iiinova — where your digital self keeps evolving

Martina Pocchiari @martinapocchiari.com · 27/09/2025

➡️ The new method can be scaled to study representation beyond gender, including race, ethnicity, and class.

Martina Pocchiari @martinapocchiari.com · 27/09/2025

➡️ Leaders and founders set the tone: women leaders may play a key role in reshaping portrayals, particularly of masculinity. ➡️ You can’t manage what you don’t measure: now, stereotyping in ads can be tracked and benchmarked.

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Martina Pocchiari @martinapocchiari.com · 27/09/2025

𝐈𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 ➡️ Advertising can perpetuate inaccurate gender stereotypes: relying on stereotypes risks alienating consumers whose realities are misrepresented. ➡️ Counter-stereotypical representation isn’t just social good: gender representation choices can differentiate a brand in cluttered markets.

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Martina Pocchiari @martinapocchiari.com · 27/09/2025

4️⃣ Brand heterogeneity matters: large and male-consumed brands rely more on stereotypes. However, women-founded brands buck the trend, showing more balanced gender representations and less stereotypical male portrayals.

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Martina Pocchiari @martinapocchiari.com · 27/09/2025

3️⃣ Perceptions drive ads more than real consumption: actual gender gaps in product use explain little of the stereotyping variation. Instead, perceived usage gaps predict advertising choices. Marketing professionals’ beliefs are especially biased, particularly at low and mid-levels of responsibility.

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Martina Pocchiari @martinapocchiari.com · 27/09/2025

2️⃣ Industry patterns echo traditional gender norms: women dominate in household and personal care ads, while men dominate in alcohol, transport, and business.

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Martina Pocchiari @martinapocchiari.com · 27/09/2025

For the first time, we provide systematic evidence of widespread stereotyping in TV advertising across 1900+ product categories. 𝐊𝐞𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐨𝐫 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐫𝐬 1️⃣ Men are heavily stereotyped: men are shown stereotypically twice as often as women, and rarely in counter-stereotypical roles.

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Martina Pocchiari @martinapocchiari.com · 27/09/2025

𝐆𝐞𝐧𝐝𝐞𝐫 𝐢𝐧 𝐀𝐝𝐬: 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐢𝐭 𝐑𝐢𝐠𝐡𝐭? Advertising is a billion-dollar industry. But do ads truly represent consumers, or just biased stereotypes about them? Our new study of 2.1M U.S. TV ads presents a new method to measure presence and stereotyping in ad content @clement-s-bellet.bsky.social

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Martina Pocchiari @martinapocchiari.com · 02/08/2025

TIL @openaidevs.bsky.social will vehemently refuse to correct invoicing mistakes caused by *their own systems* even for Tier 5 users. The most hilarious part: their customer support chatbot promised that the invoice would be fixed and to notify me when the corrected invoice was ready (i.e.: never)

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Martina Pocchiari @martinapocchiari.com · 01/08/2025

The results I presented at @diw.de last March are now in a shiny new working paper ✨ Are you organizing a conference, lecture, or social event? "Online" is a great option, but could it be hurting registration rates? In the mood for some observational causal inference? We got you: shorturl.at/b0r1m

papers.ssrn.com

Digitization and Community Participation

Digitization technologies reshape the way people engage in social and business activities, transitioning events from in-person to virtual formats. However, exis

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Nine Inch Nails @nin.com · 05/07/2025

PEEL IT BACK 2025 JUNE 24, 26, 27, 29 + JULY 1 • MILAN, ZURICH, VIENNA, AMSTERDAM, BERLIN PHOTOS BY KRAW + ANDREW WHITE + JANA WIEGAND + NICK LIMBERGER

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Martina Pocchiari @martinapocchiari.com · 23/06/2025

*Staring at overleaf fills you with determination*

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Martina Pocchiari @martinapocchiari.com · 23/06/2025

Fixing an intro outline while playing WAY too much Undertale these days, sorry (not sorry) @jmtroos.bsky.social

Undertale dialogue box “*Reading this doesn't seem like the best use of time.”

* Look at these cool toys!
* They don't interest you at all.

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Peter Hull @instrumenthull.bsky.social · 01/06/2025

Happy June 🏳️‍🌈

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Martina Pocchiari @martinapocchiari.com · 22/05/2025

#PostDoc: 1-3 years fully funded by Ramón Areces Foundation (including yearly research budget). Must have a doctoral thesis defended after Jan'23. Apply through the Ramon Areces Foundation website, with the endorsement of our research group. 🚨 Deadline: June 5 2025

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Martina Pocchiari @martinapocchiari.com · 22/05/2025

#PreDoc: 1-year fully funded, with prospective access to our 4-year PhD program (including specialized training at relevant grad schools in Barcelona) and overseas research visit. Ideal background in marketing analytics, econ, econometrics, OR/IS. 🚨Deadline: Sept 2025. Apply: research@esade.edu

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Martina Pocchiari @martinapocchiari.com · 22/05/2025

🚨Pre-Doc and Post-Doc positions🚨 We are hiring 1 pre-doc and 1 post-doc in our "Marketing, Technology and Digital Environments" research group at #Esade. Details and deadlines in the comments: #academicjobs #esade #marketing #AI #postdoc #predoc

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Murat M. Tunc @muratmtunc.bsky.social · 12/05/2025

Workshop on Digital Markets (WDM) 2025 is happening today and tomorrow, proudly presented to you by Tilburg & Erasmus University's Marketing and IS groups. I will be live-tweeting the amazing line-up of speakers and really cool discussants and participants. #WDM25

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Murat M. Tunc @muratmtunc.bsky.social · 12/05/2025

We start with Martina Pocchiari @martinapocchiari.com , on online review updating. Leveraging a field experiment from PissedConsumer (seriously), they aim to answer when to ask for an update: Early to increase the likelihood, or late to benefit from “time is an ultimate healer". Cool project!

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Martina Pocchiari @martinapocchiari.com · 22/03/2025

Looking forward to a lively discussion about causal identification and doubly-robust modelling in (once again) a room full of economists. 💅

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Martina Pocchiari @martinapocchiari.com · 22/03/2025

On the way to #Berlin to present at the Digital Economy Workshop @diw.de @bsoeberlin.bsky.social On the agenda: ``Digitization and Community Participation'' w/@jmtroos.bsky.social, now featuring a new dataset covering 600K+ events, 400K+ individuals in 12K local communities in 2024 (200M+ rows...)

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WZB Berlin @wzb.bsky.social · 04/03/2025

Angst, Stress & Depressionen nehmen zu. WZB-Forscher Francesco Capozza @walraslaw.bsky.social hat mit einem Online-Experiment untersucht, was die Akzeptanz psychologischer Unterstützung fördert kann. Kampagnen helfen, wenn sie zielgruppengerecht abgelegt sind. bibliothek.wzb.eu/artikel/2024...

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Martina Pocchiari @martinapocchiari.com · 05/02/2025

[An updated version is coming soon with even MORE ✨subversive content✨, ask us about it if you're interested in the topic]

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Martina Pocchiari @martinapocchiari.com · 05/02/2025

@clement-s-bellet.bsky.social we're cooked... ...but meanwhile we keep working on allegedly very controversial research! We are writing an exciting paper on gender representation ✨using tons of prohibited words✨. Important now more than ever. Feel free to give it a read, when you feel rebellious.

papers.ssrn.com

Quantifying Gender Representation in TV Advertising

Advertising plays a crucial role in shaping gender norms, with the potential to either promote inclusivity or reinforce gender stereotypes. This paper examines

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Martina Pocchiari @martinapocchiari.com · 07/12/2024

I love that some statistician decided to call it "confusion matrix" because honestly same

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Martina Pocchiari @martinapocchiari.com · 04/12/2024

Me mass-emailing this to all my econ co-authors

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Jasmine 🌌🔭 @astrojaz.bsky.social · 03/12/2024

drifting clouds on mars, just before sunrise ☁️

Drifting clouds appear on the right side of the screen in the grey Martian sky with the outline of the mountains and horizon underneath.

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Bluesky @bsky.app · 03/12/2024

Scientists, academics, researchers: We’re excited to share that @altmetric.com is now tracking mentions of your research on Bluesky! 🧪

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Martina Pocchiari @martinapocchiari.com · 01/12/2024

First time actually visiting something in Barcelona since moving to Barcelona 🥲

Picture of a person giving her back to the camera and landscape of Barcelona in the background, in the direction of the sea

Beautiful columns in the market area of park guell in Barcelona

Barcelona city landscape seen from the top of Park Guell

Same market area as before, different angle.

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Garrett Johnson @garjoh.bsky.social · 01/12/2024

Marketing academic starter pack by @dggoldst.bsky.social go.bsky.app/6LJdWVq

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Peter Hull @instrumenthull.bsky.social · 27/11/2024

Thankful for the Law of Iterated Expectations and the Central Limit Theorem

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Martina Pocchiari @martinapocchiari.com · 25/11/2024

My observational causal inference papers: “oh no”

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Ioannis Evangelidis @ievangelidis.bsky.social · 24/11/2024

We (i.e., the marketing department at ESADE) are looking for PhD students. Please spread the word:

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Martina Pocchiari @martinapocchiari.com · 23/11/2024

🔺How to apply: send your detailed curriculum vitae and academic record to research@esade.edu 🔺Deadline: end of November 2024 Research team: Ana Valenzuela - Verena Schoenmueller - Ariel Fridman - @ievangelidis.bsky.social - @martinapocchiari.com

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Martina Pocchiari @martinapocchiari.com · 23/11/2024

We are seeking highly motivated #MRes #MSc students to: ▪️Work on high-profile research projects related to AI/digital marketing with the #marketing faculty at Esade ▪️Pursue a fully funded PhD program at Esade in the same subject area ( #quantitativemarketing #consumerbehavior)

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Martina Pocchiari @martinapocchiari.com · 23/11/2024

We are #hiring a #predoctoral fellow in "Artificial intelligence, digital environments, polarization and echo chambers of opinion" in our marketing research group at Esade, with opportunity to join our #PhD program. Send your CV and academic record to: research@esade.edu

Call for application for the predoc position with admin details on the grant that finances the position.

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Oleg Urminsky @olegurminsky.bsky.social · 20/11/2024

If all the Bschool psych findings you know about are crumbling, you may have been reading quite narrowly and missed out on a lot of useful but not earth-shattering research that is relevant for people's actual lives.

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Oleg Urminsky @olegurminsky.bsky.social · 20/11/2024

To journalists covering these topics, a gentle suggestion: consider the role that journalism has played in this as well, the incentives that journalists have created, the search for "newsworthy" simple and flashy findings, the lack of space for nuance or uncertainty.

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Martina Pocchiari @martinapocchiari.com · 21/11/2024

Cat people of Bluesky starter pack ➡️ follow all

Orie, the adorable little tabby cat loaf

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Martina Pocchiari @martinapocchiari.com · 21/11/2024

Quant marketing scholars follow list: ⬇️⬇️

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Florian Ederer @florianederer.bsky.social · 19/11/2024

Female content creators on YouTube received significantly more negative feedback for comparable content. But the removal of public display of dislikes eliminated this gender gap and persistently increased female creator productivity and consumer demand. sites.google.com/view/maritaf...

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Jay 🦋 @jay.bsky.team · 19/11/2024

6. Custom feeds on Bluesky are the first implementation of algorithmic choice. Instead of using a single black-box For You algorithm, you can create and subscribe to your own. Now, there are over 50k+ custom feeds on the network! Check them out: bsky.app/feeds

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Altmetric @altmetric.com · 18/11/2024

We strongly suggest that academic publishers and other platforms that host research rapidly implement a Share to Bluesky button for their articles. Here's how: docs.bsky.app/docs/advance... #AcademicSky #HigherEd #Altmetrics

docs.bsky.app

Action Intent Links | Bluesky

Authors, websites, and apps can use action intent links to implement "Share on Bluesky" buttons, or similar in-app actions. Logged-in users will be directed to the corresponding action view in the Blu...

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