iiinova — where your digital self keeps evolving

Reposted by Mark Williams-Cook

Search ‘n Stuff @searchnstuff.co.uk · 14h

Want to know how your peers are adopting AI? That's what Vanda Pokecz, Anthony Barone and Naim Çetintürk will cover on the panel Same AI, Different Realities: What Adoption Actually Looks Like Across Industries moderated by @markwilliamscook.com! You can still get last min tickets! #SearchnStuff

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Mark Williams-Cook @markwilliamscook.com · 11h

Glad to see SOMEONE is getting @johnmu.com and @methode.bsky.social to FINALLY tackle the big questions at Google Search Central Live. 🐱 Photo via @lindahogenes.bsky.social

How important is cats.txt question on submitted question screen at Search Central Live

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Reposted by Mark Williams-Cook

Search ‘n Stuff @searchnstuff.co.uk · 16h

The panels at Search 'n Stuff are bringing the energy and insights! Julia-Carolin Zeng will be moderating, SEO & AI Search: Making Better Decisions with Imperfect Data in 2027 and the panelists are @nataliavv.bsky.social, @markwilliamscook.com, @dergal.bsky.social and Charlie Whitworth.

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Mark Williams-Cook @markwilliamscook.com · 16h

You really made that panel, Iva. I am SO glad you agreed!

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Mark Williams-Cook @markwilliamscook.com · 16h

I got an email from a SearchNorwichXL sponsor today that said their teams unanimous feedback is that it was "the best conference that weve partnered with in the UK so far" and it made my day 🥲

An audience sitting in a dimly lit theater or auditorium, with red velvet seats arranged in rows. Many audience members are holding up smartphones to record or take photos, while others look on towards the stage.

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Mark Williams-Cook @markwilliamscook.com · 27/09/2026

SearchNorwichXL done. Went gud. Happy.

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Iva @iva-jovanovic.com · 24/09/2026

Super honored and thrilled to be a speaker at #SearchNorwichXL today 🙌

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Mark Williams-Cook @markwilliamscook.com · 26/09/2026

Your presence always makes an event better, Yordan. You're one of the most caring, giving, and lovely people I am fortunate to know. Thank you.

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Yordan Dimitrov @yordan-dimitrov.com · 26/09/2026

Had the best time at #SearchNorwichXL on Thursday. Thank you @markwilliamscook.com for the invite and shoutout to the entire @withcandour.co.uk team and speakers for the fantastic event! 🫶

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Nikki Pilkington @nikkipilkington.bsky.social · 24/09/2026

Such a fab speaker lineup at Search Norwich XL. @markwilliamscook.com @dixonjones.bsky.social

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Andrew Optimisey @optimisey.com · 25/09/2026

Some assorted photos from SearchNorwichXL yesterday. Such a great event. Well done to @markwilliamscook.com and the team. Greatly enjoyed @divingfor.fun's "Angry German Man" rant about the state of the web - though it was more a call-to-action to build the web we want. ❤️ #SNXL

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Mark Williams-Cook @markwilliamscook.com · 23/09/2026

Setting up for SearchNorwichXL tomorrow 🫶🏻

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Glenn Gabe @glenngabe.bsky.social · 22/09/2026

But wait until AI does respond to requests to verify -> Qwoted removes an "art therapist" who was widely quoted on psychological topics by news outlets, after her photograph and output are found to be AI-generated "‘Dr Eleni Nicolaou’ has appeared more than 30 times in the media in recent months..."

pressgazette.co.uk

Prominent art therapist quoted by Vice, Forbes and others is AI-generated

Expert in residence for art materials website is widely-quoted psychology expert.

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Mark Williams-Cook @markwilliamscook.com · 22/09/2026

Someone called about a getting a new website, said they found us through Claude, they have an RFP written by Claude "which they think is asking standard questions" but I was told "don't worry, you can use your AI agent or whatever to write the reply"....

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Mark Williams-Cook @markwilliamscook.com · 20/09/2026

This is what @lazarinastoy.com was saying in her Belgrade SEO presentation regarding suitable problems for 'classic' ML vs GenAI.

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Mark Williams-Cook @markwilliamscook.com · 20/09/2026

It's so cool there are so many Auto AI SEO tools now that can help speedrun getting you penalised by Google. It used to take some actual effort to obtain Google's ire.

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Mark Williams-Cook @markwilliamscook.com · 16/09/2026

It's okay. We have a 'human in the loop'.

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Mark Williams-Cook @markwilliamscook.com · 16/09/2026

I went to Turkey for my birthday and all I got was pasta. 🥁 😃

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Reposted by Mark Williams-Cook

David Ho @davidho.bsky.social · 12/09/2026

Do not underestimate the scale of this climate crisis. We are watching feedback loops accelerate, ice sheet collapse, ocean heat content, methane release, that could lock in irreversible warming. We have all witnessed the data, and it is not slowing down.

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Mark Williams-Cook @markwilliamscook.com · 11/09/2026

Me: "make an image of a table with this data" Gemini:

a literal picture of a table with text over the top

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Mark Williams-Cook @markwilliamscook.com · 11/09/2026

Be careful using LLMs to process log files. It is possible to exfil data by injecting prompts into HTTP headers to get LLM to call a URL controlled by attacker with data in query string.

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Mark Williams-Cook @markwilliamscook.com · 11/09/2026

SearchNorwichXL banners are in and looking grand! You can use code LASTCHANCE for 25% off to join us on 24th September to see some of the best speakers in SEO: searchnorwich.org Headline sponsor: WhitePress®

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Mark Williams-Cook @markwilliamscook.com · 10/09/2026

You don't get anything 'extra' currently for being a paid subscriber to my Substack, but I think I'm going to put some more time over there for subscriber-only posts with more detail. Thank you to everyone that has chosen to support me just because you enjoy my writing! 🫶

Graphic on an orange background with a quote from a new paid subscriber praising Mark Williams-Cook's SEO content over other influencers.

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Mark Williams-Cook @markwilliamscook.com · 09/09/2026

People Also Ask answers approaching 100% AI generated. Meanwhile, Google:

WHY WOULD I DECEIVE YOU? Meme saying "USERS LOVE AI GENERATED ANSWERS"

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Reposted by Mark Williams-Cook

Barry Schwartz @rustybrick.com · 09/09/2026

Almost 100% of Google's People also ask are answered by AI Overviews now www.seroundtable.com/ppa-ai-overv... via @alsoasked.com @thetafferboy.bsky.social and Saeed Khosravi of Allintitle #googleaioverviews #googlepeoplealsoask #google

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Mark Williams-Cook @markwilliamscook.com · 08/09/2026

⚠️ Massive change by Google: We are likely to see 100% AIOs within "People Also Ask" answers in the next few weeks 🤖 @alsoasked.com took a sample of 19.2M English language made in 2026, 97% of PAA answers in the first week of September are AIOs. Seems likely we are on track for 100% shortly.

Bar chart by AlsoAsked showing the percentage of PAA (People Also Ask) questions answered by AI Overviews rising from 22% in January 2026 to a peak of 97% in September 2026.

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Mark Williams-Cook @markwilliamscook.com · 08/09/2026

Wow.... Thanks Gemini. That is so great. I can barely tell the sytlistic difference. I especially love how you ignored all the data.

Gemini failing to change a graph in spectacular fashion

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Mark Williams-Cook @markwilliamscook.com · 08/09/2026

Another fantastic article from @bngsrc.bsky.social, this time about making decisions from false precision with attribution data. Essential reading for those tricky client conversations: www.searchenginejournal.com/when-attribu...

searchenginejournal.com

When Attribution Looks More Precise Than The Data Behind It

Attribution reports look precise, but much of that data is modeled, not measured, and confusing the two can quietly misallocate marketing budget.

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Mark Williams-Cook @markwilliamscook.com · 03/09/2026

Thanks for the @alsoasked.com MCP shout out at Search Evolution Summit @gfiorelli1.bsky.social 🫶🏻

Gianluca showing AlsoAsked on stage at Search Evolution Summit

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Reposted by Mark Williams-Cook

Candour @withcandour.co.uk · 02/09/2026

How is it possible to use browser network data to glean search insights that can give you a competitive edge in both traditional and AI search? Be sure to catch @markwilliamscook.com’s @brightonseo.com talk on Friday 9 October at 9.30 to find out.

BrightonSEO United Kingdom event graphic featuring speaker Mark Williams-Cook from Candour & AlsoAsked, presenting "Wiretapping the SERP: Capturing Network Data to Reverse Engineer Search" on October 8 & 9, 2026.

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Reposted by Mark Williams-Cook

Good Signals @goodsignals.com · 02/09/2026

FRIDAY LIVE! We’ve got ⭐️ Mark Williams-Cook (@markwilliamscook.com) and ⭐️ André Pitì for SEO Office Hours, alongside Jo Juliana Turnbull (@seojoblogs.bsky.social) and Michael Chidzey, this Friday at 9:30 am (BST). To join live, head over to our website. Everyone’s welcome ❤️

SEO Office Hours panel for 4th September 2026 featuring Mark Williams-Cook, André Pitì, Jo Turnbull, Michael Chidzey

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Mark Williams-Cook @markwilliamscook.com · 01/09/2026

Had a lovely experience diving in the Rhine, being guided by @divingfor.fun

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Mark Williams-Cook @markwilliamscook.com · 01/09/2026

Yes! That would be cool. I'm away this week, but let's do it.

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Mark Williams-Cook @markwilliamscook.com · 30/08/2026

Perfect. I may steal this at some point.

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Reposted by Mark Williams-Cook

Yordan Dimitrov @yordan-dimitrov.com · 29/08/2026

A friendly reminder to get your tickets for #SearchNorwichXL 🎟️ www.eventbrite.co.uk/e/searchnorw... @jlwchambers.bsky.social @withcandour.co.uk

Jack Chambers-Ward photoshopped holding a Search Norwich XL poster with the date of the event (24 September 2026) and event details about location - Maddermarket Theatre, Norwich

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Mark Williams-Cook @markwilliamscook.com · 28/08/2026

MRW to 'pSEO' click/impressions hype on LI.

A two-panel meme featuring Christian Bale as Patrick Bateman from American Psycho, wearing glasses and a suit in an office setting. In the top panel, he smirks with white text reading "IMPRESSIVE, VERY NICE". In the bottom panel, he leans forward with a critical, squinting expression and gestures with his hands, with text reading "NOW LET'S SEE TRAFFIC IN 6 MONTHS".

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Mark Williams-Cook @markwilliamscook.com · 28/08/2026

Do you think that’s what’s happening? As in the actual traffic is affecting their ranking? What kind of traffic?

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Wait That's Interesting @waitinteresting.bsky.social · 28/08/2026

In Turkey, an elderly man who shines shoes for a living is visited each morning by a cat that comes for its daily brushing

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Mark Williams-Cook @markwilliamscook.com · 28/08/2026

There are lots of things I miss about "old internet", but another one was that sweet spot where we didn't really need MFA and it was okay to just kinda stay logged into everything all the time.

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Mark Williams-Cook @markwilliamscook.com · 27/08/2026

I've seen they are celebrating getting robots that go faster than humans. I'm no engineer, but they should totally try a design using wheels if they want to make it faster.

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Mark Williams-Cook @markwilliamscook.com · 25/08/2026

Xrumer must on roids now with local LLMs

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