Podcast: Quantifying the advertising value of cookies (with Garrett Johnson and Shunto Kobayashi)

PETs should be tied to specific outcomes and allow for third-party validation of key claims.

New study finds ad revenue that supports digital publishers and content creators tumbles when cookies are removed

Companies seeking to stem the tide of wiretap lawsuits targeting their use of data analytics tools like tracking “pixels” from Meta Platforms Inc. and Google LLC are looking to a relatively new way of...

DoorDash introduces ghost ads to measure restaurant ad incrementality — reducing experimentation dilution by 92% and improving iROAS by 35%.

Between surveillance pricing and discounting, it's harder than ever to figure out if you're getting the best price.

Garrett Johnson, professor of marketing at Boston University, shares his thoughts on the nuanced challenges of adding advertising to generative AI search platforms.

The Korean company behind the ubiquitous song “Baby Shark” is hampered by ad restrictions on children’s content but wants to raise funds for expansion via an IPO.

In this October 2025 announcement, the Privacy Sandbox team shares updates on plans for Privacy Sandbox technologies.

A new proposal asks digital ad auctions to voluntarily disclose how they pick winners and set prices.

The mRNA vaccines are credited with slowing the 2020 coronavirus pandemic.

The spirits industry says the sales of American-made products dropped 66 per cent in March and April after several provinces pulled their goods from store shelves.

The House approved a Trump administration plan to rescind $9 billion in previously allocated funds, including $1.1 billion for the Corporation for Public Broadcasting.

Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the long-run.

Despite all the drama, companies haven’t completely abandoned the Privacy Sandbox, and BU's Garrett Johnson has the receipts to prove it.

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ALT: a woman with a robotic eye painted on her face says fun will now commence

The Trade Desk released OpenSincera on Tuesday, a free API integration that posts ad impression data on publishers and tech vendors.

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An advertiser can use retargeting to target its site visitors with ads offsite, often to push users to complete a purchase. Retargeting is controversial because

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …

Winning in court was the easy part

Together, Mozilla and Anonym are proving that effective advertising doesn’t have to come at the cost of user privacy. It’s possible to deliver both —

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