Discover key SEO insights and actionable takeaways from SearchNorwichXL 2026, shared by Yordan Dimitrov following the Norwich-based conference.

YouTube video by Reflect Digital

YouTube video by Good Signals

Attribution reports look precise, but much of that data is modeled, not measured, and confusing the two can quietly misallocate marketing budget.

Where East meets best. A one-day SEO conference with world-class speakers at the historic Maddermarket Theatre in Norwich.

YouTube video by Reflect Digital

How the joke web standard cats.txt took the fancy of some SEOs and became cited at the same evidential level as llms.txt for optimising websites for search and AI discovery.

Having moved to the UK back in 2009 for my secondary education, aged only 14 with two suitcases and only one family friend whom I hadn’t seen in years, nor was that close to at the time, it felt so in...

Google appears to have decoupled what it cites from who it recommends. For many brands, ranking yourself #1 could be a vote for your rivals.

Join Search 'n Stuff x Take It Offline for an evening that's a little different from the usual industry meetup.

Yordan Dimitrov is an SEO professional, speaker, and active contributor to the global search marketing community. As Senior SEO Manager at Reflect Digital, he helps brands navigate the evolving inters...

Join Search ’n Stuff London 2026 at Emirates Stadium on 26 June — a must-attend AI, Geo, SEO, performance marketing conference for teams driving real growth. Final tickets available.

YouTube video by Google Search Central

The Competition and Markets Authority in the UK has told Google it must be transparent on how it ranks search results in Google and it must enable users to port its data to other third-party search se...

We're Hiring: VP of Paid Media - Strategy . HYBRID: At least 2 days a week in our office in Maidstone, Kent Are you ready to redefine search? Reflect Digital, the award-winning agency blending ...

Execution gets marketers hired, strategic thinking gets them heard. Here’s how you can move from task completion to strategic influence.

Over-reliance on analytics has distanced brands from users, making human understanding the key advantage in a signal-loss era. via @SequinsNsearch

Google announced that GA4, Google Analytics, has a new AI Assistant traffic measurement. This allows you to track AI chatbot traffic, like from ChatGPT, Gemini, and Claude. This is through a new AI As...

Enter a URL, fetch the rendered page, and score how well it answers relevant People Also Ask questions.