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Martina Pocchiari

@martinapocchiari.com
325 followers 190 following 44 posts

Assistant professor of marketing @esade.edu‬ 🇪🇸 Previously: @NUSbiz🇸🇬 @rsmerasmus.bsky.social‬ 🇳🇱 Studying user-generated content, digital marketing, economics of digitization. Cat content guaranteed. VIEWS ARE MY OWN. 🔗 www.martinapocchiari.com

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Martina Pocchiari @martinapocchiari.com · 27/09/2025
𝐆𝐞𝐧𝐝𝐞𝐫 𝐢𝐧 𝐀𝐝𝐬: 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐢𝐭 𝐑𝐢𝐠𝐡𝐭? Advertising is a billion-dollar industry. But do ads truly represent consumers, or just biased stereotypes about them? Our new study of 2.1M U.S. TV ads presents a new method to measure presence and stereotyping in ad content @clement-s-bellet.bsky.social
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Martina Pocchiari @martinapocchiari.com · 02/08/2025
TIL @openaidevs.bsky.social will vehemently refuse to correct invoicing mistakes caused by *their own systems* even for Tier 5 users. The most hilarious part: their customer support chatbot promised that the invoice would be fixed and to notify me when the corrected invoice was ready (i.e.: never)
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Martina Pocchiari @martinapocchiari.com · 01/08/2025
The results I presented at @diw.de last March are now in a shiny new working paper ✨ Are you organizing a conference, lecture, or social event? "Online" is a great option, but could it be hurting registration rates? In the mood for some observational causal inference? We got you: shorturl.at/b0r1m
papers.ssrn.com
Digitization and Community Participation
Digitization technologies reshape the way people engage in social and business activities, transitioning events from in-person to virtual formats. However, exis
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Nine Inch Nails @nin.com · 05/07/2025
PEEL IT BACK 2025 JUNE 24, 26, 27, 29 + JULY 1 • MILAN, ZURICH, VIENNA, AMSTERDAM, BERLIN PHOTOS BY KRAW + ANDREW WHITE + JANA WIEGAND + NICK LIMBERGER
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Martina Pocchiari @martinapocchiari.com · 23/06/2025
Fixing an intro outline while playing WAY too much Undertale these days, sorry (not sorry) @jmtroos.bsky.social
Intro outlineUndertale dialogue box “*Reading this doesn't seem like the best use of time.”* Look at these cool toys!
* They don't interest you at all.
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Peter Hull @instrumenthull.bsky.social · 01/06/2025
Happy June 🏳️‍🌈
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Martina Pocchiari @martinapocchiari.com · 22/05/2025
🚨Pre-Doc and Post-Doc positions🚨 We are hiring 1 pre-doc and 1 post-doc in our "Marketing, Technology and Digital Environments" research group at #Esade. Details and deadlines in the comments: #academicjobs #esade #marketing #AI #postdoc #predoc
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Murat M. Tunc @muratmtunc.bsky.social · 12/05/2025
Workshop on Digital Markets (WDM) 2025 is happening today and tomorrow, proudly presented to you by Tilburg & Erasmus University's Marketing and IS groups. I will be live-tweeting the amazing line-up of speakers and really cool discussants and participants. #WDM25
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Murat M. Tunc @muratmtunc.bsky.social · 12/05/2025
We start with Martina Pocchiari @martinapocchiari.com , on online review updating. Leveraging a field experiment from PissedConsumer (seriously), they aim to answer when to ask for an update: Early to increase the likelihood, or late to benefit from “time is an ultimate healer". Cool project!
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Martina Pocchiari @martinapocchiari.com · 22/03/2025
On the way to #Berlin to present at the Digital Economy Workshop @diw.de @bsoeberlin.bsky.social On the agenda: ``Digitization and Community Participation'' w/@jmtroos.bsky.social, now featuring a new dataset covering 600K+ events, 400K+ individuals in 12K local communities in 2024 (200M+ rows...)
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WZB Berlin @wzb.bsky.social · 04/03/2025
Angst, Stress & Depressionen nehmen zu. WZB-Forscher Francesco Capozza @walraslaw.bsky.social hat mit einem Online-Experiment untersucht, was die Akzeptanz psychologischer Unterstützung fördert kann. Kampagnen helfen, wenn sie zielgruppengerecht abgelegt sind. bibliothek.wzb.eu/artikel/2024...
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Martina Pocchiari @martinapocchiari.com · 05/02/2025
@clement-s-bellet.bsky.social we're cooked... ...but meanwhile we keep working on allegedly very controversial research! We are writing an exciting paper on gender representation ✨using tons of prohibited words✨. Important now more than ever. Feel free to give it a read, when you feel rebellious.
papers.ssrn.com
Quantifying Gender Representation in TV Advertising
Advertising plays a crucial role in shaping gender norms, with the potential to either promote inclusivity or reinforce gender stereotypes. This paper examines
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Martina Pocchiari @martinapocchiari.com · 07/12/2024
I love that some statistician decided to call it "confusion matrix" because honestly same
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Martina Pocchiari @martinapocchiari.com · 04/12/2024
Me mass-emailing this to all my econ co-authors
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Jasmine 🌌🔭 @astrojaz.bsky.social · 03/12/2024
drifting clouds on mars, just before sunrise ☁️
Drifting clouds appear on the right side of the screen in the grey Martian sky with the outline of the mountains and horizon underneath.
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Martina Pocchiari @martinapocchiari.com · 03/12/2024
oh my GOD
Code red Overleaf.com is down
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Bluesky @bsky.app · 03/12/2024
Scientists, academics, researchers: We’re excited to share that @altmetric.com is now tracking mentions of your research on Bluesky! 🧪
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Martina Pocchiari @martinapocchiari.com · 01/12/2024
First time actually visiting something in Barcelona since moving to Barcelona 🥲
Picture of a person giving her back to the camera and landscape of Barcelona in the background, in the direction of the seaBeautiful columns in the market area of park guell in Barcelona Barcelona city landscape seen from the top of Park GuellSame market area as before, different angle.
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Garrett Johnson @garjoh.bsky.social · 01/12/2024
Marketing academic starter pack by @dggoldst.bsky.social go.bsky.app/6LJdWVq
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Peter Hull @instrumenthull.bsky.social · 27/11/2024
Thankful for the Law of Iterated Expectations and the Central Limit Theorem
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Martina Pocchiari @martinapocchiari.com · 25/11/2024
My observational causal inference papers: “oh no”
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Ioannis Evangelidis @ievangelidis.bsky.social · 24/11/2024
We (i.e., the marketing department at ESADE) are looking for PhD students. Please spread the word:
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Martina Pocchiari @martinapocchiari.com · 23/11/2024
We are #hiring a #predoctoral fellow in "Artificial intelligence, digital environments, polarization and echo chambers of opinion" in our marketing research group at Esade, with opportunity to join our #PhD program. Send your CV and academic record to: research@esade.edu
Call for application for the predoc position with admin details on the grant that finances the position.
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Oleg Urminsky @olegurminsky.bsky.social · 20/11/2024
If all the Bschool psych findings you know about are crumbling, you may have been reading quite narrowly and missed out on a lot of useful but not earth-shattering research that is relevant for people's actual lives.
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Oleg Urminsky @olegurminsky.bsky.social · 20/11/2024
To journalists covering these topics, a gentle suggestion: consider the role that journalism has played in this as well, the incentives that journalists have created, the search for "newsworthy" simple and flashy findings, the lack of space for nuance or uncertainty.
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Martina Pocchiari @martinapocchiari.com · 21/11/2024
Cat people of Bluesky starter pack ➡️ follow all
Orie, the adorable little tabby cat loaf
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Martina Pocchiari @martinapocchiari.com · 21/11/2024
Quant marketing scholars follow list: ⬇️⬇️
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Martina Pocchiari @martinapocchiari.com · 20/11/2024
PSA:
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Florian Ederer @florianederer.bsky.social · 19/11/2024
Female content creators on YouTube received significantly more negative feedback for comparable content. But the removal of public display of dislikes eliminated this gender gap and persistently increased female creator productivity and consumer demand. sites.google.com/view/maritaf...
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Jay 🦋 @jay.bsky.team · 19/11/2024
6. Custom feeds on Bluesky are the first implementation of algorithmic choice. Instead of using a single black-box For You algorithm, you can create and subscribe to your own. Now, there are over 50k+ custom feeds on the network! Check them out: bsky.app/feeds
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Altmetric @altmetric.com · 18/11/2024
We strongly suggest that academic publishers and other platforms that host research rapidly implement a Share to Bluesky button for their articles. Here's how: docs.bsky.app/docs/advance... #AcademicSky #HigherEd #Altmetrics
docs.bsky.app
Action Intent Links | Bluesky
Authors, websites, and apps can use action intent links to implement "Share on Bluesky" buttons, or similar in-app actions. Logged-in users will be directed to the corresponding action view in the Blu...
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Berlin School of Economics @bsoeberlin.bsky.social · 15/11/2024
📯Call for Papers! 🔹1st Berlin Micro Theory and Behavioral Economics PhD Conference 📅July 7-9, 2025 at @WZB_Berlin ✍️Submission deadline: January 20, 2025 More information, and how to apply: www.wzb.eu/en/events/1s... #EconTwitter #CfP
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Paolo Crosetto @paolocrosetto.bsky.social · 13/11/2024
To celebrate my moving to BlueSky I am giving away LaTeX goodies. Always wanted to have a clean, nice-looking, readable, complete and supporting visual track changes reply to referees? Look no more: the template you're looking for is here: github.com/paolocrosett... Happy BlueSkying to everyone.
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Avner Strulov-Shlain 🎗️ @avnershlain.bsky.social · 13/11/2024
CALL FOR PAPERS 📈📉 The Behavioral IO and Marketing Symposium (biomsymposium.org) will be held on 5/15-16 at UMichigan. This is an opportunity for IO and Quantitative Marketing researchers working on behavioral economics topics to interact. Submit to biom-symposium@umich.edu by *December 15, 2024*.
biomsymposium.org
Home - Behavioral IO and Marketing
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Riley Acton @riacton.bsky.social · 12/11/2024
I’ve made a Women in Econ starter pack (s/o @vinisingh.bsky.social for sparking the idea!). Share, follow, and comment below if you’d like to be added! go.bsky.app/LqBPkQZ
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Andreas Steinmayr @andreassteinmayr.net · 04/10/2023
The method for self-verification on Bluesky with your own website is pretty easy: blueskyweb.xyz/blog/4-28-20... It should work for most academics who have a private website. Just did it and my new handle is now my domain name @andreassteinmayr.net.
blueskyweb.xyz
How to set your domain as your handle
Using a domain as your handle helps with account identity, verification, and portability. Here's how to set your domain as your handle.
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Martina Pocchiari @martinapocchiari.com · 10/11/2024
A throwback to 2 weeks ago at the area conference on the Economics of Digitization @ CESifo Munich. I presented our joint work on the phenomenon of online review updates ⬆️⭐️⬇️ Thanks to the organizers for this amazing event! #MarketingAcad #EconAcad Link to the paper: papers.ssrn.com/sol3/papers....
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Martina Pocchiari @martinapocchiari.com · 09/11/2024
Aaand it’s time for a platform switch — Hello 💙☁️, it’s still me, your neighbourly researcher who talks a lot about digital marketing, social networks and user-generated content. The cat content will be, as usual, abundant and adorable.
A newly taken professional photo of myself, doing my best impression of an assistant prof. A very cute loafing kitty named OrieA very cute kitty basking in the sunshine named Enya
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Dan Goldstein @dggoldst.bsky.social · 08/11/2024
🎇 PhD student internships in Computational Social Science at Microsoft Research NYC 🎇 These are 12 week, in person internships with some combo of Dan Goldstein, Jake Hofman, & David Rothschild Early (January - April) start dates somewhat preferred jobs.careers.microsoft.com/global/en/jo...
jobs.careers.microsoft.com
Search Jobs | Microsoft Careers
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Martina Pocchiari @martinapocchiari.com · 21/10/2023
En route to visit WZB Berlin (and of course, @walraslaw.bsky.social) for the next 2 weeks. Marketing/econ academics in Berlin, let's connect if you're around 🇩🇪🐻
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