
Google has updated its title structured data help document for Google Merchant Center to now recommend you add the product's brand name to the title of the product when it's a differentiating factor.
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Drew Harwell @drewharwell.com · 19/05/2025
Can confirm @jay.bsky.team here: Bluesky has become a great driver of referral traffic. Not demoting link posts is huge, and the community of readers / responders here feels more thoughtful and engaged. X has become essentially worthless for the task www.wired.com/story/big-in...
There’s been an influx of big creators onto Bluesky, but there’s no direct way for them to monetize their work yet. Are you going to change that?

We’re giving them great traffic—and that can convert to money. One big thing is we don’t downrank links, so if you are a YouTube creator or you have a Patreon and you post those links on Bluesky, you’re getting higher link traffic, even with a smaller follower count. This is true of small creators and even news organizations. We’ve heard from large news organizations that Bluesky has better click-throughs and better subscription rates. [WIRED can vouch for this: The platform has become a top traffic driver and source of new subscribers.]
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Gaston Riera @gastonriera.com · 16/05/2025
Has anyone ever used statsig for SEO A/B testing ? if so what's your experience? how does it stack up to others on the market?
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Sally Mills @sallymills.bsky.social · 15/05/2025
Please refer all requests for SEO commentary to Alan.ai I will no longer be answering emails. Thank you.
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Sally Mills @sallymills.bsky.social · 03/05/2025
Thank you legend Antony ❤️ #auspol
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Sally Mills @sallymills.bsky.social · 03/05/2025
Joshua Last is Last for Fremantle #auspol
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Sally Mills @sallymills.bsky.social · 03/05/2025
Ian Goodenough not Good Enough. #auspol
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Sally Mills @sallymills.bsky.social · 03/05/2025
#auspol 😂😂
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