You often hear "software development is changing, and we must adapt" because of Claude Code.
But for my entire career, code has been the *easiest* part of making shit people care about, and we still haven't adapted.
The easier coding becomes, the less often we ask "do users actually NEED this?"
productpicnic.beehiiv.com
Research is leadership, and code can help (but only in the right places)
Code was never the blocker in delivering customer value — and the easier writing code becomes, the more it distracts from the work we must do to unblock productivity.
