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Andrew Optimisey

@optimisey.com
1.3K followers 724 following 1.3K posts

Cambridge-based #SEO nerd | Specialist Instructor on the Wix Studio SEO course | SEO Consultant available for hire | optimisey.com

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Andrew Optimisey @optimisey.com · 25/09/2026
Some assorted photos from SearchNorwichXL yesterday. Such a great event. Well done to @markwilliamscook.com and the team. Greatly enjoyed @divingfor.fun's "Angry German Man" rant about the state of the web - though it was more a call-to-action to build the web we want. ❤️ #SNXL
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Andrew Optimisey @optimisey.com · 24/09/2026
So nice to see @guaca.bsky.social using their BSky.handle in their searchnorwichXL talk, not 'the other place'. 👏👏 #SNXL
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Andrew Optimisey @optimisey.com · 23/09/2026
Correction email from a prominent tech firm: "Sorry, there was a glitch in the last version -- try this link now. Sorry! Sorry!" The link:
A runtime error page
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Andrew Optimisey @optimisey.com · 23/09/2026
Stabbed myself in the base of the thumb with a screwdriver (opening tins of paint). Y'know when you hit yourself SO hard with something (in a non-fleshy part) and for a *second* it doesn't bleed and you think: "Oh, I got away with it..." And then you didn't. Yeah. That.
static.klipy.com
Anchorman: Knights of Columbus, That Hurt!
ALT: Anchorman: Knights of Columbus, That Hurt!
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404 Media @404media.co · 18/09/2026
It’s easy to see why the AI companies wanted to hide this from the public. The statements are some of the most damning indictments of the ways LLMs were trained, how they work, and the immediate threat they pose to human labor. @jasonkoebler.bsky.social reports. www.404media.co/doom-loop-op...
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Andrew Optimisey @optimisey.com · 18/09/2026
$2400 just to enter the country with art -- that you may or may not sell. Bonkers. The grown-ups truly have all left the building. It just toddlers in charge.
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Ana Rodrigues @ohhelloana.blog · 14/09/2026
you really should and I need to do it more too ohhelloana.blog/tell-the-spe...
ohhelloana.blog
Tell the speakers that you liked their talks
if you always wanted to but think it isn't worth telling a speaker you liked their talk, this is your encouragement post to do so.
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Andrew Optimisey @optimisey.com · 17/09/2026
20% of women's football teams associated with a male EFL equivalent club are 'invisible' in Google search. I dug into why some clubs are being missed out by this new feature: optimisey.com/seo-advice/w... Would love to hear your ideas and to connect with those teams, see if I can help (for free).
optimisey.com
Women's Football Has a Visibility Problem | Optimisey
When I’m not thinking about SEO, AI search and such things I’m usually thinking about football. Before I start, I…
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Andrew Optimisey @optimisey.com · 13/09/2026
Modern life is rubbish part 304: Jesus wept remortgaging is PAINFUL. Login to this portal; register on that platform; prove your ID on this system; upload that document NO NOT THAT ONE!!! F. F and indeed S. I'm the same person I was the last 93 times I did this and paid on time for 20+ years. 🙄
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Andrew Optimisey @optimisey.com · 07/09/2026
A sad story in 3 images. 1. remove.bg (free background removal tool) is "moving to Canva" aka acquired 2. Canva's 'BG Remover' tool is only available to subscribers 3. Minimum is £13 a month. Sigh. Capitalism. "A competitor's doing something cool, for free. Quick buy them and monetise it!"
A screenshot of the remove.bg announcement that they're "moving to Canva"A screenshot of Canva's "BG Remover" tool, with the little crown icon... uh-oh, it's only available to subscribers.Screenshot of Canva's subscription costs
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Andrew Optimisey @optimisey.com · 04/09/2026
Had a lot of fun going on DealerPod -- a podcast *outside* of SEO and marketing. It's a pretty slick production and edit too! Would love to know what you think? youtu.be/azi-6itfHck?...
youtu.be
Will AI Recommend Your Car Dealership?
YouTube video by Dealerway
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Andrew Optimisey @optimisey.com · 17/08/2026
static.klipy.com
Futurama Fry: I'm Shocked! (Not That Shocked)
Alt: Futurama Fry: I'm Shocked! (Not That Shocked)
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Andrew Optimisey @optimisey.com · 17/08/2026
Is there anything more satisfying that *FINALLY* 'birthing' a splinter that's been stuck in you for *too long*? I've had the tip of a thorn lodged in my thumb for just over a week until finally... this morning...
static.klipy.com
Rita Repulsa's Surprise
Alt: Rita Repulsa's Surprise -- used to symbolise a splinter emerging from from my thumb
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Mike Masnick @masnick.com · 12/08/2026
And for at least a bit of real world data, Bluesky continues to be the largest single source of traffic (after search) to @techdirt.com. I don't think Threads has ever shown up in any list of referrers. Ever.
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Ben Werdmuller @werd.io · 13/08/2026
I’ve seen similar numbers. Bluesky users are more engaged, more likely to donate or pay for good journalism, and more likely to share it with their friends. Most people have self-selected to be here because they care, and it shows.
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Lidia Infante @lidia-infante.com · 12/08/2026
I just found out that it's okay to look straight at the eclipse if you're wearing Meta glasses. Spread the word 🥰
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Andrew Optimisey @optimisey.com · 11/08/2026
So I did a thing with @brightlocal.com. Would love for you share this with small business owners. It's 100% free. No catches. You know the people - who are their own 'marketing department' (and HR, Finance, Logistics etc.). academy.brightlocal.com/course/how-t... Thanks in advance!
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Andrew Optimisey @optimisey.com · 04/08/2026
My free course on schema mark-up for local SEO with @brightlocal.com just dropped: academy.brightlocal.com/course/how-t...
academy.brightlocal.com
How to Use Local Schema to Help You Get Found
Step-by-step local schema training—from basics to advanced tips—with quizzes to cement your skills.
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Iron Spike @ironspike.bsky.social · 31/07/2026
Just want to remind folks that this keeps happening. Burials of assumed-important ancients discovered to be women via genetic testing, after decades of them simply being assumed to be male. The patriarchy is incompatible with reality.
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Nikki Pilkington @nikkipilkington.bsky.social · 22/07/2026
It's tomorrow but you might still squeeze in: Want some actionable, jargon free, and USEFUL tips you can implement on your website straight away? I got ya:
eventbrite.co.uk
The SEO To-Do List That Fits on a Post-it Note
Think SEO requires a 40-page strategy document? Think again.
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Andrew Optimisey @optimisey.com · 19/07/2026
Just been to see #TheOddessey. Wow. Unlike many things these days, it very much lives up to the hype.
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Andrew Optimisey @optimisey.com · 17/07/2026
Anyone else not got the, much vaunted, ability to add social channels to Search Console yet? Or is it just me? Or am I doing it wrong? (those last two may not be mutually exclusive).
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Andrew Optimisey @optimisey.com · 15/07/2026
So... how we all feeling? #EngvsArg
static.klipy.com
Sheldon Cooper Hyperventilates with Paper Bag
Alt: Sheldon Cooper Hyperventilates with Paper Bag
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Andrew Optimisey @optimisey.com · 14/07/2026
"Hey Siri, show me an example that demonstrates that clubs have already found ways around the Premier League's new SCR rules." I mean... they're not even *trying* to hide it very well. They don't have to. It's laughable.
A screenshot of the BBC Sport story showing the headline "Brighton sign Vuskovic from Spurs for club record £46m"
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Jamie Smart @jamiesmart.bsky.social · 14/07/2026
I know you know this on bluesky, but I posted it on insta so I thought I should post here too. And if it makes someone second guess using AI for these things then maybe it helps.
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Andy Bell @bell.bz · 14/07/2026
new pervert alarm dropped
techcrunch.com
A new app alerts you if someone nearby is wearing smart glasses | TechCrunch
A hobbyist developer's new app, which can detect nearby smart glasses, comes amid resistance to always-on recording and listening devices that invade people's privacy.
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Andrew Optimisey @optimisey.com · 13/07/2026
How the rest of the world *should* respond to Trumpty Dumpty's '20% Toll' idea.
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Andrew Optimisey @optimisey.com · 13/07/2026
"SEO? That's dead (again) isn't it?" Over to you @nikkipilkington.bsky.social. ==== Watch the whole video (and get slides, transcripts and more) over at optimisey.com/seo-advice.
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Andrew Optimisey @optimisey.com · 13/07/2026
#UnexpectedBonus from the new wireless mouse I bought. Now, when we have to rig up my laptop to the TV to stream stuff, I can control the play/pause *without* having to get up off the sofa!
static.klipy.com
Relaxed Cat on Sofa
Alt: Relaxed Cat on Sofa
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Andrew Optimisey @optimisey.com · 08/07/2026
This feels like a very bad idea. Torching land and water reserves, spiralling power costs, rapidly warming the environment (even more!) and for what? "Hey, Gemini make this picture of me into an anime character!" or "ChatGPT, create a video of Trump and Musk mud-wrestling!" Sigh. 😖
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Lily Ray 😏 @lilyray.nyc · 07/07/2026
Pro tip: just because your brand is being recommended as #1 on your personal, logged-in ChatGPT account certainly does not mean others are seeing the same results.
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Andrew Optimisey @optimisey.com · 07/07/2026
👀 Argentina
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Andrew Optimisey @optimisey.com · 07/07/2026
Just reviewing the videos from the #OptimiseyEvent before uploading them to the YouTube channel. Actionable #SEO insights from @nikkipilkington.bsky.social (and some fella that wasn't @crystalontheweb.bsky.social). Want me to drop you an email when they're ready? 📩 optimisey.com/seo-goodness...
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Andrew Optimisey @optimisey.com · 02/07/2026
Why is UK rail travel like this? We live just south of Cambridge. A small local station (Foxton) is the stop before Cambridge. Foxton to Newmarket return: £24 Cambridge to Newmarket return: £16. £8 extra to travel, barely 5 miles? So instead we'll drive to Cambridge. More traffic, not less.
static.klipy.com
Bradley Hall Asks 'Why Are You Like This?'
Alt: Bradley Hall Asks 'Why Are You Like This?'
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Patrick Brosset @patrickbrosset.com · 01/07/2026
Come join our rendering team at Microsoft Edge!
apply.careers.microsoft.com
Senior Software Engineer | Microsoft Careers
Develop and improve web platform features in Chromium rendering pipeline to bridge the gap between native applications and the web. Collaborate and communicate effectively with engineers and program m...
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Andrew Optimisey @optimisey.com · 01/07/2026
TFW you get a @screamingfrog.co.uk custom extraction to work perfectly first time.
static.klipy.com
Corgi Dog Hacker
Alt: Corgi Dog Hacker
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Andrew Optimisey @optimisey.com · 25/06/2026
Good to know that even Google struggle with their sitelinks sometimes. Slightly gratifying after I had to tussle with their systems to get a restaurant client's branded search to stop showing their 'Christmas' page... in March. Yes Google. Yes I know it *was* a popular page... 😄
A Google search for "Google forms" showing multiple different language pages in the sitelinks.
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Jamie Indigo @not-a-robot.com · 24/06/2026
Bro has a point 📚🥸
Tweet from @suraj_sharma14 which reads:
 
Bro I'm so sick of pretending this isn't weird.

The internet spent 20 years creating tutorials, open-source projects, blog posts & answers for free.

AI companies turned all of it into products worth billions.

And now the same people who created that knowledge are being told they're replaceable.

We built the library.

Someone else started charging admission.
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Andrew Optimisey @optimisey.com · 23/06/2026
#OptimiseyEvent is tomorrow... with added aircon! (OK... not added really... the venue (The Bradfield Centre) had it anyway but man it's gonna be welcome tomorrow!).
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Andrew Optimisey @optimisey.com · 15/05/2026
Q. What you get if you take @nikkipilkington.bsky.social + @crystalontheweb.bsky.social sharing #SEO and search brilliance + a great venue, pizza, drinks + a bunch of awesome folks... >>> AND MAKE IT ALL FREE? <<< A. #OptimiseyEvent #17. Tickets here: www.eventbrite.co.uk/e/optimisey-...
An image promoting #OptimiseyEvent number 17 with speakers, Crystal Carter and Nikki Pilkington
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Andrew Optimisey @optimisey.com · 23/06/2026
Tech Bros: "Copywriting? It's DEAD! AI took your job!" AI Copywriting: "Protection that stands watch like a treeline" Copywriters: "I think we'll be ok."
Windows lock screen today, with woefully 'poetic' copywriting
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Andrew Optimisey @optimisey.com · 21/06/2026
Fun that the best stories of the #WorldCup so far are all the 0-0s. Spain 0-0 Cape Verde Ecuador 0-0 Curacao Belgium 0-0 Iran
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Andrew Optimisey @optimisey.com · 18/06/2026
Was your celebration of the #England #WorldCup win last night marred by the panic of: "What if the next game clashes with the #OptimiseyEvent?!? "I can't miss @nikkipilkington.bsky.social & @crystalontheweb.bsky.social?!?" Don't worry. I got you. ⚽
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Andrew Optimisey @optimisey.com · 17/06/2026
Ah... something of an 'England B' team today then at The Oval. And Joe Root. Good luck lads! #EngvNZ
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Andrew Optimisey @optimisey.com · 14/06/2026
Let's go Curacao! #GERCUW #WorldCup
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Annalee Newitz @annaleen.bsky.social · 11/06/2026
Chatbots' obsession with a fictional character named "Elias Thorne" gives new meaning to Virginia Woolf's novel "To the Lighthouse." Amazing story of a hallucination shared by multiple chatbots from @404media.co www.404media.co/elias-thorne...
404media.co
Chatbots Keep Telling Stories About Lighthouse Keeper 'Elias Thorne'. We Might Know Why
LLMs including ChatGPT, Gemini and Claude are obsessed with telling stories about lighthouse keepers and clockmakers, and one character named 'Elias Thorne' has made his way from chatbots to Amazon bo...
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Andrew Optimisey @optimisey.com · 10/06/2026
Earlier today I completed a lifetime ambition of mine. I went to a dentist appointment at 14:30.
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Andrew Optimisey @optimisey.com · 10/06/2026
Mother of god MAKE IT STOP. Why? Just WHY? Why does anyone need AI to do these things? The first person that says: "It's just for fun..." is going to get a very grumpy response. 😅
A load of utter nonsense that Microsoft are peddling to encourage people to use AI for... reasons.
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J. L. Westover @mrlovenstein.bsky.social · 09/06/2026
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Andrew Optimisey @optimisey.com · 08/06/2026
Remember this iconic 'rock the baby' goal celebration by Brazil striker Bebeto? GOOD. Now YOU have to live the pain this @bbcsportbot.bsky.social story just sledgehammered me with:
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