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Lorna Greenwood

@lornagreenwood.bsky.social
314 followers 1.3K following 36 posts

Strategic Communications / Deputy Director of @persuasionuk.bsky.social working with @steveakehurst.bsky.social Books and politics, essentially.

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Lorna Greenwood @lornagreenwood.bsky.social · 10/06/2025
Kind of fascinating that Londoners support (by a small margin) cash going elsewhere even when it's to the detriment of London....
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Will Jennings📉🗳️ @drjennings.bsky.social · 02/06/2025
💯
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Lorna Greenwood @lornagreenwood.bsky.social · 02/06/2025
Jason Cowley suggests that being 'net zero supporting' is the preserve of the 'metropolitan liberal-left' against 'working class Labour' when polling consistently shows that the majority of the public support net zero. Lazy stereotyping doesn't make it true. www.thetimes.com/uk/politics/...
thetimes.com
Broken Labour agrees on one thing: frustration with Keir Starmer
Faced with a divided party and disaffected voters, this month’s spending review is of critical importance to the government as it seeks to balance the books and plan for the future
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Lorna Greenwood @lornagreenwood.bsky.social · 07/05/2025
"...core voter groups can leave political parties suddenly if they don’t feel we are serving them." This backs up Persuasion's research which is referenced in Jeevun's piece.
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Lorna Greenwood @lornagreenwood.bsky.social · 29/04/2025
‪'Maybe it’s not just schoolboys who should be sat down and made to watch Netflix’s Adolescence, as MPs keep arguing, but their fathers." @gabyhinsliff.bsky.social on our surprise finding that Gen Z men aren't as extreme as we might think. www.theguardian.com/commentisfre...
theguardian.com
We obsess over the angry young men going Reform. But what of the anxious young women going Green? | Gaby Hinsliff
Desire for a politics that cares about global and local injustice is sharpening the political gender divide, says Guardian columnist Gaby Hinsliff
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Steve Akehurst @steveakehurst.bsky.social · 28/04/2025
NEW: Who are the voters Labour risks losing to Reform? How might Lab unite them with the rest of its election winning coalition? How might Reform win them over? Some big new research out today with @persuasionuk.bsky.social as featured by @greenmirandahere.bsky.social in today's FT 🧵👇
persuasionuk.org
Getting to know 'Reform curious Labour voters'
exploring the attitudes, demography and values of Reform curious Labour voters and the coalitional dilemmas they lose
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Persuasion UK @persuasionuk.bsky.social · 01/04/2025
With the government mulling cuts to Tesla subsidies, our recent polling suggests that the public is likely to support this - particularly if the subsidies are directed towards UK car manufacturing. 1/3
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Persuasion UK @persuasionuk.bsky.social · 19/02/2025
Persuasion is 6 months old! To celebrate we've just sent out our first newsletter. You can sign up here for more updates on our latest research and insights: persuasionuk.org
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Simon Evans @drsimevans.carbonbrief.org · 10/02/2025
THREAD: New UK govt contract with Drax biomass power plant * 4-yr contract 2027-2031 * £113/MWh (2012 prices – £155 in today's money) * Output cap of 6TWh (<2% of UK supplies, cf recent yrs 12-15TWh) * CfD cost ~£500m/yr * 100% of fuel must be "sustainable", up from 70% 1/5
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Steve Akehurst @steveakehurst.bsky.social · 30/01/2025
How might the UK prevent backlash on the switch to Electric Vehicles? Trump has just made hay with the anti-EV cause in the US. What are the prospects of that here and how might it be avoided? Quick thread on some new @persuasionuk.bsky.social research out today with @ippr.bsky.social 🧵👇
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Institute for Public Policy Research @ippr.org · 30/01/2025
🚗 | NEW REPORT: Electric vehicles are not a culture war issue - most voters are instinctively positive towards them. In this report with @persuasionuk.bsky.social we polled the public to get their views and highlight policies to maximise the benefits of EVs. www.ippr.org/articles/pub...
ippr.org
Powering up public support for electric vehicles | IPPR
While electric vehicles are increasingly seen as ‘for normal people’, government must address the public’s pragmatic concerns and ensure EVs work for all –
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Lorna Greenwood @lornagreenwood.bsky.social · 28/01/2025
You mean they don't really care about the victims of grooming gangs after all???
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Simon Evans @drsimevans.carbonbrief.org · 14/01/2025
Buried in today's Daily Telegraph, Church Commissioner Alan Smith writes: "Fossil fuel investors are at risk of becoming the real anti-capitalists"
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Lorna Greenwood @lornagreenwood.bsky.social · 14/01/2025
Keir's concise yet somewhat earth shattering book shows that liberals and progressives need to urgently reevaluate their suspicion of defence, a tendency we cannot indulge when the threat is so imminent. If we care about the NHS / climate change / welfare we have to care about the military.
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Lorna Greenwood @lornagreenwood.bsky.social · 07/01/2025
A number of experts who have done the really grim, hard yards on this issue for a LONG time....must be frustrating when people who haven't start holding forth about what needs to be done.
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Lorna Greenwood @lornagreenwood.bsky.social · 11/12/2024
Over half of Labour’s support (52%) came from its core group of urban progressives and soft left liberals…the party cannot aim for the centre ground safe in the knowledge that there is nowhere else for its core voters to go: it has to fend off competition from the Liberal Democrats and the Greens.
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Lorna Greenwood @lornagreenwood.bsky.social · 11/12/2024
It’s striking that Reform voters aren’t really keen on anything - the most favourable ideologies are Conservatism and Nationalism but they don’t reach above 60%. What do they like?
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Tim Mathews @timmathews.bsky.social · 10/12/2024
Here are my book recommendations for the new year: Read the books you already bought.
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Lorna Greenwood @lornagreenwood.bsky.social · 10/12/2024
Would love to see this for the US - can imagine it would be very different
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Lorna Greenwood @lornagreenwood.bsky.social · 10/12/2024
Good from @georgeeaton.bsky.social “Despite his populist reputation, [Farage] is not a popular politician. He has a net approval rating of -20 – with 48 per cent of voters holding an unfavourable view of him…Farage is the voice of a people rather than the people.”
newstatesman.com
How dangerous is Reform to Labour?
Nigel Farage’s strengths are clear – but so are his weaknesses.
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If Books Could Kill @ifbookspod.bsky.social · 09/12/2024
we are aware of the situation
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Lorna Greenwood @lornagreenwood.bsky.social · 10/12/2024
The problem is that acts of speech give meaning to the world around us so a one sided conversation provides the language and concepts to understand our reality, even if we think people aren’t watching or don’t subscribe to it. www.theguardian.com/media/2024/d...
theguardian.com
GB News broadcasts half of all UK stories about Muslims, analysis shows
Exclusive: CfMM report over two-year period says channel’s ‘negative’ focus on Islam borders on an ‘obsession’
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Jim Pickard @pickardje.bsky.social · 08/12/2024
there’s a limited share of the British vote that is enthused by Trump and most of it already belongs to Reform
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Will Jennings📉🗳️ @drjennings.bsky.social · 08/12/2024
Just had an interesting chat to @kateemccann.bsky.social on Times Radio about young people voting from Reform. This is often exaggerated in commentary. The data from the @britishelectionstudy.com post-election survey (online) shows a clear age gradient - though that is flatter for men vs women.
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Sam Freedman @samfr.bsky.social · 02/12/2024
Doesn't feel ideal that Germany and France are both in political chaos as Trump takes over.
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Lorna Greenwood @lornagreenwood.bsky.social · 02/12/2024
ADVICE please? I’m eligible for German citizenship via my grandfather who was Jewish and stripped of his citizenship in the 30s and I have applied but the German embassy is taking it could take up to 3 years to process my application. This seems to be extreme and not within the spirit of the law.
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Lorna Greenwood @lornagreenwood.bsky.social · 02/12/2024
If so, what would be the group of people you absolutely would not want to patronise and intentionally offend in public?
theguardian.com
Gregg Wallace says complaints came from ‘middle-class women of a certain age’
Wallace stepped back from role on MasterChef last week while allegations of sexual misconduct are investigated
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Persuasion UK @persuasionuk.bsky.social · 02/12/2024
The budget is over but here’s a rundown of media coverage from our first big project with @ippr.bsky.social looking at what shaped voter attitudes towards the government and tax & spend. For full analysis: @steveakehurst.bsky.social. First up, @kiranstacey.bsky.social and the Guardian Live Blog:
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Lorna Greenwood @lornagreenwood.bsky.social · 28/11/2024
Mark Westwood's petition for another general election is headline news in Sri Lanka.
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Stephen Stapczynski @sstapczynski.bsky.social · 27/11/2024
Bart, I don't want to alarm you but coffee futures are at the highest level in more than four decades ☕🚨 📈 Arabica bean prices are surging due to drought in Brazil, supply concerns in Vietnam, and logistical challenges 💰 The move threatens to boost costs to consumers
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Lorna Greenwood @lornagreenwood.bsky.social · 27/11/2024
Oxford University got extremely close to appointing its first female Chancellor. An impressive result for Elish Angolini who absolutely had the right credentials but maybe not the profile.
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Jason Dove Mark @jasondovemark.bsky.social · 26/11/2024
Do you know anyone who is an early career journalist with a passion for environmental issues? We here @sierramagazine.bsky.social are looking for our next cohort of Editorial Fellows. Details to apply here --> jobs.lever.co/sierraclub/f...
jobs.lever.co
Sierra Club - Editorial Fellow
Job Title: Editorial Fellow, Sierra Magazine Department: Communications Location: Oakland, CA or Remote Reports To: Managing Editor Supervises: None Duration: Up to 6 months (Temporary) Context: At th...
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Lorna Greenwood @lornagreenwood.bsky.social · 27/11/2024
It doesn't seem surprising that a current affairs outlet is trying to impact the national conversation but it is concerning that they admit trying to do this while knowingly pumping out disinformation about Covid, climate change etc.
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Lorna Greenwood @lornagreenwood.bsky.social · 27/11/2024
Great to see Director of Persuasion, @steveakehurst.bsky.social , quoted in this piece by @sarahoconnorft.bsky.social ‬for the @financialtimes.com arguing that MPs love "green jobs" arguments but that the public don't buy them. www.ft.com/content/2d00...
ft.com
Why the public doesn’t buy the idea of a ‘green jobs’ bonanza
People understand that transitions are hard — politicians need to as well
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Lorna Greenwood @lornagreenwood.bsky.social · 26/11/2024
Worth saying that this is a better shortlist than many much bigger prizes.
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Lorna Greenwood @lornagreenwood.bsky.social · 26/11/2024
You're as young the age bracket your life choices vibe with. 🌟 🎄 ❄️
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Lorna Greenwood @lornagreenwood.bsky.social · 26/11/2024
Interview with James Burton, Deputy Business Editor of The Daily Telegraph by @roxhillmedia.bsky.social - says that the paper is rewarding 'quality journalism' and has moved away from measuring 'story clicks' to 'dwell time'...interesting take on The Telegraph's 'journalism'
app.roxhillmedia.com
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Sadia @sadianowshin.bsky.social · 25/11/2024
hello! 👋 ⭐️ I'm the junior editor of @boundlesslit.bsky.social, a new digital culture/literary magazine from @unbounders.bsky.social ⭐️ I'm also a freelance features writer in the guardian, cosmopolitan and city am mag amongst others — and I write a monthly substack: aweinretrospect.substack.com :)
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404 Ink @404ink.bsky.social · 25/11/2024
Wonky books are back! We sell books that get returned to us by retailers such as Amazon, which have become dented, torn and/or dirty, as well as some spectacular misprints, all at over 50% off. It means we're not pulping and our authors aren't missing out on royalties. www.404ink.com/wonky-books
404ink.com
Wonky Books — 404 Ink
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Lorna Greenwood @lornagreenwood.bsky.social · 26/11/2024
This is true from @josh-self.bsky.social that "Reform is emerging as the parliamentary wing of Britain’s terminally online, perennially resentful keyboard warriors" but so many journalists let them shape the discourse and risk misunderstanding the public at large. www.politics.co.uk/politicslunc...
politics.co.uk
No, Keir Starmer will not call an election — but the noise is noteworthy - Politics.co.uk
The below content first appeared in Politics.co.uk’s Politics@Lunch newsletter, sign-up for free and never miss our daily briefing. Less than five months after the general election, a petition calling...
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Leo Barasi @leobarasi.bsky.social · 07/11/2024
Seeing the results of climate change - even on the news - makes more people prioritise it as a political issue. Only one direction its salience is going in the coming years.
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Lorna Greenwood @lornagreenwood.bsky.social · 20/11/2024
What's kind of fascinating about this is that the Sunday Times piece has been doing the rounds on social media which shows, perhaps understandably, that he's not paying attention to elite bubble chatter but also no one thought / could to tell him. He surely has people in this space who could have.
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Lorna Greenwood @lornagreenwood.bsky.social · 20/11/2024
Would love to see some analysis which shows that slim tomes that are shortlisted or win sell more copies (as per Clare Keegan). If true, I wonder if this will create a commercial motivation to pick them in future.
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Sam Freedman @samfr.bsky.social · 19/11/2024
Always struggle to accept Jeremy Clarkson is a real person and not someone designed to embody everything than annoys me.
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Lorna Greenwood @lornagreenwood.bsky.social · 19/11/2024
Just thank you to everyone who has made these.
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Lorna Greenwood @lornagreenwood.bsky.social · 19/11/2024
Delighted to come on here and find something that I didn't know about and wouldn't otherwise have found.
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