iiinova — where your digital self keeps evolving

Martina Pocchiari

@martinapocchiari.com

326 followers 190 following 44 posts

Assistant professor of marketing @esade.edu‬ 🇪🇸 Previously: @NUSbiz🇸🇬 @rsmerasmus.bsky.social‬ 🇳🇱 Studying user-generated content, digital marketing, economics of digitization. Cat content guaranteed. VIEWS ARE MY OWN. 🔗 www.martinapocchiari.com

Posts Replies Media

Martina Pocchiari @martinapocchiari.com · 27/09/2025

𝐆𝐞𝐧𝐝𝐞𝐫 𝐢𝐧 𝐀𝐝𝐬: 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐢𝐭 𝐑𝐢𝐠𝐡𝐭? Advertising is a billion-dollar industry. But do ads truly represent consumers, or just biased stereotypes about them? Our new study of 2.1M U.S. TV ads presents a new method to measure presence and stereotyping in ad content @clement-s-bellet.bsky.social

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Martina Pocchiari @martinapocchiari.com · 23/06/2025

Fixing an intro outline while playing WAY too much Undertale these days, sorry (not sorry) @jmtroos.bsky.social

Undertale dialogue box “*Reading this doesn't seem like the best use of time.”

* Look at these cool toys!
* They don't interest you at all.

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Martina Pocchiari @martinapocchiari.com · 22/03/2025

On the way to #Berlin to present at the Digital Economy Workshop @diw.de @bsoeberlin.bsky.social On the agenda: ``Digitization and Community Participation'' w/@jmtroos.bsky.social, now featuring a new dataset covering 600K+ events, 400K+ individuals in 12K local communities in 2024 (200M+ rows...)

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Martina Pocchiari @martinapocchiari.com · 03/12/2024

000

Martina Pocchiari @martinapocchiari.com · 03/12/2024

oh my GOD

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Martina Pocchiari @martinapocchiari.com · 01/12/2024

First time actually visiting something in Barcelona since moving to Barcelona 🥲

Picture of a person giving her back to the camera and landscape of Barcelona in the background, in the direction of the sea

Beautiful columns in the market area of park guell in Barcelona

Barcelona city landscape seen from the top of Park Guell

Same market area as before, different angle.

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Martina Pocchiari @martinapocchiari.com · 23/11/2024

We are #hiring a #predoctoral fellow in "Artificial intelligence, digital environments, polarization and echo chambers of opinion" in our marketing research group at Esade, with opportunity to join our #PhD program. Send your CV and academic record to: research@esade.edu

Call for application for the predoc position with admin details on the grant that finances the position.

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Martina Pocchiari @martinapocchiari.com · 21/11/2024

Cat people of Bluesky starter pack ➡️ follow all

Orie, the adorable little tabby cat loaf

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Martina Pocchiari @martinapocchiari.com · 14/11/2024

Welcome! 🐈

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Martina Pocchiari @martinapocchiari.com · 10/11/2024

A throwback to 2 weeks ago at the area conference on the Economics of Digitization @ CESifo Munich. I presented our joint work on the phenomenon of online review updates ⬆️⭐️⬇️ Thanks to the organizers for this amazing event! #MarketingAcad #EconAcad Link to the paper: papers.ssrn.com/sol3/papers....

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Martina Pocchiari @martinapocchiari.com · 09/11/2024

Aaand it’s time for a platform switch — Hello 💙☁️, it’s still me, your neighbourly researcher who talks a lot about digital marketing, social networks and user-generated content. The cat content will be, as usual, abundant and adorable.

A newly taken professional photo of myself, doing my best impression of an assistant prof.

A very cute kitty basking in the sunshine named Enya

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