iiinova — where your digital self keeps evolving

Andrew Optimisey @optimisey.com · 25/09/2026

Some assorted photos from SearchNorwichXL yesterday. Such a great event. Well done to @markwilliamscook.com and the team. Greatly enjoyed @divingfor.fun's "Angry German Man" rant about the state of the web - though it was more a call-to-action to build the web we want. ❤️ #SNXL

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Andrew Optimisey @optimisey.com · 23/09/2026

Correction email from a prominent tech firm: "Sorry, there was a glitch in the last version -- try this link now. Sorry! Sorry!" The link:

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Andrew Optimisey @optimisey.com · 07/09/2026

A sad story in 3 images. 1. remove.bg (free background removal tool) is "moving to Canva" aka acquired 2. Canva's 'BG Remover' tool is only available to subscribers 3. Minimum is £13 a month. Sigh. Capitalism. "A competitor's doing something cool, for free. Quick buy them and monetise it!"

A screenshot of the remove.bg announcement that they're "moving to Canva"

A screenshot of Canva's "BG Remover" tool, with the little crown icon... uh-oh, it's only available to subscribers.

Screenshot of Canva's subscription costs

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Andrew Optimisey @optimisey.com · 11/08/2026

So I did a thing with @brightlocal.com. Would love for you share this with small business owners. It's 100% free. No catches. You know the people - who are their own 'marketing department' (and HR, Finance, Logistics etc.). academy.brightlocal.com/course/how-t... Thanks in advance!

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Andrew Optimisey @optimisey.com · 14/07/2026

"Hey Siri, show me an example that demonstrates that clubs have already found ways around the Premier League's new SCR rules." I mean... they're not even *trying* to hide it very well. They don't have to. It's laughable.

A screenshot of the BBC Sport story showing the headline "Brighton sign Vuskovic from Spurs for club record £46m"

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Andrew Optimisey @optimisey.com · 13/07/2026

How the rest of the world *should* respond to Trumpty Dumpty's '20% Toll' idea.

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Andrew Optimisey @optimisey.com · 13/07/2026

"SEO? That's dead (again) isn't it?" Over to you @nikkipilkington.bsky.social. ==== Watch the whole video (and get slides, transcripts and more) over at optimisey.com/seo-advice.

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Andrew Optimisey @optimisey.com · 10/07/2026

He's not a trashcan. He's a Recyclon from Sigma9. Obviously. He's here to save democracy.

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Andrew Optimisey @optimisey.com · 09/07/2026

And right on cue here's ChatGPTs latest ad:

FFS you couldn't make it up... but now ChatGPT have: encouraging people to use their energy, water and world burning tools to "Turn me into a football bobble-head".

Jesus wept.

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Andrew Optimisey @optimisey.com · 07/07/2026

Just reviewing the videos from the #OptimiseyEvent before uploading them to the YouTube channel. Actionable #SEO insights from @nikkipilkington.bsky.social (and some fella that wasn't @crystalontheweb.bsky.social). Want me to drop you an email when they're ready? 📩 optimisey.com/seo-goodness...

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Andrew Optimisey @optimisey.com · 25/06/2026

Good to know that even Google struggle with their sitelinks sometimes. Slightly gratifying after I had to tussle with their systems to get a restaurant client's branded search to stop showing their 'Christmas' page... in March. Yes Google. Yes I know it *was* a popular page... 😄

A Google search for "Google forms" showing multiple different language pages in the sitelinks.

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Andrew Optimisey @optimisey.com · 23/06/2026

#OptimiseyEvent is tomorrow... with added aircon! (OK... not added really... the venue (The Bradfield Centre) had it anyway but man it's gonna be welcome tomorrow!).

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Andrew Optimisey @optimisey.com · 23/06/2026

Tech Bros: "Copywriting? It's DEAD! AI took your job!" AI Copywriting: "Protection that stands watch like a treeline" Copywriters: "I think we'll be ok."

Windows lock screen today, with woefully 'poetic' copywriting

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Andrew Optimisey @optimisey.com · 18/06/2026

Was your celebration of the #England #WorldCup win last night marred by the panic of: "What if the next game clashes with the #OptimiseyEvent?!? "I can't miss @nikkipilkington.bsky.social & @crystalontheweb.bsky.social?!?" Don't worry. I got you. ⚽

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Andrew Optimisey @optimisey.com · 17/06/2026

Ah... something of an 'England B' team today then at The Oval. And Joe Root. Good luck lads! #EngvNZ

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Andrew Optimisey @optimisey.com · 10/06/2026

Mother of god MAKE IT STOP. Why? Just WHY? Why does anyone need AI to do these things? The first person that says: "It's just for fun..." is going to get a very grumpy response. 😅

A load of utter nonsense that Microsoft are peddling to encourage people to use AI for... reasons.

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Andrew Optimisey @optimisey.com · 08/06/2026

Remember this iconic 'rock the baby' goal celebration by Brazil striker Bebeto? GOOD. Now YOU have to live the pain this @bbcsportbot.bsky.social story just sledgehammered me with:

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Andrew Optimisey @optimisey.com · 05/06/2026

Your periodic reminder that if your sign up/sign in/paywall stuff has cr*p validation you have cr*p data too. Thanks for coming to my TED Talk.

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Andrew Optimisey @optimisey.com · 04/06/2026

Ouch. "Trouble a't'mill" as they say? www.404media.co/google-emplo...

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Andrew Optimisey @optimisey.com · 02/06/2026

When your name says one thing and your map service area says another. 😄 #LocalSEOwoes

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Andrew Optimisey @optimisey.com · 29/05/2026

My calendar knows what's up.

A Gmail notification from Google Calendar showing a "possible conflict with the Cambridge Beer Festival"

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Andrew Optimisey @optimisey.com · 15/05/2026

Q. What you get if you take @nikkipilkington.bsky.social + @crystalontheweb.bsky.social sharing #SEO and search brilliance + a great venue, pizza, drinks + a bunch of awesome folks... >>> AND MAKE IT ALL FREE? <<< A. #OptimiseyEvent #17. Tickets here: www.eventbrite.co.uk/e/optimisey-...

An image promoting #OptimiseyEvent number 17 with speakers, Crystal Carter and Nikki Pilkington

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Andrew Optimisey @optimisey.com · 11/05/2026

I don't want you to think my day follows a strict routine but... my dog now knows the sound of Windows+L = walkies!!!

Lupin the dog... who knows the sound of a laptop being closed from 100 paces

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Andrew Optimisey @optimisey.com · 14/04/2026

Everyone else getting these for, pretty much, EVERY site they have logged on GSC? Like this is the first time it was set-up (spoiler: it wasn't). I'm like... what have you been doing BEFORE now... if not this?

An email from Google saying a website is now being monitored in Search Console

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Andrew Optimisey @optimisey.com · 10/04/2026

Picture inspiration: A beautiful tree. This tree is probably over 100 years old. It's seen politicians come and go; economic boom and economic bust; weather that was too hot/cold/wet/dry and much more. And yet, it persists. Be like the tree. 🌳❤️💚

An Angel Oak Tree, Charleston, South Carolina. Photo by Andrew Shelley on Unsplash

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Andrew Optimisey @optimisey.com · 01/04/2026

🫨 Can't *quite* believe I'm saying this but... 🫨 CEO of Alphabet Inc. and Google, Sundar Pichai, is coming to speak at the next #OptimiseyEvent. On the principle of 'You miss 100% of the shots you don't take' I asked and -- to my astonishment -- he said yes! 🔥Get Tickets: tinyurl.com/24pc37v3

An image announcing Sundar Pichai as a speaker at the next Optimisey event... and if you're one of those folks smart enough to read the alt-text, you'll know that's about as likely as it sounds and is, in fact, not true.

Happy April Fool's Day!

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Andrew Optimisey @optimisey.com · 23/03/2026

More than half the tickets for the #OptimiseyEvent comeback are gone already. There'll be a waitlist but if you don't want to miss out, best grab a ticket! optimisey.com/optimisey-me... Already got one? Please share this post. I'm aiming for a full-house!

An image promoting the free Optimisey SEO event in Cambridge on 23rd April - showing the speakers, Dave Sheppard and Dawn Anderson

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Andrew Optimisey @optimisey.com · 20/03/2026

A reminder that there are real people behind all that search data. This one stopped me in my tracks today. 🥲

A screenshot showing search query data (from Sistrix). One of the queries is "tablets to forget someone"

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Andrew Optimisey @optimisey.com · 17/03/2026

After accidentally announcing this a couple of days earlier than planned... suppose I'd better share this here too! The brilliant @dawnieando.bsky.social is speaking at the 'Comeback' Optmisey #SEO event on 23rd April. Grab a FREE ticket before they're all gone: optimisey.com/optimisey-me...

A promo image for the next free Optimisey SEO Event, announcing Dawn Anderson as a speaker

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Andrew Optimisey @optimisey.com · 11/03/2026

When Meta's notifications work almost *too* well...?

A Facebook notification about an event I may be interested in... it's an Optimisey event... that I set-up.

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Andrew Optimisey @optimisey.com · 11/03/2026

So... I'm doing a thing... www.eventbrite.co.uk/e/optimisey-...

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Andrew Optimisey @optimisey.com · 09/03/2026

🐿️ The secret squirrel project I've been working on is nearly ready. 🦆 Ducks in rows are aligning. It's going to be awesome. 📆 For now... you might wanna keep the evening of Thursday 23rd April free...

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Andrew Optimisey @optimisey.com · 02/03/2026

The world is a troubling place right now. It weighs heavy. So I try and focus on "make my corner of the world better", influence the things I can. This weekend was 1 of about 15 volunteers helping clear a new nature reserve. And today the daffodils on our allotment look marvellous.

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Andrew Optimisey @optimisey.com · 06/02/2026

So, Halifax say the fact the average UK house price crossing £300k is concerning but it's ok because "wage growth has outstripped house prices recently". Uh... holy skewed stats Batman.

A line chart showing UK house prices and UK average wages since 2007 to 2026.

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Andrew Optimisey @optimisey.com · 22/01/2026

Oh! Someone wants to invest in Optimisey cool! Lemme check out their website... Ah. (I mean... it feels like the scammers aren't even *trying* any more?)

A scammy email supposedly interested in investing in my company.

What you see when you visit this firm's website. A holding page with a pig in a bikini and towel... super professional and believable, obviously.

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Andrew Optimisey @optimisey.com · 21/01/2026

ChatGPT's latest 'revenue idea'.

A variation on the "I made this" meme... showing ChatGPT to be content stealing, web-scraping pirates with the moral code of a starved vampire.

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Andrew Optimisey @optimisey.com · 19/01/2026

Oooof. Right on the nose from Cory Doctorow with this one. pluralistic.net/2026/01/13/n...

An excerpt from an article by Cory Doctrow. I'm hoping your screenreader can read the text if you need it to because I CBA to type it all out, sorry. The link to the original article is in the post!

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Andrew Optimisey @optimisey.com · 16/01/2026

duckduckgo on the money with this ad. 😄

A twist on the popular meme image of two students, one holding the open end of a large brass instrument (a tuba?) over the face of another.

The text reads: "Me Trying to do literally anything on line." with 'Tech companies' blasting "AI" into your face (via the tuba... see?)

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Andrew Optimisey @optimisey.com · 15/01/2026

🔥🔥🔥 THIS IS FINE 🔥🔥🔥

Data from the World Economic Forum noting short-term and long-term Global Risks.

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Andrew Optimisey @optimisey.com · 15/01/2026

Met (and re-met some of) a lovely bunch of folks at @coworkcrew.bsky.social in Northampton today. Here's host Penni Pickering's selfie as proof. 😄

Penni Pickering taking a selfie of attendees at Cowork Crew in Northampton

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Andrew Optimisey @optimisey.com · 14/01/2026

Times where AI was used when it really shouldn't have been Pt. 8712:

A screenshot of a BBC News summary, with sections highlighted where police admitted using AI tools

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Andrew Optimisey @optimisey.com · 13/01/2026

Having a few issues signing petitions I'd like to support at change.org so... being the helpful chap I am, thought I'd drop them a note through their contact form. Ah... think I may have found the problem. 😄

change.org's contact form... complete with typo on "techinical"

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Andrew Optimisey @optimisey.com · 09/01/2026

Well this can *only* end well...

A Fortune story about OpenAI launching a 'Health' ChatGPT

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Andrew Optimisey @optimisey.com · 06/01/2026

Watching the latest series of The Traitors on BBC (great TV). And it's been bugging me who Ross reminds me of. I just worked it out. It's Uzo Aduba’s 'Cordelia' from 'The Residence'!

Uzo Abuda playing Cordelia in The Residence... or is it Ross?

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Andrew Optimisey @optimisey.com · 01/01/2026

I reckon most of my digital marketing chums will do ok with today's NYT Spelling Bee puzzle. And yes, I got the pangram (a word which uses every letter at least once) 😁 Two of 'em in fact.

A screenshot of the NYT Spelling Bee puzzle from 1st Jan 2026

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Andrew Optimisey @optimisey.com · 20/12/2025

Spotted on BBC Sport's boxing coverage. I mean... this is right up there with the "May contain nuts" warnings on a pecan slice.

A screenshot of BBC Sport's boxing coverage with a warning highlighted. The warning states: "Contains some violence". On boxing... 😂

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Andrew Optimisey @optimisey.com · 08/12/2025

That's Mrs. C-S's Christmas gift sorted for another year. Thanks @majestic.com & David Bain!

A copy of the book SEO in 2026 by David Bain, marked with a "Not for Resale" pre-release label

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